milk tea

045 Admiral Village, Talon III Las Piñas City

THE INSIGHTS OF THE MILK TEA OWNERS ON THE GROWTH OF MILK
TEA INDUSTRY

A Qualitative Research
Presented to the Basic Education Department
Saint Francis of Assisi College-Main Campus

Admiral Village, Talon III, Las Piñas City

In Partial Fulfillment of the Requirements in
Qualitative Research

Lhieselle A. Borbon

Kathleen A. Cepillo

Jerick John J. Golez
Genina Claire J. Olego

Gene G. Otial
Camille M. Quiray
Rhicamae S. Tabontabon
Mark Jayson V. Villanueva

JUNE 2022
CHAPTER I

Background of the Study

Milk tea is any tea drink with milk added. It is a milk and tea concoction
composed of tea, milk, ice, and pearls shaken up together and slurped through
chunky straws The milk can be regular, condensed or evaporated. It can be as a
splash of milk into a hot cup of tea, or it can be a complicated recipe including
various ingredients. Very popular and well-known drink in Taiwan (Martin, 2007).
It can be served either hot or cold. Milk Tea has been one of the most popular
beverages purchased globally since 2011(Qie X et al,2021). Milk tea first became
popular in the 1990s throughout Asia and became more popular in the United
States and Europe in the 2000s (Alexander, 2001). Its popularity turned into a
global phenomenon due to the versatility of the toppings and flavor that consumers
could choose from. Taking into consideration the components of milk tea, its sweet
and original flavor was its selling point in different regions of the Philippines. With
its sweet flavor, it captured the hearts of Filipinos and eventually entered the
beverage market. Additionally, milk tea shops eventually spread and are located
throughout malls, parks, and neighborhoods. With that, the significant spread of
milk tea shops has been observed around the world. Shops coming from different
Asian regions like the Chatime group, CoCo, GongCha, all of which are from China
and Taiwan, and Tiger Sugar from Korea, spread. These brands eventually went
international and people in those countries capitalized on the trend and made their
own brands.

The various brands of milk tea have become a popular choice among
customers. Consunji and Capili discovered that customers prefer milk tea to other
popular beverages like coffee since it is less expensive. As a result, starting in
2011, milk tea became the most popular beverage. Milk tea became much more
popular in Asia in 2018, with a 3500 percent increase in growth. Following that,
Lee and Yim showed that the Philippines and Thailand came in second and third,
respectively, in Southeast Asia with the most milk tea drinkers, after Indonesia.
This means that a variety of milk tea brands, both domestic and international, are
gaining popularity (Ong et al,2021). This research will be beneficial to the following:
First, To Milk Tea Owners because they will gain knowledge about the growth and
can use their insights on how to grow their businesses. Second, to customers, they
will know more about the certain milk tea that has been growing. Lastly, the future
researcher will gain such information since they will be able to utilize it as
reference.

Literature Review

This section discusses the relevant literature and studies that the
researchers looked at in order to back up their claim and emphasize the
significance of the current study. Those included in this chapter aid in familiarizing
oneself with relevant and similar knowledge to the current study.

On the Insights of the Milk Tea

The term "milk tea" refers to any tea drink that contains milk. It are
often as simple as a splash of milk during a hot cup of tea, or it will be a

posh recipe with multiple ingredients, like the popular bubble tea. Adding milk to
tea mellows and smoothes out the flavors, especially the bitter notes found in tea
leaf. Milk tea may be a popular hot and cold beverage everywhere the
globe (Misenplace,2020).

Bubble tea has been a well-liked engross Asian countries since the
1980s, despite the fact that it appears to be a comparatively new drink trend.
This bizarre concoction, which appears to be somewhere between a
flowery beverage and a snack, appears to own captured the eye of the
typical young teenager thanks to its kind of colors, flavors, and textures. The
drink has gained enormous popularity throughout Australia, the u. s., and
Europe, and shows no signs of slowing down, with new Bubble stores shooting
up on every corner round the world. This frequently technicolored drink relies on
a Taiwanese recipe that mixes a hot or cold tea base with milk, fruit, and fruit
juices, then adds the signature "bubbles" – soft and chewy tapioca pearls that sit
at the underside. Tapioca may be a gluten-free starch extracted from the
cassava root that features a mild flavor but a good texture. Bubble tea is served
in clear cups with a fat straw, allowing you to draw up the tapioca balls
(also referred to as "pearls" or "boba") and chew them as you drink the tea. The
term "bubble" refers to both the tapioca balls and also the numerous bubbles
produced during the blending process (Venturini, 2021). The bubble tea market
has been divided into four sections: base ingredient, flavors, component, and
region. it's classified into four types supported its base ingredient: tea, green tea,
oolong tea, and white tea. it's classified consistent with flavor into original flavor,

