Semalt Study: SEO As An Integrated Digital Marketing Strategy

23.05.2018

Semalt Study: SEO As An Integrated
Digital Marketing Strategy

Online businesses require a presence on the internet. Otherwise, clients would visit their website only by mistake
or sheer curiosity. The name used by a store, its logo and products provide information that can relate to customers
for identi cation. Similar information is fundamental when it comes to laying information that creates web
presence of the business. Optimized websites have information that is easy to pick, and many customers can nd
them with less effort.

The internet experiences over 13 billion monthly searches. The establishment of Search Engine Optimization (SEO)
which is basically a website that is easy nd serves as a key digital marketing strategy for the online business.

Through SEO, the business can drive its clients to its website to nd what the site has for them there by increasing
the company's revenue. This can be achieved when the rm nds a constant higher ranking in the Search Engine
Result Page. Free advertising and Pay Per Click are some of the best methods recommended.

Andrew Dyhan, the Customer Success Manager of Semalt Digital Services, provides vital elements of integrated
digital marketing strategy that every online business needs.

How SEO Works 1/3

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23.05.2018

SEO makes use of search engines whose purpose is to crawl, scan,
store indexes and to make recoveries using algorithms as follows.

1. Keyword Density:

Repetition of a keyword increases the relevance of the particular
web page.

2. Meta Tags:

Search engines utilize metadata of the HTML document as
provided by Meta tags to evaluate the contentment.

3. Website Content:

Quality content that uses relevant keywords appeals more people and direct them to the site.

4. Inbound Links:

Hyperlinks on other websites referencing to the website give a higher ranking of the site for more traf c.

Information on indexing, crawling, Search Engine Algorithms, and retrieving provide a more insightful
understanding of the SEO mechanism.

Crawling

Crawlers or Spiders are software that browses the web systematically for indexing to provide faster and ef cient
pick of the information later by search engines. The crawler does not check for an update about the internet
content on a daily basis, but it keeps memories and listing on searched, downloaded and visited places for faster
processing by search engines.

Indexing

The Spider creates a database of pages of the crawled content.
The indexes which are basically the databases provide information
about the websites and web pages browsed by the search engine.
Retrieval of the content of an index is through keywords and
related strings. The SEO must be correct if the search engine
should understand the website.

Search Engine Algorithms 2/3

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23.05.2018

The Search Engine Algorithms consist of sets of unique formulas and rules that de ne the relevance of a web page.
They have the ability to identify the genuine page or if the web content has useful information as needed by the
user.

Retrieving

The nal stage of the search process of SEO treated web page is a complicated process that involves an
understanding of the searched content and matching it with relevant indexes and servers. In the end, the search
engine retrieves a list of documents matching the keywords and string used.

The use of SEO, therefore, facilitate the availability of information of a particular website at the top of searches for
the easy retrieval by a search engine. The SEO marketing strategy is very cost-ef cient as it presents the visibility of
the business doing e-commerce by manipulating the content of the web pages for search engines.

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