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Published by kristen.russo, 2019-01-08 20:15:32

Blackprint Sample Playbook PDF

Blackprint Sample Playbook PDF

ACME High Efficiency Light Bulbs

MESSAGING

Playbook

Includes:
•  Overview
•  Messaging Strategy
•  Background Information

Contents:

Section 1: Introduction

1.1 Document Introduction
1.2 Product Overview

Section 2: Messaging

2.1 Homeowner
Messaging Strategy
Overarching Message
Elevator Pitch
2.2 Contractorr
Messaging Strategy
Overarching Message
Elevator Pitch
2.3 Distributor
Messaging Strategy
Overarching Message
Elevator Pitch

Section 3: Background Information

3.1 Short Key Claims
3.2 What It Does
3.3 Applicable Products & Features
3.4 Accessories
3.5 Marketplace
3.6 Marketing Programs
3.7 Resources

2

Section 1: Introduction

1.1 DOCUMENT INTRODUCTION

This messaging playbook is intended as a resource for use by Acme employees, partners and other
internal audiences only and is not for external distribution.
When marketing, advertising, promoting or otherwise sharing information about Acme High Efficiency
Light Bulbs with customers and/or partners, this messaging playbook should serve as a guide.
Content that may be used verbatim in Acme brand marketing materials is shown in gray boxes
throughout the document. If used for another brand, content should be adjusted to the appropriate brand
voice.
For questions regarding this messaging playbook, its use or contents, please contact [email protected]

1.2 PRODUCT OVERVIEW

Acme is excited to further set apart its Light Bulb offering with new and improved High Efficiency models. These
models are easier than ever to install and compatible with more applications.
KEY IMPROVEMENTS
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3

Section 2: Messaging

3.1 HOMEOWNER

OVERARCHING MESSAGE:

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

MESSAGING COPY:
Redesigned ENERGY STAR® Certified Rheem® Prestige® High Efficiency Tankless Gas Water Heaters provide
the comfort and convenience of continuous hot water, while saving you more than $1,100 in estimated energy
costs over 12 years1, up to 1,100 gallons of water per year2, and valuable space within your home—it’s no
wonder contractors prefer them3. Plus, new models can help save even more on install costs and are compatible
with more houses, condos and apartments which means going tankless is easier than ever with Rheem.

•  Continuous hot water for more families
More models and venting options so more families can enjoy continuous hot water from a Rheem Tankless
Water Heater

•  Money and water savings
High energy efficiency and the Water Savings Setting lead to big savings, plus units come ready to pair with a
recirculation pump for even greater water savings

•  Perfect for replacement
A wide range of venting options, compact design, compatibility with existing gas lines and more models
make this line compatible with more houses, apartments and condos

•  EcoNet models available
Our EcoNet models provide WiFi connectivity and added features that offer protection, control and money-
savings—use with the EcoNet App or sync to Nest® and Wink® systems for a fully integrated smart home

WEB-FRIENDLY COPY:
•  Continuous hot water

Enjoy continuous hot water without the wait
•  Efficient

Saves water and money
•  Perfect for replacement

Designed to work with more houses, apartments and condos
•  WiFi models available

EcoNet models available for added features and smart home integration
1Based on comparison of a Rheem® Prestige® Condensing Tankless Water Heater (natural gas) with .93 UEF and a 50-gallon
standard residential natural gas tank-type water heater with a 0.63 UEF; Savings claim based on difference in annual
operating costs over the 12-year warranty period of the Rheem tankless unit; Savings higher for liquid propane models
2Savings based on DOE test procedures; available only on models featuring a -1 or -2 in the model
3According to a 2015 survey of tankless contractors by Hanover Research on behalf of Rheem
4 Savings based on included components and compatibility

4

3.2 PLUMBER

OVERARCHING MESSAGE:

Rheem® High Efficiency Tankless: Redesigned and ready to go

MESSAGING COPY:

Redesigned Rheem® Prestige® High Efficiency Tankless Water Heaters are compatible with more jobs than ever
and are even easier to install. Give customers the comfort and convenience of continuous hot water along with
energy and water savings they’ll love, thanks to Rheem, your go-to for high efficiency tankless solutions.

