CTK EWC Program 2022 FINAL

WWW.COUNTTHEKICKS.LIVE
Presented by

Dear Changemakers,

Thank you for supporting our mission and for saying yes to saving
babies with us. In the 13-year history of our nonprofit organization,
we have never been on the cusp of something so big before. Since
we last gathered in this ballroom in 2019, we have expanded into
our 16th state, initiated our first Congressional stillbirth prevention
legislation, and welcomed our 56th Count the Kicks Ambassador.

We are in a race to prevent every preventable stillbirth we can.
Every expectant parent deserves critical Count the Kicks education
during pregnancy so their baby has the best chance of arriving
healthy. This early warning system WORKS. Last year alone, we
heard from 22 families who said their baby’s life was saved due to
our program. Since Count the Kicks launched in Iowa in 2008, we
have helped prevent preventable stillbirths in 27 states and three
countries — collecting nearly 100 save stories so far.

It all started with five Iowa women and the loss of their beautiful
daughters Madeline, Grace, Jayden, Emma Kate and Grace. It
continues with all of you. Our collective legacy is huge — Iowa
reached a 32 percent stillbirth rate reduction in the first decade
of Count the Kicks while the rest of the country remained relatively
stagnant. Within that we’ve seen a 39 percent stillbirth rate
reduction among Black women. This translates to hundreds of
Iowa babies saved.

While we celebrate this success, we know our work is not over.
Public health officials who review causes of stillbirth across the
country report that 55 percent of expectant parents who endured
the loss of a baby noticed a change in their baby’s movements —
but no one ever told them that this change was an urgent red flag
or that they needed to alert their doctor. They find out only after
their baby is gone.

Babies can’t wait. Families can’t
wait. That is why your support
today means everything
— and will make all the
difference for someone
out there. We can’t wait
to show you the impact
of your support.

In Service,

Emily Price

Healthy Birth Day, Inc.
Executive Director

1

PROGRAM INFORMATION

| Iowa Events Center | Grand Ballroom |
| April 26, 2022 |

WELCOME, OUR WORK,
ACKNOWLEDGMENTS

Emily Price

Healthy Birth Day, Inc. Executive Director

Mike Draper

Founder of RAYGUN // Count the Kicks Influencer
Advisory Board Member

CHAIR

Katie Patterson

Founder + CEO // Happy Medium // The Maia Group

PRESENTING SPONSOR

Dr. Neil Mandsager

MercyOne // Perinatal Center Medical Director

FEATURED SPEAKER

Angela Manuel Davis

Founder of AARMY // Crusader // Motivational Speaker
// Exercise Enthusiast

Q+A

Suzanna de Baca

Business Publications Corporation, Inc. //
President + CEO

2

OUR FEATURED SPEAKER

MANAGNEULEAL DAVIS

FOUNDER OF AARMY // CRUSADER //
MOTIVATIONAL SPEAKER // EXERCISE ENTHUSIAST

World renowned fitness expert Angela Manuel Davis has
motivated millions with her clear understanding of the
connection between mind, body and spirit. Inspired by her
dad, former athlete and MLB manager, Angela Manuel Davis
learned from an early age the power of heart and intention. As
a former member of the USA Track and Field Team, she spent
eight years as a SoulCycle instructor, encouraging her riders
to “close the gap in your life from where you are to where you
were called, created and intended to be.”
She is a Fitness Evangelist whose approach to training
equalizes the focus of the physical and the spiritual,
culminating in an exercise experience that is transformative on
every level. Inspiring thousands on tour with Oprah and now
with AARMY, Angela Manuel Davis encourages each person
to use wellness to live the life you were created to live.
Through AARMY, she has created a revolutionary virtual
and in-person coaching experience by pairing health and
wellness with spirituality and purpose. In doing so she has
trained influential cultural forces such as Beyoncé, Jay‑Z, David
Beckham and Kerry Washington.

3

OUR CHAIR

KPAATTTIEERSON

FOUNDER + CEO // HAPPY MEDIUM //
THE MAIA GROUP

Katie Patterson founded Happy Medium with two guiding
principles: honesty and transparency. With a strong
background in media buying and account management, Katie
launched and bootstrapped Happy Medium after seeing a
need for an authentic approach in the market.

