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Published by MATT.GREG, 2018-12-20 07:50:30

Red Squirrel Brochure FINAL SIGN OFF

Red Squirrel Brochure FINAL SIGN OFF

Your guide to Selling and
Letting your home

We are

Red Squirrel Property Shop

Founded on core family values – honesty, trust, compassion

We’ve all had experiences of estate agents and some are definitely better than
others. As old hands (we’re industry professionals) with combined experience
exceeding 180 years, we felt we could offer the best, so several years ago we
decided it was time to present the island with a new reliable and quality
service… and Red Squirrel Property Shop was born.

Red Squirrel Property Shop deals with property sales, lettings and maintenance.
We take pride in what we do and uphold the best possible standards.
We are a family run business that believe in a friendly and supportive approach.
A professional and positive attitude is extremely important to us… and our
customers seem to agree. Seeing us being awarded the esteemed Gold British
Property Award as best customer service on the whole Isle of Wight.

We know that there is nothing more important to you than a good, safe and
secure home. We agree.

Buying, selling, letting and carrying out maintenance can be emotional and
hard work. We can and will support you through this.

Get in touch with the one stop property shop and see
how we can help you.

NUTS about property…

For all your Residential and Commercial Property requirements across the Isle
of Wight, discover the benefits of using Red Squirrel by contacting us:
Tel: 01983 521212
Email: [email protected]

Contents P3
Why use Red Squirrel Property Shop? P6
Marketing your property P8
Selling & services P10
Wheelers Solicitors P14
Letting & services P16
Phil Hughes Financial Services Ltd P18
Carpets Etc P19
Pick an agent that is rated
Charitable involvements

Why use

Red Squirrel Property Shop?


As we are members of several accredited bodies, you will be dealing with a regulated organisation
managed by qualified professionals at the forefront of the industry.

Style and Substance

Our island inspired branding & style, synonymous with our no nonsense approach offers high
visibility for your property and greater results for us both.


Along with our passion for property, we employ the powers of listening, understanding and
empathy and combine this with energy, ambition and drive to achieve our clients’ goals.

Local Presence

With our landmark central  office in Newport plus our first hand local knowledge, there is no one
better placed to represent you and promote your property.


We manage a comprehensive database of potential buyers/tenants who have given us their search
criteria and matching this with your property results in success.


How we will
market your

Effective marketing of your property
is VITAL! This will ensure that your
property is seen by a large audience
in a range of formats.

The more sites used to market your property, the more people it will reach. It’s very important for an agent to use popular
national property portals and social media as a way of showcasing their current properties. This will ensure that your property
is seen by a higher audience range.

At Red Squirrel, we are very good at marketing your property to the largest number of potential buyers. No other agent
advertises on more property portals than we do.

l Comprehensive internet advertising l Professional photography
l Rightmove listing l Printed bespoke brochure
l Rightmove premium Listing* l Digital online brochure
l Rightmove featured Listing* l For Sale board
l Zoopla Listing l Red Squirrel website listing
l Zoopla Premium Listing* l 30 plus other property website listings
l On The Market l Email alerts to potential buyers
l Social media advertising – Facebook/Twitter/Instagram l Office Windows
l County Press * Sales Marketing only

Why we advertise on...

Rightmove is one of the leading Zoopla is another UK leading On The Market is a British property
property portals, allowing thousands of property portal. Although popular, not portal which launched in 2015. Even
people to be able to access it and the all agents on the Isle of Wight use though it’s a new site, it’s booming in
abundance of properties it publicises. Zoopla, therefore this makes us stand popularity. It’s a great platform for
Rightmove is a great portal to advertise out as an agent for being able to people to be able to access your
to potential buyers and tenants, not just advertise on this property portal and property details all over the UK. Again,
in the UK but globally. allow your property to be accessed by not all agents on the Isle of Wight
a larger audience. advertise on On The Market therefore
we are getting a larger audience range
of potential buyers for our customers by
advertising on this platform.


Social Media and its

It’s so important to get your property SEEN!

Social media is a great tool for targeting a wider and different kind of
audience. It attracts people as they can look at property information while
on the move, it targets a variety of different generations, is easily accessible
and is technically smart. It’s a great tool to advertise your property as it’s
bound to get seen by a large number of potential buyers.

Facebook – We advertise regularly on Facebook. We post NEW
INSTRUCTIONS, Property of the Week, interact with customers with
competitions which bring them to our page and brings them to your

Instagram – is a popular app within the world of social media. It’s a way of
presenting visual content with all our followers…

Twitter – is a major form of social media. Nearly 14 million people use
Twitter each month in the UK alone. So it’s extremely important to ensure
your property is being marketed on this platform. At Red Squirrel, we ensure
all our properties are instantly made live on Twitter as soon as we instruct
them to our website. We will also engage with followers by posting
images and turning your property into
Property of the week.