•  Ready for more applications
Industry-leading vent line runs1 and new 120k BTU model with 6.8 GPM, perfect for condos and
apartments, make Rheem your go-to for tankless

•  Even easier to install
Screw-and-hang bracket (indoor models), 2" PVC vent connections and pre-wired remote control help
simplify and expedite the installation process

•  Perfect for replacement
Compatibility with existing gas lines2 and longer vent runs makes it easy to replace an existing tank to give
homeowners continuous hot water, and energy and water savings

•  Reliable hot water
Customers will enjoy a continuous flow of perfectly hot water without interruption thanks Hot Start
Programming designed to minimize the Cold Water Sandwich effect
WEB-FRIENDLY COPY:

•  Ready for more applications
Industry-leading vent line runs1 and new 120k BTU model

•  Even easier to install
Simplify and expedite installs with a screw-and-hang bracket, 2" PVC vent connections, and more!

•  Perfect for replacement
Rheem is your partner to give homeowners the benefits and reliability they want

•  Reliable hot water
Hot Start Programming minimizes the Cold Water Sandwich effect

1Up to 60' @ 2" and 150' @ 3"; Maximum equivalent venting lengths; A 90° elbow is equivalent to 3' (0.9 m) of 2",
and to 1'6" (0.5 m) of 3" straight pipe; A 45° elbow is equivalent to 1'6" (0.5 m) of 2" straight pipe, and 9' (0.25 m)
of 3" straight pipe; The vent termination and/or one 90° elbow at air intake does not count as part of the straight
pipe equivalent when determining the total vent length.
2Based on Rheem testing of 1/2" gas line with gas supply of 7" w.c. up to 24'; Installation conditions vary;
Consult the Rheem® Use and Care Manual, the Rheem® Gas Piping Facts brochure (TK-GPF-12), the National
Fuel Gas Code (NFPA 54, ANSI Z223.1), and any other local gas codes when installing a Rheem Tankless Water
Heater. Upgrade to gas meter may be required. Refers to homes with existing gas supply.

5

3.3 BUILDER

OVERARCHING MESSAGE:
Rheem High Efficiency Tankless: Redesigned to give continuous hot water and savings to more builds

MESSAGING COPY:
Redesigned ENERGY STAR® Certified Rheem® Prestige® High Efficiency Tankless Gas Water Heaters will help you
bring the comfort and convenience of continuous hot water to more houses, apartments and condos than ever
before. Your buyers will enjoy saving water and money with Rheem Tankless and you’ll enjoy peace of mind knowing
your builds will provide years of comfort with reliable hot water.

•  Code and spec compatible
This line is recirculation pump ready, features industry-leading vent line runs1 and new 120k BTU model with
6.8 GPM so you’ll have the right product for your builds including houses, apartments and condos

•  Even easier to install
Screw-and-hang bracket (indoor models), 2" PVC vent connections, longer vent runs and pre-wired remote
control help simplify and expedite the installation process

•  Reliable hot water
Turn over the keys knowing your customers will enjoy their new home with a continuous flow of perfectly hot
water without interruption—thanks to Hot Start Programming—­ along with cost and water savings for years to
come

•  Unmatched service and support
Take advantage of our customer support and online sizing tool to make it easy to give the homes you build
hot water

1Up to 60' @ 2" and 150' @ 3"; Maximum equivalent venting lengths; A 90° elbow is equivalent to 3' (0.9 m) of 2",
and to 1'6" (0.5 m) of 3” straight pipe; A 45° elbow is equivalent to 1'6" (0.5 m) of 2” straight pipe, and 9' (0.25 m)
of 3" straight pipe; The vent termination and/or one 90° elbow at air intake does not count as part of the straight
pipe equivalent when determining the total vent length.

6

3.4 DISTRIBUTOR

OVERARCHING MESSAGE:
Rheem High Efficiency Tankless Ready for more jobs than ever before

MESSAGING COPY:
Redesigned Rheem® Prestige® High Efficiency Tankless Gas Water Heaters have more venting options, new
installability features, and even come in a new size. Because they’ll work with more applications than ever before,
they’re sure to become your customers’ go-to for high efficiency tankless. The unmatched service and support
from Rheem are just added bonuses.