Since Happy Medium’s inception in 2011, the company has
expanded to accommodate an ever-growing list of clients,
services and employees, but the guiding principles have stayed
at the center of all that Katie and Happy Medium do, while
simultaneously achieving more than 1,000 percent revenue
growth in just four years. Katie also founded The Maia Group
in 2021 to create a support system for fellow entrepreneurs and
leaders on their journeys as well as to support her many other
business ventures.

Katie has been awarded the Iowa Women of Innovation’s
Rising Star, Business Record’s Best Up & Coming Business
Leader, and included in the annual Forty Under 40 class.
Under her leadership, Happy Medium has been named
Best Workplace for Young Professionals, Best Social Media
Company multiple years running and made back-to-back
appearances on the Inc. 5000 list. Katie has also been
featured in Adweek, Inc.; The Huffington Post; Des Moines
Register; Business Record and more.

4

OUR IMPACT

“S INCE THE LAST TIME
WE MET, LOOK WHO
WE’VE HELPED SAVE
TOGETHER …”

“ I am very grateful that Count the Kicks
made me aware of the importance of
paying close attention to the baby’s
movements and also that my provider
took my concerns seriously and took
action.” -Yelly Sarah C., Eva’s mom

“ This app helped prevent me from losing
my second child like I lost my first.
Because I learned Jude’s patterns, I
was able to recognize when something
was off and advocate for immediate
intervention. Thank you, thank you,
thank you.” -Lauren W., Jude’s mom

5 READ MORE BABY SAVE STORIES AT

Since our campaign began, we have heard
from nearly 100 families in 27 states and
3 countries who reached out to share how
Count the Kicks helped their baby arrive
safely. This includes 45 baby save stories
that have been shared with us since we last
gathered in this ballroom together in 2019.

“ To some, especially those who have
had previous healthy pregnancies,
counting kicks may seem unnecessary
or even overrated. I’m here to say that
it’s not — and it was kick counting
that saved our little Everett’s life!”
-Amanda R., Everett’s mom

“[ The app] saved Isla’s life, as we don’t 6
know what could have happened had
I not seen the significant decrease in
her movements and had her delivered
that very day.” -Bianca A., Isla’s mom

COUNTTHEKICKS.ORG/BABYSAVES

COUNT THE KICKS

28 WEEKS?

IT’S TIME TO START
COUNTING!

OUR CAMPAIGN

The Count the Kicks campaign teaches expectant parents the method for
and importance of counting their baby’s kicks daily in the third trimester
of pregnancy. Kick counting is the practice of keeping a daily record of
fetal movements during the third trimester — including kicks, jabs, rolls
and punches.
According to the CDC, stillbirth still occurs in 1 out of every 169
pregnancies in the U.S. Research shows a change in a baby’s movement
is the first or sometimes only indication a baby may be in distress and
needs to be checked by a healthcare provider.
When expectant parents use the Count the Kicks app to track their baby’s
movements they will get to know what is normal for their baby. They will
also have data to share with their provider if they notice a change, which
may reduce the risk of stillbirth. The goal of this evidence-based public
health campaign is to prevent preventable stillbirths and improve the
chances of a healthy birth outcome for mom and baby.

APP FEATURES

The hallmark tool of our campaign is the FREE Count the Kicks app, which
is available in the iOS and Google Play app stores. The Count the Kicks
app is available in 14 languages, and has been downloaded more than
180,000 times in all 50 states and more than 140 other countries.
The Count the Kicks app is an easy way for expectant parents to monitor
their baby’s well-being in addition to regular prenatal visits. It’s also a
great way for expectant parents to bond with their baby.
Here are just a few of the features:

• Ability to count for single babies • Continue counting function.
or twins. • Notes function.
• Daily interactive and
• Strength feature asks app users
to rate the strength of their educational messages that
baby’s movements on a scale of appear after a kick session.
1 to 5, with 1 being “fluttery” and • Available on Apple Watch.
5 being “fierce.” • An optional finish pregnancy
survey for users to inform us
• App empowers expectant of their experience using the
parents to get to know what’s app and the outcome of their
normal for their baby by tracking pregnancy.
movement and strength daily in • Available in 14 languages:
the third trimester. Amharic, Arabic, Burmese,
Chinese, Dari, English,
• Ability to download and send French, Haitian-Creole, Hindi,
kick counting data directly from Marshallese, Russian, Spanish,
the app. Swahili and Vietnamese.

