BUSINESS OPPORTUNITY TUDUNG MEOW pREPARED BY : NINA SALINA BINTI SUZUKI (2022971209) NUR SAKINAH BINTI JAMIRAN (2022777155) CLASS: KIM144 5A pREPARED FOR : EN. ZAINUDDIN BIN MOHD PIAH SUBMISSION DATE : 6 MAY 2024 UNIVERSITI TEKNOLOGI MARA (UiTM) COLLEGE OF COMPUTING, INFORMATICS, AND MATHEMATICS DIPLOMA IN INFORMATICS LIBRARY (IM 144) FUNDAMENTALS OF ENTREPRENEURSHIP (ENT 300)
01 01 01 01 i 1 2 3 Acknowledgement Executive Summary MyENT Registration Project Description Business Model Canvas (BMC) Experiential Learning Conclusion Appendices 12 23 25 26 TABLElOFlCONTENT SWOT Analysis 701
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E X E C U T I V E S U M M A R Y The executive summary outlines a proposal to become a stockist for Tudung Meow, a company specializing in cat-patterned hijabs. The venture aims to target cat enthusiasts within the Muslim community through a unique product offering. The SWOT analysis highlights strengths such as being exclusive with quality materials and loved by cat lovers, while acknowledging weaknesses such as limited variation in design and limited stock of Tudung Meow. Opportunities include tapping into the growing business experience as a stockist and polishing social and negotiation skills. Threats include brand awareness and competition from established hijab brands. The Business Model Canvas delineates customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. The value proposition centers on offering unique cat-patterned hijabs, targeting cat enthusiasts within the Muslim community. Channels encompass social media platforms and word-of-mouth. Customer relationships focus on personalized styling consulation and exclusive offer and discounts. Key activities involve procurement, inventory management, marketing, and sales, while key resources include supplier relationships and distribution networks. Revenue streams derive from sales of hijabs, with delivery expenses. Lastly, the project emphasizes the experiential learning opportunity inherent in becoming a stockist for Tudung Meow. The venture offers firsthand experience in entrepreneurship and retail management, including sourcing products, managing inventory, developing marketing strategies, and building relationships within the supply chain. Through this journey, insights into market dynamics, consumer behavior, and the challenges and opportunities of operating a small business in a niche market segment can be gained.
MYENT REGISTRATION
Project Project Description Description This project aims to introduce and distribute cat-patterned hijabs from Tudung Meow, a prestigious firm known for its unique designs. The goal is to combine fashion and cultural wear, catering to the sophisticated preferences of hijab enthusiasts worldwide. Tudung Meow specializes in creating superior hijabs with appealing cat motifs that represent a blend of elegance and charm. The product line includes a varied selection of specially developed hijabs made from high-quality fabrics to assure both style and durability. This business specializes in promoting printed pattern scarves, with a delightful focus on cat themes, reflecting the owner's profound affection for felines. Each scarf features charming cat paws delicately placed above the seams, while the color palette draws inspiration from the diverse hues found in various cat breeds worldwide. Since its establishment in 2024, demand has surged, with customers eagerly anticipating new pattern releases due to the scarves' simplicity, elegance, and versatility. Recognizing the widespread appeal of scarves as a staple accessory for women, we have proudly become the stockist agent for this brand. To acquire these adorable scarves, interested customers can conveniently reach out to us via WhatsApp at 011-64414463 (Sakinah) or 011-10097105 (Nina).