•  Ready for more applications
Industry-leading vent line runs1 and new 120k BTU model with 6.8 GPM that is perfect for condos and
apartments make Rheem your customers’ go-to for high efficiency tankless

•  Even easier to install
Screw-and-hang bracket (indoor models), 2" PVC vent connections, longer vent runs, pre-wired remote
control and compatibility with existing gas lines2 help simplify and expedite the installation process

•  Unmatched service and support
Our programs and plumber-focused processes ensure your customers have a positive experience selling
and installing Rheem Tankless

1 Up to 60' @ 2" and 150' @ 3"; Maximum equivalent venting lengths; A 90° elbow is equivalent to 3' (0.9 m)
of 2", and to 1'6" (0.5 m) of 3" straight pipe; A 45° elbow is equivalent to 1'6" (0.5 m) of 2" straight pipe, and 9'
(0.25 m) of 3" straight pipe; The vent termination and/or one 90° elbow at air intake does not count as part of the
straight pipe equivalent when determining the total vent length.
2Based on Rheem testing of 1/2" gas line with gas supply of 7" w.c. up to 24'; Installation conditions vary;
Consult the Rheem® Use and Care Manual, the Rheem® Gas Piping Facts brochure (TK-GPF-12), the National
Fuel Gas Code (NFPA 54, ANSI Z223.1), and any other local gas codes when installing a Rheem Tankless Water
Heater. Upgrade to gas meter may be required. Refers to homes with existing gas supply.

7

Section 3: Background Information

3.1 SHORT KEY CLAIMS

Performance Claims
Industry-leading minimum flow rate of .26 GPM and minimum activation flow rate of .40 GPM
Footnote: n/a
• Industry-lowest freeze protection down to -30°F
Footnote: N/A
Based on review of competitor residential tankless gas water heaters as of 2/22/16. Most competitors
are at -22°F.
Value & Savings Claims
• Estimated lifetime energy cost savings of more than $1,100 with Rheem High Efficiency Tankless Gas Water
Heaters
Based on comparison of a Rheem® Prestige® High Efficiency Tankless Water Heater (natural gas) with .93 UEF and
a 50-gallon standard residential natural gas tank-type water heater with a 0.63 UEF; Savings claim based on difference in
annual operating costs over the 12-year warranty period of the Rheem tankless unit; Savings higher for liquid propane models
Per DOE, a 50-gallon standard residential natural gas tank-type water heater with a 0.63 UEF and $293
AOC vs. Rheem condensing tankless natural gas water heater with .93 UEF and $198 AOC. The difference
in AOC is $95 which equals $1,140 over the 12 year warranty period of the Rheem® Prestige® High Efficiency
Tankless Water Heater. Per DOE, a 50-gallon standard residential liquid propane tank-type water heater with a
0.63 UEF and $709 AOC vs. Rheem condensing tankless liquid propane water heater with .93 UEF and $480
AOC. The difference in AOC is $229 which equals $2,748 over the 12 year warranty period of the Rheem®
Prestige® High Efficiency Tankless Water Heater.
Water Savings Claims (Non-Recirculation)
• Save up to 1,100 gallons of water per year with our Water Savings Setting
Footnote: Savings based on DOE test procedures; available only on models featuring a -1 or -2 in the
model number
This information is based on a spreadsheet titled Summary of Water Saving.xlsx submitted by James
Courtney on 3/11/16.
Installation Claims
• Keeps install costs to a minimum
• Saves on install costs
Footnote: Savings based on included components and compatibility
PVC venting and 2" PVC vent termination compatibility on our high efficiency (condensing) tankless
products saves money on installation (Compared to mid-efficiency models because they vent with steel;

8

Also compared to some tank-type models); built-in condensate neutralizer eliminates having to purchase a
component; 1/2" gas line compatibility can help reduce install costs by not having to upgrade the existing gas
line.
• ½" gas line compatible
•Simplified installs utilizing an existing gas line up to 24 ft.
• Convert homes from tank to tankless without upgrading gas lines
• Works with existing gas lines in most homes
• Save time by using the existing gas line
• Perfect for tank replacement using the existing gas line
Footnote: Based on Rheem testing of 1/2” gas line with gas supply of 7" w.c. up to 24'; Installation
conditions vary; Consult the Rheem® Use and Care Manual, the Rheem® Gas Piping Facts brochure (TK-
GPF-12), the National Fuel Gas Code (NFPA 54, ANSI Z223.1), and any other local gas codes when installing
a Rheem Tankless Water Heater. Upgrade to gas meter may be required. Refers to homes with existing gas
supply.
Plumber Preference Claims
• Rheem Tankless are preferred by plumbers
According to a 2015 survey of tankless contractors by Hanover Research on behalf of Rheem
From Page 20 of Rheem - Tankless VOC Contractor Survey Analysis.pptx Rheem branded tankless
water heaters are sold by 55% of contractors surveyed which is higher than other tankless brands.