• Ability to set daily reminders so
you never forget to count your
baby’s kicks.

7

HOW TO COUNT THE KICKS

By keeping track of each time your baby moves, you can monitor your
baby’s well-being and begin to create a bond with him or her. Starting at
the third trimester (28 weeks, or 26 weeks if you are high risk or pregnant
with multiples), begin counting.
Here’s how:
• T rack your baby’s movements with the FREE Count the Kicks app or

download a Count the Kicks paper chart at CountTheKicks.org.
• C ount your baby’s movements every day — preferably at the same time.
• T ime how long it takes your baby to get to 10 movements.
• A fter a few days, you will begin to see an average length of time it takes

to get to 10.
• C all your provider right away if you notice a change in strength of

movements or how long it takes your baby to get to 10 movements.

Don’t delay! Tell every
expectant parent you know to
DOWNLOAD THE COUNT
THE KICKS APP TODAY!

8

OUR TEAM

STAFF Megan Aucutt
Director of Programs
Emily Price Amanda Allen
Executive Director Director of Operations
Jen Rowray Kimberly Isburg
Director of Advocacy Communications
and Engagement Specialist
Colleen Dougherty Mandee Bose
Annual Giving and Program Coordinator
Events Coordinator Elaine Mapue
Keith Duncan Administrative
Every Kick Counts Assistant
Coordinator
Suzanne Downs Deidre Dejear
Bookkeeper Vice President
Courtney Shaw
BOARD OF DIRECTORS Secretary
Amy Adkins
Tira Mays Board Member
President Keith Snow
Board Member
Julie Fuller Kerry
Treasurer Biondi-Morlan*
Board Member
Lisa Holtorf Iowa Sen.
Board Member Janet Petersen*
Board Member
Brian Pattinson Tiffan Yamen*
Board Member Board Member

Dave Tucker
Board Member
Jan Caruthers*
Ex-Officio Board
Member
Kate Safris*
Board Member

EVERY WOMAN COUNTS COMMITTEE

Gina Cramer Mara White

* Count the Kicks Founder
9

MEDICAL ADVISORY BOARD

Dr. Tami Fahnlander Dr. Nastassia Davis
UnityPoint Assistant Professor of Nursing
Obstetrician/Gynecologist at Montclair State University,
Founder of The Perinatal Health
Equity Foundation

Dr. Neil Mandsager Kim Piper
MercyOne Perinatal Center Iowa Department of
Medical Director Public Health
Dr. Alexandra Hubbell Dr. Ann Anderson Berry
UnityPoint Health Nebraska Medicine
Family Practice Physician Medical Director, Neonatal
Intensive Care Unit
Nancy Travis & Newborn Nursery
Lee Health Cape Coral Dr. Stephen Hunter
Hospital University of Iowa
Director, Women and Hospitals & Clinics
Neonatal Services Professor and Director: Division
Dr. Ruth Fretts of Maternal-Fetal-Medicine
Harvard Medical School Timika Anderson-Reeves
Assistant Professor, Access Community Health
Department of Obstetrics Network
and Gynecology
Jennifer Callahan Amy Dagestad
MercyOne Des Moines Mary Greeley Medical Center
Medical Center Director of Maternal/Child
Manager of Childbirth Services
Education and Doula Sarah Copple
Services Manager, Clinical Program
Susan Gehlsen Development,
St. Mary’s Health Clinics Association of Women’s Health,
Executive Director Obstetric & Neonatal Nurses

INFLUENCER ADVISORY BOARD

Matt McGarvey George Bennett
Telligen Community Magic Bullet Media
Initiative Jacquie Easley
Mara White MercyOne Community
Flynn Wright Services

Mark Daley Roger Hughes
Entrepreneur and Activist Retired Foundation Executive

Joseph Jones Katie Patterson
The Harkin Institute Happy Medium

Mike Draper Sara Easton
Raygun Hy-Vee
Anna Ana Vick
VanWaardhuizen Latinx Advocate
Lessing Flynn Stephanie Sinovic
Jodi Long Drake University
WHO-13

Mylynn Tufte
Optum

10

AMBASSADORS

COUNT THE KICKS AMBASSADORS

Count the Kicks ambassadors are highly trained volunteers who help
us educate and empower expectant parents in their states. These
ambassadors are powerful advocates for kick counting and are
committed to helping save babies across the U.S. through education
and advocacy. We currently have more than 50 Ambassadors in
34 states, plus Washington, D.C., and Canada.

