DPR10013 INTRODUCTION TO RETAILING

DPR10013
INTRODUCTION TO

RETAILING

WELCOME CLASS

SYNOPSIS

◦INTRODUCTION TO RETAILING introduce
an overview of retailing concept to the
students. It covers the concept, nature
scope, functions and overview of retail
mix as well as the ethics and career in
retailing.

COURSE LEARNING OUTCOMES(CLO)

Expose Demonstrate Share

CLO1 : Expose CLO2: CLO3: Share the
the concept of Demonstrate the professional
retailing, retail retail mix strategy retailing ethic.
institutions, scope to improve
of retail mix and customer
retailing ethic. experience.

Course Syllabus

1.0 Introduction to The World of Retailing
1.1 Apply retail function
1.2 Apply retailing theories
1.3 Explain types of competitor
1.4 Outline the retailing roles in social and economic

2.0 Retail Institutions
2.1 Explain characteristics and types of retailers
2.2 Recognize types of store-based retailer
2.3 Discuss multi-channel retailing
2.4 Outline benefits offered by the retail channels
2.5 Explain ownership of retailing
2.6 Elaborate service retailer

COURSE SYLLABUS

COURSE SYLLABUS

3.0 Overview of Retail Mix
3.1 Categorize Retail Mix
3.2 Interpret merchandise management
3.3 Explain Retail Buying
3.4 Organize Store Design and Visual Merchandising
3.5 Write Retail Pricing
3.6 Provide customer service in retailing
3.7 Explain Retail Promotion mix
3.8 Prepare the importance of location and site

COURSE SYLLABUS

4.0 Ethics in Retailing
4.1 Practice the ethical consideration in retailing
5.0 Career in Retailing
5.1 Visualize retail career path
5.2 Share skill needed for success in a retail job
5.3 Propose the important tips when applying for a retail job

REFERENCES

◦ Retailing (8th ed.) Carver, J.R., Dunne, P.M., & Lusch,
R.F.(2017).South Western Cengage Learning. ISBN-
13:978-1305022775

◦ Retailing Management(10th ed.). Levy,M.,Weitz,
B.A.,&Grewal.(2019). McGrawHill Education.ISBN:978-
260-08476-4

◦ Retailing (1st ed.). Lenora,P.,Nur,M.S.,& Zarith,A.D(2016).
Oxford. ISBN:978-983-47-1999-9

CONTINUOUS ASSESSMENT

QUIZ (1) 5% THEORY TEST PRESENTATION PROJECT (1)

(1) 10% (1) 10% 25%