involves creating a friendly, inclusive environment in which customers feel valued and appreciated through personalised communication, attentive service, and proactive engagement. Aims to differentiate its cat pattern hijabs with captivating visuals, compelling narratives, and engaging storytelling to spark consumer interest in their unique designs. Establish a robust market presence as a reliable distributor of Tudung Meow's cat pattern hijabs. To grow sales and revenue through targeted advertising, promotional campaigns, and strategic alliances, with the goal of increasing conversion rates, expanding the client base, and meeting revenue goals. FOSTER CUSTOMER RELATIONSHIPS HIGHLIGHT UNIQUE APPEAL ESTABLISH MARKET PRESENCE DRIVE SALES AND REVENUE:
TUDUNG MEOW Premium Cotton Voile : RM35 Satin Matte : RM45 BSH WHITE TUDUNG MEOW Premium Cotton Voile : RM35 Satin Matte : RM45 BSH GREY SIAMESE BROWN TUDUNG MEOW Premium Cotton Voile : RM35 Satin Matte : RM45 TUDUNG MEOW SIAMESE CREAM Premium Cotton Voile : RM35 Satin Matte : RM45
Premium Cotton Voile Offer Price (RM33/pcs) Satin Matte Offer Price (RM43/pcs) Grey 6 pcs (RM198) Grey 3 pcs (RM129) White 5 pcs (RM165) White 2 pcs (RM86) Brown 4 pcs (RM132) Brown 1 pcs (RM43) Cream 2 pcs (RM66) Cream 4 pcs (RM172) TOTAL 17 (RM561) TOTAL 10 pcs (RM430) f i n a n c i a l s t a t em e n t The table above shows the number of hijab that we took from the supplier to sell for this business opportunity project. All hijab were sold at an offer price for the first time buyer, this is because we were more focused on brand recognition and making this brand known widely in this university. We sell Premium Cotton Voile Material hijab for RM33 per piece and the Satin Matte hijab for RM43 per piece, making profit for RM3 and RM4 for each material sold.
SWOT Analysis Clear printed patterns STRENGTHS WEAKNESS OPPORTUNITIES THREATS Clean edges and neat seams Easy to shape and iron Exclusive with quality materials Affordable especially for students Loved by cat lovers Business experience Business industry exposure Polish social skills and negotiation skills Risk management Money management Limited stocks available The instagram feed is not organized Packaging is not suitable for handheld Limited variation in design Competitive market Brand awareness Changing customer preferences
Strengths (S) The strengths of our Tudung Meow product lie in its impeccably clear and high-quality printed patterns, crafted for superior materials of this hijab brand. Customer feedback consistently highlights its ease of Customer feedback consistently highlights its ease of shaping and smooth ironing process, while its clean edges and neat seams ensure a flawless appearance. Our sturdy, waterproof packaging guarantees that each headscarf arrives in pristine condition, reflecting our commitment to quality from production to delivery. Maintaining exclusivity through limited releases ensu Maintaining exclusivity through limited releases ensures that customers appreciate the uniqueness of each design, particularly as our brand gains traction in the market. Despite our newly launched status, our pricing remains affordable, catering to our target remains affordable, catering to our target demographic of UiTM Kedah students. The popularity of Tudung Meow among cat lovers aligns perfectly with our decision to market exclusively at UiTM Kedah, where a significant portion of students share this enthusiasm for feline-inspired fashion.
Weaknesses (S) While Tudung Meow boasts notable strengths, it also faces several areas for improvement. Firstly, the limited stock quantity, while aimed at maintaining exclusivity and gauging customer maintaining exclusivity and gauging customer demand, can lead to frustration among customers if demand surpasses availability. Addressing this issue involves striking a balance between exclusivity and involves striking a balance between exclusivity and meeting customer needs promptly. Secondly, our meeting customer needs promptly. Secondly, our Instagram feed lacks organization as we search for Instagram feed lacks organization as we search for the optimal algorithm and style. Given Instagram's the optimal algorithm and style. Given Instagram's significance in business growth, consistency in significance in business growth, consistency in posting is vital, but refinement in presentation is posting is vital, but refinement in presentation is necessary for maximizing engagement. Additionally, the packaging's lack of handheld suitability poses the packaging's lack of handheld suitability poses inconvenience, particularly for bulk purchases. inconvenience, particularly for bulk purchases. Enhancements such as adding ropes for easier portability can mitigate this challenge. Lastly, the limited design variation restricts customer choices and may hinder broader appeal. Diversifying our design range would offer customers a wider design range would offer customers a wider selection, fostering greater satisfaction and brand selection, fostering greater satisfaction and brand loyalty. Through addressing these weaknesses, Tudung Meow can elevate its overall customer experience and market competitiveness. experience and market competitiveness.