AL IA
Amy Ray Jill Bartlett

AL ID
Jasmine Hammonds Lindsey Rager

AZ IL
Shawn Soumilias Sheila Vuckovich

CA KS
Olta Gremi Deanna Cummings

Canada KS
Payal Bhosekar Sapphire Lies

CO KY
Candy Huffman Cathleen Wolff

FL KY
Sarah Sirianni Stacey Gripshover

GA LA
Erica Aitken Dawn V Collins
GA MA
Jada Wingo- Nneka Hall
Metacalf MA
HI Samantha LaCroix
Teresa Roberston

11 TO LEARN MORE, VISIT

MD-DC OH
Thalia T. Dashonda Watkins
Washington OH
MN Heather Johnston-
Amanda Duffy Welliver
MN OH
Tausha Patterson Jasmine Abraham
MO OH
Erica Bailey Kari Davis
MO PA
Maria Walsh Chrissy Dougan
MO SC
Miranda Coker Danielle Barkley
MS SC
Cailin Ramage Emily McConnell
MS SD
Grace Greene Jennifer McCune
NC TN
Heather Greene Karina Bennett
NE TX
Shannon Vaccarro Jenna Edwards
NJ TX
Vu-An Foster Shannon Pike
NJ VA
Jackie Mancinelli Shiimayne Brown
NJ VT
Stacey Dinburg Nicole Cloutier
NV WI
Julia Tayler Amanda Braverman
NY WI
Nora Nicholson Hazel Flint Jones
NY WV
Yuvelca Kristy Edie
Magdalena Reyes

WWW.COUNTTHEKICKS.ORG/GET-INVOLVED/AMBASSADORS/ 12

OUR WORK

Our goal is to make kick counting a common practice for all expectant
parents in the third trimester of pregnancy. To do that we must reach as
many expectant parents and healthcare providers as possible. Take a
look at how our campaign has grown since 2019 when we last
gathered in the ballroom together.

2019

2022

2021 2016 2008 2018
2022 2018 2019
2015 2021

2018

2021
2021 2021

2020

ADDING STATE PARTNERSHIPS
Count the Kicks is proud to partner with state health agencies and other
organizations to reduce stillbirths across the U.S. Thanks to the generous
support of these partnerships, Count the Kicks is currently fully funded in
16 states, including Iowa. Since 2019, the number of state partnerships
has doubled. We are grateful to the state health departments, maternal
health organizations and managed care organizations who have
partnered with us to improve birth outcomes and save babies in their
states. Their support allows us to provide our educational materials for
free to providers in these states.

GROWING MATERIAL ORDERS 2021: By the end of 2021, we had
2019: By the end of 2019 we had filled more than 5,400 orders and
filled 2,800 orders and shipped more shipped more than 2,200,000
than 1,000,000 pieces of educational pieces of educational materials
materials around the country since the around the country since the launch
launch of Count the Kicks. of Count the Kicks.
In 2021 we sent a record-breaking
In 2019, we sent out more than 1,000+ orders to locations across
300,000 pieces of materials through
our state partnerships, online orders the U.S. We also
and special orders. sent out more
than 550,000
pieces of materials
through our state
partnerships,
online orders and
special orders.

INCREASING APP DOWNLOADS
Since it launched in 2015, the FREE Count the Kicks app has been
downloaded more than 180,000 times in all 50 states and more than
140 countries.
In 2021 we saw a 15 percent increase in app usage over the previous
year and set a new record for app downloads in a calendar year.
Since 2019, the number of lifetime app downloads has increased by more
than 80,000.
The Count the Kicks app has an overall rating of 4.8/5 stars from
4,700 reviews in the iTunes app store. The Count the Kicks app has an
overall rating of 4.5/5 stars from 553 reviews in the Google Play app store.

