Assignment Newton School

ASSIGNMENT






NEWTON SCHOOL








BY



APRATIM P DEKA

SWOT OF TOP 5 CODING CHANNELS







CHANNELS TAKEN INTO CONSIDERATION



➢UNACADEMY PROGRAMMING.




➢WHITEHAT JR.




➢VEDANTU YOUNG WONDERS.



➢CAMP K12.




➢INTELLIPAAT.

UNACADEMY PROGRAMMING






STRENGTH




➢HAS GROWING POPULARITY INDIA.



➢POPULAR CODING LANGUAGES DISCUSSED

(HTML, C++, JAVA, PYTHON).



➢ONE-TO-ONE LIVE SESSIONS FOR BETTER UNDERSTANDING.



➢HAS LOTS OF INTERACTING VIDEOS RELATED TO CODING,


COMPETITIVE EXAMS & HIGHER EDUCATION.



➢SUBSCRIBERS & FOLLOWERS ARE MASSIVE.



➢GOOD STRATEGY VIA MONETIZATION WITH ADS.



➢HAS 1 MILLION PLUS VIEWS IN MOST VIDEOS.

UNACADEMY PROGRAMMING







WEAKNESSES


➢ SOMETIMES RELEVANT/QUALITY CONTENT IS DIFFICULT TO FIND.



➢ EFFECTIVENESS OF ADVERTISING SPEND ON VIDEO.


➢ REQUIRES SOME KNOWLEDGE OF CODING BEFOREHAND.



➢ REQUIRES DESCENT COMPUTER WITH MINIMUM REQUIREMENTS FOR

CODING.


➢ STABLE INTERNET CONNECTION WITH PROPER EQUIPMENT'S FOR LIVE

CLASSES.



OPPORTUNITIES



➢ INCREASE SHARE OF CORPORATE VIDEO MARKET.



➢ BECOME PARTNER/CHANNEL FOR LARGE CONTENT PRODUCERS AND
CABLE CHANNELS WITH STREAMING STRATEGIES.

UNACADEMY PROGRAMMING







THREATS



➢AD BLOCKING TECHNOLOGY.



➢CASUAL WATCHING ON SOCIAL MEDIA (YOUTUBE,


FACEBOOK, INSTAGRAM).



➢OTHER COMPANIES WITH BETTER PRICE TAG.



➢NEW COMPETITORS IN MARKET.








UNIQUE SELLING PROPOSITION



➢PROVIDING LIVE CLASSES BOTH PAID AND FREE.



➢LIVE CLASS SESSIONS COVERING VAST AREAS.

WHITEHAT JR.






STRENGTH




➢HAS GROWING POPULARITY WORLDWIDE (USA, AUSTRALIA,

INDIA).



➢POPULAR CODING LANGUAGES DISCUSSED (HTML, C++,

JAVA, PYTHON).



➢PROVIDING OPPORTUNITY TO GRAB ACCESS TO

SILICON VALLEY.



➢ONE-TO-ONE LIVE SESSIONS FOR BETTER UNDERSTNDING.


➢HAS LOTS OF INTERACTING VIDEOS RELATED TO CODING &


MATHS.


➢SUBSCRIBERS & FOLLOWERS ARE MASSIVE.



➢GOOD STRATEGY VIA MONETIZATION WITH ADS.



➢HAS 1 MILLION PLUS VIEWS IN MOST VIDEOS.

WHITEHAT JR.







WEAKNESSES



➢SOMETIMES RELEVANT/QUALITY CONTENT IS DIFFICULT TO FIND.



➢EFFECTIVENESS OF ADVERTISING SPEND ON VIDEO.



➢REQUIRES SOME KNOWLEDGE OF CODING BEFOREHAND.




➢REQUIRES DESCENT COMPUTER WITH MINIMUM REQUIREMENTS

FOR CODING.



➢STABLE INTERNET CONNECTION.




OPPORTUNITIES



➢INCREASE SHARE OF CORPORATE VIDEO MARKET.



➢BECOME PARTNER/CHANNEL FOR LARGE CONTENT PRODUCERS

AND CABLE CHANNELS WITH STREAMING STRATEGIES.

WHITEHAT JR.





THREATS



➢AD BLOCKING TECHNOLOGY.




➢CASUAL WATCHING ON SOCIAL MEDIA (YOUTUBE, FACEBOOK,

INSTAGRAM).