Our Blogs – creating a community hub!

At Red Squirrel, we don’t only work in providing the 5
best service to our clients but we also like to provide
aspects which we believe will be of interest. This is a
feature available on all our social media accounts, and
it brings people to our website. This could lead them to
looking at our properties and interest them in buying a

We want to create a hub for the community to come
to our blogs to get information on a variety of different

Such as:

l Property Information

l Local events

l Charity work

l Interior design

Selling your home with

Red Squirrel Property Shop

At Red Squirrel, we take pride in offering an exceptional service tailored to you.
Professional and personal service.

Our service:

l Valuation by an experienced agent l Viewings available 7 days a week
l Competitive selling fees with no hidden add-ons l Great wealth of local knowledge and experience
l Probably the most distinctive FOR SALE boards on the l Viewing feedback within 24 hours
Isle of Wight l Ongoing and regular marketing discussions
l Fully bespoke service l Managed Sales progression
l Regular updates via phone and email l Provide recommendations of mortgage advisors
l Proactive marketing to potential buyers l All offers financially qualified
l Floorplans and quality sales details l Careful negotiation of your sale
l Accompanied viewings l Provide recommendations of solicitors


Sales and how we
photograph your property

How annoying is it when you see the most
fantastic photos on the internet of a
property which you want to view, however
when you go in real life to view the property
the kitchen isn’t bright, as big as you
expected and well, it doesn’t look like the
image advertised?

At Red Squirrel, we believe advertising images which are true,
honest and represent the actual property are vital. It’s great
having loads of viewings at your property, however it isn’t
great when people don’t put in any offers for your property…

Honesty is the key!

We believe it’s better for people to know what to expect about
the size and state of your property rather than be disappointed
by the lies of the camera. For us, honesty is the key!

Real life photos
Beating Expectations

We are capturing your property in the best, most realistic light.
Instead of creating a false perception of your property…


Professional Service at a
Reasonable Price

Established in 2002, Wheelers Solicitors are a forward-thinking firm of solicitors who
have many years’ experience in providing private client legal services, including helping
people buy and sell their property.

They have gained a reputation for the quality of their service based on their understanding and commitment to fulfilling their
clients’ wishes and their exceptional customer service.

Paul Wheeler qualified as a solicitor in 1977. He has worked on Harley Street; as a partner in a large firm of solicitors in
Oxfordshire and established his own practice on the island in 2002.

The practice appreciates that all their clients are individuals and therefore tailors its service in response to each client’s
particular needs and circumstances. Wheelers Solicitors understands that the relationship between a client and their solicitor
is as important as the traditional relationship people have with their ‘family GP.’

Like all good solicitors they recognise the need to specialise and Wheelers Solicitors have a dedicated team of professionals
who specialise in either Residential or Commercial Conveyancing or Wills, Lasting Powers of Attorney and Probate; along-
side a team of dedicated support staff. All staff attend regular training courses ensuring that their expertise is kept up-to-date.

Wheelers Solicitors services include:

l Residential Conveyancing l Wills
l Commercial Conveyancing l Inheritance Tax advice
l Re-mortgages l Probate and Estate Administration
l Transfers (subject to mortgage) l Lasting Powers of Attorney

The house buying and selling process can be a minefield and there are a host of
different legal processes that must be followed.

Wheelers Solicitors will keep you informed throughout the process with regular
updates and will ensure that you understand exactly what is happening and why.

Wheelers Solicitors understands that moving home can be a stressful experience
but that by listening to, and responding to, their clients’ concerns and keeping
them fully informed every step of the way the process can be a positive and
comfortable experience for everyone involved.

Wheelers Solicitors have learnt over the
years that situations in life are fairly
straight-forward, however, they understand
that each client is an individual and
not just a number and have therefore
built a reputation as a law firm that
cares for their clients and regularly
exceeds their expectations.



“Jake Sandbach is very personable and friendly. Our first experience of buying a
house was made less stressful by his willingness to answer any questions we had.”

“I think keeping clients informed is something you do particularly
well, outstanding, overall – excellent.”

“Contacting us by email was quick and efficient.”

“You listen and take the time to explain, also you always get back, or are available.
Also the SAE was much appreciated and professional.”

“You kept us fully and clearly informed throughout. You were exceptionally
(in our experience) responsive and very proactive on our behalf. The best
experience we have ever had from a lawyer when buying a property – for
which many thanks.”

