2016-17ImpactReportweb

nd Encouragement • Creating Meaningful Connections • Nurturin
ulture of Compassion • Growing Mission • Improving Health an
Wellbeing • Delivering Hope and Encouragement • Creating Meaningfu
onnections • Nurturing Culture of Compassion • Growing Mission
mproving Health and Wellbeing • Delivering Hope and Encouragement
reating Meaningful Connections • Nurturing Culture of Compassion
Growing Mission • Improving Health and Wellbeing • Delivering Hop
nd Encouragement • Creating Meaningful Connections • Nurturin
ulture of Compassion • Growing Mission • Improving Health an
Wellbeing • Delivering Hope and Encouragement • Creating Meaningfu
onnections • Nurturing Culture of Compassion • Growing Mission
mproving Health and Wellbeing • Delivering Hope and Encouragement
reating Meaningful Connections • Nurturing Culture of Compassion
Growing Mission • Improving Health and Wellbeing • Delivering Hop
nd Encouragement • Creating Meaningful Connections • Nurturin
ulture of Compassion • Growing Mission • Improving Health an
Wellbeing • Delivering Hope and Encouragement • Creating Meaningfu
onnections • Nurturing Culture of Compassion • Growing Mission
mproving Health and Wellbeing • Delivering Hope and Encouragement
reating Meaningful Connections • Nurturing Culture of Compassion
Growing Mission • Improving Health and Wellbeing • Delivering Hop

IMPACTnd Encouragement • Creating Meaningful Connections • Nurturin

ulture of Compassion • Growing Mission • Improving Health an

REPORTWellbeing • Delivering Hope and Encouragement • Creating Meaningfu

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reating Meaningful Connections • Nurturing Culture of Compassion
Growing Mission • Improving Health and Wellbeing • Delivering Hop
nd Encouragement • Creating Meaningful Connections • Nurturin

Random Acts of Flowers improves the
emotional health and wellbeing of individuals

in healthcare facilities by delivering
recycled owers, encouragement

and personal moments of kindness.

This is our mission. It’s why we exist. To change the lives
of some of the most vulnerable members of our
communities – one day, one bouquet at a time.

While our focus is on that simple moment of kindness, we
have learned that our mission has a far greater impact.
Certainly it affects the emotional health and overall
wellbeing of those who receive our beautiful bouquets of
recycled flowers. But we also know our mission helps
ease the way for families and caregivers, creates
meaningful connections for our volunteers, and nurtures a
culture of care and compassion by inspiring others.

We are grateful for the passion and devotion of our
volunteers, whose numbers increase with every month.
And we are appreciative of our donors, sponsors and
partners who give us the financial support and other
resources to continue to grow our
mission and thereby multiply our
impact to literally hundreds of
thousands of people.

Larsen Jay
Founder and CEO

Improving Health and Wellbeing

A 2016 study conducted by the University of Tennessee
School of Medicine confirms the positive impact
deliveries from RAF has on patients.

• Almost 95% of patients reported that the unexpected delivery of
an RAF bouquet improved their overall emotional wellness, with
73.5% reporting “extreme improvement.”

• Additionally, the study affirms that RAF encourages an
underserved population, with 81.1% of respondents reported
they had not received other gifts of flowers outside of the
Random Acts of Flowers delivery.

• 11.3% of the sample reporting that our volunteers were the
only visitors they had during their hospital stay.

RAF has served “As physicians, our focus
more than 175,000 is often on biology and pathology.
Patients have far greater needs that we
people through often fail to perceive. The first time I
partnerships with delivered flowers with RAF. I saw the
400 healthcare difference such a simple gesture makes.
facilities across That’s medicine we all could use.”

the country. - Dr. Jim Lewis

Delivering Hope and
Encouragement

Studies1 consistently show that hospital patients with
flowers in their rooms need less post-operative pain

medication than those in rooms with no plants.

I received flowers
from Random Acts of Flowers
out of nowhere. I was feeling
uncertain and this man walked in
my open door and gave me the most
beautiful bouquet of flowers!
In my despair, I found hope!

