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First Steps to Recruitment is merely just a project name for the business while the idea is undergoing validation phase.
The Business name is yet to be evolved and will go through the process of name-mining to ensure the right name is
produced that reflects the business idea, its goals and personality.

The business is going to be primarily focused on the creation of materials, tools, systems and platforms to allow the new-
starters to the corporate world. It is crucial to note that we are not out there to be another recruitment agency, but we aim
to be an ‘enabler’. An enabler to the candidates – and our target candidates will be fresh graduates, out-of-school and even
dropouts, mums returning to workforce, diversity communities, and anyone else who’s having difficult time finding their
first step to put their foot on. Market we will NOT focus on includes mid to senior level executives including Managers,
Executives, and C-Suite, highly-skilled professionals, and broadly – anyone who’s looking for the ‘next big break’. Our
motto is simple – help those who need it the most, and help with all you have. We look forward to doing business, but
that business where we can feel good about what we do and give.

Objectives

Our Objectives are:
- To assist those who don’t have ample experience up their sleeves
- To provide all the right support and guidance to those who need it the most
- To provide all the tools, materials and systems that will help in the early steps to recruitment
- To create as much wealth and pool of recruitment knowledge-base as possible, with one goal – help.

Mission Statement

Our Mission Statement is simple:
To be the most personalized and nimble career-support organization that targets only fresh-starters.

Description of Business

The business is going to be primarily focused on the creation of materials, tools, systems and platforms to allow the new-
starters to the corporate world. It is crucial to note that we are not out there to be another recruitment agency, but we aim
to be an ‘enabler’. An enabler to the candidates – and our target candidates will be fresh graduates, out-of-school and even
dropouts, mums returning to workforce, diversity communities, and anyone else who’s having difficult time finding their
first step to put their foot on. Market we will NOT focus on includes mid to senior level executives including Managers,
Executives, and C-Suite, highly-skilled professionals, and broadly – anyone who’s looking for the ‘next big break’. Our
motto is simple – help those who need it the most, and help with all you have. We look forward to doing business, but
that business where we can feel good about what we do and give.

Company Ownership/Legal Entity

The business will initially be registered in Australia, under the Cth of Australia, with primary target market being
Australian candidates. Reason being is the simplicity to the incorporation, and that we know the market to an extent.

As a second phase, the business will also be incorporated in the USA, with the primary target market being locally within
Washington DC, Northern Virginia, and Maryland. With success found, the intent is to grow into the larger East Coast
region, spanning NY, DC, MD, VA, PA, NC, SC, and TN, then beyond.

The ownership in Australian entity will be under the pre-existing ABN of Aakriti Pandey.

The ownership of US entity will be under the new registration of LLC, with single member Raghbendra Aryal.

Products and Services

Our product suite will be two-phased.

Phase one will only include:
- Resume Writing and Revamping
- Cover Letter Writing (custom made and job-specific)
- 30 Minute Professional consultation (Pre-Interview)
- Interview Simulation (skype or WebEx or Go-to-Meeting)

Phase two will look into expanding with below features as add-ons:
- Professional Headshot (LinkedIn profile)
- Assistance with building a LinkedIn profile
- DISC Profiling
- Our career-wise booklet to assist in the successful search

Suppliers

Our suppliers will include:
1. Kwik Kopy, for printing and packing of our materials
2. Officeworks, also for printing and packing of our materials
3. AusPost, for the delivery of the materials in Australia
4. USPS, for the delivery of materials within US
5. WebEx/GoToMeeting, for the video conferencing solutions
6. TBA photography, for the profile head-shot
7. Discpersonalitytesting.com, for the DISC profiling and assessment

Service

Our goal to the service we provide is simply based on four key principles:
- The personalized attention. We spend enough time on the phone with you asking all the relevant questionnaires to
understand your profile. We don’t know you – so we don’t want to guess what you’re all about.
- Custom work, not generic. We do not work off templates. We create all resumes from scratch & custom built.
- Quality, not Quantity. We take five (5) days for quality work – no less, no more. After all, it is about your career.
We will not take rush orders.
- Value adds. The workplace hiring practices are ever-evolving. Accordingly, we keep ourselves nimble in order to
showcase all the right features as value add’s that will help YOU get ahead of the curve.

Management

About Founder and Primary Coach: Young management professional with an experience and broad-skill set across many facets
to business including Operations, Project Management, Service Desk Management, Commercial Management, Delivery &
supply chain Management, and Financial Control. Experiences in ICT, Telecommunications, Managed Services industry,
Recruitment Industry, and Retail & Hospitality Industry. Founded the business as a side-gig to help out the graduates and
soon-to-be graduates of the University I graduated from to give something back as an Alumni, in 2012. Now we’ve helped
hundreds of graduates, and we’ve expanded to North America region.

