The Fundamentals of Font Psychology

The Fundamentals of Font Psychology

Fonts are an integral, detailed, and nuanced part of Dallas design. Whether a logo, flyer,
business card, or website design, fonts are visual elements that influence viewer emotions.
There are hundreds of thousands of fonts, and each one has a unique look and feel.

WHAT IS A FONT?

Typography refers to the arrangement of letters, numbers, and symbols. A font is a set of letters
with its own weight, width, and style. These shared attributes create a family or typeface, which
is a font family.

A typeface is made from the distinct elements that identify it. Some of these elements include
stroke, stem, letter-spacing, serif, sans-serif, aperture, ascender, and baseline. For example, a
serif typeface will have serifs on the characters, but there are many serif fonts.

FONTS AND GRAPHIC DESIGN DALLAS.

Any font you choose will communicate a message; make sure it is something you want to share.
This is where font psychology plays a role. Below are some of the significant fonts and the
various impressions they give.

SERIF

This logo uses a serif font, which means that there are extra strokes for decorative purposes.
You can see the “feet” at the bottom of the letters as well as on the top of the l in Oil and Butler.
Of course, there are different types of serifs, including Old Style, Slab, Transitional, Modern, and
Glyphic. One serif font you probably know is Times New Roman.

Serifs are a more traditional font type. They give the impression of sophistication, elegance,
professionalism, formality, and reliability, which is why they never go out of style.

SANS-SERIF

We have established what a serif is. A sans-serif font is one that does not have any serifs. These
are much simpler fonts and do not take up as much space in Dallas design. San-serif fonts may
be Square, Humanist, Grotesque, or Geometric in nature. A familiar sans-serif font is Arial.

People who prefer clean, modern designs typically gravitate towards a san-serif. They
communicate efficiency, approachability, and clarity.

SCRIPT

A script-type resembles handwriting. While they are not always the easiest to read, scripts are
unique and eye-catching. There are different types of scripts such as Formal, Casual,
Blackletter, and Calligraphic. One example of a popular script is Alex Brush.

A script communicates a personal touch, distinctive, creative, fun, or romance. You have likely
seen these on wedding invitations.

DISPLAY

For a unique graphic design Dallas font, try something decorative. A decorative or display font
blends different typeface elements together, creating something uncommon. They may not be
very familiar, but they always make a statement.

These fonts provide a feeling of originality, flexibility, and creativity. Organizations with
decorative or display fonts convey that they are willing to think outside the box.

OTHER PSYCHOLOGICAL IMPACTS.

You are not limited to a single font. Using more than one font will create emphasis in the text.

The name Meagan McGowan is a sans serif font in the logo below, while the icon and Realtor
are serif fonts. The result is a clean and modern logo that still feels elegant and sophisticated.

HAND LETTERING AND CUSTOM FONT TYPOGRAPHY

For the right project, hand lettering can be a personalized and alternative solution to choosing
the right type of treatment. Hand lettering is not a font, but rather handwriting and drawing of the
individual letterforms by hand. While there are fonts that simulate handwriting, hand lettering is
an artful lettering style created by hand.

In the same line of thought, custom font type design is another path we take when pushing the
norm in logo typography. Designers can spend endless hours searching for the perfect typeface,
and often perform custom treatments to the font to finalize every detail is perfect for the design at
hand. This is beyond the standard typography treatments we make to any and all fonts as we
use them, kerning, leading, and alignment. Custom font design adjustment is when your design
starts with a font but transforms into something original by editing the letterforms to bring
together the final typography style. Examples include integrating swashes and embellishments,
simplifying a unique display font for readability, and working the letterforms to integrate with the
graphic elements in a special way.

Both Hand lettering and custom font typography can evoke feelings of fascination, divergence,
and artistry.

The color of a font will also create an emotional impact. For example, blue is known to create a
feeling of trust, while green can impart a sense of nature and serenity. A well-made Dallas
design will balance the font and color choices to convey your message effectively.

If you have questions about any of our design services, we invite you to reach out. Our team will
be happy to create anything you need.

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