- Pennye 1 For medical research, please visit
www.randomactsofflowers.org/our-impact

RAF All-Time Deliveries by Fiscal Year

64,695 Spring 2017 (projected)
personal moments of kindness 250,000

in Fiscal Year 2015/16. 16/17 (July-January)
179,211
That’s an 82% increase
in deliveries year-over-year made 15/16
possible by our devoted volunteers 142,176

and floral partners. 14/15
77,481

13/14
41,871

11/12 12/13
14,190 23,053

09/10 10/11
3,927 7,722

Creating Meaningful
Connections“I recently moved here
and I’ve been feeling a little
lonely and useless. I needed something 3,000 dedicated volunteers
that would help me meet some great
people, and allow me to be a part of have contributed 88,000
something bigger. I’ve found both of
hours of service to date.

those things in RAF. I can’t wait
to come back and help more!”
- Josie

99% of our volunteers would recommend working with us to others
93% of our volunteers saw working with RAF as an opportunity to make a difference

99% of our volunteers understand how their volunteer work impacts the mission

More than 50 groups engaged in the RAF mission in Fiscal
Year 2015-16 through corporate
team-building and day-of-service
projects.

“We made a difference
to a lot of people; not just to the
ones we delivered to but, I believe,
to ourselves as well. That is an
experience I will always cherish.”

-Mark M.
ADT Security Service

Nurturing a Culture
of Compassion

Investment in our mission is on the rise, with
year-over-year revenue growth of 46% in Fiscal Year

2015-16 and our donor base increasing 8%.

Donations
received from

34 states.

See our complete financial information on our website
RandomActsofFlowers.org.

Growing the Mission

When you consider the The RAF Mission has inspired
ripple effect of RAF, our nearly two dozen like-minded
mission has easily impacted
more than 2 million people organizations across the
country and around the world.
in just over 8 years.

Every delivery touches

the lives of

1 Recipient
2.5 Family Members

4 Caregivers
4 Volunteers

Other Highlights

Random Acts of Flowers impacts the lives of individuals battling
a wide range of health issues, including (but not limited to):

• Cancer • Pediatric Care

• Heart Disease • HIV and Aids

• Neonatal/Birth Defects • Respiratory Disease

• Diabetes • Blindness

• Veterans • Hearing Impairment

• Neurological • Intellectual Disability

Disorders (ALS, • Alzheimers and

Parkinsons, etc) Dementia

Through improved RAF is now a
efficiencies and an member of Great
165,000 vases Nonprofits, “the
even greater focus recycled at the close leading platform
on our mission, the of Fiscal Year
cost of our bouquets for community
has dropped 30% per 2015-2016. sourced stories
about nonprofits.”
arrangement.

RAF was recognized by the Daughters of the
American Revolution with their National
Conservation Medal for our commitment to
recycling flowers and reducing floral waste.
RAF is helping nurture compassion in children through a partnership
with a new toy company, Renegade Made®, that
specializes in altruistic craft and activity kits for kids.
Their "Random Acts of Flowers" kit contains
materials and directions to make 12 tissue paper
flowers in a cardboard vase. Kids create the
flowers and encourage someone else by
hanging the vase in a public space. The kits are
available in boutique stores around the country
and may be purchased at Renegade-Made.com.

Sneak Peek An early look
at Fiscal Year 2016-17

In October 2016, Random Acts of
Flowers opened its fifth branch in

Indianapolis, IN. The branch served

nearly 2,500 people battling injury,
illness or the effects of aging during

its first three months in operation.

Popular HGTV celebrity
Chris Lambton shared in
our mission and helped
raise almost $290,000

in revenue across all
locations through our

events.

“The deliveries...Wow! Every one of them was different. But the one thing that was
the same – and the thing that I won’t forget – was how much it meant to each person
I sat with and handed a bouquet to know that some stranger, someone they’ve never

met, cared enough to bring a little joy into their day.” - Chris Lambton

We continue to be an innovator in the nonprofit arena. In
December 2016, we introduced the RAF Patron Society as a

new financial model in Chicago and Knoxville branch
followed suit shortly thereafter, eliminating the distraction of
fundraising events and placing greater focus on our mission.

To learn more about the Patron Society model, visit
chicago.randomactsofflowers.org/patronsociety or
knoxville.randomactsofflowers.org/patronsociety

Thank You to our National Sponsors

Year after year, random acts
Random Acts of Flowers grows. O F F L O W E R S®
Knoxille • Tampa Bay • Chicago
We ended 2016 with more than
175,000 deliveries, Silicon Valley • Indianapolis

and look to reach 200,000 200,000
by Spring of 2017.
Deliveries of Hope
and Encouragement

Spring 2017

Larsen Jay, Founder and CEO
[email protected]

Cindy McConkey Cox, COO
[email protected]

865.248.3045
RandomActsofFlowers.org