McLane Media Deck 2020 - Rate Card Final

ENDLESS POSSIBILITIES








❖Reinforce Consumer Loyalty




❖Increase Brand Recognition





❖Introduce A New or Existing

Product





❖Drive Online Traffic




❖Advertise a Promotion or Offer





❖Experiential/Event Marketing





❖Support Geographic Expansion

FLEXIBLE COVERAGE















































Local, Regional, & Nationwide Reach

➢ 5,000+ Modern Trailer Fleet

➢ Professional Drivers are Employees,

not Contractors

➢ Deliver to Every Zip Code in the Lower 48

➢ Travel all Major US Interstates & Highways

HIGH-IMPACT MESSAGING:


WHY TRAILER ADVERTISING WORKS!




























Cuts Through Ad Clutter


➢ Huge, Moving Billboard is MUST-SEE


➢ No Skipping, Blocking or Turning It Off



➢ Generates Emotion, Which Drive Buying Decisions

















Sources: Nielsen Data Activation Survey, 2017; American Trucking Associations (ATA); RYP & Becker Group

McLANE QUALITY CUSTOMERS











Include: 7-Eleven • A-Plus • Chevron


• Circle K • Duane Reade/Walgreens


• EG America • Family Dollar • Gate



• Holiday • Kum & Go • Love’s


• Pilot Flying J • RaceTrac


• Sam’s Club • Speedway • Stripes


• Sunoco • Toot N Totum • Walmart









Nationally & Regionally Recognized Chains




➢ McLane Drivers Make Over 8 Million Deliveries Annually



➢ High-Volume Retail Locations Generate More Views



➢ Deliveries Create Point-of-Sale Advertising

RATE CARD – FULL-SIDE WRAP
































Minimum 5 Trailers per Region



6-Month Term 9-Month Term 12-Month Term

Cost per Trailer per Month $1,750 $1,450 $1,250

Total Cost per Trailer per Term $10,500 $13,050 $15,000

Total Cost for 5 Trailers per Term $52,500 $65,250 $75,000



Minimum 10 Trailers per Region


6-Month Term 9-Month Term 12-Month Term

Cost per Trailer per Month $1,650 $1,350 $1,150

Total Cost per Trailer per Term $9,900 $12,150 $13,800


Total Cost for 10 Trailers per Term $99,000 $121,500 $138,000




*Pricing is based off a minimum of 5 or 10 trailers per division.
The price is an average and could be slightly higher or lower depending on location.

RATE CARD





FULL-SIDE + BACK DOOR WRAP





























Minimum 5 Trailers per Region



6-Month Term 9-Month Term 12-Month Term
*MOCK-UP FOR DEMONSTRATION PURPOSES ONLY
Cost per Trailer per Month $2,250 $1,900 $1,650

Total Cost per Trailer per Term $13,500 $17,100 $19,800

Total Cost for 5 Trailers per Term $67,500 $85,500 $99,000



Minimum 10 Trailers per Region


6-Month Term 9-Month Term 12-Month Term

Cost per Trailer per Month $2,150 $1,800 $1,550

Total Cost per Trailer per Term $12,900 $16,200 $18,600


Total Cost for 10 Trailers per Term $129,000 $162,000 $186,000




*Pricing is based off a minimum of 5 or 10 trailers per division.
The price is an average and could be slightly higher or lower depending on location.

RATE CARD – HALF-SIDE WRAP
































Minimum 5 Trailers per Region



6-Month Term 9-Month Term 12-Month Term

Cost per Trailer per Month $1,200 $1,000 $900

Total Cost per Trailer per Term $7,200 $9,000 $10,800

Total Cost for 5 Trailers per Term $36,000 $45,000 $54,000



Minimum 10 Trailers per Region


6-Month Term 9-Month Term 12-Month Term

Cost per Trailer per Month $1,175 $975 $875

Total Cost per Trailer per Term $7,050 $8,775 $10,500


Total Cost for 10 Trailers per Term $70,500 $87,750 $105,000




*Pricing is based off a minimum of 5 or 10 trailers per division.
The price is an average and could be slightly higher or lower depending on location.

RATE CARD





HALF-SIDE + BACK DOOR WRAP





























Minimum 5 Trailers per Region



6-Month Term 9-Month Term 12-Month Term

Cost per Trailer per Month $1,800 $1,550 $1,400

Total Cost per Trailer per Term $10,800 $13,950 $16,800

Total Cost for 5 Trailers per Term $54,000 $69,750 $84,000



Minimum 10 Trailers per Region


6-Month Term 9-Month Term 12-Month Term

Cost per Trailer per Month $1,775 $1,525 $1,375

Total Cost per Trailer per Term $10,650 $13,725 $16,500


Total Cost for 10 Trailers per Term $106,500 $137,250 $165,000




*Pricing is based off a minimum of 5 or 10 trailers per division.
The price is an average and could be slightly higher or lower depending on location.

McLane Media
4747 McLane Parkway

Temple, TX 76503
[email protected]
www.mclanemedia.com





















© 2020 McLane Media, a division of McLane Company, Inc. All rights reserved.