“Making things clear in layman’s terms. Feeling very comfortable
when at your office – very thorough in everything.”

“Service was just great.”

“Laura went out of her way to help us and give us all correct info
as quick as possible, very quick, very happy.”

“Regular face to face contact made the whole process effective.”

Tel: 01983 533938
Email: [email protected]

Visit us: 143 High Street, Newport,
Isle of Wight, PO30 1TY

Letting your property with us...

Why not let Red Squirrel Property Shop take the stress out of owning a rental property,
finding a Tenant, negotiating rent and dealing with on-going maintenance requirements?

We believe that offering you a superb level of service at very competitive prices,
combined with a personal and professional approach is a very important part of our
service. We want to ensure that the whole lettings process is made simple and effective
for you, therefore supplying you with friendly and supportive advice allows you to feel
more at ease with your property arrangements.

Appointing Red Squirrel as your Letting Agent

We will promote your property through online & offline marketing methods
We will conduct viewings & negotiate the rental price with Tenants on your behalf
We will check Tenant’s identification, references & credit status
We will organise Tenancy agreements, inventories & deposit schemes
We will collect the rent on your behalf
We will sort out any maintenance issues that may arise within your property
We will carry out regular property inspections, with written reports to yourself
We will provide professional guidance and advice


On securing the tenancy, we offer the additional services:

Tenant Introduction Fee – £350.00 (+VAT)

l Carrying out market appraisal and provide written valuation letter.

l Advertising of Your property & Providing Full property details. Accompanied viewings with prospective tenants.

l Full marketing on a range of national portals ie Rightmove, Zoopla, On the Market, Prime Location

l Advertising in the local paper and all other local outlets i.e. Red Squirrel website, Wight Agents, Facebook, Twitter
& Instagram

l Full Referencing on Tenants, including Employer & Character References: Right to reside in the Country Checks, Credit
Checks & Landlord References. Proof of ID. (Passport, Driving Licence, NI No. Utility Bill)
l Proof of financial stability (Bank Statements)

l Preparation of Assured Shorthold Tenancy Agreement (3 copies) signed and witnessed

l Inventory & Schedule of Condition, including dated photographs

l Approval of Guarantors and Pet Addendum (if applicable) signed and witnessed

l Hand over keys & Check in Tenants

l Collect one month’s Rent in advance. Set up a Standing Order for the Rental Payments to the Landlord

l Take Meter reading and finalising utility accounts & inform all services

l Collect one month’s Deposit & Deal with the Deposit Lodgement and release with the DPS (DEPOSIT PROTECTION

l Check all legalities are in place for the Landlord, which include: Gas Safety Certificate: Energy Performance Certificate
(EPC): Portable Appliance Testing (PST) Certificate (if applicable) Legionella Risk assessments: Smoke & CO2 Alarms.

l Advice on rent increases and current market trends

l Negotiating between landlord and tenant

l Provide Tenant with the government ‘How to Rent’ booklet.


Guaranteed Rent on Time – 15% (+VAT) of the monthly rental income

At Red Squirrel Property Shop Ltd we understand the importance of Guaranteeing Rental payments to Landlords and our
‘Guaranteed Rent on Time’ service is designed to give Landlords the peace of mind of no longer waiting for their rent and no
more rent arrears, as we will pay you the monthly rent payment on the exact date it is due, even if the tenant fails to pay.

The Guaranteed Rent on Time service includes – same as Tenant Introduction & Fully Managed service plus the following: -

l Guarantee the rent payment to the Landlord on the day it is due, even if the tenants fail to pay

l Continue to pay the rent to the Landlord until vacant possession

l Deal with all rent arrears (phone calls, e-mails and letters)

l Arrange Form 6A (Section 21) & Section 8 documentation with our legal team

Fully Managed – 10% (+VAT) of the monthly rental income

The Fully Managed service allows you to have as few worries as possible when letting your property.

The Fully Managed service includes – same as Tenant Introduction service plus the following:

l Check in and Check Out Tenants & Final inspection when Tenants vacate the property

l Carry out regular inspections and report back to the Landlord.

l Collection of Rent on Monthly Basis & Statement of Account with breakdown of all expenses

l Bacs Transfer for rent payments & Settling any final expenses on account

l Priority response to any repairs and maintenance on property etc.

l Carry out any maintenance or emergencies to the property, supplying quotes to the Landlord for any maintenance work and
following up on work when completed

l Arranging Renewal contracts and Serve any Notices.

l Annual statement of accounts for income tax returns (if required)

Rent Collection Only – 8% (+VAT) of the monthly rental income

The Rent Collection Only service includes – same as Tenant Introduction service plus the following:
Setting up an account and collecting rent on a monthly basis from Tenants to pay their Rent to Red Squirrel Property Shop
Ltd, which we will forward onto the Landlord with statement of account (this can be done by Internet Banking) and we will
chase up any arrears that may occur.


