Carolyn Rowe Listing Presentation pdf

The Home Selling Process

Carolyn Rowe, Sales Representative

Sutton Group Realty Systems Inc. Brokerage

Direct: 416-565-2271
Office: 905-896-3333

© 2018 Move, Inc. All rights reserved.

The home selling process

How it works

Setting a Price Prep the Home/ Professional Feature Sheets, Area Sign, Lock Box Post Local, National, and
Sign a Listing Staging / Declutter Photography Highlights Go Live on MLS International Ads

Showing Book Appointments Email Seller Open House Follow Up With Agents Review Feedback With
Stage From MLS / Social Media Appointment Times and Buyers Seller Weekly

Receiving Careful Review of Price, Negotiate Offer Accept, Signback or Send Accepted Offer Secure Deposit
Offers Terms and Conditions Reject to Solicitor

Conditional Assist With Assist With Confirm Documents Confirm Documents
Process Inspection Process Mortgage Process Comply With RECO Comply With FINTRAC

Closing Stage Keep in Touch Final Inspection Finish Packing For Property Sold You Receive Your Money
with Your Solicitor or Right to View Movers

Carolyn Rowe

© 2018 Move, Inc. All rights reserved.

Asking price vs. selling price

Strategically pricing your home is vital to
getting it sold for the most money in the least
amount of time.

List Slightly Price Price Low
Higher with Competitively for

Planned Multiple Offers
Reductions

• Priced too low and you lose value.
• Priced too high and you lose buyers.

Keep Eye on DOM (Days on Market) CTeanrozilnynhoRmoewse.ca

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Sellers (%) Time on Market -
MEDIAN of 3 WEEKS
40

Critical weeks 30
when listed
20
Pricing correctly helps
you land a deal while 10
competition for your
home is hot.

0

Less 1-2 3-4 5-6 7-8 9-10 11-12 13-16 17-24 25-36 37-52 53 or

than 1 more

Number of weeks recently sold home was on the market

Carolyn Rowe

According the National Association of REALTORS®, Profile of Home Buyers and Sellers,
2017 Study, 3 weeks is the median time a recently sold home was on the market.

© 2018 Move, Inc. All rights reserved.

The home selling process

When you price your home properly, you’ll have the possibility of many more buyers
competing for your property.

Carolyn Rowe

© 2018 Move, Inc. All rights reserved.

Importance I will negotiate on your behalf to
of pricing help get the best price at the
best terms —in the shortest
amount of time.

Over time, a home that has not
sold may become stigmatized
and could attract offers below
market value.

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How’s the market?
Let talk about your

Neighbourhood

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Comparative Market Analysis

Full Reports Attached

Carolyn Rowe

© 2018 Move, Inc. All rights reserved.

My marketing tools

Carolyn Rowe

© 2018 Move, Inc. All rights reserved.

Sutton Realty Buyer Breakdown

Where buyers are
finding their homes

On-Line 2001 Internet 49%

88% of Buyers will find your listing on- Signs 7%
line Print ads 1%

Real Estate Agents 2017

Your home will most likely be sold by
an Agent introducing your home to
their buyers

Signage

The internet is 3x as powerful
as signs, but signs are still
important

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2017
© 2018 Move, Inc. All rights reserved.

The role of the internet

Where buyers found the home they purchased

49% Internet 49%
31%
of buyers found the home Real estate agent 7%
they purchased on the 6%
Internet. Yard sign/open 6%
house sign 2%

Friend, relative or 1%
neighbor *
*
Home builder or
their agent *Less than 1 percent

Directly from
seller/knew the
sellers

Print newspaper
advertisement

Home book or
magazine

Other

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2017, percent distribution
© 2018 Move, Inc. All rights reserved.

Digital footprint Realtor.ca®
Sutton.com
Maximizing potential REW.ca
views — Your home HomeFinder.ca
will appear on all of WorldProperties.com
the top online search SuttonRealty.com
sites, including:
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Digital footprint

Websites

Realtor.ca®
Sutton.com
REW.com
HomeFinder.ca
SearchMississau
SuttonRealty.com

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Brochures, flyers and postcards

I create a comprehensive marketing plan for
your property, including customized
postcards, e-flyers and property brochures.

© 2018 Move, Inc. All rights reserved.

Open houses

52% A well-planned open
house can be a powerful
of all home buyers attend open way to showcase your
houses during their home search.* property to potential
buyers.

