Create Your Own Business Project 2016

Create Your Own

Project

You will be working in groups of 3 for this project.
Brainstorm ideas and thoughts on businesses. Think about the diverse types of businesses in the
Galena and Tri-State area. You will have to decide on what type of business you are going to
start. You may not start any type of establishment that deals with alcohol, or any type of “club”.
You may use the Internet to get ideas. Your teacher has final approval on your choice. Submit
your idea for approval—there can’t be any duplicate businesses.
Job Assignments:
Look through your assignments and make a table listing the job assignments. Create this in Google
Docs and share it with everyone in your group and your teacher. Name it appropriately. This is due
on the first day.
Daily Log:
You will also be responsible for keeping a daily diary/log, explaining what the group accomplished,
and what each person in the group did. Create this in Google Docs and share with your group,
including your teacher. Each person is responsible for reporting what he/she accomplished each class
period. Add on to this document each day.

Assignment 1: Business Proposal (48 pts.)

Write a business proposal using the format that we previously used in class. (Double-spaced text
with side headings in ALL CAPS.) It must contain all of the information listed below. Every item
needs a detailed explanation.

1. Name of your business
2. Hours you will be open
3. What do you do? (Fix, sell, build, feed, serve, help?)
4. Location of the business. Is it a small, rural community or a large, urban community?

Where in the town will you be located? Actually choose a location. Explain why that
location will be good for your business.
5. Identify the competition in your business area and location.
6. How many employees will you need? You must have at least 3. What specific positions
will these employees hold? Give details.
7. Why do you think your business will succeed?
8. Graphics to help convey your ideas—could be photos, organization chart, map, etc.

Create Your Own Business Project 1

Business Proposal Rubric

CATEGORY 4 3 2 1
Organization Information is very Information is Information is The information
organized with organized with organized, but appears to be
Amount of well-constructed well-constructed paragraphs are not disorganized.
Information paragraphs and paragraphs. well-constructed.
subheadings.
Content & All topics are All topics are One or more
Information All topics are addressed and addressed, and topics were not
addressed and all most questions most questions addressed.
questions answered with at answered with 1
answered with at least 2 sentences sentence about
least 2 sentences about each. each.
about each.
Students have Students have Several required
Students have included just the included most of areas of
included all of the required the required information have
required information. information and been omitted.
information and content with some
content, and have omissions. OR The
gone beyond to students did not
include additional include additional
text and/or text or information
information that to enhance the
contribute to the quality of the
overall quality of document.
the document.

Mechanics No grammatical, Almost no A few grammatical Many
spelling or grammatical, spelling, or grammatical,
punctuation errors. spelling or punctuation errors. spelling, or
punctuation (3-4 errors.) punctuation errors.
Diagrams & Diagrams and errors. (1-2 (5 or more errors.)
Illustrations illustrations are errors.) Diagrams and
neat, accurate and Diagrams and illustrations are Diagrams and
add to the reader's illustrations are neat and accurate illustrations are not
understanding of accurate and add and sometimes accurate OR do
the topic. to the reader's add to the reader's not add to the
understanding of understanding of reader's
the topic. the topic. understanding of
the topic.
Professionalism The final outcome The final outcome
of the document of the document The document
looks "fit for the looks fairly good, looks
shelf." but the document unprofessional
could use some and needs major
minor revisions and
improvements. improvements.

Create Your Own Business Project 2

Assignment 2: Logo (12 pts.)
You may want to combine this with assignment 3.
Think of logos that companies use, such as the Nike swoosh sign, the Ford logo, or the Apple
computer logo. Why did these companies choose these kinds of logos? How do they represent
their businesses most effectively?
Design a logo for your business. You may use Publisher, PhotoShop or draw something that can
be scanned. This symbol must represent your business effectively and give your customers a visual
representation of your business.
Design it carefully because it will appear on most of your company’s literature. The logo should
be colorful and creative, but not necessarily complex.
Keep it simple, crisp and catchy. Presentation is everything!

Assignment 3: Slogan (4 pts.)
Think about popular business slogans used by companies today. For example, Nike uses the
slogan “Just do it.” Volkswagen’s slogan is “Drivers wanted.” A slogan is a catchy phrase used
by a company to help consumers or customers remember their business. The shorter the slogan is,
the better, because it will be easier to remember.
Write a short slogan that will be used to represent and advertise your business. It should not be
more than six or seven words.

