Review of SSF International Bank
• Introduction
• Historical Data
• Way Forward & Action Plan
• Growth Opportunity
Introduction
Our journey began 18 years back, when SSF operated out of a
single branch and wrote premiums worth 15 Cr.
Today, we stand together after having grown more than 10
times, in terms of both premium and policy numbers.
We have seen hard times with respect to business dips and
pandemics, but strive towards cumulative success!
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SSF Bank - Historical Business Data
600 Premium (Cr.)
500 479
422
400 323 338 270 230 142 164 185 238 245 210
300 276 2012 2013 2014 2015 2016 2017 2018 2019
200 2688 2340 1647 1466 1754 2088 1838 1468
200 2012 2013 2014 2015 2016 2017 2018 2019
100 15 27 30 43 38
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Premium (Cr.)
Policies Sourced
6000 137 131 108 64 43 3313 5202 4525 4217 3650 2582
4000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2000
0
Policies Sourced
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Action Plan
RM Engagement
• Effective manpower mobilization
for all branches
• Peneration into different verticles
through crossell
• Revamp of sales process for
better customer experience
01 02 03
IT Integration Product Proposition
• KYC System Integration • Product restruction for for better
• Lead Management System market placement
Integration
• Online journey for NRI client with
GST waiver
• Buying process simplefication
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Growth Opportunity 45 Crs can be achieved with 21
Lacs per branch productivity
Branch productivity to be
improved with increased LI penetration to be improved
seller activation to 2.5%
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