Gritty

Company Profile















Gritty Gang is an Esports Tournament Management Company, which offers and creates ideas to
implicate in different orientation yet not defined in terms of investment in the Esports ( featuring

BGMI )



GrittyGang Instagram : https://instagram.com/grittygangg?utm_medium=copy_link



GrittyGang YouTube :https://youtube.com/channel/UCU48M_BMfRIfOO1QlPNN66A



GrittyGang LinkedIn : https://www.linkedin.com/company/gritty-gang



Website : grittygang.in

Content







Introduction

Tournament Details


Road Map

Tournament Structure


Mechanism

Investment


Idea

Prize Pool


Man Power Required

Broadcast Hierarchy

Broadcast Specification


Broadcast Features

Marketing Strategy


Brand Pitch

Introduction









▪ These will be a series of events throughout the year of 2021.



▪ One of the unique tournaments, plans to involve influencers, Players and Fans.



▪ Gritty Gang opted to do BGMI since, India ka apna game BGMI is showing a lot of


potential to grow and compete in India before the launch as a reference of PUBG and

20 Million Plus Pre-Registration which shows high amount of potential database.



▪ The event is going to be manged , produced and advertised by Gritty gang.



▪ YouTube, Loco, Facebook & multiple platforms is going to be a way path for user


interaction.

Tournament Details






Organizers : Gritty Gang



Teams : 32 Best Teams


Registration: Top 32 Performing Teams personally invited


Registration platform : Inter-Community Loops ( Google


Forms/website)


Streaming Platform : YouTube



Total Viewership : 2 Million Plus


Concurrent Live Viewers : 2,000 Plus



Prize Pool : Rs 3,00,000


Date : To be discussed

Road Map









ADVERTISING & REVEAL
LICENSE AND Revelling Event Plans, GRAND FINALS
BRANDING 3 Qualified Teams
Phase 2 Online Advertising and Phase 4 Competing With TSM

Discussion with Riot and 2 Days Promotion through 8 Days Entity (Invited Team),
Influencers.
brands for the Event. For The Glory



Phase 1 Phase 3 Phase 5

License 2 Days 1 Days




PLANNING OF OPEN & GROUP
EVENT STAGE
Finalizing plan, 32 Teams Competing In
Creation of Assets, Qualifiers And Group
website, etc. Stage

Tournament Structure









• Top 32 Performing Teams of India

Eliminators • Winning Team Qualifies for next round





• 16 Teams competes for the Glory


Survivors • Top 6 Qualifies to next round





• 6 teams Qualified from Survivors + 6 Invited Teams


Finals • Top 3 Qualifies to GRAND FINALS






• 3 Qualified Teams + TSM Entity

Grand Finals

Mechanism





1. Through LIVE Streaming. 6 Lakh Views

2. Through Highlights :

➢ Per Day Highlight views x No of Days.
➢ Per Day Highlightviews = 30000 (estimated).

➢ No of Days = 10 Days.
➢ 30000 x 10 = 300000 Views.

3. Player of the Week (shared by the handles of Players & Influencers).

➢ 1 Lakh views per week. Total 2 weeks = 2 Lakh Views.

4. Key Highlighted Teams ( 3 lakh views)

✓ IND
✓ Orange Rocks

✓ Redowl
✓ Revenent

✓ Global Esports
✓ SOUL

✓ TSM Entity (FTX)

5. Promotion through Influencers ( 6 Lakh views)

Investment










• Cost per View x Total View throughout the

Campaign/Tournament.



• Cost per view = 0.25 Rupees



• Total Views = 2 Million



• Total Investment = 0.25 x 2000000 = 500000



• Total Budget = 5 Lakh Rupees

Idea







➢ The main objective is to let the maximum crowd know about the

qualities of the Brand involved in a way which doesn't look like

promotion but becomes an essence of the tournament.


Example: when we say "PATT SE HEADSHOT" the name which comes in

mind is DYNAMO. In this case our casters will be Highlighting the Brand

name intact with the Dialogue. You never know something might get


famous, if not still will make the promotion more handy.


➢ Secondly, Stream starting - Stream Ending Overlays, Registration &


Interviews. We will be covering Brand Logos, Features, Qualities to

standardize the Brand values in terms of the audience, hence willing to

create a sense of Reliability & Trust.

Prize pool breakdown








Top 6 Qualified for Will get



Teams the Finals 5,000 Each





Top 6 In the Will get



Teams Leaderboard 10,000 Each
of FINALS



Top 2 In the


nd
st
Teams GRAND 1 – 1,00,000 2 – 50,000
FINALS



Giveaway Throughout the Tournament


& Trophy, Gift hampers 50,000

PRODUCTION
HEAD







OBSERVERS







REPLAY AND
HIGHLIGHTS






GRAPHIC
DESIGNER






VIDEO
EDITOR

Broadcast hierarchy









STATS CONTROL




OBSERVRS



HEAD ADMINS



TALENTS






PRODUCTION HEAD PROJECT MANAGER










VIDEO EDITOR GRAPHIC DESIGNER

Broadcast Specification






▪ Gritty Gang production team will be broadcasting all the streams at
1080@60 FPS throughout the tournament on both YouTube and

Facebook.


▪ Production will be responsible for all the RAW video feed recording

including Observer Feed and Camera Feed. Recording format will

be H.264.


▪ Audio Stream will be fined tuned before appearing on the
broadcast. It will be recorded at multiple conjecture. Recording

format will be WAV or Equivalent lossless uncompressed audio

format.


▪ Production APIs will help us to integrate stats in real time basis to
enhance the broadcasting.

Broadcast Features







• Esports content : every game statics will be put for the viewers and players in a graphical leader board as well a team

statics.


• Instant replay : the production will feature an instant replay of major action after each round played on the live stream.


• Talent : For the entirety of tournament broadcast, there will be a desk host, analyst, colour casting and shout casting.


• Live chat : Casters will not just cast but will also be able to interact with live chat pre/post game sessions.


• Player Multi Cam : Live stream will feature players pov’s cams on through the broadcast. This will give viewers to watch
their favourite, while the player being spectated.


• Analyst : As soon as the match is over, casters will analyse each team and player performance. We will try to also

showcase player VS player stats before each match, mvp standings, points table, map bans, etc.

MARKETING STRATEGIES





• Influencers promotion



• Community Discord promotion



• Media promotion (articles)



• Reveal video



• Social Media Promotion




• Free Watch Party to Influencers


• Team Manger speaking about Tournament ( Insta Story/ reel)

BRAND PITCH












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