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Visual Making Project Group 9 GSM BOOK .....
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VOIL

09Avocado Oil

Marcian Sean Pratama 2301923893
Nik Marsell Dermawan 2440046095
Jonathan Danoe Nugroho 2440088394
March Syavira Putri Aribowo 2440062193



Visual Making Project Group 9 Concept Logo Main Media Suppor�ng Media

Table of Content

1. All about brand product 2. Visual Identity 3. Media Application

Introduction Project ............................... 01 Concept Design ................. 15 Main Media ............................ 29
Brand Pro le ............................................. 02 Create Logo ......................... 16 Supporting Media ................ 33
Vission Misision ....................................... 03 Logo Design ........................ 17 Alternative Media ................ 41
SWOT Voil ................................................ 04 Color Palette ...................... 18
Target Market .......................................... 05 Typography ......................... 19
Competitor ............................................... 06 Size Print ............................... 20
Perceptual Maps ..................................... 07 Logo Rules ............................ 21
Function Features .................................... 08 Prototype .............................. 22
Key Resources ......................................... 09

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Visual Making Project Group 9 Concept Logo Main Media Suppor�ng Media

Introduction Project

Hello ! we are from group 9 want to show you about our pbussiness project namedVoil.
Voil is cooking oil made from avocado.The existence compensates for the population of petroleum in Indonesia,
which is feared to be scarce if only relying on palm oil as its basic ingredient.Therefore, we would like to introduce

and disseminate these products widely through main media and supporting media.
For the media concept here we are using a elegant concept as we have written in formstorming.

For our main media, using glass bottles makes our oil look even more luxurious.
For our supporting media we use instagram as a promotion media.

Why Instagram as a supporting media to market products? because from the data reasrch
the largest use of social media is IG and our target market is also mostly Instagram users.

Now Instagram provides features for business people such as Instagram ads.

01.



1. .....

All about brand product

Introduction brand profile

GSM BOOK abou t VOIL

Brand Profile

Voil is an Indonesian company that produces avocado cooking oil

voil has been around since the beginning of 2022 .Voil has a mission to become cooking oil
a healthy alternative and can be a new standard for cooking oil quality in Indonesia.
Brand Name :VOIL (AVOCADO OIL)
Product : Cooking Oil
Origin : Indonesian
Established : 2022
Packaging : Unique and Luxury
This product is one of the best solution to to tackle the rare oil in Indonesia.

02.

Visual Making Project Group 9 Concept Logo Main Media Suppor�ng Media

Vission Mission .....

Vission :

Avocado oil is expected to be a solution in dealing with the oil consumption crisis and is classified
as an environmentally responsible product.

Mission :

Provide solutions to the needs of cooking oil to consumers.
product quality improvement through production process innovation and technology.
Foster creativity and employee competence to achieve maximum operational performance.
create a complete and comprehensive synergy team to improve customer service.

03.

GSM BOOK abou t VOIL

SWOT

Strength :

Avocado Oil has many health benefits Still few know avocado oil Able to provide the best quality and also have
an attractive image both in terms of packaging, cleanliness, and also advertising media

Weakness :

Avocado oil will cost a little more than regular oil. A new type of oil/Still few people know about avocado oil.

Opportunity :

Many avocado farmers and also land to cultivate avocados the presence of avocado oil can overcome rare and bulk oil

Threat :

increase in the price of plantation production facilities. Olive Oil is still very popular when it comes to healthy oils.

04.

Visual Making Project Group 9 Concept Logo Main Media Suppor�ng Media

Target Market .....

According to the data we obtained, among others, were sourced from internet media such as CNN Indonesia

and also Merdeka.com. Indonesian people have difficulty getting cooking oil because the price is increasing and
not all people can afford it.Therefore, many of them are looking for cheap prices by switching to buying bulk
oil.
The problems we found affect our business ideas on the condition of Potential Customers which are divided into
3 based on Psychographic, Demographic, and Behavioral aspects.
Psychographic : Likes to eat fried food, middle income.
Demographics : Men and women aged 20 to 40 years.
Behavior : Need cheap and healthy cooking oil.

05.

GSM BOOK about VOIL

Competitor

For our competitor those who produce avocado oil quite a lot so far. However, not all avocado oil

producers point directly to avocado plantations.Therefore, the Kingdom ofVoil and avocado plantations
have a great opportunity to produce oil at a lower price. Oil enthusiasts tend to tend to tend to because of
the high prices and maybe because there is still little knowing that avocados can be or can be processed into
cooking oil.
But if we look at the benefits of oil, our competitors are Olive oil,Tropicalana oil, Filma, Sunco, Barco oil ,
corn oil or avocado oil with more popular brands,...

