GPMO Newsletter

GPMO Newsletter

In This Issue

1
An overview of SIRIM
10Y Strategic Plan
2
10Y Strategic Plan &
PMDS
3
Highlight of the year
4
Strategic Thrusts &
Initiatives : Where are
we now?
5
Focused Recognitions
for 2018 & 2019

2 SIRIM 10Y STRATEGIC PLAN

SIRIM 10Y Strategic Plan has eight Strategic Thrusts (STs) and 23 Key Initiatives. A total of
nine Champions and 23 Key Results Managers (KRMs) were appointed to drive the STs
and lead the Key Initiatives respectively. Currently, 186 team members are involved in
the implementation of SIRIM 10Y Strategic Plan.
The monitoring and reporting of the implementation progress are conducted through
two-committee levels, namely the Working Committee (WC) which is chaired by a
Champion at ST Level and Management Steering Committee (MSC) which is chaired by
the President & Chief Executive at Group Level.
A system to monitor and report the progress of the 3Ft Plan was launched in January
2019. Performance Management & Delivery System (PMDS™) is a virtual workbench
which effectively implement and monitor SIRIM 10Y Strategic Plan.

PMDS™

Real Time
Right Action
Excellent Results

HIGHLIGHTS OF THE YEAR

3 January 2019 – December 2019

Some of the major highlights on Strategic Thrusts through out 2019

ST4 Tree Planting – SIRIM Green Day 2019 PMDSTM ST6

ST3 Industry 4.0 Event ST8 Publicity via social media
ST7 MOU signed for 18

partnerships

ST6
Cultural Beliefs Workshops

ST1 New SIRIM Corporate ST5 HIGHLIGHT
Website Towards 100% Asset Verification OF 2019

WHERE ARE WE NOW?

4 SIRIM 10 YEAR STRATEGIC PLAN PROGRESS

ST1 Best Customers Experience 4 initiatives are proposed to help SIRIM
become a customer focused
Objective : Help SIRIM become organization in everything we do.
customer focused organisation

KRM ST 1.1
Khairul Muphinora

Infusing the organization with a
customer centric mindset at
every level will render it more
agile to external changes.

KRM ST 1.2
Zulkifli Abdullah

Greater concern for client needs
will enable SIRIM to generate
greater value added services in
line with market demands.

KRM ST 1.3
Daing Zarina

Centralizing SIRIM's services will create
cross-selling and bundling opportunities,
as well as richer customer interactions.

KRM ST 1.4
Ruhil Amani

By creating a one stop website, SIRIM
will facilitate access to information and
ordering of services and products

WHERE ARE WE NOW?

4 SIRIM 10 YEAR STRATEGIC PLAN PROGRESS

ST2 Integrated and Innovative Solutions

Objective : Allow SIRIM to achieve 4 initiatives are proposed to allow
digital transformation and SIRIM to achieve a digital business
thought leadership model transformation and thought
leadership on key areas

KRM ST 2.1
Ahmad Nizrasham
Abdullah Jumain

Harnessing new technologies
will allow SIRIM to revamp
services, create new offerings
and increase value add

Remote Sampling

KRM ST 2.2
Ajmain Kasim

STV as National
Commercialization Hub

WHERE ARE WE NOW?

4 SIRIM 10 YEAR STRATEGIC PLAN PROGRESS

ST2 Integrated and Innovative Solutions

Objective : Allow SIRIM to achieve 4 initiatives are proposed to allow
digital transformation and SIRIM to achieve a digital business
thought leadership model transformation and thought
leadership on key areas

KRM ST 2.4
Dr. Osman Zakaria

Calibration, Measurement and
Training Hub for Asia

KRM ST 2.6
Assoc. Prof. Dr.
Mohamad Hariri Abdullah

National Champion of Design in Malaysia

WHERE ARE WE NOW?

4 SIRIM 10 YEAR STRATEGIC PLAN PROGRESS

Industry Driven Serving Market Needs
ST3
Objective : Assist SIRIM in adopting 2 initiatives are proposed to assist
SIRIM in adapting and profit from
and profit from shift in manufacturing shifts in manufacturing

KRM ST 3.1
Dr. Zanariah Ujang

Refocus activities around and high
impact industries

KRM ST 3.2
Abdul Aziz Long

Accompany the shift of
manufacturing to Industry 4.0
in Malaysia through
standards and technology

WHERE ARE WE NOW?