Opportunities (O) Sailing through this business for a month has gained us a lot of business experiences more than gained us a lot of business experiences more than we thought we would. From polishing our social skills to business management, we learned so much skills to business management, we learned so much knowledge that tapped our mind into the world of business. Our personal development also improved especially in the area of self-esteem, confidence and emotional intelligence. Apart from that, we gained exposure in the business industry. This is not our first time engaging ourselves in a business but Tudung Meow business surely adds depth to our business knowledge as well as the experience gained. We took the opportunity to polish our social skills and negotiation skills as selling a product and convincing customers to buy our product requires more effort than just casually talking about it. We also handled money and risk management well while planning every step ahead carefully.
Threats (T) Nowadays, many individuals are venturing into the clothing business, establishing their own brands, and the hijab market is more competitive than ever imagined. The demand for hijabs continues to rise with each passing year, presenting both opportunities and risks for business owners, including those in the hijab industry. Another significant challenge lies in building brand awareness for our product. Establishing our product in the market is a daunting task, considering the multitude of competing hijab brands. It's wellknown that everyone has their own preferences, and these preferences can change over time as individuals discover new options. For hijab business owners, staying attuned to customer preferences and meeting their standards is essential. However, for Tudung Meow, the evolving nature of customer preferences poses a threat. With our business still in its early stages, offering only two designs and two types of materials may lead customers to seek out other brands that better align with their preferences.
K E Y A C T I V I T I E S Business Model Canvas V A L U E P R O P O S I T I O N S C U S T O M E R R E L A T I O N S H I P C U S T O M E R S E G M E N T S K E Y P A R T N E R S R E V E N U E S T R E A M K E Y R E S O U R C E S C H A N N E L S Cat lovers Fashion Enthusiast Gift Shoppers University Students Functional Materials (Premium Cotton Voile, Satin Matte) Easy to Iron Easy to Shape Cat Design Cute Packaging Emotional Attractive Design Lovable Symbolism Social Self-transcendence Self-actualization Social Media Platform - Instagram @tudungmeow - TikTok @tudungmeow - Whatsapp Word-of-mouth at Universiti Teknologi MARA (UiTM Kedah) Personal Styling Consultation Exclusive Offers & Discounts Collector Primary Income: Direct Sale Secondary Income: Delivery Charge Sourcing and Procurement Inventory Management Marketing and Promotion Customer Relationship Management Logistics and Diverse Inventory E-commerce Platform Social Media Accounts Skilled Staff Financial Resources Fulfillment Hijab Suppliers : Tudung Meow C O S T S T R U C T U R E Wholesale Price : RM893
Young muslim women pursuing higher education at colleges or universities are looking for ways to exhibit their identity and uniqueness through apparel choices. They use social media and look for economical yet trendy items. We can give student discounts to encourage purchasing while emphasizing cost, versatility, and fashionable appeal. CUSTOMER 4SEGMENTS Cat lovers, including members of the Muslim community, who view cats as more than pets, but as cherished companions and a part of their lifestyle. The marketing strategy targets fashionforward young and middle-aged individuals who are trend-conscious and self-expression-conscious. They are more likely to buy unique accessories to pair with their outfits, emphasizing the CAT LOVERS FASHION ENTHUSIAST The target audience is individuals of all ages seeking unique, thoughtful gifts for special occasions. They choose products reflecting their passions and personalities. The marketing strategy promotes cat print hijabs as great gifts for cat lovers or fashion enthusiasts, emphasizing their adaptability and providing a well-custom design packaging for a memorable gifting experience. GIFT SHOPPERS UNIVERSITY STUDENTS 1 3 4 2 They follow cat-related social media, attend cat-themed events, and buy cat-themed products. To engage this diverse audience, we decided to include cat-related language and imagery in our marketing materials.. fashionable aspects of hijabs, which can add flair to various casual and formal outfits.
