Mall Deck Final

Tap, Pour, GO!

transforming
the way
we drink

In the age of convenience, consumers
shouldn’t have to segment their time
between socializing and shopping.
Elevate your consumers’ mall
experience by offering them both
by adding a Hop Kiosk to your
retail center.
Hop has transformed the way we
think about going to the bar.
Instead of wasting time waiting for a
bartender to open and close a tab, the
customer can get back to what really
matters… spending their last two
paychecks on shoes!
Hop’s revolutionary draft system is
transforming the way consumers stop
to get a drink while out shopping.

no more tap pour enjoy
waiting, no
more tipping nationwide

Roll up to any Hop Stop, and pour your “ beer wine craft craft
own drink paying for only the ounces cocktails soda
you dispense. Consumers are no longer
trapped on the inside of a bar; they are multiple choices on tap
free to roam, shop, eat and play with a
drink in hand every step of the way.
Hoppers have access to locations all
over the world, refilling at their leisure
and never having to wait for a
bartender ever again.
All Hop Stops offer beer and wine
options for the customer to choose
from, with the opportunity to add craft
cocktails if desired.
Hop also offers a family friendly add
on kiosk dubbed “Hop Pop” that serves

“ Hop is thecraft sodas poured by the ounce so

there is something for everyone

libelirbaattoironofsto enjoy!

“ Hop Sets “
Spirits Free

an interactive and malocactpaivstaiotned
revolutionary way opepanprdtolnertesusrsnhitipies
to enjoy a drink

Hop’s carefully curated mobile
app offers optimization across
iOS and Android devices
with a user-friendly interface
that provides Hoppers with easy
acess to their account, payment
method, promotions, electronic
Hop Card, and drink history.
Let consumers Tap into the full
potential of your location with
Hop.
Coming soon: Winter 2017

Tapsters
History usually repeats itself. In the
1800s you would have walked into your
local watering hole, and a Tapster would
greet you with a smile and asked ‘what
are you having?’ The word Tapster was
the Old English version of the word
Bartender. In modern times, quick and
friendly service seems to have died with
the times.
Fast forward a couple hundred years, the
word Tapster now refers to our
attendants working at Hop, and they are
there to make your experience as smooth
as possible.
Tapsters are responsible for guiding
guests through the entire process from
beginning to end, verifying IDs of cus-
tomers entering kiosk area, and assisting
guests with setting up a Hop account.
Tapsters are equipped with the passion
of a cicerone and the knowledge of a
sommelier, and are the heart and soul of
the Hop experience. Tapsters will
suggest different drink options to our
guests based on their preferences and
guide them through the process while
assisting them with the techniques
required to successfully pour themselves
a beverage.
Ongoing training will ensure Tapsters
are not only knowledgeable, but are also
following proper procedures, to make the
environment a safe and responsible place
to get a drink.

Security and Responsibility responsible
Each Hop kiosk utilizes biometrics service the
through high definition cameras at priority
every tap to evaluate a customers
features and ensure responsible
serving.
All customers identities are validated
upon entry by one of our helpful
Tapsters before a Hop account is
created.
Tapsters are aided by proprietary
software which utilizes cutting edge
facial recognition technology and
machine learning algorithms to
evaluate a patrons physical attributes
upon signup and compares them with
their current appearance every time
they tap to refill.
Hop’s software is always evolving;
using artificial intelligence to further
enhance its functionality and
efficiency, while the Hop network gets
smarter with every pour.
All consumers have an alcohol limit
per visit and will be refused service
by all Hop stops if they appear
intoxicated.

Hop in your mall how we are
Hop’s fully self-contained different
kiosks are a QSR with a difference.

Can be located inside or outside.

No exhaust or plumbing hook-ups
required. Mobile collector tanks
within the kiosk are removed daily
and emptied remotely by the
Tapsters.

Relocatable, so Hop kiosks are easily
moveable to fit the needs of the mall.

Family friendly ‘no bar’ vibe since
there are no visible kegs or
bottles.

Storage for restocking and
supplies can be located remotely in
the mall, or delivered from
off-site if required.

No expensive build out, so
Hop Stops can be open quickly.

Small footprint can fit virtually
anywhere within the mall. Hop kiosks
go well in high traffic areas as well as
inline storefronts.