3.2 WHAT IT DOES

All Rheem® Prestige® High Efficiency Tankless Gas Water Heaters provide an efficient, continuous supply of
hot water to residential applications.

3.3 APPLICABLE PRODUCTS & FEATURES

9

High Efficiency Tankless Water Heaters

HIGH Rheem® Rheem® Ruud® Richmond®
EFFICIENCY Performance Professional Professional ENCORE®

199K BTU Platinum™ Prestige® Ultra™ RMTGH95DVLN-2
(THD) RMTGH95DVLP-2
180K BTU RTGH-95DVLN-2 RUTGH-95DVLN-2 RMTGH95XLN-2
ECOH200DVLN-2 RTGH-95DVLP-2 RUTGH-95DVLP-2 RMTGH95XLP-2
160K BTU ECOH200DVLP-2 RTGH-95XLN-2 RUTGH-95XLN-2 RMTGH90DVLN-2
ECOH200XLN-2 RTGH-95XLP-2 RUTGH-95XLP-2 RMTGH90DVLP-2
120K BTU ECOH200XLP-2 RTGH-90DVLN-2 RUTGH-90DVLN-2 RMTGH90XLN-2
ECOH180DVLN-2 RTGH-90DVLP-2 RUTGH-90DVLP-2 RMTGH90XLP-2
ECOH180DVLP-2 RTGH-90XLN-2 RUTGH-90XLN-2 RMTGH84DVLN-2
ECOH180XLN-2 RTGH-90XLP-2 RUTGH-90XLP-2 RMTGH84DVLP-2
ECOH180XLP-2 RTGH-84DVLN-2 RUTGH-84DVLN-2 RMTGH84XLN-2
ECOH160DVLN-2 RTGH-84DVLP-2 RUTGH-84DVLP-2 RMTGH84XLP-2
ECOH160DVLP-2 RTGH-84XLN-2 RUTGH-84XLN-2 —
ECOH160XLN-2 RTGH-84XLP-2 RUTGH-84XLP-2 —
ECOH160XLP-2 RTGH-68DVLN-2 RUTGH-68DVLN-2 —
— RTGH-68DVLP-2 RUTGH-68DVLP-2 —
— RTGH-68XLN-2 RUTGH-68XLN-2
— RTGH-68XLP-2 RUTGH-68XLP-2


High Efficiency Tankless Water Heaters with EcoNet

All models in the table below come equipped with translator (and leak detection cable for indoor models)
built in and WiFi module, connection cable and power cord in the box. No additional EcoNet accessories
are needed for these products . The EcoNet App is available for free download in the Apple App Store and
on Google Play.

HIGH Rheem® Rheem® Ruud® Richmond®
EFFICIENCY Performance Professional Professional ENCORE®

199K BTU Platinum™ Prestige® Ultra™ RMTGH95DVELN-2
(THD) RMTGH95DVELP-2
RTGH-95DVELN-2 RUTGH-95DVELN-2 RMTGH95XELN-2
ECOH200DVELN-2 RTGH-95DVELP-2 RUTGH-95DVELP-2 RMTGH95XELP-2
RTGH-95XELN-2 RUTGH-95XELN-2
ECOH200DVELP-2 RTGH-95XELP-2 RUTGH-95XELP-2

ECOH200XELN-2

ECOH200XELP-2

10

180K BTU ECOH180DVELN-2 — — —
ECOH180DVELP-2 — — —
ECOH180XELN-2 — — —
ECOH180XELP-2 — — —

Features

FEATURE HIGH EFFICIENCY

Compact size/space savings Yes
UEF .93
Indoor and Outdoor Models Yes
Natural Gas and LP Models Yes
Range of BTUs 199K, 180K, 160K, 120K

Can manifold 2 units Yes

Connect up to 20 heaters in a row with the Yes
Manifold Controller System Yes; secondary heat exchanger
Stainless steel condensing heat exchanger
Copper heat exchanger Yes; primary heat exchanger
Control Pre-wired digital remote control
Ideal use in residential new construction,
residential replacement or commercial Yes
Self diagnostics Yes
Hard water build-up warning Yes
Compatible with 1/2" gas line Yes
Built-in condensate neutralizer Yes
Included accessories None (EcoNet module included with EcoNet models)
Compatible w/ low cost PVC venting Yes
Venting options 2"/3" (Schedule 40) PVC/CPVC/ABS/Polypropylene/Stainless Steel
Common vent compatible TBD
Power vent compatible TBD