coffee flavor, fruit flavor, chocolate flavor, and others. it's classified by component
as flavor, creamer, sweetener, liquid, tapioca pearls, and others. it's divided into
four regions: North America, Europe, Asia-Pacific, and geographic region and
therefore the Caribbean in keeping with the bubble tea marketing research,
the tea segment generated the foremost revenue in 2019 and is anticipated to
continue this trend throughout the forecast period, supported base
ingredient. This could be attributed to the worldwide rise in popularity of bubble
tea with tea leaf as a base ingredient. Green tea, on the opposite hand, is
predicted to grow at the fastest CAGR during the forecast period, thanks to a
rise within the number of health-conscious consumers worldwide (Sangwai, V., &
Deshmukh, R. ,2020). Milk Tea is undeniably popular in the Philippines. We love
milk tea, as evidenced by the fact that we have one. A typical adolescent or
young adult drinks milk tea 3 to 5 times per week. The Philippines is a hot
country that becomes even more appealing in the summer. On such hot days,
milk tea is an excellent refreshment. A hot summer afternoon with a cup of
delicious and cold milk tea cools the mood. Because everyone enjoys milk tea, it
becomes an excellent drink for bonding and hanging out. Not only that, but It's
also ideal for a laid-back, casual date. Of course, almost everyone enjoys milk
tea, making it an excellent beverage choice for family gatherings. Despite the
availability of a variety of cooling beverages on the market, such as fruit juices
and bottled drinks, milk tea reigns supreme with its unique-flavored teas and
tapioca pearls. ”Milk tea to a Filipino became like water to a fish. It has become a
part of our lives that we cannot imagine a life without it” (Kikoy, 2021).

On Milk Tea

Bubble tea is a tea-based drink originated in Tainan and Taichung in the
early 1980s. Most bubble tea recipes call for a tea base with fruit or milk, as well
as chewy tapioca balls (also called bubbles, pearls, or boba) and fruit jelly. Ice-
blended drinks are usually made with fruit or syrup and have a slushy feel. The
drink is available in several tastes and contains a variety of components. The most
popular flavors are bubble milk tea with tapioca and bubble milk green tea with
tapioca. Vitug (2019), in his literature review about milk tea noted that: The
Philippines, once known as a coffee country, is now dominated by another drink:
milk tea. Milk tea shops and stalls are sprouting up like mushrooms. They are
literally everywhere, highlighting not only their unique concoctions but also their
clever brand names. p. 1.

Chatime, a Taiwanese company, is a pioneer in the bubble milk tea sector,
with one of the most extensive milk tea product lines and a reputation for using
high-quality ingredients and tea-making equipment. The goal is to turn awareness
into trial and set itself out from the competition. The IMC campaign will persuade
consumers that Chatime is the only place to get real milk teas. The Authentic Milk
Tea Experience, an IMC creative handle, will set itself apart from competitors by
targeting people aged 20 to 30, from classes A, B, and C1, as well as male and
female residents of congested locations. The campaign will rely heavily on both
below-the-line and internet operations. During the campaign period, a strong brand
presence is expected. "Although Filipinos are not known to be tea-drinkers, most
Filipinos tend to have a sweet tooth", (Doringo, 2014).

As Lawfer (2006) stated, “Customers who refer their family and friends to
your business are your advocates and their recommendations are more valuable
than any advertisement you can buy”. Milk tea entrepreneurs took advantage of
our wants' urgency this year by putting their beverages on wheels. Milk tea is
now available on GrabFood, Honestbee, and FoodPanda. There's a meme going
around right now about how much money we've wasted on milk tea. The total
costs towards the end of the year are staggering, we must admit. The milk tea
craze has progressed significantly, yet it is continuing strong. We're not just fans
of milk tea; we're addicted to it. "We don't think concomilk tea is still a "trend";
rather, it's become a necessity" (Castro,2019).

On the Growth of Milk Tea Industry

People are more experimental, according to Weiner (2009), and love
sampling new flavors and tastes. They enjoy trying new things and discovering
what works best for them. Because milk tea is on style and new in the market, it is
apparent that there is a steady need for it. The milk tea industry will be evaluated
based on the business profile, the 4P's of marketing, and the SWOT analysis to
see if there is a significant relationship between the increase in marketing
popularity of milk tea and the increase in marketing popularity of milk tea. The
purpose of the researcher is to give recommendations (De Jesus,2020).

