Raise A Voice

Together We Stand


To Combat Against

Cyber Bullying

Company Profile













• Gritty Gang is an Esports Tournament Management Company, which offers and creates


ideas to implicate in different orientation yet not defined in terms of investment in the


Esports ( featuring BGMI )




• GrittyGang Instagram : https://instagram.com/grittygangg?utm_medium=copy_link




• GrittyGang YouTube :https://youtube.com/channel/UCU48M_BMfRIfOO1QlPNN66A




• GrittyGang LinkedIn : https://www.linkedin.com/company/gritty-gang




• Website : grittygang.in

Content












Introduction


Tournament Details


Road Map

Mechanism


Investment


Idea


Prize Pool

Man Power Required


Broadcast Hierarchy


Broadcast Specification

Broadcast Features


Marketing Strategy


Brand Pitch

Introduction













▪ These will be a series of events throughout the year of 2021.



▪ One of the unique tournaments, plans to involve influencers, Players and Fans.



▪ Gritty Gang opted to do BGMI since, India ka apna game BGMI is showing a lot of potential


to grow and compete in India before the launch as a reference of PUBG and 20 Million


Plus Pre-Registration which shows high amount of potential database.



▪ The event is going to be manged , produced and advertised by Gritty gang.



▪ YouTube, Loco, Facebook & multiple platforms is going to be a way path for user


interaction.

Tournament Details













• Organizers : Gritty Gang


• Teams : 22 Best Teams


• Registration: Top 22 Performing Teams personally invited



• Registration platform : Inter-Community Loops ( Google Forms/website)


• Streaming Platform : YouTube


• Total Viewership : 3 Million Plus



• Concurrent Live Viewers : 3,000 Plus


• Prize Pool : Rs 4,00,000


• Date : To be discussed

Road Map







PRICE DISTRIBUTION
& TALK SHOW
LICENSE AND
BRANDING Talk Show with the
PHASE 4 Winning Team &

Discussion with Brands PHASE 2 ADVERTISING & REVEAL 6 Days Responsible
for the Event. Influencers in the
2 Days Revelling Event Plans, community

Online Advertising and
Promotion through
PHASE 1 Influencers. PHASE 5

License 1 Day




PLANNING OF INVITATIONAL STAGE
EVENT
22 Best Teams of INDIA
Finalizing plan, PHASE 3 Competing In
Creation of Assets, Showdown
website, etc. 2 Days

Mechanism










1. Through LIVE Streaming. 1 Million Views


2. Through Highlights :
➢ Per Day Highlight views x No of Days.

➢ Per Day Highlight views = 40,000 (estimated).
➢ No of Days = 6 Days.
➢ 40,000 x 6 = 2,40,000 Views.

3. Highlights & Actions shared by the handles of Players & Influencers.

➢ 1 Lakh views per day. Total 6 days = 6 Lakh Views.

4. Key Highlighted Teams ( 3 lakh views)

✓ IND
✓ Orange Rocks

✓ Redowl
✓ Revenent

✓ Global Esports
✓ SOUL

✓ TSM Entity (FTX)

5. Promotion through Influencers ( 6 Lakh views)

6. Teaser, Trailer, Discord & Instagram reach throughout the tournament = 2,60,000

Investment












Note: As cyber bullying is a serious concern in the 21st Century, as everything is digitalized and social media has been

a part of every individual. The objective of the tournament is to centrify the reach of Esports and make people aware

and help them to raise their voice. In order to satisfy the necessity of the reach, quality promotions and standard
production with proper exicution is a necessity.

• Prize Pool = 4,00,000



• Merchandise to the influencers & the winning team = 50,000


• Giveaway = 50,000



• Promotion through various YouTubers and Top Handles = 3,00,000



• Trophy & Medal of Honour = 50,000


• Management, Production & Others = 3,50,000



❖Total Investment = 12,00,000

Idea













➢ Cyber bullying being a important issue, if blended in a tournament the objective should be delivered in terms of

education to the teenagers, to let them understand and educate them about their rights and if seen a victim or

has been a victim themselves, how they can raise a voice against Cyber Bullying.


➢ Blending this educational part with their beloved game can bring a change and enlightenment in their mind


hence being more objectified. So for conveying this message let's categorise things in different parameters.


1. Words and slogans from the crowd favorite ideals during the game and in between situationally with blended education.

2. Influential verdicts with the casters to blend it with dialogues to keep the tact of the tournament and objective alive even

for a longer period of time.

3. Key slogans


✓Together we stand to combat cyber bullying.

✓Bullies not allowed here.


✓Lets make the game bully free.

✓Think twice before you type.

Prize Pool















1st – 2nd – 3rd – Maximum kills and mixed




1,50,000 80,000 50,000 prizes -60 during 6 days event










4th – 5th – 6th – 10th 60,000


20,000 15,000 – 5,000

Manpower Required













PRODUCTION TEAM







PRODUCTION REPLAY AND GRAPHIC VIDEO


HEAD OBSERVERS HIGHLIGHTS DESIGNER EDITOR









SHOWDOWN INVITATIONAL








HEAD SUPPORT PROMOTION PROJECT


ADMIN STAFF ADMIN MANAGER

Broadcast hierarchy















STATS CONTROL


OBSERVRS





HEAD ADMINS




TALENTS






PRODUCTION HEAD PROJECT MANAGER









VIDEO EDITOR GRAPHIC DESIGNER

Broadcast Specification












▪ Gritty Gang production team will be broadcasting all the streams at 1080@60 FPS


throughout the tournament on both YouTube and Facebook.



▪ Production will be responsible for all the RAW video feed recording including

Observer Feed and Camera Feed. Recording format will be H.264.




▪ Audio Stream will be fined tuned before appearing on the broadcast. It will be

recorded at multiple conjecture. Recording format will be WAV or Equivalent


lossless uncompressed audio format.



▪ Production APIs will help us to integrate stats in real time basis to enhance the


broadcasting.

Broadcast Features












• Esports content : every game statics will be put for the viewers and players in a graphical leader board as well a
team statics.



• Instant replay : the production will feature an instant replay of major action after each round played on the live
stream.


• Talent : For the entirety of tournament broadcast, there will be a desk host, analyst, colour casting and shout

casting.


• Live chat : Casters will not just cast but will also be able to interact with live chat pre/post game sessions.


• Player Multi Cam : Live stream will feature players pov’s cams on through the broadcast. This will give viewers to
watch their favourite, while the player being spectated.


• Analyst : As soon as the match is over, casters will analyse each team and player performance. We will try to

also showcase player VS player stats before each match, mvp standings, points table, map bans, etc.

MARKETING STRATEGIES











• Influencers promotion



• Community Discord promotion



• Media promotion (articles)



• Reveal video



• Social Media Promotion



• Free Watch Party to Influencers



• Team Manger speaking about Tournament ( Insta Story/ reel)

BRAND PITCH












• TOTAL VIEWERSHIP : 3 MILLION PLUS





• CONCURRENT LIVE VIEWERS : 3,000 PLUS





• TEAMS : 22 BEST TEAMS OF INDIA