13

EXCITING APP can be educated about stillbirth
UPDATES In 2021 prevention and empowered to speak
we added a strength up if they notice a change. Our
feature to the app, as the Count the Kicks app is a viable
latest research shows it solution to reduce stillbirth rates
is also important to pay and save babies from preventable
attention to the strength of your stillbirth outcomes!
baby’s movements.

In 2021, we also added a notes
feature, and made our app
compatible with Apple Watch to
make kick counting even easier.
We also updated the app to allow
app users to watch our educational
videos within the app, and added
a resources section to connect app
users with resources to support a REDUCING STILLBIRTH
healthy pregnancy. RATES In the first 10 years of the
Count the Kicks campaign in Iowa
Two states, including Iowa, have (2008-2018), the stillbirth rate went
implemented a survey focused down nearly 32 percent while rates
on making sure app users have
in the rest of the country remained
access to the support and resources relatively stagnant.
they need as they navigate their
pregnancy journey. In the first five years of the campaign
in Iowa, the stillbirth rate among
CENTERING HEALTH EQUITY African-American women dropped a
We are laser focused on making sure promising 39 percent.
our app and educational materials
are inclusive and accessible to as Since Count the Kicks launched in
many expectant parents as possible. Illinois in 2016, the state has seen a
Women of color are at the center decrease in the number of stillbirths
of our work, and reducing racial each year according to data from the
disparities that persist in birth Illinois Department of Health. In 2015
outcomes is our top priority. before Count the Kicks launched, the
state had 950 stillbirths, and in 2018
Our free Count the Kicks app helps there were 850.
to build successful communities
by elevating the voices of people Since Count the Kicks launched in
in communities that have been Nebraska in 2016, in partnership
marginalized. We improve our with the Nebraska Perinatal Quality
programming based on the lived Improvement Collaborative - NPQIC,
experiences shared with us by people their stillbirth rate went from 5.68
of color. This includes updating fetal deaths/1,000 live births to
our app and materials in multiple 4.15 fetal deaths/1,000 live births
languages, as well as ensuring they in 2018. Nebraska has the fifth-
are culturally competent. lowest stillbirth rate in the country,
according to 2018 CDC data,
The FREE Count the Kicks app is now improving 20 spots in just two years.
available in 14 languages, including
the most recent additions of Burmese BECOMING A BEST PRACTICE
and Dari. We currently offer low- We were proud to receive the
literacy materials in four states, and designation of Best Practice by the
work with each new partner to ensure Association of Maternal Child Health
our materials are available in the Programs (AMCHP) in 2021. Count
languages needed to reach all the the Kicks has also been named a Best
expectant parents in their state. Practice in the One Economy report.

We work to build relationships with
community partners who serve those
who are most impacted by stillbirth,
so that the communities they serve

14

OUR REACH

SOCIAL MEDIA STATS — COUNT THE KICKS

• 14,800+ Facebook followers
• 3,500+ Instagram followers
• 1,240+ Twitter followers

GROWING ENGAGEMENT

We have seen significant growth on our Count the Kicks social media
channels since 2019.
On Facebook
• Lifetime likes are up 17%
• Engagement is up 105%
• Total Reach is up 163%
• Impressions are up 119%
On Instagram
• Lifetime follows are up 260%
• Reach has increased 268%
• Impressions are up 119%
On Twitter
• Followers have increased 26%
• Tweet Impressions were up 143% (2020-2021)

ON THE WEB

• 300,000+ page visits per year to CountTheKicks.org.
• The number of annual page visits almost doubled since 2019.

USER-FRIENDLY WEBSITES

• In March of 2021 we launched a brand new Count the Kicks
website, which was designed by Happy Medium and funded by
Polk County Supervisors. Visit CountTheKicks.org to learn more.

• In December of 2021 we launched a new website for Healthy Birth Day,
Inc., which focuses on our broader work to improve birth outcomes and
address racial disparities that persist. This website project was also
designed by Happy Medium and funded by Polk County Supervisors.
Visit HealthyBirthDay.org to get involved.