Create Your Own Business Project 3

Logo Rubric

CATEGORY 4 3 2 1
Graphics Minor size and/or Flaws in size
The student has color issues. and/or color.
demonstrated a
master of using Does not
graphic images. represent the
The size and use business.
of the image is The document
appropriate. Use looks
of advanced unprofessional
features is evident. and needs major
revisions and
Represents Great job— Represents the improvements.
business represents the business.
business well.

Professionalism The final outcome The final outcome
of the document of the document
looks ready for the looks fairly good,
printer. but the document
could use some
minor
improvements.

Slogan Rubric

CATEGORY 43 2 1

Slogan Slogan is catchy and Slogan is weak but Slogan is catchy but Slogan's meaning
doesn't support the isn't clear and
supports the concept supports the idea of idea of your doesn't support the
business. idea of your
of your business your business. business. of your
business.

Create Your Own Business Project 4

Assignment 4: Job Descriptions – 3 (32 pts.)
Write your own detailed description of 3 of the positions you will need filled in your
business. These must be on separate pages. Refer to your business plan for the number
of employees that you decided on. Use the Internet to look up samples of job descriptions
for your business type.
The job description must contain all of the following:

 Position Title
 Who this employee reports to
 Compensation (Pay) (Research this and be reasonable.)
 Summary of Job
 List of specific qualifications/skills
 Education needed

Sample Format and Sample Job description links:
http://www.samplejobdescriptions.org/job-description-template.html

Create Your Own Business Project 5

Job Descriptions (3) Rubric

CATEGORY 4 321

Position Title Specific and fits the

business.

Reports to Clearly states who
this employee
reports to.

Compensation Specific amount
Job Summary stated.

Clear and concise.
Very detailed.

Qualifications/ All
Skills qualifications/skills
are addressed.
Education
Education required
is reasonable for
the job.

Quality of Information clearly Information Information Information has
Information relates job. It clearly relates to clearly relates little or nothing to
includes several the job. It to the job. No do with the job.
supporting details provides 1-2 details and/or
and/or examples. supporting details examples are Many
and/or examples. given. grammatical,
spelling, or
Mechanics No grammatical, Almost no A few punctuation
spelling or grammatical, grammatical errors.
punctuation errors. spelling or spelling, or
punctuation punctuation
errors errors.

Create Your Own Business Project 6

Assignment 5: Newspaper Advertisement (28 pts.)

Design a full-page (8 ½ x 11), color advertisement for the newspaper, using Publisher.
Look through some of the newspapers to get ideas.

The ad must include:
 Business name
 Location
 Purpose (what are you in business to do?)
 “Sale” information
 At least one coupon

Newspaper Ad Rubric

CATEGORY 4 32 1

Organization Very organized and Fairly well organized Not well organized.

presented in a clear with some area

and concise manner. difficult to understand,

locate or read

Design Features Student has Student shows a Student did not display

demonstrated a moderate a clear knowledge of

mastery of desktop understanding of desktop publishing

publishing features desktop publishing. features or document

and has used Overall design could has obvious page setup

advanced features. be enhanced. errors.

Content - All required Most of the required Several required areas

Accuracy information is information is of information have

included. included. been omitted.

Graphics/ Graphics go well with Graphics go well with Graphics do not go with
Pictures the text and there is a the text, but there are the accompanying text
good mix of text and so many that they or appear to be
graphics. distract from the text. randomly chosen.

Spelling & No spelling errors. No more than 1 No more Several spelling errors.
Proofreading spelling error. than 3
spelling There are several
Writing - Capitalization and The final outcome errors. capitalization or
Mechanics punctuation are looks fairly good, but punctuation errors,
correct throughout. the document could There are 1-
use some minor 2 The document looks
improvements. capitalization unprofessional and
and/or needs major revisions
punctuation and improvements.
errors.

Professionalism The final outcome of
the document looks
"fit for print".

Create Your Own Business Project 7

Assignment 6: Post Card (28 pts.)
Use Publisher to create a postcard that will be mailed to specific people that you identify
who you believe will benefit most from your business. It is a special invitation to visit your
new business and participate in your grand opening specials. You may use a typical
postcard size, which is 5.5 x 4.25 or a larger size, which is 8.5 x 5.5. You may look at
some of the Publisher postcard templates for ideas, but I do not want you to use the
templates.