About the approach: Being a pivotal part of the hiring process within the organization I worked with in the past decade, I
have seen many candidates fail not only because of the quality of their cover letters and non-updated resumes; but also
because of their traditional approach to interviews. Employers’ slant in hiring process has hugely evolved overtime, and
the candidates aren’t kept abreast of that – and that’s because majority of us aren’t in the job market for years, some for
decades. And by the time we’re back in the job-market, things are transformed. We, specifically, help the new-grads and

fresh-entry candidates into the corporate world – which means we work with those who have almost never been in the
job market, (discounting the pocket-money jobs). This poses a high-risk to these candidates from two angles – 1. Them
losing in the job-battle, 2. And then losing the self-confidence. These are real threats, and I’ve seen it first-hand. Constant
feed of ‘no’ hits a person hard on their self-esteem, and they begin thinking they’re ‘not good enough’. Untrue. They are
simply not ready. They’re perhaps ready for the job at bay, but they’re certainly not ready to sit on the other end of the
hiring process. We do exactly that. We help them get ready. We help them avoid excessive rejections. We provide enough
tools, materials, assistance, guidance, professional help, and interview simulations to get our candidates face the job-battle
head-on.

Our backgrounds are not recruitment, and we are also not a recruitment agency. We are real world professionals, and we
help you put your first foot down on that very path.

Marketing

Our customers are Fresh University Graduates; Back to workforce mums, newly immigrated individuals who are new to
the market, and anyone else from whatever other walks of life they come from, who are also the fresh-entry to the job-
market. The Unemployment rates are record low in Australia, and it’s only just starting to get better in the US too – which
means there are a lot of people who need help – Real Help.

Our marketing activities will be done keeping in mind that we’re here to help just as much, if not more, than to do
business. There is a reason why we’re avoiding the experienced pool of candidates, and only focusing on the fresh grads
with little to no experience at hand – and the reason is to help those who need it the most! Our marketing materials,
collaterals, posts, and activities will be circling this one core value we started with, and keep it simple.

Market Analysis Fresh University Graduates
New Immigrants/ Diverse Communities
Target Market Return to workforce Mums

Primary Target Market:
Secondary Target Market:
Tertiary Target Market:

Competition

There is ample competition in the Industry if we were a Recruitment Agency that helped people in employment match-
making. However, that is one of the key reasons we avoided to become that one more Recruitment agency trying to take
a market share of what’s left out there.

Our real competitors are the small businesses, or even individuals, who help people create resumes. There are some
businesses whose only focus is creating resumes and cover-letters. However, they have no value-add against that, and the
majority work off the templates they have in place. This means that there is little personalized attention, next to no
consideration to reflecting the personality into their job-profiles. There are some out there who do help in the interview
process, but none that I’ve known helps by coaching and mentoring, and certainly not the interview simulation. Interviews
can be quite nerve-wrecking experience, and walking bare can work totally against us. Our differentiator is that we not
only help ‘prepare’ for the potential interview questions – but we help prepare for the next career move. We don’t send
the candidates with the fake confidence, but we help them build their real confidence and attitude. In that aspect, I don’t
believe that there is any competition to this level.

Pricing

Our pricing policy is simple. Charge who you service. As a reiteration, we are not a recruitment agency, so we do not
deal with employers and we certainly don’t do match-making. This means we only have one party we work with – the
candidates. They are our only customers, and our only focus. They are the ones we charge. For the service, for the
coaching, for the preparation and for the ongoing support.
There will be two sets of pricing packages as below:

1. Pink Package Includes:
a. 30 Minutes personality questionnaires, pre-prep.
b. Resume Writing from scratch, regardless of whether you have one or you don’t.
c. Custom built Cover Letter targeting the Industry, Job, and Company being considered.
d. Electronic and physical copies delivered.
e. Interview Preparation material.
f. Interview simulation (pre-first interview)
$119.00 AUD

2. Blue Package Includes:
a. 30 Minutes personality questionnaires, pre-prep.
b. Resume Writing from scratch, regardless of whether you have one or you don’t.
c. Custom built Cover Letter targeting the Industry, Job, and Company being considered.
d. Electronic and physical copies delivered.
e. Interview Preparation material.
f. Interview simulation (pre-first interview)
g. DISC Profiling, assessment and briefing
h. LinkedIn Profile (create a new profile, OR recreate the existing profile)
$149.00 AUD

3. Green Package Includes:
a. 30 Minutes personality questionnaires, pre-prep.
b. Resume Writing from scratch, regardless of whether you have one or you don’t.
c. Custom built Cover Letter targeting the Industry, Job, and Company being considered.
d. Electronic and physical copies delivered.
e. Interview Preparation material.
f. Interview simulation (pre-first interview)
g. DISC Profiling, assessment and briefing
h. LinkedIn Profile (create a new profile, OR recreate the existing profile)
i. Professional Headshot (where applicable), for the LinkedIn profile and/or resume
j. Reference Letter and LinkedIn Recommendation (discretionary)
$199.00 AUD

Advertising and Promotion

Advertising will be done via the channels we will put in place with the Leading Universities we will affiliate with, via the
contacts we have with other non-degree colleges. We will also put the advertisement in online sites like Gumtree for
Australia, and in Craigslist in USA. We will also be using the diversity community newspapers and magazines to target the
race-diverse market with new immigrants who need help. We will put the business cards and brochures in the stores. We
will advertise via social media, including Facebook and twitter. We will put ourselves out there in Blogger and do regular
blogs to build credibility and channel. Eventually, we would love to gain enough leads through word of mouth.

Good Luck to ourselves!

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