11

Maintenance Notice Setting Yes
Guardian Overheat Film Wrap Yes
Cold Water Sandwich prevention Hot Start Programming
Water Savings Setting Yes
Recirculation Pump Kit Ready (easily paired with our Recirculation Pump Kit
Recirculation to provide instant hot water at the tap)
n/a
Recirculation activation Industry-lowest down to -30°
Freeze protection Upgradeable with EcoNet (indoor models only)
Water Leak Detection Industry-leading minimum flow rate of .26 GPM and minimum activation flow
rate of .40 GPM
Min. flow rate / Min. activation flow rate AHRI, NSF International, CSA International
Yes
Certifications Yes; up to 8,400 feet
Ultra Low NOx for lower emissions
High-altitude capable Yes
Can serve as heat source for Rheem’s Integrated
Heating and Water Heating System Yes
Compatible with solar installations
Upgrade kits available for easy conversion of unit Yes
for commercial applications
Residential warranty 12-year on heat exchanger, 5-year on parts, and 1-year on labor
Commercial Warranty 5-year on heat exchanger, 5-year on parts, and 1-year on labor
ENERGY STAR® Certified
LEED points Yes
2

3.4 ACCESSORIES

PLEASE NOTE: All High Efficiency accessories that worked with -1 models will work with -2 models.

•  EZ-Link™—Used for easy manifolding of two units allowing them to act as one for higher demand
applications. Six foot. cable with connectors and wire support clamps included. (RTG20040)

•  Concentric Vent Termination Kit—Easy to install and perfect for new construction or replacement, a
variety of horizontal, vertical and concentric configurations, in both PVC and metal, offers a clean installation
and finish on the outside of the building/home. Available for 2" and 3" venting. (SP20897, SP20245)

•  Condensing Pancake Termination—Aesthetically pleasing, compact outdoor termination. Available for
2" and 3" venting (SP20285, SP20286)

•  Isolation Valves—With valves installed on the piping to the unit, you can flush the system—isolating it, so the
flushing fluid does not go to the rest of the house (RTG20220AB)

12

•  Recess Boxes—Great for new construction, boxes install inside the wall with a cover, so you don’t see it
(RTG20226, RTG20253 (for Stucco))

•  Pipe Cover—For use with Indoor or outdoor applications, it installs on the wall to cover pipes, giving it a
clean look and protecting from tampering and weather conditions (RTG20227)

•  Recirculation Pump Kit—Provides immediate hot water and the water heater controls a set timer so it runs
every so often (for example, every 30 minutes) to keep hot water flowing through your pipes and ready when
you need it; The tankless unit is responsible for heating the water, and the pump pushes the water through
the home’s pipes (AP17920, AP18403, AP18537)

•  Rheem® AllClear® Water Treatment System—Treats incoming water to reduce scale build-up in the heater
that maintains unit efficiency and prolongs life (RTG20251)

•  Tankless Flush Kit—Easy-to-use kit includes a 5-gallon bucket, submersible pump and two hoses;
Connect to the isolation valves for easy flushing service (RTG20124)

•  EcoNet Translator & WiFi Kit for Tankless Gas Water Heaters—Includes an EcoNet Translator, translator
cable, WiFi module, power cord and leak sensor cable to allow the unit to communicate via the EcoNet App .
(REWRA630TWH; Included in models with “E” in the model #, sold separately for models dating back to
2010)

3.5 MARKETPLACE

CONFIDENTIAL: FOR INTERNAL USE ONLY
•  Main competitors include Rinnai, Noritz, Navien, AO Smith/Takagi and Bosch.
•  Rheem currently has 13.5% market share and is striving to grow to 20% by 2020. Adding Rheem® High

Efficiency
•  Recent additions like Tankless Gas Water Heaters with Recirculation puts us further ahead of others in terms

of our overall water heater offering and puts us on par with most tankless gas lines.
•  Rheem is working to overcome incorrect perception in the industry that our tankless water heaters are not

compatible with ½" gas line.
•  A 2015 Rheem study of homeowners revealed that more than 85% of prospective customers said that price

would be among the most important factors when deciding between a tankless and traditional tank water
heater. Plus, more than 60% claimed that the price of a tankless water heater would be one of their primary
deterrents. Full study found here.
•  Local tax credits or utility rebates may be available.