Post Card Rubric

CATEGORY 4 32 1

Organization Very organized and Fairly well organized Not well organized.

presented in a clear with some area

and concise manner. difficult to understand,

locate or read

Design Features Student has Student shows a Student did not display

demonstrated a moderate a clear knowledge of

mastery of desktop understanding of desktop publishing

publishing features desktop publishing. features or document

and has used Overall design could has obvious page setup

advanced features. be enhanced. errors.

Content - All required Most of the required Several required areas

Accuracy information is information is of information have

included. included. been omitted.

Graphics/ Graphics go well with Graphics go well with Graphics do not go with
Pictures the text and there is a the text, but there are the accompanying text
good mix of text and so many that they or appear to be
graphics. distract from the text. randomly chosen.

Spelling & No spelling errors. No more than 1 No more Several spelling errors.
Proofreading spelling error. than 3
spelling There are several
Writing - Capitalization and The final outcome errors. capitalization or
Mechanics punctuation are looks fairly good, but punctuation errors,
correct throughout. the document could There are 1-
use some minor 2 The document looks
improvements. capitalization unprofessional and
and/or needs major revisions
punctuation and improvements.
errors.

Professionalism The final outcome of
the document looks
"fit for print".

Create Your Own Business Project 8

Assignment 7: Radio Advertisement (36 pts.)
Create a radio broadcast using Audacity. All group members voices must be used. Music
must be incorporated with the voices. This can be for a special sale, a grand opening
event or other special event.
Ad should be 60 seconds in length.

Advertising - Radio Broadcast

Group: _______________________________________________________

CATEGORY 4 3 21
Format There is a clear Introduction and/or Not included.
Speaks clearly introduction, middle ending are not
and ending. included or not One or more voices The group does NOT
Each person speaks placed correctly. does not speak speak clearly and
clearly and distinctly Each person speaks clearly and is difficult distinctly most of the
all of the time and clearly, but one or to understand. time.
mispronounces no more voices tend to
words. drop off.

Time-Limit Ad is 60 seconds in Presentation is 2.5 - 3
Focus length. minutes long.
Volume Commercial is
relevant to the times Commercial is too Commercial doesn't
Music Clips and easy to short or not enough come to the point of
Broadcast editing understand information is given the ad--audience
Authenticity Volume is loud about product. confused.
Enthusiasm enough to be heard Volume is loud
by all audience enough to be heard Volume is loud Volume often too soft
members throughout by all audience enough to be heard to be heard by all
the presentation. members at least by all audience audience members.
90% of the time. members at least
80% of the time.

Music was edited Music clips need Music clips need
appropriately. minor editing. major editing.

Entire ad is edited Minor editing is Major editing is still
well. needed--for needed. Ad is not
Ad has the sound of a example, too much smooth.
"real" professional silence between clips. Ad does not sound
advertisement. Ad is pretty good. real--unprofessional.
One or 2 parts do Complete lack of
not fit with the theme. enthusiasm.

Sounds good!

Create Your Own Business Project 9

Assignment 8: Classified Ads - 3 (24 pts.)
Examine the way jobs are advertised in the classified ads in the newspaper. Keep in mind
that businesses pay per letter to advertise here, so the shorter and more concise, the
better.
Write a classified ad for each of the positions that you wrote job descriptions. Refer to
your business plan and job descriptions. Also take a look at some of the classified ads in
the newspapers.

Classified Ads Rubric- Position 1

CATEGORY 4 3 2 1
Requirements All of the Almost all the At least 75% of Less than 75% of
required required the required the required
content was content was content was content was
present. present. present. present.

Spelling and No spelling or No more than a No more than 3 Several spelling or
Proofreading grammar errors couple of spelling or grammar errors
spelling or grammar errors
grammar errors

Classified Ads Rubric- Position 2

CATEGORY 4 3 2 1
Requirements All of the Almost all the At least 75% of Less than 75% of
required required the required the required
content was content was content was content was
present. present. present. present.

Spelling and No spelling or No more than a No more than 3 Several spelling or
Proofreading grammar errors couple of spelling or grammar errors
spelling or grammar errors
grammar errors

Classified Ads Rubric- Position 3

CATEGORY 4 3 2 1
Requirements All of the Almost all the At least 75% of Less than 75% of
required required the required the required
content was content was content was content was
present. present. present. present.