VALUE PROPOSITIONS 01 - Fºmµa 02 - Sma Sa|in ma||e and high-qali| co||on oile are ved |o conv|rc| |heve hijabv i|h a ca| pa||ern, garan|eeing an ecep|ional leel of comfor| and an elegan| appearance i|h each ve. I| ere carefll devigned |o be eav |o iron, vaing cv|omerv |ime hile conviv|en|l main|aining a refined appearance. Whe|her |he cv|omer'v preference leanv |oardv a modev| draped appearance or a more in|rica|e v|le, |heve ca| pa||ern hijabv boav| a devign |ha| facili|a|ev eav vhaping and molding, enabling |hem |o eprevv |heir indiidali| effor|levvl. Theve ca|-pa||ern hijabv are alvo cap|ia|ing i|h |heir vophiv|ica|ed e| adorable v|le, appealing |o loerv of bo|h ca|v and favhion. Self-transcendence The ca| pa||ern hijab iv no| merel a garmen| b| a vmbol |ha| |ranvcendv |he indiidal earer, connec|ing |hem i|h a larger commni| bond b |heir vhared loe for ca|v. B donning |hiv hijab, indiidalv become par| of vome|hing grea|er |han |hemvelev, a collec|ie of like-minded indiidalv ho find jo and companionvhip in |heir m|al apprecia|ion for feline companionv.Thiv venve of belonging goev beond jv| favhion; i| incldev a common iden|i| and a venve of volidari| |ha| |ranvcendv cl|ral, vocial, and geographic borderv. 03- Eµa Avide from i|v aev|he|ic appeal, or ca| prin| hijab crea|ev a v|rong emo|ional connec|ion i|h or cv|omerv. Ca|v are more |han jv| pe|v |o man people; |he are beloed friendv ho bring |hem jo, comfor|, and companionvhip. Cv|omerv ho ear or hijab eprevv |heir loe for ca|v hile alvo carring a bi| of |ha| emo|ional bond i|h |hem hereer |he go. Whe|her |he are a pavviona|e ca| loer or jv| admire |heve gorgeov pe|v from a div|ance, or hijab iv a phvical repreven|a|ion of |he e|raordinar connec|ion vhared b people and ca|v, invpiring ven|imen|v of arm|h, happinevv, and con|en|men|. Self-actualization Beond i|v aev|he|ic appeal, |he ca| pa||ern hijab verev av a poerfl |ool for velfeprevvion and ac|alia|ion. B chooving |o ear |hiv hijab, indiidalv avver| |heir niqe iden|i|iev and avver| |heir pavvionv prodl. Whe|her |he're eprevving |heir loe for ca|v, |heir crea|ii| |hrogh favhion, or |heir devire |o challenge |radi|ional normv, earing |hiv hijab allov |hem |o embod |heir |re velev a|hen|icall. Av a revl|, indiidalv feel a |remendov venve of flfilmen| and empoermen| vince |he are liing in accordance i|h |heir alev and in|erev|v.
INSTAGRAM Instagram, as a key component of the social media presence, provides a precisely managed platform for exhibiting the hijabs in professionally produced photographs and engaging short films. Using tools such as Post, Stories, and Reels, create an intricate visual narrative that not only displays the variety of the products but also develops a sense of community among the fans. CHANNELS WHATSAPP Recognising WhatsApp's widespread use as a communication tool, my channel takes advantage of its characteristics to enable direct, personalised connections with clients. Mostly, I would promote the hijabs through my Whatsapp status and in all of the groups I'm already in. In the future, it would be ideal if I could integrate WhatsApp Business capabilities like automated responses, order updates, and customer care chatbots, as well as streamline communication channels, to provide my consumers with a seamless and efficient buying experience.
TIKTOK With an in-depth knowledge of current digital trends, the channel meticulously utilises the potential of TikTok to broaden their brand's reach. It could capture a diverse target demography by creating a variety of short-form videos that range from styling lessons to lighthearted skits featuring the catthemed hijabs, ensuring broad exposure and interaction. CHANNELS WORD-OF-MOUTH Additionally, by initiating conversations and actively engaging with students while wearing our Tudung Meow, we can spark word of mouth around the university, generating curiosity and interest among the student body. As students notice and inquire about our hijabs, they may share their positive experiences with friends, further amplifying our brand presence through organic, word-of-mouth promotion. AT UNIVERSITI TEKNOLOGI MARA (UITM KEDAH)
Czre Relaizshi PERSONAL STYLING CONSULATION Our client connection strategy prioritises a personal styling consultation, by providing one-on-one styling consultations for customers to discuss their preferences, face shapes, skin tones, and personal style with us. During these sessions, we can recommend hijab styles, colours, and fabrics that are most appropriate for the customer's preferences and needs. COLLECTOR Building customer ties with collectors, we announce the release of our newest collections, 'British Shorthair' and 'Siamese', which feature beautifully made cat-patterned hijabs inspired by their fur colours. Each hijab in this limited edition series is precisely created from superior cotton voile and satin matte and embellished with cat paw designs, offering a perfect balance of simplicity and artistry for discerning collectors. EXCLUSIVE OFFERS & DISCOUNTS As part of our customer relationship strategy, we create exceptional offers and discounts for students with valid university IDs, specifically targeting first-time purchasers while supporting our small business. As for now, the first batch, we had given 10% off and also free delivery charge. This not only boosts sales but also fosters brand loyalty among students. This partnership would also help our business become more widespread, as clients will be wearing our hijab at the university.
