Visual Merchandising Portfolio

marnie ayres

MARNIE AYRES

VISUAL
MERCHANDISING

PORTFOLIO

Designer and Stylist: Marnie Ayres • Photgrapher: Julia Nance
Makeup: Emily Jeffery

“With a focus on delivering an
exciting and dynamic brand
experience throughout the use
of visuals and an innovative
approach to product placement.
”

FOOTWEAR SPECIFIC

“The visual merchandising and
product placement approach with
footwear is quite unique. Given
that it such a small product, it’s
visual representation relies on
the use of height, shape and
levels to maximise it’s visibility
and impact within the space.”
”



WHOLESALE FOOTWEAR PRODUCT PLACEMENT •
Department store focus examples









TIVE PROJECTS

“Q U A I N T R E L L E .
Inspired by the intricacy and
appreciation of handicrafts, the
collection is for visual dreamers;
those who dream of the
unattainable and for a life on show.

“W i n d o w displays should
engage the customer;
providing an insight to the
brand as well as a sense
of curiosity; enticing the
customer to wonder what
lies beyond the storefront.
”

VISUAL DISPLAYS





mng

MNG Shift Dress White $xx,@
Tuxedo Jacket White $xx.@
DIAVOLINA ‘Bindi’ Pump Nude
Patent $159.95.

@At no other department store.

trends
to explore

A fresh look beckons.
Consider this your map
to the season’s trends.

16 – 17











“I m p a c t f u l w i n d o w d i s p l a y s
entice the customer;
telling a story or capturing
a theme which runs true
t o t h e b r a n d ’s i d e n t i t y.

NATIONAL DIRECTIVES

“A t a i l o r e d a p p r o a c h to
national directives in
order to ensure brand
personalisation within a
given retail market; as well
as national cohesion and
universal brand identity.

”

WINDOW DISPLAY EXAMPLE • AW14-15 Window display positioning example

WINDOW DIRECTIVE EXAMPLE • Seasonally and demographically appropriate window display

LIGHTING DIRECTIVE EXAMPLE • Displaying best positioning of lighting in window displays “

AINTRELLE.
d by the intricacy and
ation of handicrafts, the
on is for visual dreamers;

who dream of the
nable and for a life on show.

”

MANNEQUIN DIRECTIVE • Promotional mannequin example



WINDOW DIRECTIVE EXAMPLE • Seasonally and demographically appropriate window display

WINDOW DRESSING DETAIL • Styling and presentation example





















CREATIVE PROJECTS

QUE 3.0 TO TAKE INTO ACCOUNT FOR BLOCK 3.0

- In this document you will find:

1. The trend of each ambience

2. The ambience’s photo

3. The indicative photo of central furniture close to wall

OPIS de Junio
a Casual y deberán

Q U A I N T R E L L E .nde los dos targets

“Inspired by the intricacy andendas donde el Suit
4. Monoproduct’s photos
5. Besides, you will find at the end of the document, the OPIS for June

- The two ambiences for this NEW COLLECTION launch belong to Casual and
they should be displayed:
- At the store´s entrance, in those stores where both targets are at the
entrance
- In the hottest area and /or where the ambiences are more visible, in those

appreciation of handicrafts, thestores where the Suit is at the entrance and the Casual is at the back
collection is for visual dreamers;ntas de vuestra tienda,
- You can adapt the sequence to your store’s sales results, both for Suit and
Casual

- For this NEW COLLECTION launch we will NOT have Suit ambiences, but we
will have some monoproduct. You can display them in the monoproduct area
ance de Suit, pero sí

those who dream of theen la zona volumen o
oordinen por paleta de or close to the T.2 ambiences that combine with the color palette
unattainable and for a life on show.ción” en los ambientes
- It is compulsory to display the “New Collection” sign block in the New
Collection ambiences

CTION ”Otoño / Autumn 20/05/2014 1

VISUAL MERCHANDISING













“E x p l o r i n g v i s u a l e x p r e s s i o n
throughout design and the
constant evolution of the
fashion and the consumer.
”