Spelling and No spelling or No more than a No more than 3 Several spelling or
Proofreading grammar errors couple of spelling or grammar errors
spelling or grammar errors
grammar errors

Create Your Own Business Project 10

Assignment 9: Business Cards (24 pts.)
Use Publisher to create business cards for each of you.
You must include:

 Your position title
 Your full name
 Business Address
 Business Phone Number
 Fax Number (optional)
 E-mail address (optional)
 Business’s web site address (make one up)
 Logo of your business

Business Card Rubric

CATEGORY 4 32 1

Organization Very organized and Fairly well organized Not well organized.

presented in a clear with some area

and concise manner. difficult to understand,

locate or read

Design Features Student has Student shows a Student did not display

demonstrated a moderate a clear knowledge of

mastery of desktop understanding of desktop publishing

publishing features desktop publishing. features or document

and has used Overall design could has obvious page setup

advanced features. be enhanced. errors.

Graphics/ Graphics go well with Graphics go well with Graphics do not go with

Pictures the text and there is a the text, but there are the accompanying text

good mix of text and so many that they or appear to be

graphics. distract from the text. randomly chosen.

Spelling & No spelling errors. No more than 1 No more Several spelling errors.
Proofreading spelling error. than 3
spelling There are several
Writing - Capitalization and The final outcome errors. capitalization or
Mechanics punctuation are looks fairly good, but punctuation errors,
correct throughout. the document could There are 1-
use some minor 2 The document looks
improvements. capitalization unprofessional and
and/or needs major revisions
punctuation and improvements.
errors.

Professionalism The final outcome of
the document looks
"fit for print".

Create Your Own Business Project 11

Assignment 10: Letterhead (20 pts.)
Design a letterhead. Print one color copy to be turned in.

Letterhead Rubric

CATEGORY 4 3 2 1
Design Features Student has Student shows a Student did not display
demonstrated a moderate a clear knowledge of
Content - mastery of desktop understanding of desktop publishing
Accuracy publishing features desktop publishing. features or document
Graphics/ and has used Overall design could has obvious page setup
Pictures advanced features. be enhanced. errors.
All required Most of the required Several required areas
information is information is of information have
included. included. been omitted.

Graphics go well with Graphics go well with Graphics do not go with
the text and there is a the text, but there are the accompanying text
good mix of text and so many that they or appear to be
graphics. distract from the text. randomly chosen.

Spelling & No spelling errors. No more than 1 No more Several spelling errors.
Proofreading spelling error. than 3
spelling The document looks
The final outcome errors. unprofessional and
looks fairly good, but needs major revisions
Professionalism The final outcome of the document could and improvements.
the document looks use some minor
"fit for print". improvements.

Create Your Own Business Project 12

Assignment 11: Specialty Document (28 pts.)
You are to create one document that would be unique to your business. It could be a
coupon flyer, a menu, a price list, a punch card, etc. I have some examples if you can’t
think of anything.

Specialty Document Rubric

CATEGORY 4 32 1

Organization Very organized and Fairly well organized Not well organized.

presented in a clear with some area

and concise manner. difficult to understand,

locate or read

Design Features Student has Student shows a Student did not display

demonstrated a moderate a clear knowledge of

mastery of desktop understanding of desktop publishing

publishing features desktop publishing. features or document

and has used Overall design could has obvious page setup

advanced features. be enhanced. errors.

Content - All required Most of the required Several required areas

Accuracy information is information is of information have

included. included. been omitted.

Graphics/ Graphics go well with Graphics go well with Graphics do not go with
Pictures the text and there is a the text, but there are the accompanying text
good mix of text and so many that they or appear to be
graphics. distract from the text. randomly chosen.

Spelling & No spelling errors. No more than 1 No more Several spelling errors.
Proofreading spelling error. than 3
spelling There are several
Writing - Capitalization and The final outcome errors. capitalization or
Mechanics punctuation are looks fairly good, but punctuation errors,
correct throughout. the document could There are 1-
use some minor 2 The document looks
improvements. capitalization unprofessional and
and/or needs major revisions
punctuation and improvements.
errors.

Professionalism The final outcome of
the document looks
"fit for print".

Create Your Own Business Project 13

Assignment 12: Final Presentation (64 pts.)
Create a Google Presentation or Powerpoint to show to prospective investors. Refer back
to your business plan. Include pictures of the owners. The digital cameras will be
available. This will be presented to the class. Be prepared to use the PowerPoint as an
outline as you present your business to potential investors (the rest of the class).

