Robin Madden 2019 Listing presentation

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Office: 416-762-4200
Direct: 647-230-5311
Email: [email protected]
www.RobinMaddenHomes.ca

© 2018 Move, Inc. All rights reserved.

The home selling process

How it works

Setting a Price Prep the Home/ Professional Feature Sheets, Area Sign, Lock Box Post Local, National, and
Sign a Listing Staging / Declutter Photography Highlights Go Live on MLS International Ads

Showing Book Appointments Email Seller Open House Follow Up With Agents Review Feedback With
Stage From MLS / Social Media Appointment Times and Buyers Seller Weekly

Receiving Careful Review of Price, Negotiate Offer Accept, Signback or Send Accepted Offer Secure Deposit
Offers Terms and Conditions Reject to Solicitor

Conditional Assist With Assist With Confirm Documents Confirm Documents
Process Inspection Process Mortgage Process Comply With RECO Comply With FINTRAC

Closing Stage Keep in Touch Final Inspection Finish Packing For Property Sold You Receive Your Money
with Your Solicitor or Right to View Movers

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Asking price vs. selling price

Strategically pricing your home is vital to
getting it sold for the most money in the least
amount of time.

List Slightly Price Price Low
Higher with Competitively for

Planned Multiple Offers
Reductions

• Priced too low and you lose value.
• Priced too high and you lose buyers.

Keep Eye on DOM (Days on Market)

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Sellers (%) Time on Market -
MEDIAN of 3 WEEKS
40

Critical weeks 30
when listed
20
Pricing correctly helps
you land a deal while 10
competition for your
home is hot.

0

Less 1-2 3-4 5-6 7-8 9-10 11-12 13-16 17-24 25-36 37-52 53 or

than 1 more

Number of weeks recently sold home was on the market

According the National Association of REALTORS®, Profile of Home Buyers and Sellers,
2017 Study, 3 weeks is the median time a recently sold home was on the market.

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Importance I will negotiate on your behalf to
of pricing help get the best price at the
best terms —in the shortest
amount of time.

Over time, a home that has not
sold may become stigmatized
and could attract offers below
market value.

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Comparative Market Analysis

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My marketing tools

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The role of the internet

Where do buyers find their new homes?

49% Internet 49%
31%
of buyers found the home Real estate agent 7%
they purchased on the 6%
Internet. Yard sign/open 6%
house sign 2%

Friend, relative or 1%
neighbor *
*
Home builder or
their agent *Less than 1 percent

Directly from
seller/knew the
sellers

Print newspaper
advertisement

Home book or
magazine

Other

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2017, percent distribution
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Digital footprint Realtor.ca®
Sutton.com
Maximizing potential REW.ca
views — Your home HomeFinder.ca
will appear on all of SearchTorontoHomes.com
the top online SuttonRealty.com
search sites, RobinMaddenHomes.ca
including:
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Digital footprint

Websites

Realtor.ca®
Sutton.com
REW.com
HomeFinder.ca
SearchMississau
SuttonRealty.com

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Brochures, flyers and postcards

I create a comprehensive marketing plan for
your property, including customized
postcards, flyers and property brochures.

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Open houses

52% A well-planned open
house can be a powerful
of all home buyers attend open way to showcase your
houses during their home search.* property to potential
buyers.

TorontoRealEstateBoard Posting and
Realtor.ca Open House Exposure

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2017
© 2018 Move, Inc. All rights reserved.

Mobile marketing

With realtor.ca® and Sutton.com mobile
applications, buyers driving through the
neighborhood can:

Find and view your home, get directions, and view a map
Connect with me in just one click to get details and make an appointment

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AdvantageSM Pro

How does AdvantageSM Pro help me sell your home?

Heightened exposure for
your listing
All inquiries come to me
directly
Detailed reporting on
buyer engagement
Open house promotion
and advertising

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What does the Sutton Advantage
mean for you?

MORE consumers viewing your home
MORE quality connections with prospective buyers

MORE exposure for your home
MORE innovation

MORE awareness

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Preparing to Sell Your Home

STAGING
Cleaning
Landscaping
Junk Removal
Organizers

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Preparing Your Home to Sell

Photography
Floor Plans
Pre-Inspection Reports (if applicable)
Neighbourhood Reports
School Reports

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Maximum exposure for your home

Digital Footprint

Your home will appear on all of the top online search sites for maximum exposure.

