Virtual Assistants & SEO – Compelling Ideas From Semalt

23.05.2018

Virtual Assistants & SEO – Compelling
Ideas From Semalt

Whenever the word SEO pops up, people tend to associate it with the written word. It could be because most SEO is
focused on 'typed' keywords or perhaps due to the fact that most marketers want to ensure that it's their website
that shows up whenever a search result is displayed on Google. All the same, a new trend is emerging - something
that does not involve any typing at all.

You must have noticed the emergence of virtual assistants (VAs) like Google Now and Siri, right? Instead of entering
a query into a search engine, users can instead use voice search. As it is, more than 50% of teenagers and adults use
VAs, and this number is expected to project upwards.

While the user may be happy to get their info easily and more quickly than before, there's a battle going on. Think of
it this way, Google Now and Siri are tailored speci cally to respond to verbally-entered texts. As such, there's a new
avenue for more companies to get noticed. After all, VAs must get their info from somewhere so why shouldn't

gure a way to capitalize on the voice response system?

Alexander Peresunko, the leading expert of Semalt Digital Services, de nes some proven ways how to make the
most of the virtual assistance, improving SEO performance.

Get familiar with voice inquiries

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23.05.2018

The rst thing that you should know is this - virtual assistants (VAs) don't
get bombarded with questions you see in your typical search engine. Of
course, people would want to know about your business, but they
wouldn't want a lengthy blog. They just want the basics: your address,
open hours, offers, etc. Limit yourself only to tackling the basic queries.

And even in this domain, there are some ways in which you cannot get Siri
or any other VA to point to your website. For instance, Siri automatically
links to Yelp for address info for local businesses. This means that you
must ensure that your bases are covered all over the web.

Use a natural voice

As a marketer, you must always write your content with SEO in mind, and the same applies for voice inquiries.
Create content in a natural and conversational manner. As much as you may be used to WRITING with SEO in mind,
it won't hurt to TALK with SEO in mind. Stick to a natural voice and reel in new clients.

Select the right keywords

Long tail keywords can be quite helpful when it comes to SEO-
based voice search. For instance, 'tennis shoes NYC' is a more
powerful query compared to 'tennis shoes'. Your location is very
important. Choose a set of keywords that can be constructed in
the way a typical web surfer would talk. Put yourself in the shoes
of a potential client.

Future-proof your website

All marketers have sleepless nights thinking about the next Google algorithm. A little tweak can send a company
tumbling down the search results for a query. Anyway, Google is yet to indicate how voice-unfriendly websites will
be penalized in the next algorithm but that doesn't mean you should sit pretty. Get in the loop.

Virtual assistants won't be replacing text-based engines anytime soon, but their popularity will be surging upwards
as the years roll by. Be prepared. Re ne your search strategy and add a cool element to your marketability.

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