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4 DESIGNERS’ DIARY
5 HUMAN RESOURCES
6 WHO ARE WE? HOW WAS ESADA BORN? HOW DO WE WORK?
7 It offers Official Degrees in Interior, Graphic, Fashion and Product Design, equivalent to a University Degree and with a duration of 4 years, 240 ECTS, covering the basic fundamentals of design, object, spatial awareness, formal and visual development. It also has a postgraduate degree, the Official Master’s Degree in Video Game Design. These teachings enable students to be capable of anticipating and solving the challenges and needs of today’s society in the area of design by proposing innovative, effective and sustainable solutions. THE SCHOOL PROJECT BASED LEARNING ESADA follows an innovative methodology known as PBL: Project Based Learning. This learning experience allows the students to develop a critical and analytical mindset, teamwork skills and communicative competence, developing projects that have real-life applications. Therefore, meaningful learning is pursued in which students are able to manage their knowledge in an autonomous and professional manner. TEACHING INNOVATION PROJECTS As a commitment to research, ESADA encourages our teachers to carry out projects every year to improve the quality of students’ learning experience. In the 2021/2022 academic year, a series of teaching innovation projects have been proposed, including the elaboration of an academic journal to disseminate the TFGs developed at the school. Practical sculpture was also integrated into graphic design to improve the students’ conception of space-volume, through the study of the relationship between Drawing and Sculpture. ESADA is the School of Art and Design of Andalusia located in Granada.
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9 Graphic Design offers us in each project the opportunity to do something new, to define identities, to transmit sensations through color, shape or typography... to communicate an idea, a thought or a feeling. -LORENA RUIZ Graphic design is present in almost everything around us. It is creating, transmitting, imagining, communicating, it is the beyond. Being aware that someone shapes all those messages to communicate with us is the first step to wanting to become “creators” that reach everyone, the only limit is your creativity. “ ” good design is about turning dreams into reality “ ”
10 Innovative image design for the Design Event: Valhalla, held at the Mae West nightclub in Granada with a Viking theme. Using metaphors through typography. The poster is dominated by the color red, inspired by the work of El Lissitzky, “Hit the whites with the red wedge”. Which uses this tonality as an aggressive element that assaults the white. VALHALLA Martin Funes Ana María Galindo María Gálvez Nour El Kasbi 1º COURSE DESIGN EVENT
11 The Terras Gauda winery is calling for entries for its international poster design competition in honor of Francisco Mantecón for the year 2022. That is why this project requires the design of a poster or graphic image made with pictorial, photographic or digital techniques, and the redesign of the complete visual identity. This has been redesigned based on a market study of the wine sector, wine tourism and target. Ainhoa Caparrós 2º COURSE
12 This project is a poetry magazine whose main theme is erotic editorial illustration, applying it to a newspaper supplement. It has an elegant line and although it is erotic, it moves away from the vulgar and the explicit. This whole concept is related to wine, the illustrations have been painted with both white and red wine. EMPAPARTE Helena Vicho Agathe Rohan Jimena Ruiz-Olivares 3º COURSE
13 To improve the quality of the Georges Pompidou National Center for Art and Culture in Paris, a new signage system has been developed for both the exterior and interior of the center. It is a neat and persuasive design that helps to increase the number of visitors to the center, since most of them are limited to observing the exterior of the building. GEORGES POMPIDOU Patricia Prieto Clara Expósito Mario Martos Sergio Navarro 4º COURSE
14 Imagine, Search, Create, Draw, Model, Prototype, Fabricate... and always enjoy! -pedro martínez Product design is versatile and adaptable to a multitude of professional sectors. It is a career that allows us students to orient our own professional career, in a world where traditional professions are disappearing and new employment options are opening up. “ ” design is not just what it looks and feels like. design is how it works. “ ”
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16 Oasis is a revision of the botijo function. It tries to optimize the design for better performance by placing water on the surface where the air will be warmer and leaving a small gap underneath for cooler air to enter. In addition, this piece, having a candle would also enhance the aroma of the room and could use all the variety of effects that different candles have, as well as giving that subtle warm tone from the light it produces. OASIS Patrick Uribe Luca Corallo 2º COURSE
17 The Nasrid culture was one of the most important in the Iberian Peninsula, eaving a rich legacy with numerous works of art and monuments. The greatest exponent of the Nasrid culture is the Alhambra, where within its sober walls is one of the most beautiful places ever created by mankind. Bayda is a lamp that immerses us in the atmosphere of the Alhambra, creating a warm and intimate atmosphere. Mario Sierra Jaime Cano Raúl Castillo THE LIGHT OF THE ALHAMBRA 2º COURSE
18 We all want to remember those places where we lived happy moments, so we need something that makes us feel connected to them. I am inspired by pipes, because pipes connect one place to another. As well as in the details of the shapes of periscopes, telescopes, bicoculars, etc., because we all know that these objects are for looking. This product allows us to be connected to the world, even in real time. It is a time machine that allows us to travel to places in our memory whenever we want. SCOP Mario Sierra 2º COURSE A WINDOW TO THE WORLD
