War Thunder Brandbook

BRAND GUIDELINES

June, 2021

LOGOTYPE Flat version Red stripe version With domain name

Regular color version

Use on solid, gradient and low-contrast Use in small sizes and on complex, Use for social media, Use for screenshots and
backgrounds. Make sure it's readable visually busy backgrounds arts and advertising social media advertising
and recognizable

You can download the logo with the link below
https://drive.google.com/drive/folders/1G34uCX-BGwCXFdCGteRwVKSRr8Iekcca

DOS AND DON’TS Incorrect usage
Insufficient contrast
Exlusion zone

cut line

cut line

Minimum red stripe Minimum logo
logo size size
92 × 160 px
60 × 30 px
Sufficient contrast

LOGO AND BACKGROUND Contrasting background

Radial gradient
Gradients should be used to increase
the contrast of the logo with the background.
Use the average color of the background image
for gradient.

x

y 2y

2x

Linear gradient

COLOURS Second Accent Text
background colour colour colour
Background
colour #171717 #E53935 #CFD8DC
#2F2F2F
R 47 R 23 R 229 R 207
G 47 G 23 G 57 G 216
B 47 B 23 B 53 B 220

TYPOGRAPHY Roboto Condensed
Bold
Use for headlines
Use for text Roboto
Regular

RULES OF POSITIONING / RED STRIPE LOGO

Acceptable logo sizes for any marketing Examples 10%
materials: from 10% to 15% of the background 15%
image size.

Placement should be in either corner
for both portrait and landscape images.

Smallest sizes preferred for screenshots branding.

Biggest sizes can be used for covers, headline
images, etc.

RULES OF POSITIONING / REGULAR COLOR VERSION

Acceptable logo sizes for any marketing Examples 10%
materials: from 10% to 50% of the background 15%
image size.

Placement should be in either corner or center
for both portrait and landscape images.

Smallest sizes preferred for arts branding.

Biggest sizes can be used for covers, headline
images, etc.

50%

SOCIAL MEDIA / RED STRIPE LOGO

The red stripe version is preferred for all types of marketing communications. Domain can be added if needed.

Square 1:1 (example 1024 × 1024) Screen 16:9 (example 1920 × 1080)

SOCIAL MEDIA / REGULAR COLOR VERSION

The regular color version can be used for variety. Place the logo on backgrounds that provide good contrast and legibility.

Square 1:1 (example 1024 × 1024) Screen 16:9 (example 1920 × 1080)

SOCIAL MEDIA / BANNERS

Elements: sparks, grunge and smoke Example

SCREENSHOTS

Screen 16:9 (example 1920 × 1080)

KEY VISUALS

War Thunder Press Kit:

https://drive.google.com/drive/folders/1G34uCX-BGwCXFdCGteRwVKSRr8Iekcca