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COM 537 Final Exam

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COM 537 Final Exam

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COM 537 Week 1 Final Exam

COM 537 Week 1 Complete:
DQ 1.Reflect on an experience when you misunderstood a set of directions, a
procedure, or an assigned task. What element in the transactional communication
model went wrong?
DQ 2.Think of a message you recently communicated. How does framing a
message affect the communication process?
DQ 3.How can creating an outline improve your written communication?
DQ 4.What is precision listening?
Individual Assignment Integrated Diffusion Paper
Resources: In the Action Plan section at the end of Chapter one in the
Integrated Business Communication text, there is a discussion that revolves
around the significance of innovation versus ideas from an article by Michael
Schrage titled "Innovation Diffusion". The article can be found at the website
below.
http://www.technologyreview.com/energy/13987/
Review the article.
Write a paper of no more than 700 words that discusses the difference between
ideas and innovation and specifically answers the question;
Is the "diffusion of innovation" or the "spread of ideas" the dynamic driving
today's world?
Defend your answer.

Provide examples and cite at least one reference that supports your answer.
Format your paper according to APA guidelines.
Click the Assignment Files tab to submit your assignment.

COM 537 Week 1 DQ 1 | COM 537 Week 1 DQ 2 | COM 537 Week 1 DQ 3 | COM 537
Week 1 DQ 4 | COM 537 Week 1 Intergrated Difussion Paper

COM 537 Week 2

COM 537 Week 2 Complete:
DQ 1.How do culture and the audience members’ listening agenda or motives
affect how a message is framed? Provide specific examples.
DQ 2.Select an organization with which you are familiar. If you were a consultant
for this organization, how would you identify the internal and external
stakeholders?
DQ 3.How does Maslow’s hierarchy of needs affect communication?
DQ 4.How does social media affect business communication?
Individual Assignment Communication Styles and the Business Communication
Process
Consider a recent interpersonal conversation you had in a business setting.
Write a paper of no more than 1,050 words in which you complete the following:
• Discuss the content of the conversation. What was communicated in the
conversation, and who were the communicators?
• Which style best describes the method of communication you and the other
person used throughout the conversation? Explain why you selected those
styles.
• How would the conversation have been different if you had used each of the
different styles of communication? Explain each style and how the conversation
would have been affected due to the differences.
• How did the business setting affect your style of communication?

• Explain each element of the transactional communication process and then
describe each element as it relates to your conversation. For example, who was
the sender? What was the context of your conversation?
• In what ways did the business setting affect the transactional communication
process?
Cite at least two references in your paper.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.

COM 537 Week 2 DQ 1 | COM 537 Week 2 DQ 2 | COM 537 Week 2 DQ 3 | COM 537
Week 2 DQ 4 | COM 537 Week 2 Communication Styles and the Business
Communication Process

COM 537 Week 3

COM 537 Week 3 Complete:
DQ 1.Consider a proposal recommending the implementation of a new system
affecting multiple departments, such as a new accounting software system. What
might be some of the interests of individual departments such as finance, IT,
accounting, and the end-users in the project?
DQ 2.A manufacturing company is faced with a financial and human resources
dilemma. It is losing market share and can no longer compete by selling its
products at the same price points as overseas manufacturers. In viewing the best
long-range goals for the organization, company leaders consider lowering
employee wages, layoffs and increased automation, or outsourcing all
manufacturing operations overseas. Company executives have requested a
proposal from you to solve the problem. What factors must be considered?

DQ 3.How do consultants work to verbalize messages reflecting the company’s
real objectives, select the right channel of communication, present themselves so
stakeholders will listen, anticipate the outcomes of communication, and gather
feedback?

DQ 4.Select a small business in your community. Briefly analyze the business’s
customers or potential customers and develop a single message for the
business.
Individual Assignment Internal and External Stakeholders
Resource: Best Game Productions: Company Background and Business
Scenario
Analyze the information provided to you in the Best Game Productions:
Company Background and Business Scenario document.
Write a paper of no more than 1,450 words in which you complete the following:
• Explain the business scenario faced by Best Game Productions.
• Identify the organization’s internal and external stakeholders.
• Explain how the business scenario at Best Game Productions affects multiple
internal and external stakeholders.
• Identify the needs, motivations, and perceptions of each stakeholder.
Cite at least two references in your paper.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.