TorontoRealEstateBoard Posting and
Realtor.ca Open House Exposure

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2017
© 2018 Move, Inc. All rights reserved.

Social networking

My brokerage and I
use social networking
as a non-intrusive way
of keeping my
network apprised of
your listing.

Facebook, Twitter, Youtube Videos or
Virtual Tour Promotions

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Elevating the digital footprint
with suttonrealty.com and
realtor.ca®

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Mobile marketing

With realtor.ca® and Sutton.com mobile
applications, buyers driving through the
neighborhood can:

Find and view your home, get directions, and view a map
Connect with me in just one click to get details and make an appointment

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Sutton Realty Advantage

How does AdvantageSM Pro help me sell your home?

Heightened exposure for
your listing
All inquiries come to me
directly
Detailed reporting on
buyer engagement
Open house promotion
and advertising

© 2018 Move, Inc. All rights reserved.

Sutton Realty Pro

How does AdvantageSM Pro help me sell your home? Informing
Buyers about your neighbourhood and highlight the best
qualities that may otherwise go unnoticed

Provide School
Information

Walk Scores, Shopping,
Hospital & Fire Stations

List of Parks and
Recreation Centres

Access to Transit and
Commuting information

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AdvantageSM Pro

Home seller performance reporting

I can provide you with details
on how prospective home
buyers are engaging with your
home’s listing on realtor.ca,
suttonrealty.com, Point2Homes
sites.

Provide you with valuable
feedback.

Lessen the Stress by being
involved in the process.

© 2018 Move, Inc. All rights reserved.

SuttonRealty Advantage

With SuttonRealty, I’m able to maximize every
opportunity to sell your home — anytime, anywhere.

Prospective buyers get a text or email
response within 5 minutes of their initial
inquiry on your property.

I receive additional “intelligence” with their
inquiry — what homes they viewed, which
photos they viewed the most, if they were
looking for mortgage information, did they
view the virtual tour.

This quick response technology gives us a
strategic advantage since buyers quickly
move on if they don’t get a timely response.

If I am personally unavailable, leads are
broadcasted to our team for immediate
follow-up.

1Search history and background information provided where available.

© 2018 Move, Inc. All rights reserved.

What does this mean for you?

MORE consumers viewing your home
MORE quality connections with prospective buyers
MORE exposure for your home
MORE innovation
MORE awareness

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Preparing Your Home to Sell

Staging Consultation
Organize, Clean and De-clutter
Junk Removal
For Sale Sign Installation
Set Up Open House Signs

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Preparing Your Home to Sell

Professional Photography
Print Feature Sheets and Marketing Materials

Pre-Inspection Reports (If needed)
Neighbourhood Reports

School Reports

Tenzinhomes.ca

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Breaking it down

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Maximum exposure for your home

Digital Footprint

Your home will appear on all of the top online search sites for maximum exposure.

Brochures, E-Flyers and Postcards

I will create custom print content that showcases your home’s best attributes.

Open House

Your home will be presented to potential buyers via well-planned and advertised open houses.

Social Networking

I will market your property on my social media sites for added exposure.

Mobile Marketing

Your home will appear on the realtor.ca® mobile apps so consumers can easily find your home.

SuttonSM Pro

I will enhance your listing on the top websites, including suttonrealty, facebook, kijiji to boost buyer engagement.

Direct Marketing to Agents

Digital Mass Emails Campaigns targets to local real estates along with our own in-house buyers ensures your listing
won't be missed. Within 2 hours of any showing of your home and automatic email is sent to agents for feedback.

OnLine Appointments

Sutton Realty Front Desk maximizes showings by easily allowing agents and consumers to book an appointment
online with us 24/7 nytime, anywhere. We book appointments based on your schedule.

© 2018 Move, Inc. All rights reserved.

Sutton Performance

We Get Results

50%

We sell homes faster than
the Toronto Real Estate
Board Average!

*1st Quarter 2018 Toronto Sutton Realtyt

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2017, percent distribution
© 2018 Move, Inc. All rights reserved.

Sutton Performance

Wider Exposure - Ideal for Communities Adjacent to Neighbouring Boards

1,2,3

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2017, percent distribution
© 2018 Move, Inc. All rights reserved.

Presented by

Carolyn Rowe, Sales Representative

Sutton Group Realty Systems Inc. Brokerage

Direct: 416-565-2271
Office: 905-896-3333
[email protected]

© 2018 Move, Inc. All rights reserved.