As milk tea got increasingly popular, students began to appreciate it. It's
easy to see how many milk tea stores have opened in the city in recent years. As
a result, students' milk tea intake increases. Most high school and college students
consider milk tea to be a refreshing drink that may quench their thirst, according to

Lee and Vega (2014). While this may be one of the reasons why milk tea stores
remain lucrative, they must also learn how to sustain or increase their sales. The
most successful approaches to contact the market are determined through
strategic marketing (Gleeson, 2019).

The Milk Tea Industry has evolved quickly in comparison to other business
industries. The goal of this research was to learn about the milk tea store's profile,
management and operations, SWOT analysis, and challenges. The majority of Milk
Tea stores have been in business for one to five years, and the bulk of them have
three or less branches with an initial capital of no more than one hundred thousand
dollars, according to the study. The bulk of those polled had weekly sales of less
than 20,000 pesos on average. Each Milk Tea location employs a different number
of people. They always met and exceeded the management standards
(Savellano,2021).

Conceptual Framework

Milk Tea

Milk Tea Milk Tea Shop
Owners

Growth

Figure 1 The Conceptual Framework of the Study
Figure 1 shows the conceptual framework of this study. On the top part is

the Milk Tea which is the independent variable in this study. Going down, the data
gathered from milk tea shops and milk tea owners are the basis to understand the
growth of Milk Tea shops in Las Piñas City.
Research Problems

Generally, this study aimed to know the insights of Milk Tea owners about
the growth of Milk Tea Industry.

Specifically, this study aimed to answer the following questions:
1. What are the reasons for the milk tea owners to establish milk tea stores?

2. Why does milk tea become in demand?
3. How do milk tea owners maintain the growth of their stores?

Definition of Terms
To have a further understanding about this study, the researchers defined

the following terms operationally.
Milk Tea is the drink that has been growing and one the favorites of the

people today. It has different flavors. Many enjoy it because it is cold and just right
for people's tastes.

Milk Tea Owners are the milk tea shop proprietor, they own the shops.
They make the rules, and they decide how to run their business.
Insights are the understanding of the Milk Tea Owners on the growth of Milk Tea
Industry.

Milk Tea Industry is the industry being studied in this paper to understand
its growth.

CHAPTER II
Procedures
This chapter discusses the dissertation's research strategy. In this section,
the researcher also covers the research design, research site, data collection
technique, data analysis procedure, sample or respondents, and ethical
considerations.

Qualitative Design and Methodology

The researchers used phenomenological approach in this investigation. A
phenomenology investigation looks into what people have experienced and
focuses on how they felt about a phenomenon. It's also the study of consciousness
structures as seen through the eyes of a first-person observer. The use of primary
and secondary data in a qualitative and descriptive research method. Primary data
were gathered through virtual interviews, and after the researchers have
completed the interviews, the data were transcribed and translated to generate
secondary data. In addition, researchers used semi-structured interview questions
as a guide.

Research Site

This study was be conducted in Barangay Talon Dos and Almanza Dos,
Las Piñas City. Researchers choose this location because it is both safe and
convenient for us to conduct an interview, due to its proximity to the neighborhood
and location within a village.

Selection Criteria and Participants

The convenience sampling approach, also known as availability sampling,
was used by the researchers. It's a non-probability sampling strategy that relies
on information gathered from people who are readily available to take part in the
study. To put it another way, this sampling strategy entails gathering people
wherever they can be found, which is usually wherever is most convenient. Prior
to the selection of individuals, no inclusion criteria were defined in convenience
sampling. The participants in this study were five milk tea store owners.

Data Collection

The researchers wrote a consent letter to the school administrator,
requesting for permission to conduct interviews. In addition, the researchers wrote
a consent letter for their participants so that they are aware that the interview would
be consensual. The researchers conducted the interview around February 2022.
A semi-structured questionnaire was used by the researchers.

Data Analysis

The data gathered from the participants by the researcher was analyzed
thoroughly and carefully to see The Insights of the Milk Tea Owners on the Growth
of Milk Tea Industry.
For the purpose of answering the first question, the conducted interviews with the
participants would determine the reasons of the milk tea owners to establish milk
tea stores.

For the second question, the researcher would determine why milk tea become in
demand.