➢OTHER COMPANIES WITH BETTER PRICE TAG.



➢NEW COMPETITORS IN MARKET.









UNIQUE SELLING PROPOSITION



➢PROVIDING OPPORTUNITY TO GRAB ACCESS TO SILICON VALLEY.



➢ONE-TO-ONE LIVE CLASS SESSIONS.

VEDANTU YOUNG WONDERS







STRENGTH



➢HAS GROWING POPULARITY INDIA.



➢POPULAR CODING LANGUAGES DISCUSSED (HTML, C++, JAVA,


PYTHON).



➢ONE-TO-ONE LIVE SESSIONS FOR BETTER UNDERSTANDING.



➢HAS LOTS OF INTERACTING VIDEOS RELATED TO CODING, MATHS,


SCIENCE.



➢SUBSCRIBERS & FOLLOWERS ARE MASSIVE.



➢GOOD STRATEGY VIA MONETIZATION WITH ADS.



➢HAS 1.5K PLUS VIEWS IN MOST VIDEOS.

VEDANTU YOUNG WONDERS







WEAKNESSES



➢SOMETIMES RELEVANT/QUALITY CONTENT IS DIFFICULT TO FIND.



➢EFFECTIVENESS OF ADVERTISING SPEND ON VIDEO.



➢REQUIRES SOME KNOWLEDGE OF SUBJECTS BEFOREHAND.




➢REQUIRES DESCENT COMPUTER WITH MINIMUM

REQUIREMENTS FOR CODING.



➢STABLE INTERNET CONNECTION FOR VIEWING CONTENTS.




OPPORTUNITIES



➢INCREASE SHARE OF CORPORATE VIDEO MARKET.



➢BECOME PARTNER/CHANNEL FOR LARGE


CONTENT PRODUCERS AND CABLE CHANNELS WITH STREAMING

STRATEGIES.

VEDANTU YOUNG WONDERS







THREATS



➢AD BLOCKING TECHNOLOGY.



➢CASUAL WATCHING ON SOCIAL MEDIA (YOUTUBE,

FACEBOOK, INSTAGRAM).



➢OTHER COMPANIES WITH BETTER PRICE TAG.



➢NEW COMPETITORS IN MARKET.








UNIQUE SELLING PROPOSITION



➢PROVIDING INTERACTIVE CLASSES AND CURRENT TOPICS.



➢LIVE CLASS SESSIONS & RECORDED CLASSES.

CAMP K12






STRENGTH



➢HAS GROWING POPULARITYINDIA.




➢POPULAR CODING LANGUAGES DISCUSSED

(HTML, C++, JAVA, PYTHON).



➢LIVE & RECORDED SESSIONS FOR BETTER UNDERSTANDING.




➢HAS LOTS OF INTERACTING VIDEOS RELATED TO CODING FOR

GAMING.



➢SUBSCRIBERS & FOLLOWERS ARE AVERAGE.



➢GOOD STRATEGY VIA MONETIZATION WITH ADS.



➢HAS ALMOST 1K VIEWS IN MOST VIDEOS.

CAMP K12






WEAKNESSES



➢SOMETIMES RELEVANT/QUALITY CONTENT IS DIFFICULT TO FIND.



➢EFFECTIVENESS OF ADVERTISING SPEND ON VIDEO.



➢REQUIRES SOME KNOWLEDGE OF CODING BEFOREHAND.




➢REQUIRES DESCENT COMPUTER WITH MINIMUM

REQUIREMENTS FOR CODING.



➢STABLE INTERNET CONNECTION.




OPPORTUNITIES


➢INCREASE SHARE OF CORPORATE VIDEO MARKET.




➢BECOME PARTNER/CHANNEL FOR LARGE


CONTENT PRODUCERS AND CABLE CHANNELS WITH STREAMING

STRATEGIES.

CAMP K12





THREATS




➢AD BLOCKING TECHNOLOGY.



➢CASUAL WATCHING ON SOCIAL MEDIA

(YOUTUBE, FACEBOOK, INSTAGRAM).



➢OTHER COMPANIES WITH BETTER PRICE TAG.



➢NEW COMPETITORS IN MARKET.









UNIQUE SELLING PROPOSITION




➢PROVIDING CODING CLASSES FOR CHILDREN WHO LOVES

GAMES.



➢LIVE & RECORDED CLASS SESSIONS.