COM 537 Week 3 DQ 1 | COM 537 Week 3 DQ 2 | COM 537 Week 3 DQ 3 | COM 537
Week 3 DQ 4 | COM 537 Week 3 Internal and External Stakeholders

COM 537 Week 4

COM 537 Week 4 Complete:
DQ 1.What are some forms of external persuasive communication seen on a
regular basis? What makes them persuasive?
DQ 2.Select a commercial or advertisement with which you are familiar. Why is it
effective or persuasive?
DQ 3.How can gathering additional research make communication more
persuasive?

DQ 4.How might one use research to create noise?

Learning Team Assignment Communication Plan Initial Proposal

Now that you have individually analyzed the business scenario at Best

Game Productions and have identified the internal and external stakeholders and
their concerns, your task is to work as a consulting team to analyze the culture,
values, and ethics for the company as well as cultural differences and
perspectives for each department. To determine the culture, values, and ethics,
consider the company and department information you determined in Week
Three. Analyzing the culture, values, and ethics of the company will allow your
team to better determine the necessary communications and appropriate
channels for your communication plan.

Resource: Best Game Productions: Environment Descriptions

Assume the role of a consulting team.

Discuss your responses to the Week Three individual assignment with your
Learning Team.

Analyze the culture, values, and ethics at Best Game Productions.

Analyze the culture and perspective for each department within Best

Game Productions.

Determine the solution that you think is best for the company based on all of the
information provided to you. Use that solution and your reason for selecting it to
create your Communication Plan Initial Proposal.

Note. A significant part of your job is to eventually persuade the CEO and each
stakeholder that your solution is the best for the company, so you must construct
your communications accordingly.

Create an initial proposal of no more than 1,450 words in which you complete the
following:

• Detail an initial plan to outline all necessary communications.

• Discuss the audience for each communication; your analysis of the culture,
values, and ethics of the company and the culture and perspectives of the
individual departments; the purpose of each communication; and the basic
message that you will use in each communication.

• Select the appropriate channel for each piece of communication.

Cite at least two references in your paper.

Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment

COM 537 Week 4 DQ 1 | COM 537 Week 4 DQ 2 | COM 537 Week 4 DQ 3 | COM 537
Week 4 DQ 4 | COM 537 Week 4 Communication Plan Initial Proposal

COM 537 Week 5

COM 537 Week 5 Complete:
DQ 1.In evaluating your consultant communications, how would you determine
your own effectiveness after completing your communications?
DQ 2.How can you gain feedback throughout the consulting process?
DQ 3.You are creating a survey that you can give to employees to measure the
effectiveness of your consultant communications. What are five questions that
you could ask to gain the most useful feedback?
Individual Assignment Internal and External Persuasive Communication
Now that you have detailed all necessary communications and have determined
the best channel for the communications in your plan, you can begin writing
these communications. In this assignment, you must write a persuasive memo to
internal stakeholders and a press release to external stakeholders. In these
communications, describe the scenario at Best Game Productions and explain
the solution that you think is best for the company based on all of the information
provided.
Use that solution and your reason for selecting it throughout the assignment. Be
sure to consider the perceptions and needs of each stakeholder, and determine
the most appropriate style of communication when addressing the internal and
external stakeholders.
Choose one internal and one external stakeholder in Best Game
Productions.
Write a persuasive memo of no more than 1,000 words to an internal stakeholder
describing Best Game Productions’ dilemma. Include the benefits and rationale.
Write a press release of no more than 1,000 words describing the same situation
to an external stakeholder.

Consider the noise that will detract internal and external stakeholders from fully
receiving your message, and construct your communications to address or avoid
that noise for each stakeholder.
Write a synopsis of no more than 500 words that describes the strategies you
employed in creating the press release and memo. Be sure to identify how you
eliminated various types of noise from your communications.
Cite at least two references in your paper.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.

COM 537 Week 5 DQ 1 | COM 537 Week 5 DQ 2 | COM 537 Week 5 DQ 3 | COM 537
Week 5 Internal and External Persuasive Communication

COM 537 Week 6

COM 537 Week 6 Complete:
DQ 1.What makes a piece of communication persuasive?
DQ 2.How has the electronic age affected business communication channels?
DQ 3.What channels did companies use to communicate prior to the electronic
age?
DQ 4.Through e-mail, Sally recently reprimanded her employee, Jim, for wearing
inappropriate workplace attire. Jim was upset that Sally did not talk to him
personally, but Sally selected written communication over oral communication in
that situation for several reasons. Why might Sally have chosen to discuss this
issue with Jim through written communication?
Learning Team Assignment Communication Plan Final Proposal
Write a persuasive proposal submission of no more than 700 words to the CEO of
Best Game Productions. Complete the following in your persuasive proposal
submission:
• Describe the project in terms the CEO can understand. Consider the
CEO’s perspective, needs, and style of communication.