4 SIRIM 10 YEAR STRATEGIC PLAN PROGRESS

ST4 Greener SIRIM for Greener Malaysia

Objective : Help SIRIM reduce its 1 initiative is proposed to help SIRIM
environmental footprint and reduce its environmental footprint
participate in a sustainable and participate in a sustainable
Malaysia Malaysia

KRM ST 4.1
Mohd Fauzi Ismail

Improved sustainability
targets for SIRIM will reduce
environmental impact,
create new solutions and
improve image

WHERE ARE WE NOW?

4 SIRIM 10 YEAR STRATEGIC PLAN PROGRESS

ST5 Group Synergies 6 initiatives are proposed to
Objective : Extract synergy between extract synergies between SIRIM's
SUB/ SBU SBUs / subsidiaries

KRM ST 5.1
Dr. Zanariah Ujang

SIRIM need to conduct a top down
review of its SBUs / subsidiaries to ensure
distinctive value propositions

KRM ST 5.2
Hj. Zahamruz Ahmad

Integrate technology platforms across
all of SIRIM SBUs / subsidiaries to increase
internal efficiency

KRM ST 5.3
Dr. Abdul Kadir Masrom

SIRIM needs to build competency in
business development to build its private
sector customer base

KRM ST 5.4
Dr. Zanariah Ujang

SIRIM needs a dedicated market
intelligence team that will ensure that
SIRIM is up to date with market
advancements

WHERE ARE WE NOW?

4 SIRIM 10 YEAR STRATEGIC PLAN PROGRESS

ST5 Group Synergies 6 initiatives are proposed to
Objective : Extract synergy between extract synergies between SIRIM's
SUB/ SBU SBUs / subsidiaries

KRM ST 5.5
Hj. Zahamruz Ahmad

SIRIM is currently not
maximizing its full potential
of assets and land bank

KRM ST 5.6
Zulkifli Abdullah
SIRIM should leverage on its existing brand and
offices throughout Malaysia to expand its
influence

Regional Offices

WHERE ARE WE NOW?

43SIRIM 10 YEAR STRATEGIC PLAN PROGRESS

ST6 High Performance Organisation 3 initiatives are proposed to revamp
SIRIM's internal human capital and
Objective : Revamp SIRIM human culture into a high performing
capital and culture into high organization
performance organisation

KRM ST 6.1
Fadzlina Abd Manan

SIRIM will need to identify gaps in its
capabilities and strengthen existing
HR processes

KRM ST 6.2 KRM ST 6.3
Rafidah Mokhdar Razita Abd Razak

Monitoring and tracking of KPI could Continuous engagement of employees
be improved via an integrated to align on values and will facilitate
technology platform implementation of the 10-year plan

WHERE ARE WE NOW?

4 SIRIM 10 YEAR STRATEGIC PLAN PROGRESS

ST7 Partnerships 1 initiative is proposed to allow
Objective : To broaden SIRIM offering, SIRIM to leverage on external
align with industry needs and knowledge, competencies and
benefit from synergies resources

KRM ST 7.1
Hj. Abdul Ghani Abdul
Rahman

Strong partnerships will allow SIRIM to
broaden offering, align with industry
needs and benefit from synergies

WHERE ARE WE NOW?

4 SIRIM 10 YEAR STRATEGIC PLAN PROGRESS

ST8 SIRIM Brand 1 initiative is proposed to restore the
SIRIM brand to the recognition and
Objective : Restore the SIRIM credibility it has enjoyed
brand to the recognition and
credibility it has enjoyed

KRM ST 8.1
Pn. Ruhil Amani

SIRIM will need to revamp its brand in order
to appeal to the newer generation and
increase public awareness

New SIRIM Gallery

5 FOCUSED RECOGNITIONS

KRMs and team members who received focused recognition in
2018 and 2019.

2018 P1 : Dr. Norshidah
ST 3 : En Zafri
P 1 : Dr. Norshidah
ST 5 : Hj Zahamruz
ST 1 : Pn Khairul Muphinora
ST 3 : En Aziz Long

ST 1 : Cik Amalia

ST 4 : En Nazien 2019 ST 1 : Pn Maslina
ST 3 : En Zafri ST 1 : Pn Daing

ST 3 : En Aziz Long ST 2 : Pn Zalinda

ST 1 : Pn Irene

Group Performance Management Office (GPMO)