REVENUE STREAM REVENUE STREAM 01 02 Our price strategy strikes a balance between the quality of our hijabs and their perceived value in the market. We perform extensive market research to guarantee that our pricing stays competitive while covering model costs and providing an acceptable profit margin. On average, we sell about 27 cat pattern hijabs per month through our different sales channels, with seasonal variations influencing demand. Looking ahead, we intend to increase direct sales by broadening our product line to include supplementary items and engaging with influencers to reach new audiences. Our delivery charges are calculated based on factors, mainly the destination's distance. Since we had been focusing on university, we only made deliveries inside the university and their surroundings. We strive to offer transparent and fair pricing while covering our expenses. While secondary to our primary sales revenue, delivery charges play a significant role in sustaining our business operations and ensuring the seamless fulfillment of customer orders. We continually seek ways to enhance our delivery services by offering incentives such as free delivery for first time buyers on the first batch as a thank you sign for supporting our ENT300 project. PRIMARY INCOME DIRECT SALES SECONDARY INCOME DELIVERY CHARGE
03 01 02 04 05 Securing enough funds to spend on inventory, marketing initiatives, and other operational costs necessary for long-term business growth and profitability. KEY RESOURCES Maintaining a carefully selected selection of hijabs in varied designs, materials, and pricing points to meet the different requirements of customers. DIVERSE INVENTORY Establishing an online presence through active social media profiles to engage with customers and promote the brand. SOCIAL MEDIA ACCOUNTS Using a simple and secure social media platform to sell hijabs and manage orders. E-COMMERCE PLATFORM We need to be competent and customer-focused employees to manage various elements of the organisation, such as customer service, marketing, and logistics. SKILLED STAFF FINANCIAL RESOURCES
Identifying reliable hijab manufacturers or distributors and establishing inventory purchasing agreements. 1 SOURCING AND PROCUREMENT Creating comprehensive marketing plans that include online and offline platforms, such as social media campaigns, joining university events, and cooperation with influencers or hijabi fashion bloggers. 3 MARKETING AND PROMOTION Coordinating order fulfilment logistics, such as packaging, labelling, and dispatching goods, while focusing on cost-effectiveness and delivery speed. 5 Logistics and Fulfillment Developing procedures for dealing with customer inquiries, feedback, and complaints, with a focus on delivering personalised support and resolving issues quickly. 4 Customer Relationship Management Implementing systems to track stock levels, forecast demand trends, and place orders to replenish inventory in a timely way. 2 iNVENTORY MANAGEMENT ACTIVITIES 5KEYS
This partnership also allows for more effective inventory management and immediate stock replacement, reducing the risk of product shortages and increasing consumer satisfaction. Furthermore, collaborating with hijab suppliers who follow ethical production standards aligns with the principles of conscious consumers and strengthens our commitment to social responsibility in the hijab industry. HIJAB SUPPLIERS KEY PARTNERS Collaborating with reliable hijab suppliers is essential for maintaining a steady supply of high-quality hijabs. We as a stockists can develop trustworthy channels for sourcing a vast selection of styles, materials, and designs to fulfil our customers' unique preferences by forming agreements with these suppliers.