• Use persuasive communication to convince the CEO to take your suggested
approach to solve Best Game Productions’ dilemma. The

CEO must perceive the project as something the company needs.
• Consider the noise that will detract the CEO from fully receiving your message,
and construct your communication to address or avoid that noise.
• Create two tools to measure the effectiveness of your consultant
communications. In designing these tools, consider who the audience of the
tools will be and how to generate the most honest and objective feedback
possible.
• Discuss how you will use the tools that you created to measure your
effectiveness in the organization. Who will you ask to complete the tools, and
how will you present the tools to the audience? What methods will you use to
avoid bias in the feedback process? How will you use the feedback you receive to
evaluate and improve your effectiveness as a consultant?
• Consider why the company is pursuing a solution and why it is pursuing it now.
• Consider the company’s customers.
• Communicate the solution that you have selected for Best Game

Productions.

Create a 20-slide Microsoft® PowerPoint® presentation, with speaker notes, for
the decision makers at Best Game Productions. Address the following in your
presentation:
• The project background
• The deliverables (what you are going to do for them)
• The methodology (how you are going to accomplish it)
• The outcome (what you will achieve for them)
• The metrics used for evaluation (how you will measure success)

Format your paper and presentation consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

COM 537 Week 6 DQ 1 | COM 537 Week 6 DQ 2 | COM 537 Week 6 DQ 3 | COM 537
Week 6 DQ 4 | COM 537 Week 6 Communication Plan Final Proposal

COM 537 Final Exam (Latest)

1. What communication type avoids conflict and focuses on facts and details
rather than the big picture? They may be perceived by others as
unemotional and nonchalant.

 Argumentatives
 Sympathetics
 Systematics
 Directs

2. A criticism of social media is that it
 is only available to the media savvy.
 contributes to the decline in writing and language skills.
 leads to separation of the haves and have-nots.
 leads to information overload

3. In Korean culture, a business deal is dependent on contractual information
as well as how the parties perceive each other’s values and ethics.
According to Edmund Hall, this behavior exhibits the theory of

 proxemics
 low-context cultures
 Ethno-centricism
 high-context cultures

4. Your supervisor sends you an e-mail requesting an article for the employee
newsletter about company loyalty. You write the article featuring
customers who are brand loyal. Later, your supervisor criticizes you for not
writing about the topic that he requested. After a face-to-face meeting, you
realize that he wanted you to write about employee loyalty. This is an
example of what type of noise?

 Unwanted
 External
 Semantic
 Internal

5. The head of the holiday party committee at your office is trying to set a
location for the event. The committee chairperson announces three
choices for members to vote on. When Erin hears that the Boar’s Tavern is
one of the choices, her mind is made up. After all, the restaurant is only a
few blocks from her house. How would you describe her listening
behavior?

 Active
 Passive
 Agenda-setting
 Obtuse

6. Your supervisor has the habit of coming into your office and leaning over
your desk to talk to you. This situation is uncomfortable for you because
you cannot move away from him. According to Edmund Hall, this behavior
exhibits the theory of

 high-context cultures
 low-context cultures
 ethnocentricism
 proxemics

7. Which statement is true concerning the role of publics in business
communication?

 Publics, in general, remain constant despite changes in the environment.
 Internal publics are usually not concerned with the communication style

used by management.

 External publics are not concerned with an organization’s public
performance.

 Publics can dispel rumors and build positive brand image.
8. A break-in at your company has resulted in the theft of various

pharmaceutical products. The head chemist, slated as the company’s
designated spokesperson, is scheduled to appear at a media conference.
This course of action illustrates one of the steps in crisis communication
planning. Select the appropriate step:
 Assessing the possible risk to the organization
 Evaluating the effectiveness of your action plan
 Identifying levels of vulnerability in your company
 Implementing the action plan

9. In the management journal article about persuading customers that your
boss recommended, you read that your style of hard selling is not effective
with young professionals. You begin to question if you need to take a sales
training seminar. This is an example of

 cognitive dissonance
 agenda-setting
 selective attention
 selective exposure

10. Building strong coalitions among individuals or groups that have separate
interests is called

 facilitation
 negotiation
 diversification
 mediation

11. When Joseph Kline, a U.S. citizen working for a bakery in Pakistan, is
surprised that he will have to work on December 25, Christmas Day, he is
dealing with which component of the transactional communication model?