06.

Visual Making Project Group 9 Concept Logo Main Media Suppor�ng Media

High cost

Perceptual Maps Filippo Berio Choosen Foods .....

Based on the perceptual map images that we have Kunci mas Green Tosca
created, we can conclude that we want to place Frais Well
voil in a low-priced area but the quality is still IBEX
good.This will be a differentiator from other oil Low
brand competitors health High
health
Minyak curah
(Kiloan) Fratelli Mantova

Sunco

VOIL

Low cost

07.

GSM BOOK about VOIL

Function and Features

Our product has a function as a versatile avocado cooking oil that can be used for various cooking purposes, for

example, for frying fish or can also be used as a salad dressing. Apart from originating from premium materials, our
products are also packaged using various bottle shapes with attractive appearance features.
For the sake of selling the avocado cooking oil product, we have also created an Instagram account that functions as a
promotional medium with various feed posts that are no less interesting.The post display feature consists of product
information, discount information, and various other event information.

08.

Visual Making Project Group 9 Concept Logo Main Media Suppor�ng Media

Key Resources .....

In the process of realizing this business idea, KSMI requires several raw materials for products and
also human resource services or what we can call Key Resources which consist of:
1. Avocado garden
2. Guatemalan avocado
3. Cooking oil management tool
5. Product sales marketing
6. Social Media, website and infrastructure
7. Farmers, Employees, Product Designers
8. Product brand or Copyright
9.Testing Laboratory (check oil quality)
10. Incoming and outgoing funds manager (Bank)

09.



. .....

Consumer Journey

3 examples from class B citizen

GSM BOOK about VOIL

No Waktu Aktivitas Point of Contact (PoC)
1. 05.00 - 07.00 bangun pagi , mandi pagi , berangakt kerja kasur, bantal , selimut, pasta gigi,
2. 08.00 - 14.00 bekerja di kantor , makan siang, pulang kerja sabun, handuk, parfum, bedak,
motor, jaket, helm.
3. 15.00 - 18.00 memasak, mandi sore, bersantai, dan beres rumah Komputer, kertas, pensil, stamp
4. 19.00 - 21.00 makan malam, mengerjakkan tugas kantor, tidur. ballpoint, bekal makan, tas kerja,
seragam, nametag, Hp.
kompor, panci, spatula, botol,
Hp, headset, sapu, handuk,
sabun muka, sendok, kulkas.
piring, sendok, makanan, buku,
Laptop, kaca mata, charge Hp,
Hp, kasur, bantal, AC, selimut.

10.

Visual Making Project Group 9 Concept Logo Main Media Suppor�ng Media

No Waktu Aktivitas Point of Contact (PoC)
1. 05.00 - 07.00 bangun pagi , mandi pagi , antar anak sekolah kasur, bantal , selimut, pasta gigi,
2. 08.00 - 14.00 makan pagi, beres - beres rumah, nonton Tv sabun, handuk, parfum, bedak,
kendaraan , perlengkapan anak
3. 15.00 - 18.00 memasak, jemput anak sekolah, main Hp sendok, garpu, piring, makanan,
4. 19.00 - 21.00 bersantai, makan malam, bantu mengerjakkan Pr anak Tv, remote Tv, sofa, sapu, lap kaca
pengarum ruangan, AC
kompor, spatula, te on,
minyak, ricecooker, Hp, case hp
tas sekolah, motor, helm
sofa, piring, sendok, makanan,
buku pelajaran SD, pensil, kertas,
penghapus, penggaris, ballpoint

11.

GSM BOOK about VOIL

No Waktu Aktivitas Point of Contact (PoC)
1. 05.00 - 07.00 bangun pagi , mandi pagi , berangkat kerja kasur, bantal , selimut, pasta gigi,
2. 08.00 - 14.00 Bekerja di kantor, makan siang, pulang kerja sabun, handuk, parfum, bedak, l
ipstik, baju kerja, kendaraan.
3. 15.00 - 18.00 Pergi ke pasar sore, memasak, bersantai Laptop, map, kertas, pensil, AC,
4. 19.00 - 21.00 makan malam , bermain hp, istirahat tidur ballpoint, makanan, minuman,
kendaraan, hp, tas kerja.
motor, jaket, helm, uang,
masker, tas belanja, bahan
belanjaan, kompor, spatula.
piring, sendok, garpu, nasi, Hp,
charge hp, case hp, headset,
bantal, kasur, selimut.

12.

Visual Making Project Group 9 Concept Logo Main Media Suppor�ng Media

Conclusion .....

