Marugame Udon Real Estate Overview Q3 2019

RESTAURANT GROWTH AND SITE SELECTION

THIRD QUARTER 2019

CONFIDENTIAL

COMPANY SNAPSHOT

COMPANY OVERVIEW

§ US Branch of chain with over 1,100 restaurants
worldwide

§ First US restaurant in Hawaii in 2011
§ Eight restaurants in Hawaii and California
• Growth plan includes over 100 new restaurants

2025, both corporate and franchised

UNIQUE FOOD OFFERING

§ Udon provides differentiated Japanese offering, o
heels of success of sushi, rice bowls, ramen

§ Value priced but with incredibly fresh, made to o
items in open kitchen setting

§ Average unit volumes: ~$4 million in 3,200 squa

by

on the BALANCED DAY PART MIX
order
are feet DINNER LUNCH

45% 55%

DIFFERENTIATED PRODUC

§ Udon noodles made every 15 minutes for the
freshest available product on the market

§ Open kitchen, with all product being made rig
front of the line

§ In addition to noodles, grilled robata proteins
freshly made tempura

§ Cafeteria style service provides a close up
experience to cooking with ability to quickly g
food and begin dining with little wait

CT AND EXPERIENCE

ght in
and
get

TRADE AREA/CENTER

TRADE

Primary target trade areas typically include a m
performing retail and restaurant uses, with the
and restaurants in the market. Secondary trade
successful Asian restaurants. Tier three trade a
successful other ethnic restaurants but little As

T
s
s
v
C
a

S
p
M

REQUIREMENTS

AREA

mix of households, office and vibrant, high-
highest density levels of Asian population
e areas have lower Asian population but

areas have successful Asian restaurants with
sian population.

CO-TENANCY

Typical co-tenancy includes successful
sushi and ramen restaurants, other
successful ethnic/on trend restaurants,
vibrant tenants within their categories.
Class A office, technology office, university
and malls are also good drivers.

VISIBILITY

Strong multi-directional visibility from the
primary street is a prime driver of success for
Marugame Udon.

SITE REQUIREMENTS

SIGNAGE

• Marugame Udon signage visible from the
primary street.

• Pylon position, monument position and a
tower element to elevate signage is
strongly preferred where available.

ACCESS

• Easy access at a signalized intersection is
strongly preferred.

• Left in access must be convenient.

TRAFFIC/PARKING

• Target min 25,000 traffic counts.

• Target of 40+ convenient dedicated
spaces equivalent shared parking



SITE CRI

SPACE REQUIREMENTS

• SIZE: 2,800-3,600 SqFt endcap,
exceptional inline with significant
foot traffic or non-traditional

• MINIMUM WIDTH: 38 Feet
• PATIO: Highly Desired; 400-800

SqFt, preferably covered
• DEMOS: $60,000 HH income,

significant Asian population,
100,000+ in 5 miles

ITERIA

• CENTER: On trend soft goods and
restaurant co-tenants

• DRIVERS: Retail, Office, Nighttime

OUR FOOD



OUR RESTAURANTS



A LOOK AT THE FUTUR

RE

EQUITY PARTNERS

HARGETT HUNTER PRE

§ Hargett Hunter’s Premier Brands Funds I was f
concepts under 100 restaurants with the abilit

§ Led by Jeff Brock and Brian Fauver, with a com
investing and financing

§ Offers significant operating and development ex
quickly and intelligently

§ Marugame Udon is the fourth investment for H
(Premier Brands Funds I)

TORID

§ After opening the first restaurant in 1985, T
Awata, Toridoll is one of the most respected
Tokyo Stock Exchange

§ Toridoll has more than 1,700 restaurants wo
§ Opened the first Marugame in 2000

EMIER BRANDS FUND I
founded to invest in emerging restaurant
ty to rapidly grow their footprint
mbined 30 years in restaurant management,
xpertise to help portfolio companies grow
Hargett Hunter and first out of the initial fund

DOLL

Toridoll was founded in 1990 by Takaya
companies in Japan and is traded on the
orldwide across 30 countries



RESTAURANT GROWTH AND SITE SELECTION

THIRD QUARTER 2019

CONFIDENTIAL