 Internal noise
 External noise
 Cultural relativism
 Context

12. Which of the following statements is true?
 Semantics is the study of the meaning of words, phrases, and texts
 Semantics is the study of how words affect the decision-making process
 Semantics is the study of dictionary definitions
 Semantics is the study of the use of words in persuasive communication

13. What affects how others perceive us and can adjust according to the
situation?

 Feedback
 Channel
 Communication style
 Personality

14. What describes the occasion, time, and place of communication in the
transactional communication model?

 Cognitive dissonance
 Context
 Channel
 Noise

15. A beer commercial shows young people laughing while enjoying bottles of
Mountain Beer in a busy bar scene. According to Maslow’s hierarchy,
which consumer need is targeted?

 physiological needs
 self-esteem
 belonging
 self-actualization

16. With the overload of information today, what does Smith (2010) state
communication must be to be noticed?

 Familiar and consistent
 Timely and thorough
 Innovative and creative
 Informative and detailed

17. “To provide the best health care for our patients at a reasonable cost” is an
example of

 a mission statement
 a vision statement
 a corporate objective
 a strategic plan

18. In the process of behavior change, after people have detected the presence
of a problem and they see this problem as important, to what phase do they
belong?

 Diversification
 Decision
 Detection
 Implementation

19. In the transactional communication model, who or what is responsible for
composing a message embedded with meaning from his or her world while
considering the interpretative resources that will be used to decode the
message?

 Effective message area
 Receiver
 Channel
 Sender

20. What is a tactic described by Lencioni (2010) to disarm clients and allow
them to trust a consultant?

 Prove detailed information
 Provide references
 Be comfortable and naked with weaknesses
 Promote strengths and past successes

21. In 2006, Walt Disney Parks and Resorts launched a new theme for its
integrated global marketing efforts. Which of the following was identified
as an integrated marketing strategy element?

 Disney used the theme “Year of a Million Dreams” in its publicity and
promotional materials.

 Disney avoided the use of ads, contests, and sweepstakes.
 Disney sent out several messages over a broad a spectrum of media to

appeal to the largest
 Disney positioned itself as a “transformational experience” to one specific

age group.

22. What factor must be considered in designing an effective communication
system?

 The costs involved
 The needs of the customer

 The message delivery
 The optimal combination of a message, source, channel, and an operating

variable

23. You have been charged with writing a report on the progress of the
integration of a database between organizational units. Your supervisor
says that she wants the report as soon as possible. You spend your
weekend working on the report in order to have it ready
by Monday morning. When you present the report to your supervisor, she
says, “I am sorry that you spent your weekend on the report; it wasn’t that
urgent.” This scenario is an illustration of a problem with what element in
the transactional communication model?

 Cognitive dissonance
 Context
 Channel
 Noise

24. In changing markets, communication tactics
 are based on techniques used in traditional markets
 use a combination of traditional and new media
 do not require the use of conventional databases
 are mass media-driven

25. In the 20th century, the public relations profession was reshaped by one of
the following events:

 The split of public relations functions from advertising agencies
 The decline of mergers and acquisitions in big business
 The rise of the patent medicine industry
 The growth of electronic media

26. How does Lencioni (2010) describe “entering the danger”?

 Addressing a client’s potentially explosive issues
 Developing a new market niche
 Analyzing competition
 Being vulnerable

27. Good listeners generally concerned with everyone’s needs, maintaining
relationships, and avoiding conflict describes this communication style
generally perceived as soft-hearted and overly helpful.

 Directs
 Systematics
 Argumentatives
 Sympathetics

28. Suppose you are asked to discuss an American Indian ceremony. Perhaps
you describe the use of peace pipes, drums, feathered headdresses and
dancing and chanting around a fire. This information is an example of

 forming a negative stereotype based on inaccurate information
 assigning neutral traits stereotypes
 “knowing” a group of people
 using mediated information to add to your knowledge

29. A manager informs her staff that there is a problem with office equipment
abuse. She suggests that each employee should come up with a list of
ways to cut down on the repair bills. The suggestions will be discussed at
the next department meeting. Which of the three leadership types outlined
by theorists Lewin, Lippert, and White does this manager’s request
illustrate?

 Democratic
 Laissez-faire
 Authoritarian
 Republican

30. You notice that a colleague seems to be distracted from his work. You ask
him if something is wrong, and he replies, “No, I’m fine”. You ask him
again, “Tell me what is wrong”? This is an example of

 believing non-verbal clues over verbal language
 engaging in interpersonal observation
 altering communication cues
 believing verbal over non-verbal messages

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