After making a presentation related to the Consumer Journey, our group received feedback from Lecturers and
classmates.We get various ideas related to additional media that are useful for perfecting the progress of our product
rebranding which will later become the final project at UAS.These ideas include:
1. Facebook Poster Design, as an appropriate promotional media tool for target consumers (mothers aged 30-40 years)
2. Design a similar Shopping Coupon card voucher or sticker voucher
3. Merchandise Design (Spoons, Forks, Spatula, Plates, etc.)
4. Attractive Sticker Design for Stoves

13.



2. .....

Visual Identity

All about concept design



Visual Making Project Group 9 Concept Logo Main Media Suppor�ng Media

Concept Design

Vintage Luxury

For the design style,VOIL chooses to use a design style that tends to be luxurious and vintage
this is based on our brand concept which excels at better quality oil than oil

on average and the price of our products is also more expensive, therefore we want to give an impression
so that luxury looks more reliable and in line with our ideas

Glass Bottle

Unlike other cooking oil products,VOIL uses a glass bottle as a container, this is
also based on showing the impression of luxury and worth it as a product, so hope

by using this glass bottle VOIL products can be more successful in sales.

15.

GSM BOOK abou t VOIL

Create
Logo

In the process of creating a
logo, we have carried out the
initial stage, namely
formstorming. Which will
later produce various shapes
to determine the best visual.

16.

Visual Making Project Group 9 Concept Logo Main Media Suppor�ng Media

Logo Design

.....

For the logo, we have combined 2 design elements, namely typography with the font name Baskerville old face (regular)
and there is also a visual avocado flower which has the meaning of Voil hopes can growing up beautifully and beneficial
for many people.

17.

GSM BOOK abou t VOIL 8c8a6d 989367 959a81
787c69 99a980 8c7e72
Color Palette f8e7c9 ebeae2

18. The dominant color is earth tone because we want to
show the good health of natural products (Voil).

Visual Making Project Group 9 Concept Logo Main Media Suppor�ng Media

Typography .....

Baskerville Old Face

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

The reason we chose this font is because its serif appearance brings a luxurious feel to our products and the visuals are
also in line with modern society's tastes.

19.

GSM BOOK about VOIL

Size Print

Lable 10,4 cm
Diameter Logo

This guide of size
we set with minimum size.
So you can’t minimize anymore.

3,5 cm

4,5 cm

20.

Visual Making Project Group 9 Concept Logo Main Media Suppor�ng Media

Logo Rules

Don’t do . . . .....
Add outline
Rotate Free Scale Add shadow Crop Add background

21.



Prototype .....

Oil Bottle and Promotion Media



Visual Making Project Group 9 Concept Logo Main Media Suppor�ng Media

23.

GSM BOOK abou t VOIL

Feeds
Design

We have designed a instagram
feeds with a variety of
interesting visuals,
total of 9 photos

24.

Visual Making Project Group 9 Concept Logo Main Media Suppor�ng Media

Instastory Design 1.1

.....

25.

GSM BOOK abou t VOIL

Instastory Design 1.2

26.

3. .....

Media Application

Main media and support media



Visual Making Project Group 9 Concept Logo Main Media Suppor�ng Media

Main Media 00

.....

There are three alternatives luxury bottle design that can be used forVoil packaging. 29.

GSM BOOK abou t VOIL..... Main Media

01 The first design is showing the elegant by form
of high bottle and the color is dark grey
30. looks very simple and luxury.

Visual Making Project Group 9 Concept Logo Main Media Suppor�ng Media

02

Main Media .....

The second design looks more simple and has bright color (cream)
the logo is different because we show Avocado fruit with sanserif typography.

31.

GSM BOOK abou t VOIL The third design also use bright color (cream) and looks more soft.

03

.....

32.

Visual Making Project Group 9 Concept Logo Main Media Suppor�ng Media

00

Supporting .....
Media

As supporting media We’ve already
provide so many Instagram post
and story design alternatives
for our promotion media.

33.

.....GSM BOOK abou t VOIL

01 Supporting Media

There are the first alternatives of photo post line design that can be used forVoil Instagram feeds.

34.

Visual Making Project Group 9 Concept Logo Main Media Suppor�ng Media

Supporting Media 02

.....

There are the second alternatives of photo post line design that can be used forVoil Instagram feeds.

35.

.....GSM BOOK abou t VOIL

03 Supporting Media

There are the third alternatives of photo post line design that can be used forVoil Instagram feeds.

36.

Visual Making Project Group 9 Concept Logo Main Media Suppor�ng Media

04 .....

Instagram
Feeds
View

37.

.....GSM BOOK abou t VOIL

05 Supporting Media

Not only provide about feeds design but we also make a story for promote our products by Snapgram

38.