15

Since the beginning of Count the Kicks, there has been a rally cry
that “Every Kick Counts” — starting with early radio PSAs of football
celebrities such as Kirk Ferentz and Nate Kaeding. One of the PSAs,
which first aired in October 2007, is even credited with saving the first
Count the Kicks baby, Danny McCune of South Dakota. The metaphors
between football kicking and baby kicking are endless, stealing headlines
last fall with Iowa Hawkeye punter Tory Taylor’s, “Punting is Winning”
T-shirt popularity, and now, with the launch of Every Kick Counts.
Bragging Rights Just Got an Upgrade
Every Kick Counts is a philanthropic opportunity for athletes to turn their
performance on the field into a win for their community. Launched in
collaboration with former University of Iowa consensus All-American
placekicker, Keith Duncan, kickers and punters from across the country
will join together this fall to raise funds for Count the Kicks.
How It Works
Athletes who sign up support Count the Kicks by collecting pledges and
sponsorships for every score, punt, kick or success they have in their
game. Athletes see their performance in their sport translated into
monetary support for a life-saving cause.
Kick for a Cause
Athletes who participate will gain exposure for their team and their
school. They also have the opportunity to vie for scholarships, beef up
their college resumes and earn rewards for participating in challenges
throughout the season. Participants also demonstrate their commitment
to charitable giving as a student athlete.
If you know of an athlete who is interested in turning their stats on the field
into a win for their community, invite them to participate in the Every Kick
Counts campaign. Interested participants at all levels can sign up today
at EveryKickCounts.com.
Pledge Your Support
Not an athlete? We invite you to pledge your support to one! You can
make pledges based on the points your athlete scores, yards they kick or
just make a flat donation. This is a great way for family, friends and fans
to show your athlete, and Every Kick Counts, your support.
Have Questions?
Visit EveryKickCounts.com to learn more or reach out to Keith Duncan,
Every Kick Counts Coordinator, via email at
[email protected].

A huge THANK YOU to the talented creative team at
Strategic America, who not only designed the materials
for Count the Kicks, but also helped us launch the Every
Kick Counts campaign! We are incredibly grateful for their
ongoing support and partnership!

SOCIAL MEDIA CHANNELS FB: @Everykickcounts
IG: @ek_counts
We invite you to follow Every Kick Counts on TW: @EK_Counts
social media using the handles to the right. Be Web: EveryKickCounts.com
sure to use the hashtag #EveryKickCounts!
16

WHERE DOES YOUR
DONATION GO?

Through our early warning system, Count the Kicks, we have a community
of moms who are in tune with their bodies and their babies. These
expectant parents are advocates for their children before they are even
born, and our app empowers them to let their providers know when
something feels off.
When you give to our mission, you become a part of the movement to
make kick counting a common practice for ALL expectant parents in the
third trimester of pregnancy. Together we are sparking systemic change
and saving lives. Your support goes directly to funding our outreach and
advocacy for stillbirth prevention programs like Count the Kicks.
A donation of $500 could allow us to host an information booth at
a local baby fair, or partner with a community organization to host a
webinar series to educate expectant parents.
A donation of $250 could allow us to reach expectant parents in
marginalized communities with life-saving information about
kick counting.
A donation of $100 could fill the triage unit of a birthing hospital with
Count the Kicks educational materials.
A donation of $50 could provide kick counting bracelets to 15 moms who
don’t have access to our free mobile app.
A donation of $25 could fill an entire OBGYN office with Count the Kicks
educational materials.
Every amount matters. Your contribution will help save babies, improve
birth outcomes and support our work to make stillbirth a maternal
healthy tragedy of the past. We are grateful for your presence at our
luncheon today and for your gift. We are a platinum-rated nonprofit
on Guidestar.

17

TABLE CAPTAINS

TABLE CAPTAINS: THE FOUNDATION
OF EVERY WOMAN COUNTS

Some of the women listed below have been Table Captains since
the inception of this annual fundraiser eight years ago. There is no
doubt that the success of this event is largely dependent on the loyal
and compassionate men and women who come back year after year
in support of our organization. We are grateful to you and we are
honored to have new Table Captains this year as well! We welcome
you and your friends and thank you for helping to spread the word
about this important public health campaign. As a group, you have
no idea the ripple effect you have had and the number of babies you
have helped save.