For the third question, the researcher would find out how milk tea owners
maintain the growth of their stores.

Role of the Researcher

The researchers of this study are the main tool for gathering the primary
data in this qualitative research. The researchers designed the research
instrument utilized in accordance with the research plan. After formulating the
research instrument, the researchers executed the data gathering and prompted
the sample population for responses. With the data or responses gathered, the
researchers analyzed and generated conclusions without biases and solely based
on what has transpired during the data gathering.

Methods of Validation

The researchers generated a set of questions to be utilized during the
interview or data collection. To validate data, coding was used to have a complete
and in-depth understanding of the study through the respondents’ answer. In this
study, coding is the process of locating a passage in a text or other data items
(picture, image), looking for and recognizing concepts, and determining their
relationships. Coding assists researchers in fine-tuning and refining their data. It
aids the researcher in sorting, grouping, regrouping, and relinking information to
integrate meaning and explanation. The researchers can find themes, trends, and
classifications by coding the data.

Ethical Consideration

The researchers ensured that the ethics in research was practiced. The
researchers and respondents were not harmed in any way while doing the study.
Participants’ dignity was a top priority. The subjects’ full consent was seek prior to
the start of the study. Participants’ privacy was protected, and the research data
are kept confidential to an appropriate level. Any misrepresentation or
exaggeration about the research's goals and objectives would be avoided. All
affiliations, funding sources, and potential conflicts of interest would be declared.
Any communication relating to the research were conducted in an open and honest
manner. Finally, any type of deceptive information, as well as the
misrepresentation of figures was prohibited.

CHAPTER III
FINDINGS AND DISCUSSION

Below are the findings and discussion on the Insights of the Milk Tea
Owners on the Growth of Milk Tea Industry.

1. What are the reasons for the milk tea owners to establish milk tea
stores?

Table 1

Reasons of Milk Tea Owners why they established Milk Tea stores

Categories Reasons of Participants

• Personal Reason • Their primary motivation for
• Pandemic opening milk tea shops was
personal purposes.

• The effects of the pandemic,
such as quarantine and job
loss, prompted them to open
their own milk tea shops.

PERSONAL REASON
Type of reason wherein it is personal or exclusive. It based on

why Milk Tea owners established their own Milk Tea shops.
Most milk tea owners reason why they build or start their own business

because of financial problem, or they want more income despite of the pandemic.
As milk tea got increasingly popular, students began to appreciate it. It's easy to
see how many milk tea stores have opened in the city in recent years. As a
result, students' milk tea intake increases. Most high school and college students
consider milk tea to be a refreshing drink that may quench their thirst, according
to (Lee and Vega 2014). Marketing popularity of milk tea and the increase in
marketing popularity of milk tea. The purpose of the researcher is to give
recommendations (De Jesus,2020). People are more experimental, according to
Weiner (2009), and love sampling new flavors and tastes. They enjoy trying new
things and discovering what works best for them. Because milk tea is on style
and new in the market, it is apparent that there is a steady need for it.

2. Why does Milk Tea become in demand?

Table 2 Reasons of Participants
Reasons why Milk Tea is in demand
Categories • They have more lingering in the
taste of milk tea, which will
• Enthusiast make them to drink more milk
tea.
• Mainstream
• It is more suitable for their
liking and more efficient to
consume these days.

ENTHUSIAST

Enthusiasts are more than just customers. They are captivated to
experience with any new brand, business, or any specific items. They can't help
but tell others about the product or service because they are so enthusiastic
about it. “People are more adventurous and love to try new taste and experiment
on new flavors. They love everything that is fresh, exciting and beneficial to them.
It is evident that there a continuous demand for the milk tea industry since it was
on trend and new in the market” (Weiner, 2009).

According to the respectful participants, the reason why milk tea is in high
demand is because millennials are eager to try new flavors. Their preference is
more natural, fresher, healthier, and mild. These are the qualities that millennials
seek in beverages. Bubble tea, which quickly became a lifestyle beverage and a
significant trend among them, is more to their liking. “Most high school and

college students consider milk tea to be a refreshing drink that may quench their
thirst, according to (Lee and Vega, 2014). Milk tea's appeal among younger
generations, according to each participant, can also be linked to the fact that it is
a handy drink due to the inexpensive pricing and refreshing taste of milk tea,
resulting in a strong market demand. "We don't think milk tea is still a ‘trend’;
rather, it's become a necessity" (Castro,2019).