INTELLIPAAT






STRENGTH



➢HAS GROWING POPULARITY WORLDWIDE (USA,INDIA).



➢POPULAR CODING LANGUAGES

DISCUSSED (HTML, C++, JAVA, PYTHON, BLOCK CHAIN).




➢LIVE & RECORDED SESSIONS FOR BETTER UNDERSTANDING.



➢HAS LOTS OF INTERACTING VIDEOS RELATED TO CODING &

BLOCK CHAIN.



➢SUBSCRIBERS & FOLLOWERS ARE MASSIVE.



➢GOOD STRATEGY VIA MONETIZATION WITH ADS.




➢HAS 1 MILLION PLUS VIEWS IN MOST VIDEOS.


➢PROVIDING PLATFORMS FOR DIFFERENT JOBS.

INTELLIPAAT





WEAKNESSES



➢SOMETIMES RELEVANT/QUALITY CONTENT IS DIFFICULT TO FIND.



➢EFFECTIVENESS OF ADVERTISING SPEND ON VIDEO.




➢REQUIRES SOME KNOWLEDGE OF CODING BEFOREHAND.



➢REQUIRES DESCENT COMPUTER WITH MINIMUM

REQUIREMENTS FOR CODING.



➢STABLE INTERNET CONNECTION.




OPPORTUNITIES



➢INCREASE SHARE OF CORPORATE VIDEO MARKET.




➢BECOME PARTNER/CHANNEL

FOR LARGE CONTENT PRODUCERS AND CABLE CHANNELS

WITH STREAMING STRATEGIES.

INTELLIPAAT







THREATS



➢AD BLOCKING TECHNOLOGY.



➢CASUAL WATCHING


ON SOCIAL MEDIA (YOUTUBE, FACEBOOK, INSTAGRAM).



➢OTHER COMPANIES WITH BETTER PRICE TAG.



➢NEW COMPETITORS IN MARKET.










UNIQUE SELLING PROPOSITION



➢PROVIDING NEW JOB OPPORTUNITIES & FREE CODING

CLASSES.



➢LIVE & RECORDED CLASS SESSIONS INCLUDING FULL COURSE.

LEVERS TO GROW YOUTUBE CHANNEL







• ENGAGING VIDEOS WITH MUST-SEE TITLES.

• FIGURING OUT WHAT AUDIENCE WANTS.

• ENGAGING WITH YT COMMUNITY.

• CUSTOMIZING THUMBNAILS.

• CROSS PROMOTION OF OWN VIDEOS.

• TARGETING GOOGLE SEARCH RESULTS.

• ENCOURAGING VIEWERS TO FOLLOW SERIES.

• CREATING PLAYLIST TO BETTER ORGANIZE VIDEOS ACCORDINGLY.

• COLLABORATION WITH OTHER BRANDS & CREATORS.

• RECRUITING INFLUENCERS FOR PROMOTING CHANNEL AND ITS CONTENT.

• SPONSORSHIP FROM WELL - KNOWN COMPANIES.

• PUBLISHING ADS IN SOCIAL MEDIA.

• STREAMING AND UPLOADING BETTER QUALITY VIDEO CONTENT.

• MORE VIDEOS FOCUSING ON RECENT TRENDING TOPICS.

• GETTING GOOGLE AD SENSE ON CHANNEL.

• SHARING VIDEOS OF EXPERIENCE FROM FACULTIES AND LEARNERS.

• SHARING IDEAS WITH TEAM MEMBERS FOR NEW AND ATTRACTIVE WAYS TO BRING FORTH BEST
VIDEOS.

FAVORITE YT CHANNEL





Linus Tech Tips, Unbox Therapy





✓ REGULAR UPLOADING OF TECH RELATED TOPICS.



✓ EXCITING VIDEOS SHOWING VARIOUS PRODUCTS.




✓ TUTORIALS OF PRODUCT INSTALLATION.



✓ HOW TO VIDEOS OF D.I.Y. PROJECTS.



✓ IN-DEPTH REVIEWS OF LATEST PRODUCTS AND FEATURES.



✓ SHOWING HOW TO OPTIMIZE BEST PERFORMANCE

FROM VARIOUS PRODUCTS.




✓ COVERING POPULAR BRANDS & PRODUCTS OF DAY-TO-DAY USE.



✓ SHOWCASING NEW FEATURES & UPDATES OF OLD

GENERATION TECH.

THANK YOU