newdigiship.eu 7. Conclusions 1. You understand digital marketing principles and techniques. 2. You able to research, formulate and implement comprehensive digital marketing plans. 3. You learned identify and analyse target audiences using digital data and analytics tools. 4. You learned how to create and implement digital marketing campaigns. 5. You learned how to create content tailored to the specific platform. 6. You developed a critical perspective on digital marketing and digital platforms. 7. You learned to adapt to the changing nature of digital media and digital marketing to remain competitive in the marketplace. 8. You discovered trends and future outlook.
newdigiship.eu 8. Bibliography Benitez, C.J. (2022, August 5).How to create a marketing timeline in 6 steps (+ templates). Visme Blog. https://visme.co/blog/marketing-timeline-template/ Bullock, L. (2022, December 5). How to plan, Measure and achieve your marketing goals. Smart Insights. https://www.smartinsights.com/digital-marketingstrategy/how-to-set-digital-marketing-objectives/ Bump, P. (2022, November 21). The top marketing trends of 2023 & how they’ve changed since 2022 [data from 1000+ global marketers]. HubSpot Blog. https://blog.hubspot.com/marketing/marketing-trends#general-marketing-trends CoSchedule. (2023, January 5). How to turn marketing strategy into marketing execution in 8 steps. CoSchedule Blog. https://coschedule.com/marketingstrategy/marketing-execution Davis, J. (2022, October 12). Council post: What is the future of Digital Marketing?. Forbes. https://www.forbes.com/sites/forbesbusinesscouncil/2022/05/25/what-is-the-future-of-digital-marketing/?sh=56b1f73543fd DMI, S. (2018, December 14). How to plan A Digital Marketing Budget. Digital Marketing Institute. https://digitalmarketinginstitute.com/blog/how-to-plana-digital-marketing-budget DMI, S. (2022, September 22). What is Seo and how does it work?. Digital Marketing Institute. https://digitalmarketinginstitute.com/blog/what-is-seo Eslamboli, M. (2023, February 16). Council post: 5 predictions for Digital Marketing in 2023. Forbes. https://www.forbes.com/sites/forbesagencycouncil/2023/02/15/5-predictions-for-digital-marketing-in-2023/?sh=50c692df719d Gillis, S. A, Horwitz, L (2022, Oct 5). What is digital marketing? Everything you need to know: Definition from TechTarget. Customer Experience. https://www.techtarget.com/searchcustomerexperience/definition/digital-marketing
newdigiship.eu 8. Bibliography Grissom, D. (2023, April 27). 11 future marketing trends that will define 2023. Impact Networking. https://www.impactmybiz.com/blog/future-marketingtrends/ Hayes, A. (2023, June 28). Social Media Marketing (SMM): What it is, how it works, Pros and Cons. Investopedia. https://www.investopedia.com/terms/s/social-media-marketing-smm.asp Indeed Editoral Team. (2022, June 25). 15 digital marketing metrics for businesses (and how to use). Indeed. https://www.indeed.com/careeradvice/career-development/digital-marketing-metrics Kakkar, V (2023, July 6). Importance Of Digital Marketing For Entrepreneurs. IIM SKILLS. https://iimskills.com/importance-of-digital-marketing-forentrepreneurs/ Marcene, B. (2023, May 19). The future of digital marketing is different than you think. ASBN Small Business Network. https://www.asbn.com/articles/thefuture-of-digital-marketing-is-different-than-you-think/ Marketing optimization: How-to and Tools. Mailchimp. (n.d.). https://mailchimp.com/resources/what-is-marketing-optimization/ Preston, L. (2023, May 19). What is Digital Media?. Digital Marketing Services Digital Logic TM. https://www.digitallogic.co/blog/what-is-digital-media/ Raeburn, A. (2022, June 15). Brand messaging 101: A complete guide [2022]. Asana. https://asana.com/resources/brand-messaging-framework Schneider, D. (2023, March 27). What is a Target Audience and How You Can Analyze Yours. Similarweb. https://www.similarweb.com/blog/research/audience-and-brand-building/target-audience-analysis/ Top 10 Digital Marketing Metrics and Kpis. Klipfolio. (n.d.). https://www.klipfolio.com/resources/kpi-examples/digital-marketing What are digital marketing goals and objectives?: Wrike Guide. Versatile & Robust Project Management Software. (n.d.). https://www.wrike.com/digitalmarketing-guide/faq/what-are-digital-marketing-goals-objectives/
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