MAINSTREAM

The prominent current assumed that is widespread is referred to as the
mainstream. It encompasses all popular media and society culture during a
specific time period. This new drink was invented around the 1980’s in china and
started growing in the Philippines since 2008. Since then, Consumers have been
lured to this delectable beverage. Many, especially teens, millennials or in any
particular age, began to appreciate it more than before. “The milk tea craze has
progressed significantly, yet it is still continuing strong. We're not just fans of milk
tea; we're addicted to it” (Castro, 2019).

According to the participants, the beverage trend was picked up and
developed by the appearance and taste of the drinks have become a social
phenomenon in which everyone wishes to participate and made the market a
great demand. “Filipinos were drawn towards this tasty drink. People started
loving it more than ever, especially Filipino teens and young adults” (Kikoy,
2021). Participants stated that Milk tea has served as an antidote to the hot
weather which is leading to a positive number of demands during that particular
season. The heat rises as the summer season approaches. Milk tea is a

necessity to a humid season. Bubble tea is even better in hot weather because it
is produced as a chilled beverage. “A hot summer afternoon with a cup of tasty
and cold milk tea chills the mood down” (Kikoy, 2021). However, we can enjoy
bubble teas at any time of year.

3. How do milk tea owners maintain the growth of their stores?

Table 3

Ways how Milk Tea Owners maintain the growth of their stores

Categories Reasons of Participants

• Strategies • They need to be strategic in
• Advertisement their business because this is
the first reason, they need to
grow their business.

• They must be resourceful in
their business, advertising to
increase clients so that their
business may develop because
of the advertisement they
created.

STRATEGIES

A strategy is essential, especially when it comes to investing. A strategy is
required to increase the value of your investment; you must be smart in what you
do and study what you do before doing it. “While this may be one of the reasons
why milk tea stores remain lucrative, they must also learn how to sustain or
increase their sales. The most successful approaches to contact the market are
determined through strategic marketing”(Gleeson, 2019).

According to the participants, they need proper and good customer
service to make them presentable. In addition, they must invite or survey more
people in order to increase the number of people who are aware of their
business. This is a significant boost to the company’s growth. “ As milk tea got
increasingly popular, students began to appreciate it. It’s easy to see how many
milk tea stores have opened in the city in recent years. As a result, students’ milk
tea intake increases. Most high school and college students consider milk tea to
be a refreshing drink that may quench their thirst, according to” (Lee and Vega
2014). Because it is important to an entrepreneur, they need a broad
understanding of the business and proper monitoring. Then If at all possible, your
ingredients should be branded rather than purchased locally. Don’t cut back on
what you’ll be using because it will help your business grow. “People are more
experimental, according to Weiner (2009), and love sampling new flavors and
tastes. They enjoy trying new things and discovering what works best for them.
Because milk tea is on style and new in the market, it is apparent that there is a
steady need for it. The focus of this research will be on the growing popularity of
milk tea and its establishment.”

ADVERTISEMENT
An advertisement (also termed advert or ad) is the promotion of a product,

brand, or service to a specific audience in order to generate interest,
engagement, and sales. Advertisements are an excellent way to reach a large
number of customers. As Lawfer (2006) stated, “Customers who refer their family
and friends to your business are your advocates and their recommendations are

more valuable than any advertisement you can buy”. Thus, the participants
believed that having online platform and promoting to their friends and family are
one of the effective ways of maintaining their growth as a milk tea business.

Having online platform like foodpanda and grabfood really helps milk tea
businesses to continuously grow their shops, based on participant 4 “Foodpanda
really helps us gain more income.” They expand their ways in creating
advertisement. “Milk tea entrepreneurs took advantage of our wants' urgency this
year by putting their beverages on wheels. Milk tea is now available on
GrabFood, Honestbee, and FoodPanda.” (Castro,2019). Additionally, based on
participant 4 when there are plenty of customers who like their service, they will
encourage more customer, which in that way it will help the milk shop to maintain
their growth.

Promoting to friends and family is one of the most effective ways for any
business to gain more customers. According to participant number 3
“Advertising on social media and invite friends and families to advertise our milk
tea shop.” Is one of their way in attracting and gaining more customers that will
patronize their milk tea in order for them to maintain their growth as a milk tea
business. “Customers who refer their family and friends to your business are your
advocates and their recommendations are more valuable than any advertisement
you can buy”(Lawfer,2006).

