Modernity Forecast

Redefining
modernity

Book 2Redefining
Flow
Modernity

1Introduction to
modernity

4Sensory
Haven

3Transience

Introduction
to Modernity

Modernity is often described as the ‘process of moving from traditional or
primitive communities to modern societies’, which in other words meant
revitalising the way people viewed life, art, politics & science. This era was
the period of fruition post the Era’s of Enlightenment (1715-1789) and the
Industrial Revolution (1760-1840). Breaking free from the artificialities of
the society, the growing moral bankruptcy, complacency and corruption,
modernity offered the freedom to experiment, appreciation of
individuality and most importantly the shunning of the hypocrisies of
society. The modernists were militant about distancing themselves from
every traditional idea held sacred by the western civilisation. The defining
characteristics of society became urbanization, influx of women at all
levels of employment and business, secular outlook, sexual freedom,
sharp reduction in birth rate and death rate, centralized bureaucratic
government, standardized education system, and pervasive use of
technology specially in communications. Amongst other things, an
alternative form of religion was born, ‘Moralistic Therapeutic Deism’
where the focus was on being good and doing good. While some may
argue that the Modern Period ended in the 1940’s, it may not be the
downright truth. The idea of ‘Liquid Modernity’ says that change is the
only permanence, and uncertainty the only certainty. So, it would only be
fair to say that modernity never actually died out and is as relevant to us
as it was a decade ago.

What is mo

odernity ?

Fluidity



Bala

ance

Growth



Re im

magination

Rede ning
Modernity

What does it mean to be modern?
Each and every one of us has their own definition of modernity. The word
modern at its core defines a spirit that is in step with its current time. The
“modern era” is characterized by scientific thought, industrialization, and
technical developments. Modernity is synonymous with innovation and
radical change. Over the years, however, the meaning and spirit of
modernity have become diluted. People now only perceive “modern” as a
capitalist economy, democratic power structure, and a “western”
concept.
More than a century from when modernism was conceptualized, its
definition must evolve to be in step with time. With this ambition in mind,
we seek to redefine modernity by questioning its foundational values and
norms.
Redefined modern has different connotations in different aspects of life.
The human desire for change and innovation is no longer bound by the
limits of acquiring a final state. In this era of modernity 'change is the only
constant'. Even as the individual moves ahead in terms of technology,
some urges are still primitive. We need to feel, smell, touch, taste the life
around us to live to our full potential. In the new age of modernity, the
relationship between the individual and their inner self is dictated by life
experiences and introspection rather than establishing a relationship with
religion.

















Micro
Trends



Transience

We’ve codified our existence to bring it down to human size, to make it
comprehensive, we’ve created a scale so we can forget it’s unfathomable
scale. “Transience” focuses on how the human desire to keep moving
forward and re-evaluating and growing is the only thing that will be
persistent in our time on planet earth.
“Change” in its initial form, denoted a very capitalist mindset, which was
ruled by ideas of industrialization, technical development, etc. However,
with us entering the Liquid Modernity era, we have come to believe that
the only way to fulfill our needs is to keep evolving. The constant need to
keep evolving can also be termed as metamorphosis.
Metamorphosis in science means a profound change in form in an
organism as it moves from one life stage to the next. This natural
phenomenon can be mirrored into design so that a product too has a life
of its own, one which is multifaceted and purpose driven. In our lives we
play plenty of roles, so why is it that our design is only made to fulfill a
singular purpose. In this fast paced world, the only thing that is absolute is
change. Hence, modernity in its redefined sense should expand its
horizons of design practices to inculcate products that are purposeful in a
variety of ways making way for the pursuit of smart products.





Colour Drifting Riverbed
stories Bloom
I wonder where
Spring blooms the fishes sleep?
drifting carelessly, Is it on the
going where the riverbed, with a
breeze takes blanket of soil;
them; oh to be what a blissful
young and way to sleep
carefree again

Passing Ephemeral Sunseeker
Peach Almond
There was never a
Peach blossoms in I said to the night or problem
offluence, paying almond tree, that could defeat
tribute to the “Sister, speak to sunrise or hope
symphony of me of god”. And
nature the almond tree
blossomed

Colour Space Misty
stories Dust Woodland

We're made up of In a forest’s early
space dust morning mist,
Twinkling and playful bear cubs
glowing are unable to resist,
And shining and climbing old tree
growing trunks in their
And someday midst
imploding

Fleeting Ethereal Whimsy
Wilderness Berry Lavender

With an The jewel like fruit The whiff of
unquenchable glistens amidst the nostalgia wafts in,
curiosity for the green of the to chase it or not
world, a maverick foliage, it’s hard to is the question
with their camera not to be
tries to capture enthralled by
fleeting moments them; reach out
in the wilderness pluck one

Materials



Cloth Packaging/
Furoshiki

Re-imag

gination

An interesting way to package products without the
use of plastic. A piece of cloth with a function more
than just covering. Can be folded in various forms.

Bamboo as a Wood
Alternative

Easier to grow and produce than wood and more
maleable, a cheap and eco friendly alternative.

Mouldable Slump made
of Recycled Paper

Recycled paper pulp that can be moulded into any
shape and is a stable container. Can be made into any
colour, a refreshing sight from the grey of recycled
paper.

Corrugated Kraft &
Kraft Paper

Simple and elegant brown paper that is easily printable ,
and can be used for a variety of packaging.

Techniques



Water soluble/Recycling
methods

Materials like plastic, paper, cardboard can be re-used and
recycled to create appealing packaging. Inks made from foods or
milk proteins rather than harsh chemicals help the packaging to
degrade.

Seed paper printing