19 This project aims to create a line of jewelry, based on the historical resource of Iliberri, the Roman Granada. These pieces are the protagonists of a tourist and exhibition experience, the product has been conceptualized from tangible references of the Roman sites, creating a collection of high jewelry stamps inspired by these references, as well as the function and form of the stamps of Ancient Rome. Álvaro Fernández TFE GRADE THE ROMAN JEWELS OF GRENADA
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21 The creative process is different in each project, which means that it never ceases to surprise and interest the designer...-fernando ortega Interior design or interior architecture is working on the relationship of people and their environment. It is an essential part of our daily lives and affects the way we live, work, play, think... Creating comfortable homes, attractive and functional public spaces, arousing emotions in the user, that is interior design. “ ” everything is design, and the quality of design affects the quality of our lives. quality of our lives “ ”
22 1112 is the result of the meeting between two designers who come together and form their own interior design studio. It will be the reflection of the life journey of both, referring to the processes involved in the design will resort to the use of finishes with the appearance of being in the process of construction, thus showing the process and the essence of the unfinished. Thus creating a studio in which the heart of our designs will be shown. Creating our memory box. 1112 BOX OF MEMORIES Jorge Prieto 2º COURSE
23 This project consists of approaching the design of a shoe store for a commercial brand that previously has establishments in the sector nationwide. For this purpose, three locations are available, all of them in the city of Granada. The first establishment is located in Recogidas street, with a useful surface of 19 m², the second one is located in Socrates street, with a use - ful surface of 52 m², and finally, the third one is located inside the Nevada shopping center, with a useful surface of 72 m². Alba Sánchez 3º COURSE
24 The intention of this project is that no one is indifferent to pass by the window of this furniture and interior design studio located in Granada. Two spaces will be differentiated in the premises, the showroom, the main area of the studio with an inverted stage from which the furniture will be hung, and the work area. What we want to achieve is to bring that surreal dream world where everything is upside down to a space that could be part of your future home through design. UPSIDE DOWN Joaquín Gámez 2º course
25 Have we ever wondered how the world looks through the eyes of our pet? This proposal aims to design from the animal’s point of view. Trying to put ourselves in the place of our pets, to be aware of what they feel, how they see the world, the colors they perceive... It seeks simplicity through raw materials and industrial finishes resistant to the wear and tear of animals. The color palette used is the one that dogs and cats perceive from their vision. Ana Cabrera 3º course
26 It is time to stop time, to create universes, to be different and real. This society needs a fashion that stirs consciences. -jairo lópez to be irreplaceable, you must always be different Fashion is culture. Studying the Official Degree in Fashion Design at ESADA opens the doors of a creative sector in continuous evolution and with ample job opportunities at national and international level. “ “ ” ”
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28 Collection for the Valhalla design event, with Viking theme, inspired by Ruslan figure of Norse mythology that expresses the power of women and the fatuous fire of the mythological being of Astrid, half fire and human female, beautiful, intelligent and without evil. VALHALLA Alfonso Ruiz 1º course
29 This is a mixed non-commercial collection corresponding to Haute Couture, inspired by the German expressionist art movement and anticipatory anxiety that aims to reflect the symptomatic picture of this disease. The collection is composed of 10 looks that reflect, through a geometry and structural experimentation, the different anatomical responses involved in the development process of anxiety. Emotional sensations such as fear of failure are shown in order to develop proposals that have an emotional character and impact on the consumer. Julián Fernández 3º course
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32 Studying Video Game Design at ESADA will train you in the core skills of this sector through applied project work, su - pported by experienced industry professionals. You will improve your interdisciplinary communication and collaboration skills through teamwork with students and professionals from other areas of video game development. DESIGN OF VIDEOGAMES Participants meet and work together to develop original and innovative experimental video games based on a secret theme. ESADA serves as a meeting point for the participants, generally students of the master’s degree in videogames. Currently, ESADA students have already participated many times. That is to say, students are encouraged to participate, as this event is one of the most important in terms of the development of the contents given throughout the year and is a unique experience. Life is a symbiosis between reality, fiction and play. The Global Game Jam is a unique and free event for game creators from around the world. GLOBAL GAME JAM
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34 Knossos is an adventure game with an emphasis on storytelling and touches of puzzles. In Knossos you control TS-41, a robot who wakes up in a container, with no memory of how or why she got there. After unsuccessfully trying to access the internet, she decides to enter the lab and discover for herself how she ended up there. KNOSSOS Iván Menacho Elena Lozano Victor Trejo tfe MASTER