References

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Trends | Research Report - 2027. Allied Market Research. Retrieved
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APPENDICES
TRANSCRIPTION
Appendix A
Semi-structured Interview Questions
THE INSIGHTS OF THE MILK TEA OWNERS ON THE GROWTH OF MILK
TEA INDUSTRY
The questions below are asked to the participants of this study to determine
the insights of the milk tea owners on the growth of milk tea industry.

I. WHY THEY ESTABLISHED MILK TEA STORES
• What particular reason made you open your own milk tea shop?
(Ano ang naging dahilan kung bakit ka nagtayo ng sarili mong milk
tea shop?)

II. INSIGHTS ON WHY IT BECOME IN DEMAND
• Why do you think milk tea become in demand these days?
(Sa tigin mo bakit patok ang milktea sa mga panahong ito?)

III. WAYS TO MAINTAIN GROWTH
• What methods do you employ to maintain your growth as a milk
tea business?
(Anong mga pamamaraan ang ginagamit mo upang mapanatili ang
paglago ng negosyong milk tea shop?)
• What are your strategies to maintain the hype of customers?
(Ano ang mga paraang ginagawa mo para mapanatili ang
kasabikan ng mga mamimili?)

IV. PERCEPTIONS ON HAVING A MILK TEA SHOP
• Does having a milk tea shop a good business?
(Ang pagkakaroon ba ng milk tea shop ay isang magandang
negosyo?)
• As the owner of Milktea Shop, what advice can you give to people
who want to start a business like yours?
(Bilang may-ari ng isang Milktea Shop, ano ang maipapayo mo sa
mga taong gustong magsimula na magtayo ng negosyong katulad
sa iyo?)

Appendix B

Transcription

PARTICIPANT 1

Interviewer: Ano ang naging dahilan Interviewer: What reason made you
kung bakit ka nagtayo ng sarili mong open your own milk tea shop.
milk tea shop?
Participant: Syempre pandemic diba Participant: Of course, pandemic, it is
mahirap maghanap ng pera kailangan difficult to find money and, we need to
gumawa ng paraan para magkaroon o find ways to earn money.
kumita ng pera.

Interviewer: Sa tingin mo, bakit patok Interviewer: Why do you think milk

ang milktea sa mga panahong ito? tea become in demand in these days?

Participant: Siguro naging sobrang Participant: Maybe it has become too
common na hinahanap hanap na din common that people are really looking
sya ng mga tao. for it.
Interviewer: What methods do you
Interviewer: Anong mga employ to maintain your growth as a
pamamaraan ang ginagamit mo milk tea business?
upang mapanatili ang paglago ng
negosyong milk tea? Participants: One of the qualifications
that we are looking for a crew is that
Paticipant: Ang isa sa mga they should be approachable, they
hinahanap namin na qualifications ng must greet approaching customers
crew is dapat approachable sila, like “Hi Good
kailangan pag dating ng customer Morning/Afternoon/Evening!” because
babati sila ng “Hi po, Good if one of your staffs are frowning, who
Morning/Afternoon/Evening!” kasi diba would want to buy? One of the
kapag yung staff mo nakasimangot, qualifications of crews should be
ang pangit naman bumili diba? Siguro approachable and should always wear
yung isa sa mga qualification talaga is a smile on their face.
dapat approachable and laging naka- Interviewer: What advice can you
smile. give to the people who want to start a
business like yours, as an owner of
Interviewer: Ano ang maipapayo mo Milktea Shop?
sa mga taong gustong magsimula na
magtayo ng negosyong katulad sa iyo,
bilang may-ari ng isang Milktea Shop?

Participant: Siguro yung advise ko sa Participant: Maybe my advice to
mga gustong mag start ng business, those who would want to start a
kahit mag umpisa lang sa maliit na business, even if they will start with a
bagay. Kahit maliit basta nakita ka at small thing, even if it’s small as long
kayang kaya mag improve yung as you can see that it is earning and
business. Tyaga lang tsaka sipag ang you can improve the business. You
kailangan. just need to be diligent.

PARTICIPANT 2

Interviewer: What reason made you open your own milk tea shop?

Participant: First, I would like to have a business, which can be passed on to my
children and if ever something happens to me in the future there will be some
source of income for them and that’s the first, and second reason is I would like to
help other people to have employment.

Interviewer: Why do you think milk tea become in demand these days?

Participant: Because the millennials taste buds, after the coffee the Frappuccino.
there should be another variety and their came the milk tea, so I think it goes to the
age and the generation.

Interviewer: What are your strategies to maintain the hype of customers?

