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Talent is only the beginning. Too many creatives produce powerful work yet never unlock its true value. The Business of Art and Craft gives artists, entertainers, and makers in Eswatini the tools to turn passion into profit.
In clear and practical steps, Ambassador Dr. Edd Branson shows how to brand, market, and monetize creativity while building sustainable income streams. This is more than a book — it’s a roadmap to thrive as a creative entrepreneur on both local and global stages.
About the Author
Ambassador Dr. Edd Branson is a global philanthropist, thought leader, and champion of African innovation. Recognized internationally for his work in empowering communities and entrepreneurs, he has dedicated his voice and influence to helping creatives unlock opportunities in the global economy. With The Business of Art and Craft, he brings that mission home — equipping Eswatini’s artists with the knowledge to succeed, not just creatively, but financially.
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