13

Competitor Chart
PLEASE NOTE: This chart is based on information available at time of publishing.

BTU Range Rheem® Rinnai® Navien® Noritz® AO Smith
Condensing Condensing Condensing / Takagi
199K, 180K, 160K, (RUC) (NPE-S) (NRC111) Condensing
120K
199K, 180K, 152K 199K, 180K, 150K, 199K, 180K, 157K, 199K, 180K, 160K,
120K 120K 120K

Indoor / Outdoor Indoor / Outdoor Indoor / Outdoor Indoor / Outdoor Indoor / Outdoor

EF (Canada only) .96 .95 Up to .99 Up to .96 Up to .95
UEF .93 .92 Up to .97 Up to .94
Flow rate @ 67 4.2-5.5 @70 deg F 3.2-5.7 13,000
deg F rise 9,000 rise 15,000 16,000 199,000
Min BTU 199,900 15,200 199,900 199,900 0.50 GPM
Max BTU 0.40 GPM 199,000 0.40 GPM
Activation Flow Rate 0.40 GPM 0.50 GPM
Continuous Flow 0.40 GPM
Rate 0.26 GPM Sold separately Sold separately
Condensate Built-in
Neutralizer Sold separately Yes
WiFi Compatible Yes No No No
Maintenance Notice Yes Yes (WiFi Ready) Yes Yes Yes
Ultra Low NOx Yes No
1/2 Inch Gas Line Yes Yes; up to 24 feet
Compatibility Yes; up to 24 feet
Yes 2" or 3" PVC, CPVC, 3" or 4" Schedule 40 Stainless steel, 3" or
Venting Options 2"/3" (Schedule polypropylene / 2" or and 80 PVC/CPVC 4" Schedule 40 PVC,
40) PVC/CPVC/ Concentric, PVC/ 3" special gas vent pipe CPVC, PP or ABS
Vent Line Runs ABS Polypropylene/ CPVC/PP type BH (Class II,
Stainless Steel A/B/C)
Common Vent Up to 65' @ 2" and
Up to 60' @ 2" and 150' @ 3" PVC (New Up to 60' @ 2" and Up to 50' @ 2" and
Warranty 150' @ 3" PVC Sensei platform) up to 150' @ 3" PVC up to 100' @3" PVC

No Limited 12-year on Yes; up to 8 units Yes; up to 8 units
Limited 12-year on heat exchanger,
heat exchanger, 5-year on parts, Limited 15-year on Limited 12-year on
5-year on parts, 1-year on labor heat exchanger, heat exchanger,
1-year on labor 5-year on parts, 5-year on parts
1-year on labor

14

3.6 MARKETING PROGRAMS

•  KwikComfort® Financing—Consumer financing program offered through independent Rheem contractors, with flexible options to
cover installation and product costs

•  ProClub—Easy-to-use online loyalty rewards program for contractors, offering millions of reward options for purchasing and
installing select Rheem products

•  Professional Training—Exclusive training and promotional opportunities for contractors and distributors
•  Rheem Promo Items Store—Easy access to Rheem branded promotional items for purchase by contractors and distributors
•  After-sales Support—Provided to contractors, distributors and homeowners

¢¢ 7-7-7 Tech service – 7 days a week, 7 AM to 7 PM (CST)
¢¢ Strong network of sales team (TSMs, rep agencies)
•  EZ-Spec™ Sizing Software—Advanced online tool that takes the guess work out of sizing tankless applications—available at
rheem.com/tankless.

3.7 RESOURCES

•  Research (reports available on Dropbox)
¢¢ Rheem® - Tankless VOC - Customers and Prospective Customers_Rev 120315
¢¢ Tankless VOC - Distributor IDIs_July 2015 FinalReport
¢¢ Tankless VOC - Contractor Online Focus Group_July 2015 FinalReport
¢¢ Rheem - Tankless Water Heaters Market Evaluation
¢¢ Rheem - Tankless VOC Contractor Survey Analysis

•  Rheem.com/Tankless

Legal Approval: Document approved by Coby Henry on XX/XX/18

15


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