Participant: Well we give promo’s, we offer promo's not just on in house but also
by a food panda and the hopefully soon by a grab and the aside from the things
that we do that we would like to always make the walk in clients feel that they are
so welcome when everyday come to the shop.

Interviewer: What methods do you employ to maintain your growth as a milk tea
business?

Participant: Well, continues promo, just like my answer on the third question, we
give promos, we make sure that walk in costumers feel the dares so welcome
whenever they come to the shop or to the store and we make sure that our store is
a presentable and that you'll real come base experience of bringing you
somewhere else when you drink this milk tea inside our store.

PARTICIPANT 3 Interviewer:
What particular reason made you
Interviewer: open your own milk tea shop?
Ano ang dahilan kung bakit ka nagbukas ng
sarili mong milk tea shop?

Participant: Participant:
Dahil pandemic, nawalan ng work kaya nag Because of the pandemic, I lost my
bukas nalang ako ng negosyo para may job, so I just opened a business to
income para sa pamilya have an income for the family.

Interviewer: Interviewer:

Sa tingin mo, bakit patok ang milktea sa mga Why do you think milk tea become

panahong ito? in demand in these days?

Participant: Participant:
Dahil season ng milk tea dahil nag trend siya Because it's milk tea season, and it
from taiwan tapos nagkaroon din ng milk tea trended in Taiwan, and there was
sa pilipinas kaya sumabay ako dahil din sa milk tea in the Philippines, I went
mga kabataan tsaka mga mahihilig sa pearl with it, and because of the young
kaya pinasok ko ang milktea business. people and pearl lovers, I entered
milk tea business.

Interviewer: Interviewer:
Anong mga pamamaraan ang ginagamit mo What methods do you employ to
upang mapanatili ang paglago ng negosyong maintain your growth as a milk tea
milk tea shop? business

Participant: Participant:
marketing at pag aadvertise sa social media Marketing and advertising on social
tsaka invite sa friends sa families para media and invite friends and
maadvertise ang aming milk tea shop. families to advertise our milk tea
shop.

Interviewer: Interviewer:
Anong mga strategies para nammaintain What are the strategies to maintain

yung hype ng mga customers para balik the hype of customers to come
balikan back

Participant: Participant:

Sa pag ppromo tsaka sa pag dagdag ng mga In promoting and adding new items

new items

interviewer: Interviewer:

Magandang negosyo ba ang pagkakaroon ng Does having a milk tea shop a

milk tea shop? good business?

Participant: Participant:
Yes naman. Good business naman ang milk Yes. Milk tea is a good business,
tea kahit up and down dahil nga minsan may even though it has ups and downs,
maganda yung kita maganda yung benta, because sometimes the income
minsan hindi kasi per season naman lalo na and sales are good, and sometimes
kung tag init o tag lamig, depende talaga sa they aren't depending on the
season, malakas siya pag holidays, pag season, especially if it's hot or cold,
christmas tulad nung valentines mabenta ito it really depends on the season, it's
pang summer lalakas pa yan strong during the holidays, like
when valentines for sale this
summer will be even stronger

PARTICIPANT 4

Interviewer: Ano ang naging Interviewer: What particular reason
dahilan kung bakit ka nagtayo ng made you open your own milk tea
sarili mong milk tea shop? shop.
Participant: Dahil ang pilipinas Participant: Since Philippines is a
ay isang mainit na bansa ang humid country Filipinos do love
mga Pilipino ay mahilig sa mga refreshments.
pampalamig.

Interviewer: So parang ito ang Interviewer: So, it seems it is more
iyong personal na rason yung on personal reason, for building your
pagtatayo niyo nang sarili milktea own milk tea shop?
shop tama po ba?

Participant: Opo, syaka Participant: Yes, it’s common to
pangkaraniwan na inomin narin drink it too, so we think it’s better to
po yun kaya tingin po naming sell.
mas mabenta poi to,bebenta po
talaga Interviewer: Why do you think milk
tea become in demand these days?
Interviewer: Sa tingin mo, bakit
patok ang milktea sa mga
panahong ito?