Overview of Package Service Fees

& Additional / optional costs:

Description Fee Fully managed & rent Rent collection Tenant
(all fees inc VAT) guarantee only
only introduction only

Tenancy deposit scheme £30.00 3 * *
– registering a deposit

Release of deposit at Tenancy end £30.00 3 * *

Dealing with deposit disputes From £120.00 3 * *

Gas safety certificate £75.00 * * *

Gas safety & carbon alarm £120.00 * * *

Carbon Monoxide alarm supply & install £60.00 * * *

Energy performance certificate £90.00 * * *

Electric condition report – landlords £198.00 * * *

Portable Appliance Testing (PAT) £42.00 call out & £6.00 per appliance * * *

Legionella risk assessment & report £90.00 * * *

Legionella & gas safety £150.00 * * *

Legionella & gas safety & carbon alarm £180.00 * * *

Smoke alarm supply & install (battery operated) £42.00 * * *

Inventory & schedule of condition From £90.00 3 3 3

Check in £72.00 3 3 3

Check out Tenants on exit £72.00 3 * *

Regular property inspections £72.00 3 * *

Periodic agreement £60.00 3 * *

Renewal of Assured Shorthold Agreement £72 * * *

Initial Assured Shorthold Agreement £90.00 3 3 3

Issuing & serving a notice of seeking possession P.O.A * * *

Issuing & serving a section 21 and / or From£90.00 3 Rent guarantee only * *
section 8 notice

Obtaining estimates & supervision of works From £72.00 3 * *

Duplication & testing of extra keys £6.00 each * * *

Management of vacant property £36.00 per visit * * *

Early termination of agent fee £300.00 minimum * * *

Sole letting rights cancellation fee From £120.00 * * *

Other authorised work as agreed £42 per hours & incurred costs * * *

Fire safety pack £48.00 * * *


Getting the “Best” Investment
and Mortgage deal for you

Every home buyer like yourself needs to have a mortgage Building Society will, of course, only show you the details of
tailor-made to your individual circumstances and this is why a restricted number of loans that they offer.
you would be well advised to speak to Phil Hughes Financial
Services Ltd. Because Phil Hughes Financial Services Ltd have access to
the whole of market, they have the ability to look at all
The business believes that everyone is an individual and that the offers available and choose the one that best suits your
all of their customers need individual advice and financial circumstances.
After a free initial consultation, they can have
It is very easy to get confused by all the different types of a mortgage agreed, in principle, in a short amount of time.
mortgages that are available and your own Bank or


Insurance cover is vital in this day and age. Whether it is They also cover a number of other very important areas
to cover your mortgage payments in case you are made including:
redundant, fall ill or to cover your property against damage
or theft, there are many schemes available. l Family and Mortgage Protection
l Investments
Phil Hughes Financial Services Ltd are experts in the field of l Pensions
insurance cover and they will find the best solution for you. l Buildings and Contents Insurance
l Lifetime Mortgages and many more
At a meeting with them you can expect professional and
extremely helpful advice because they firmly believe in They are there to help and advise on all aspects of finance,
getting the right cover at the best available price for you. so whatever your needs, you will be well advised to contact
Phil Hughes Financial Services Ltd and give them a chance
They are a dedicated and professional team with many years to prove their worth. Your home is at risk if you do not keep
experience in the Financial Services Industry. the repayments on the mortgage or other loans secured on it.

Phil Hughes Financial Services Ltd
40 Union Street, Ryde, Isle of Wight, PO33 2LF
Tel: 01983616874
Email: [email protected]


Quality Carpets and Flooring

If perhaps you have just redecorated the lounge and are The business has been offering friendly advice and
left pondering where to purchase your new carpets or imaginative ideas since being established and their
flooring to finish the room, then a visit to Carpets Etc is experience enables them to enhance any room in your
highly recommended. home.