Can work with as little as 50 square
feet of space as long as refrigerated
storage in the back of house can be
located within 500 feet.

so much
flexibility

Hop kiosks come in a range of
sizes and shapes, to adapt to
any location or mall aesthetic.

Sign up with a Tapster Customer Onboarding standard
Upon greeting our guests, the operating
Load Hop Card Tapster will ask for as government-issued procedures
ID (i.e US drivers license, European drivers
Swipe Hop Card license, passport). The Tapster will do a what is required by law to authenticate
thorough physical check of the ID before a customer’s ID and ensure that any
Facial Recognition continuing with service. alcoholic beverages are controlled in a
The Tapster will scan the barcode of the manner consistent with the law.
Pour Drink ID into our code-encrypted system. If the The Tapster will then provide the
ID is valid, the customer’s information will customer with either an RFID card or
Keep Moving populate into the code-encrypted send a link to their cell phone for use via
Download app for database from the scan. This the mobile app. This RFID card is used
location finder and information includes the customer name, as the customer’s Hop access card
drink history DOB, ID issuance date and ID expiration. (Hop Card).
The ID’s barcode information is Upon receiving the RFID card, the
extremely hard to duplicate so this will help customer has the option to deposit
fight against the use of fake ID’s. Any money to their RFID card using a credit
discrepancies with an ID will be alerted to card that they can choose to store on
authorities. A photo of the customer’s ID their account. The physical RFID card
will be taken. This allows us to have a does not have any monetary value. It
date/time stamped record that the is strictly an identifier of the account
customer ID was checked by both the holder. This is done to prevent a
computer and the Tapster. customer from using someone else’s
The Hop kiosk takes a picture of the card at the Hop kiosk. The Tapster will
customer’s face while standing at the compare credit card data with
kiosk with a 4K high-definition camera. In customer’s government-issued ID data
partnership with Amazon.com Web to confirm this is in fact the customer’s
Services, Hop is utilizing facial card.
recognition technology to quickly and Finally, the guest will be given the
accurately validate and verify the identity choice of a 7oz (wine), 16oz or 24oz
of customers when creating the account plastic cup.
and on an on-going basis prior to their
pouring of a drink. This facial recognition
technology also is initially used to compare
the picture of the customer on the
government issued ID to the customer
signing up for the account. Hop is utilizing
this technology to go above and beyond

Kiosk Activation Once all checks are complete, the
After the customer’s account has been Tapster will unlock the appropriate tap
created they can proceed to utilize the using a proprietary iPad
Hop kiosk and access the beer or wine application designed for the Hop kiosk
tap of their choosing. system.
The customer will scan their RFID card or • The appropriate tap at the Hop kiosk
their smartphone and the kiosk’s identi- stays unlocked for 30 seconds so the
fication system will commence. customer can pour their drink.
The customer will receive a “pending • Time limits: Hop allows 32 ounces to
authorization” message on the 8-inch be poured every 20 minutes before
touch screen at the beer/wine tap. customer must be reevaluated. Note
At each tap there is a 4K High- that this is an incremental safety
Definition camera that will capture a precaution that otherwise wouldn’t
photo of the customer. This will be be taken by a typical bartender. Most
utilized by the facial recognition states have a limit higher than 32
software for customer identification. The ounces/20 minutes.
facial recognition software will compare • Eight (8) seconds after the customer
the customer at the tap to the profile finishes pouring their drink, or when
photographs taken during the camera notices the customer
customer onboarding. leaves the Hop kiosk, the appropriate
The Hop kiosk software will push a tap will lock and cannot be started
notification to the Tapster that the again without going through the
customer has scanned a card at the Hop approval process.
kiosk and is awaiting authorization. Monitoring
The Hop kiosk software will let the The daily operation will be being
Tapster know the accuracy of the match overseen by the Director of
Operations who will be on property
• A 95% match or greater is a positive daily. Ongoing training will be utilized
match. to ensure employees are following
proper procedures and any
• Anything below a 95% match requires discrepancies will be handled as they
the customer to show his/her govern- occur.
ment-issued ID again to the Tapster.
The final check before the Tapster
approves the customer is to physically
check that the customer is not
too intoxicated to drink. This is the same
check that a bartender would typically
perform at any bar.

Tap, Pour, GO!

General Information: Leasing Contact:
[email protected] [email protected]
+1-317-409-6425
+1-702-350-4070