Paticipant: ayun nga po tulad po Participants: That’s how it is now the
ngayon mainit po ang panahon, weather is really hot, so milk tea is
di naman po sa tuwing mainit really common for us Filipinos to drink
lang yung milktea yung milktea milk tea.
kasi karaniwan na po satin mga
Pilipino talaga yung mga inumin Interviewer: What methods do you
po na tulad po nang milktea. employ to maintain your growth as a
milk tea business?
Interviewer: : Anong mga
pamamaraan ang ginagamit mo Participant: Good service for our
upang mapanatili ang paglago ng customer when there are plenty of
negosyong milk tea? customers who like our service, they
will encourage more customer, in that
Participant: magandang serbisyo way it will helps the milk tea shop to
para sa aming customer nang grow.
saganun po yung mga customer
na nagustuhan yung serbisyo
naming manghikayat pa nya po
yung mga ibang customer, sa

ganung paraan makakatulong po Interviewer: Does having a milktea
yun sapaglago ng milktea shop shop a good business?
Interviewer: magandang
negosyo baa ng pagkakaroon ng Participant: Yes, because the income
milktea shop? is really okay, there is a really weak
Participant: opo, kasi okay time but still we can’t lose and out milk
talaga yung kita po, talaga may tea is really cheap here and not really
panahon po na mahina pero di expensive.
parin po talo talaga,syaka po
murang mura yung milktea po Interviewer: This is just a follow up, is
namin dito at di naman po sya it difficult to continue the business
kamahalan since the pandemic today, so how do
interviewer: Ito po follow up you manage the shop now?
nalang po,mahirap po bang
ipagpatuloy yung mga business Participant: It’s not just milk tea, we
since pandemic po ngayon, so have other concept like foodpanda
pano niyo po na mamanage yung that even if our milk teas are not really
milktea shop po ngayon? in demand for a certain , foodpanda
participant: sa ano naman po really helps us gain more income.
kasi, di lang po milktea yung
concept namin, may iba pa Interviewer: so those are my
kaming concept like food panda questions thank you very much.
na kahit mahina yung milkteas po
humahatak po ng income yun
syaka may food panda naman po
kami
Interviewer: so yun lang naman
po mga katanungan po maraming
salamat po.

PARTICIPANT 5

Interviewer: What reason made you open your own milk tea shop?

Participant: Well, I was really looking for the business support up and I’m into
business development. I’m a sale’s marketing professional and I’ve been into
business development for sometimes, so I’m always on lookout to support up and
since there’s was an opportunity that I saw because my place is actually near the
school and I want to also to have some social responsibility presence and serving
the youth…
Interviewer: Why do you think milk tea become in demand these days?

Participant: Well it’s a trend it’s in demand because its taste goods… it’s like
become a something that a lot of you or a lot of us joy to drink together so I think
it’s so a lot of fun to have, beside the flavor variation its good when is step in shop
you have chance go for chocolates, vanilla or plain flavor or also I think the one big
impact is the origin of milk tea right. So especially for millennials I think that’s the
impact so trend is setting it and we all just follow.
Interviewer: What methods do you employ to maintain your growth as a milk tea
shop?

Participant: Well method, I work on a very specific way understanding my target
market and I tried to review all the time of who am I serving and so I guess it’s
really more on you know you work a lot of promotions and something like that…

Interviewer: Does having a milk tea shop is a good business?

Participant: Well any businesses is good as long as you meet the ROI and the end
of the day, business is business where you measure your success, is through the
number and performance of the company…

Interviewer: We all know that running a business is not easy, how do you manage
to run your business properly?

Participant: well, proper monitoring... there’s no such as one important aspect in
business that you just need to look in to. Firstly ... customers are very important in
a business such this, because we are serving direct costumer… when it comes to
customer service everything that’s one important factor in business such format like
this... so how do you manage, you have to manage your customers.... you manage
your operations meaning. You have to keep improving as well in terms of product
lineup… in terms of your strategy you and inventories and also your promotions
side on the marketing side…

Appendix C
Data Coding
FIRST PROBLEM
What are the reasons for the milk tea owners to establish

CODES Inheritance CATEGORY
Job Loss Profession Personal Reason

Quarantine Job Loss Pandemic
Quarantine
Profession

Inheritance

h milk tea stores?
SUB-CATEGORY

SECOND PROBLEM
Why does milk tea become in demand?

CODES Common CATE
Common Millennials Enthusiasts
Generation
Millenials Young People Mainstream
Generation
Young people Trend
Trend Weather
Weather Season
Season

EGORY SUB-CATEGORY
s

ms

THIRD PROBLEM

How do milk tea owners maintain the growth of their stor

CODES Marketing CATEGORY
Having online Strategies
platforms Understanding
Marketing the Advertisement
target market
Good service Proper Monitoring
Understanding the Good service
target market
Proper Monitoring Adding new
approach
Adding new
approach Having online
Promoting platform
Promoting

res?
SUB-CATEGORY