PREMIUM COTTON VOILE - GREY 6 RM 29 RM 174 PREMIUM COTTON VOILE - WHITE 5 RM 29 RM 145 PREMIUM COTTON VOILE - BROWN 4 RM 29 RM 116 PREMIUM COTTON VOILE - CREAM 2 RM 29 RM58 SATIN MATTE - GREY 3 RM 40 RM 120 SATIN MATTE - WHITE 2 RM 40 RM 80 SATIN MATTE - BROWN 1 RM 40 RM 40 SATIN MATTE - CREAM 4 RM 40 RM 160 COST STRUCTURE PRODUCT NAME: TUDUNG MEOW CATEGORY: BRITISH SHORT HAIR & SIAMESE DESCRIPTION: SATIN MATTE & PREMIUM COTTON VOILE DESCRIPTION PRICEQTY COST MATERIAL COST TOTAL: RM 893 WHOLESALE PRICE
Experiential Learning SAKINAH For me, I learned a lot of things especially about handling the customers, attracting them and persuading them to buy our product. Some customers are really easy to persuade while some need to be convinced that our product actually suits their taste. While we have tried our best to explain the product’s quality to the customer, sometimes they still refuse to buy our product due to the product not on par with their preference or the cost is still high. Nonetheless, this issue does not discourage us from doing this business as it is one of the pros and cons of business. We do a lot of physical promotions towards our closed friends first and alhamdulillah, the outcome exceeds our expectations. Patience is really one of the most crucial parts of doing business because if the sales are low, we might be emotionally disturbed throughout the day. That is why managing our emotions well is important to make sure that it does not make us quit.
Experiential Learning SALINA I decided to start a new business by selling hijabs at UiTM Kedah as a stockist with my partner. The inspiration came from seeing my friend's social media posts, where they had just started to promote their brand of hijab, but it was only available at their institution, International Islamic University Malaysia (IIUM). So I decided to approach them and assist them with distribution, focusing on my university. This is my first journey into the position of a stockist but I am confident in their product because of their unique hijab idea, which focuses on a cat design that is not usually used, although the most common designs are Islamic and floral patterns. When I exhibited the hijab design to my customers, the first thing they said was that it was cute, with excitement on their faces because the majority of them are cat lovers. I love seeing my customers pleased. When I received my first sale, I felt a surge of thrill and encouragement. I am more confident in my ability to persuade people to buy my product. With devotion and perseverance, I progressively expanded my product range to accommodate varied styles and tastes, resulting in a consistent growth in sales. Looking back, this experience has not only helped me develop a great business, but it has also strengthened my sense of community. I am really appreciative for the assistance I have gotten throughout this process, particularly from my ENT partner, and I look forward to the opportunities and challenges that lie ahead.
To sum up, the hijab business presents both opportunities and challenges in today's dynamic market. Through the exploration of the industry landscape, we have uncovered the immense potential for growth driven by increasing demand for hijabs. However, we also acknowledge the competitive nature of the market and the need to differentiate this brand, Tudung Meow, to succeed. We understand the importance of establishing a strong brand identity and building meaningful connections with our customers. By offering high-quality hijabs, maintaining exclusivity, and adapting to changing customer preferences, we are confident in the ability to carve out a unique position in the market. While challenges such as building brand awareness, competitive market and changing customer preferences, we are committed to overcoming these obstacles through strategic marketing initiatives, continuous innovation, and attentive customer service. Through the SWOT Analysis Model and the Business Model Canvas, we could see the bigger picture and the minor problems that could help in identifying the external and internal difficulties faced by this hijab brand. While SWOT Analysis helps to analyze the strengths and weaknesses faced in the business, The Business Model Canvas provides a comprehensive framework for visualizing the key elements of the hijab business model, including value proposition, customer segments, channels, revenue streams, and cost structure. This clarity helps ensure alignment and coherence across all aspects of the business. In essence, our journey in the hijab business is not just about selling products; it is about empowering women, celebrating diversity, and contributing to the vibrant tapestry of the fashion industry. With dedication, creativity, and a deep understanding of the customers' needs, we are poised to thrive and make a meaningful impact in the hijab market. CONCLUSION
CUSTOMER’S REVIEWS T U D U N G M E O W APPENDICES
CUSTOMERS
TUDUNG MEOW OUR CUSTOMERS WEARING