SEEDS OF GROWTH - FOODTEQ INVESTOR OPPORTUNITY- GHASSAN JADAM

THE SEEDS OF GROWTH
FOODTEQ INVESTOR
OPPRTUNITY

Mr. Ghassan El Jadam, Lebanon

August 2nd, 2019 - 17:00-18:00

Together we Strengthen the roots of our youth

The Bkerke Socio-economic Forum is an initiative of
The World Patriarchal Maronite Foundation for Integral Development.

All Rights Reserved

FOOD TEQ SAL

INVESTOR OPPORTUNITY

INTRO-VISION

Established in 2018

Foodteq’s mission is to
become the Nutella
model for Lebanese
specialty products.

MARKET NEEDS / OPPORTUNITY

MAJOR COMPETITORS

Al Wadi Al Akhdar

Closed their factory in 2018. Currently co-pack

Kanater/Al Yaman

Focusing on Tahina & Halawa, traditional produ

Cortas

Currently expanding to a new plant at Hosray
US.

Regional Competition

Regional companies such as El Rashidi-Egypt fo

king.
ucts.
yel. Very strong export markets especially to the
ocusing on innovation.

THE MARKET

Market Segmentation Foodteq

Online Wholesale
5% Lebanon

30%

Wholesale HORECA
International 5%

60%

Wholesale Lebanon HORECA Wholesale International Online

HORECA – Hotels, Restaurants & Catering

BUSINESS IDEA Plan is to launch first What is special about
our innovative Halawamax is that it
• Gourmet Spreadable product Halawamax is the first Lebanese
Halawa Spreadable Halawa
produced on a
• Squeezable Tahina, professional level.
flavored tahini

• Gourmet innovative
Kharoub molasses

BUSINESS MODEL

Phase 1 Spreadable Halawa

•4 different varieties, plain, chocolate, banana, zero sugar

halawa-keto
•All products are vegan and gluten free.

Phase 2 Additional Products

Halawa Bars
Gourmet Tahina/Flavored Tahina/Squeezable Tahina
Kharoub Molasses-Gourmet Innovative

KEY TIMELINE GOALS

2/11/18 1/6/19 8/12/19 11/12/20 20/12/23
Business / Marketing Plan/R&D
Plan/R&D
Secure Funding for new
plant/expansion
Start operations

Build Out of new plant

Grand Opening of new plant

Achieve 500K net profit

ACHIEVEMENTS, CLIENT LIST, CLIENT
ENGAGEMENT, PROSPECTS

• Started production in a small
pilot plant.

• Started distribution in
selected points of sales.

• Signing contracts with nation
wide distributers in Lebanon
as well as international.

• Major retailers interested in
listing the product.

• Currently selling at Fahed
supermarkets, Aoun
supermarkets etc

ACHIEVEMENTS,
CLIENT LIST, CLIENT
ENGAGEMENT,
PROSPECTS

Online sales orders
growing fast

NEXT STEPS

• Attain the current clients
and expand to Spinneys,
Carrefour as well as other
nationwide retailers.

• Expand in international
markets and online sales.

• Reserved a modern factory
building with industrial
license at Hosrayel.

SALES FORECAST-FINANCIAL PROJECTIONS

5 YEAR SALES YR1 YR2 YR3 YR4 YR5 Total
SUMMARY
$60,000 $130,000 $280,000 $400,000 $650,000 $1,520,000
TOTAL SALES $22,800 $49,400 $106,400 $152,000
TOTAL COGS $37,200 $80,600 $173,600 $248,000 $247,000 $577,600
Gross Profit $19,200 $41,600 $89,600 $128,000 $403,000 $942,400
EBITDA $208,000 $486,400

ROI 35%

ANNUAL SALES & EBITDA $650,000
$422,500
$700,000 $227,500

$600,000 YR5

$500,000

$400,000 $380,000
$247,000
$300,000 $270,000 $133,000
$175,500
$200,000 $94,500 YR4

$100,000 $50,000 $32,500 $17,500 $120,000
$0 YR1 $78,000
$42,000

YR2 YR3

TOTAL SALES TOTAL COGS EBITDA

THE TEAM

• Msc Food Science/MBA
• 22 years international experience in the food industry,

10 years with Nestle (Lebanon, Switzerland-HQ,

Global), global industrial consulting in more than 50

countries..Pepsico, Danone, McDonalds.
• Plant Manager at Al Wadi Al Akhdar.

OWNER
GHASSAN EL JADAM All key roles for the plant already identified.

3 15 30
2019 2020 2021

Team Evolution

THANK YOU!

CONTACT US AT:
GHASSAN EL JADAM
[email protected]
+9613417144