They are specialists in domestic and commercial flooring The business also carries a vast range of alternative
and they carry a large selection of samples specifically flooring, vinyl and rugs ensuring you find the floor covering
introduced for landlords, schools, offices, hotels, housing that is perfect for your situation. Again, staff are on hand to
associations and retail outlets. help you with your decision but will always leave the final
choice to you.
Quite rightly the business is proud of the fact that the
majority of their new business comes from personal Why choose Carpets Etc:
recommendations. Customers can be assured that all work
undertaken will be carried out to the highest standards. l 200 rolls of carpet and vinyl in stock
l Over 3000 samples
When visiting their showroom, your enquiries will be treated l Sales staff are not on commission so you get what is best
with courtesy and respect. You can expect to receive all the for you, not what earns them the highest bonus
advice, guidance and reassurance you need when you are l The owners work in the business day to day, so there are
choosing your new carpet or flooring. Customers can rest no anonymous faces
assured that high pressure sales are definitely not part of their l They use their own fitters
agenda. l FREE delivery anywhere on the island
l FREE estimates with no obligation to buy
The entire feel of a room can be dramatically changed l FREE Gripperods
through the thoughtful use of the correct floor covering, l FREE parking
however, due to the massive variety available, selecting the l FREE advice on what product is best for your requirements
right choice of colours and texture can be a problem.


This is a company who recognise that whilst the larger Our highly skilled fitters with many years of experience in
national companies appear to offer massive discounts, fitting carpets and floor coverings are employed. Customers
in the final analysis they may not be that competitive. are guaranteed complete peace of mind as they will go out
The business is proud of their pricing policy which offers of their way to make sure that you are happy with the work.
honest, down-to earth prices to all their customers.
There is little doubt that the business is certainly a modern,
No job is too large or too small and they can service your forward thinking company. However, a visit to their
carpet and flooring needs from a small cloakroom up to the showroom will show you exactly how they embrace the
entire house. traditional values of combining a first class service with
value for money.
They also recognise that only half the job is done once the
flooring has been chosen and that customers may have Visit them today and you will gain all the help and advice
some apprehension as to how the work is to be carried out. you will need from friendly and knowledgeable staff.
To ensure that all their work is done to a high standard, they 26 Crocker Street, Newport, PO30 5DB
like to carry out a site visit to assess the necessary work Tel: 01983 524838 / 01983 525233
needed. They will then provide you with a FREE no Email: [email protected]
obligation estimate.


Pick an agent that is rated

by their customers

“Many thanks to you and the “I was Red Squirrels first ever landlord, and I
team at Red Squirrel too for have forever since used them with my portfolio
providing an absolutely flawless of properties. In all sectors, sales, lettings and
management service over the commercial. They are an honest, reliable and
past few years.” friendly team.”
Mr N Martin John J

“The service from Red Squirrel Property “Myself and my partner were so impressed with
Ltd, especially Charlie, has been second to Red Squirrel. Nothing was too much trouble and
none. Having viewed many properties and as every member of staff we dealt with was friendly
such, experienced many estate agents, I can and professional. Charlie in particular was super
absolutely say you won’t find better than Red helpful. He bridged the gap between us and the
Squirrel. Their level of customer service is sellers, making communication a lot easier and
fantastic and consistent from initial avoiding solicitors. Thank you so much for all of
viewing through to the end! I would your help - we love our new home and would
absolutely recommend them to anyone!” recommend Red Squirrel to all of our friends and
Mrs Dinning family! Oh and the squirrel-shaped shortbread
was a nice touch too!”
“Thanks so much to the Red Squirrel Emma J
team you far exceeded our expectations
and sold in under 24 hours WOW!!! I
would 100% use again and have already
recommended to friends.”

“Where do I start! I have had two dealings with
Red Squirrel in the past year or so, and both
times nothing has been too much trouble for
them. Charlie in particular went above and
beyond his job role to insure everything moved
along smoothly and we cannot thank him
enough for that.”
R. Gayle

“Great team of friendly, helpful staff! I am “I used Red Squirrel to sell my house. Charlie was
happy to put my trust in these guys with great selling my house within weeks of putting it up.
my property, really professional and are the My house went online immediately from the initial
most punctual company. As a whole, Red consultation when the photos were taken. Charlie
Squirrel couldn’t do a better job for me. kept us up to speed with information and went
Glad I chose them and recommend them to beyond his role dealing with most of the chain.
everyone!! Red Squirrel all the way!” Charlie was recently shortlisted for The Negotiator
Miss Broad National Awards and it’s easy to see why. Thank you
Charlie and the team for your great work.”
Mr P Spreadbury


Our Charitable Involvements

For us at Red Squirrel, we believe it’s very important to get involved with charity events,
raising money and awareness for our community.

We have been involved in various charity events and we hope to become part of many

The Penguin Plunge for Age UK Walk the Wight
Isle of Wight for Mountbatten Hospice

Macmillan Coffee Morning
for Cancer Research

Sponsored team strips


Covering the whole Island

Red Squirrel Property Shop Limited
11b Holyrood House, St Thomas Square, Newport, PO30 1SN

Tel: 01983 521212
Email: [email protected]

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