OUR 2022 TABLE CAPTAINS

Ashley Anderson Katie Patterson
Julie Andrews Brian Pattinson
Leanne Baccile Amy Pearson
Kerry Biondi-Morlan Rosemary Pedersen
Jan Caruthers Janet Petersen
Gina Cramer Kim Piper
Amy Dagestad Emily Price
Mike Dougherty Kimberly Price
Jane Fahrenkrug Amy Romanin
Julie Fuller Kate Safris
Candy Huffman Pat Schneider
Laura Ibach Courtney Shaw
Kimberly Isburg Loretta Sieman
Aimee Jackman Stephanie Sinovic
Montse Madden Julia Veenstra
Kelly Martin Jennifer Vicente
Jen Moulton Emily Webb
Mindy Myers Jody White
Jodee Nuss Stephanie Wright
Jessica Orfanos

18

OUR VISION

Our Vision
We are in a rush to save every baby from preventable stillbirth — and
we want to get to the point that kick counting is common practice for all
expectant parents in the third trimester of pregnancy.
How We Achieve It
In the past six months we have seen not only one, but two pieces of
stillbirth prevention legislation introduced in Congress. Last month,
the Maternal and Child Health Stillbirth Prevention Act of 2022 was
introduced in both houses of Congress. Our organization initiated this
legislation with Rep. Alma Adams (D- North Carolina) and we are
grateful to Iowa Congresswomen Ashley Hinson and Cindy Axne for
co-sponsoring the bill in the House. In the Senate, the bill is being led by
Senator Jeff Merkley (D-Oregon) and Senator Bill Cassidy (R-Louisiana).
The House and Senate companion legislation would add stillbirth and
stillbirth prevention to Title V of the Social Security Act — something
that has been lacking since the introduction of Title V back in 1935. Our
organization co-hosted its first Congressional Briefing on stillbirth in
December related to the passing of the SHINE for Autumn Act — a bill
that would fund more research on the causes of stillbirth.
These important pieces of stillbirth prevention legislation are a powerful
way to bring stillbirth out of the shadows and to improve birth outcomes
for thousands of families in the U.S. The time to support this legislation
is now. We encourage our supporters to contact their Congressional
representatives and ask them to support these bills. You can share your
support at bit.ly/StillbirthPreventionAct.
Turning Our Vision Into a Reality
We have a bold vision to save 7,500 babies every year in the U.S. To do
that, we must expand Count the Kicks to all 50 states. The number of
state partnerships has doubled in the last two years, and our campaign is
currently launched and fully funded in 16 states. With several more states
expected to launch later this year, our vision is becoming a reality one
state at a time. Your support helps us grow our reach and build the case
to expand to states that don’t yet have Count the Kicks.

19

20

$1,500 ADVOCATE LEVEL

21

$2,500 EMPOWERMENT LEVEL

22

$5,000 BE COURAGEOUS LEVEL

23

$30,000 PRESENTING
SPONSOR LEVEL

24

OUR PARTNERS

Healthy Birth Day, Inc., is housed in Telligen Community Initiative’s Synergy Center,
located at 501 S.W. 7th St., Suite G, in Des Moines.

We are grateful for the strong partners who help us further our mission.
Because of the organizations below, Healthy Birth Day, Inc., works in free
office space, scientifically evaluates Count the Kicks, reaches childbirth
educators across the globe and expands our work to reduce racial
disparities that exist in stillbirth. Our relationships with these valued
partners mean everything. THANK YOU for believing in our mission and
supporting our work!

25

26

We Have a Solution
to Save Babies Now.

uTesixntg4c4o3d2e1
BtoegCiovuervaiagetoeuxts.

Visit CountTheKicks.org/donate
You can also create a Facebook
fundraiser and invite friends!

CONNECT WITH US

@healthybirthday @countthekicks
@healthybirthdayinc @countthekicksus
@Healthy_Birth @CounttheKicksUS
@HealthyBirthDayInc @CountTheKicks
HealthyBirthDay.org CountTheKicks.org

#EveryWomanCounts

Healthy Birth Day, Inc.
PO Box 71093, Clive, IA 50325

Healthy Birth Day, Inc. is the 501(c)(3) nonprofit organization that created the
Count the Kicks stillbirth prevention campaign. Our mission is to improve birth
outcomes through programming, advocacy and support.