Brochures, Flyers and Postcards

I will create custom print content that showcases your home’s best attributes.

Open House

Your home will be presented to potential buyers via well-planned and advertised open houses.

Social Networking

I will market your property on my social media sites for added exposure.

Mobile Marketing

Your home will appear on the realtor.ca® mobile apps so consumers can easily find your home.

Advantage Pro

I will enhance your listing on the top websites, including suttonrealty, natashaabraham.com facebook, point2, etc.

Direct Marketing to Agents

Digital Mass Emails Campaigns targets to local real estates along with our own in-house buyers ensures your listing
won't be missed. Within 2 hours of any showing of your home and automatic email is sent to agents for feedback.

Online Appointments

Sutton Realty Front Desk maximizess showings by easily allowing agents and consumers to book an appointment
online with us 24/7 anytime, anywhere.

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Sutton Performance

We Get Results

50%

We sell homes faster than
the Toronto Real Estate
Board Average!

*1st Quarter 2018 Toronto Sutton Realtyt

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2017, percent distribution
© 2018 Move, Inc. All rights reserved.

Sutton Performance

Wider Exposure - Ideal for Communities Adjacent to Neighbouring Boards

1,2,3

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2017, percent distribution
© 2018 Move, Inc. All rights reserved.

Sutton Group is 100% Canadian!

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Testimonials

Find Out What Others Are Saying About Robin Madden

Robin was very helpful when we were searching for a condo. She is knowledgeable and experienced which made the
process an easy one! She answered all my calls and gave great advice. I would recommend Robin to anyone!

We worked with Robin for a lengthy period of time and she never once dropped her high standards of enthusiasm and
professionalism throughout our tough search to match our needs. She went above and beyond to make sure we were
comfortable with our decision. I would absolutely recommend working with Robin and will be more than happy to do so
myself in the future.

We do not live in the city of Toronto and we were searching for a place for my daughter to rent as she moved to Toronto to
start school. We were so lucky to come across Robin. Robin went over and above and offered caring
personalized service. We seriously could not have done it without her. She made sure to look at safe, close and clean
areas that were easily accessible to the school. We were able to trust her, and based on her recommendation alone, we
were able to find the perfect place to rent, site unseen. My daughter has just moved in and the place is even beyond what
we were expecting. My daughter is over the moon. If you are looking at renting or buying in TO, I would recommend
Robin in a heartbeat.

I was lucky enough to come across Robin when looking for a small condo in downtown Toronto. Trying to find a place
without an agent is an incredibly daunting and time consuming task, especially when I had very specific needs and
requests. Robin was very patient, listened attentively to what I wanted, and was on the ball. She set up
appointments around my schedule, and though it took some perseverance to find what I wanted, we eventually landed on
the perfect place. Robin is keen, thoughtful, and incredibly charming, and I would use her services again in a
heartbeat.

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Testimonials

Find Out What Others Are Saying About Robin Madden

Robin....I wanted to let you know how much I appreciate all your help on the sale of Steepbank Cres. From the work you
did in the gardens, to painting where necessary, to all the accessories you brought in, your finishing touches made the
place look fantastic! I really hope we have the opportunity to work again soon.

Finding a new rental in Toronto can be tough, but Robin helped make the process much easier. She was very patient
and helpful as we searched for just the right place, and she went above and beyond to help make our last minute offer
viable. We've ended up in an ideal place thanks to her!

Robin has helped me so much with the sale of my home. She was so amazing, helping to stage the home and
making sure everything was perfect. She made sure to have fresh flowers there at all times, even bringing new pictures
and accessories to complete the staging! She even did the landscaping in the garden and had our house sold in a few
weeks for a great price!!

I had Robin look for a condo for me. She showed me many and found the perfect condo overlooking the lake in the
building I wanted. She never gave up looking and if one came up, she acted on it right away! She even helped move
me in as I had no one to help me. WOW, Robin is such a kind and beautiful lady...I am so grateful I had her!!!"

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Presented By:

Robin Madden

Sales Representative
647-230-5311
www.RobinMaddenHomes.ca
Sutton Group Realty
Systems Inc. Brokerage

© 2018 Move, Inc. All rights reserved.