35 “It was a completely new stage for me. The only thing I knew was that I liked the world of video games and in the end I ended up designing and knowing how to program the basics to be able to make a video game, my dream come true. I think what caught my attention the most about the school was the Granada Jam project that we did with the people in the class. That motivated us to create a new project and doing it in company is much more didactic and fun.” ESADA seeks to provide a fair and necessary basis so that from there we can experiment, learn and be self-taught. The master is only one year and in one year it is impossible to learn everything, but the master gives you a good base to continue learning. My advice is: be patient. Finding a company that we like is very difficult and at first you have to think that we want to gain experience. Do not despair because eventually you will find your place in the world of video games. DOOM was made in the basement of a house, so any place is good to start programming. ELENA LOZANO How was your experience in the Master’s Degree in Video Game Design? What would you highlight from your time at the school? Do you believe that at ESADA you have obtained knowledge and preparation for working life? sufficient knowledge and preparation for working life? What advice would you give to someone who wants to dedicate themselves to this world? interview with
36 It is a graphic adventure in three dimensions made in the Unity engine. We are in a circular scenario, in which we will have to solve 7 puzzles, each one related to a different cardinal sin. And as a background the story of the “controversial” figure of Mary Magdalene. Using as a base the biblical verses in which it makes reference to the 7 demons that Jesus expelled from her. SINS FROM MAGDALA TFE MASTER Manuel Vázquez
37 Spooky Scary Spaces is a third-person adventure game, with a gameplay and visual style inspired by survival horror. In it, you advance through levels that simulate spaces in a house, encountering enemies, furniture of the house, which you can face with your water gun or avoid since your water is limited. In addition, to advance it will be mandatory to find a key that you will find somewhere in the current level, and reach a specific door with it. In each level you will find a Motogotchi, which serves as a collectible. Alejandro Camús David Erena Javier Bermejo TFE MASTER
38 It analyzes the starting conditions of each person such as their CV, the characteristics of the market to which they want to address and the environment of their profession in order to establish a knowledge base when interacting with professional people in the sector and become employable professionals in the current labor market. HUMAN RESOURCES The professional insertion program works on our professional and personal expectations.
39 ESADA offers students the possibility of accessing extracurricular internships in 2nd and 3rd year of their degree in addition to the curricular internships in 4th year. In this way, and after working together with the guidance unit, you not only get a degree but the possibility of going to the market with work experience, and a portfolio and resume, which positions you with high employability. In addition, from the last year onwards, there is also the possibility of doing curricular internships in companies in other European countries. INTERNSHIPS Irene Benítez, 4th year student of Fashion Design at ESADA doing a curricular internship in at Rikke Juellund in Denmark.
40 ERASMUS + Erasmus is the European Commission’s education, training, youth and opportunities program. The program aims to increase skills and employment opportunities. ESADA is committed to developing and promoting opportunities for students and staff to study and work abroad as part of their educational experience. Being aware that opportunities increase thanks to international exchange programs. “One of the most rewarding experiences I’ve ever had as a student.” -Najwa Bendriss “This experience turned my life around and filled my head and my heart.” - Ariana Gonzalez “I have enjoyed and learned so much about life living abroad.” -Laura Candón
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42 It is an event that involves all students of all specialties to show our work done at school. This year the theme is Valhalla, which refers to the place where the illustrious Viking dead are found, who for them are the brave warriors fallen in combat. The first year students have a special role, the Graphic Design students are in charge of the visual image of the event, the Fashion Design students make a parade with their creations, the Interior Design students design the photocall and the Product Design students make the trophies for the awards ceremony. EVENTS A RECOGNITION TO US, THE STUDENTS DESIGN EVENT 2022
43 Granada Design Week is an annual event that the school organizes in its own facilities. For a week ESADA is filled with professionals from the design sector along with the faculty itself, to teach workshops of all kinds to students. This year workshops have been offered from basketry, tattoos, jewelry, and photography to the recording of a short film that was then published on social networks. This event is a perfect opportunity to embrace new experiences or discover new areas of design. DESIGN WEEK
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COORDINATION SOCIAL MEDIA CONTACT DESIGNED BY José Antonio González Casares Carmen María Gómez-Vélez Alejandro Pérez Garijo Nerea Reina Trillo Aroa Perelló Moya Alejandro Molina Barnés Facebook.com/esadagrx Instragram.com/esadagrx Twitter.com/esadagrx Youtube.com/esadagrx ESADA (Escuela Superior de Arte y Diseño de Andalucía) C/ Trinidad 4 18001 Granada 958 29 29 44 DP. L: GR 823-2023 ESADA Design Press