Financial Presentation with PowerPoint

CATEGORY 4 3 2 1
Enthusiasm Facial expressions Facial expressions Facial expressions Very little use of facial
and body language and body language and body language expressions or body
Comprehension generate a strong sometimes are used to try to language. Did not
interest and generate a strong generate enthusiasm, generate much
Preparedness enthusiasm about interest and but seem somewhat interest in topic being
the topic in others. enthusiasm about faked. presented.
Speaks Clearly the topic in others.
Students are able Student is able to Student is unable to
Content to accurately Student is able to accurately answer a accurately answer
Format answer almost all accurately answer few questions posed questions posed by
Transitions questions posed by most questions by classmates about classmates about the
Effects/ classmates about posed by the topic. topic.
Animations the topic. classmates about
the topic. The student is Student does not
Student is somewhat prepared, seem at all prepared
completely Student seems but it is clear that to present.
prepared and has pretty prepared but rehearsal was
obviously might have needed lacking. Often mumbles or
rehearsed. a couple more can not be
rehearsals. Speaks clearly and understood OR
Speaks clearly and distinctly most ( 94- mispronounces more
distinctly all (100- Speaks clearly and 85%) of the time. than one word.
95%) the time, and distinctly all (100- Mispronounces no Does not seem to
mispronounces no 95%) the time, but more than one word. understand the topic
words. mispronounces one very well.
word. Shows a good
Shows a full understanding of
understanding of Shows a good parts of the topic.
the topic. understanding of
the topic.
Professional
looking

Do not detract from
the presentation

Tasteful and
professional

Create Your Own Business Project 14

Assignment 13: Presentation Board (40 pts.)

Attractively design a poster or presentation board to go with your PowerPoint. Include a
large heading with the name of your business. Your display should include an example of
all the things you created for your business. You may use photos and clipart if it will
enhance your presentation. I will have available:

• Tri-fold presentation boards
• Colored paper
• Backing paper for the boards (you may also bring your own)
• Ribbon
• Colored markers
• Glitter pens
• Scissors (decorative cuts and normal)

Presentation Board

CATEGORY 4 3 2 1
Title Title can be read Title can be read Title can be read The title is too
from 6 ft. away and from 6 ft. away and from 4 ft. away and small and/or does
is quite creative. describes content describes the not describe the
well. content well. content of the
poster well.

Graphics -Clarity Graphics are all in Most graphics are Most graphics are Many graphics are
Labels focus and the in focus and the in focus and the not clear or are too
Required Elements content easily content easily content is easily small.
Attractiveness viewed and viewed and viewed and
identified from 6 ft. identified from 6 ft. identified from 4 ft. Labels are too
away. away. away. small to view OR
no important items
All items of Almost all items of Several items of were labeled.
importance on the importance on the importance on the
poster are clearly poster are clearly poster are clearly Several required
labeled with labels labeled with labels labeled with labels elements were
that can be read that can be read that can be read missing.
from at least 3 ft. from at least 3 ft. from at least 3 ft.
away. away. away.
The poster All required All but 1 of the
includes all elements are required elements
required elements included on the are included on the
as well as poster. poster.
additional
information. The poster is The poster is The poster is
attractive in terms acceptably distractingly messy
The poster is of design, layout attractive though it or very poorly
exceptionally and neatness. may be a bit designed. It is not
attractive in terms messy. attractive.
of design, layout,
and neatness.

Create Your Own Business Project 15

Create Your Own Business Project

Group Rubric

Daily Diary/Log 27 pts.
Assignment 1: Business Proposal 48 pts.
Assignment 2: Logo 12 pts.
Assignment 3: Slogan
Assignment 4: Job Descriptions 4 pts.
Assignment 5: Newspaper Ad 32 pts.
Assignment 6: Postcard 28 pts.
Assignment 7: Radio Advertisement 28 pts.
Assignment 8: Classified Ads 32 pts.
Assignment 9: Business Cards 24 pts.
Assignment 10: Letterhead 24 pts.
Assignment 11: Specialty document 20 pts.
Assignment 12: Presentation 28 pts.
Assignment 13: Presentation Board 64 pts.
40 pts.

Create Your Own Business Project 16

You will each receive a grade based on your effort, attendance, and group participation.

Collaborative Work Skills : Business Project

Student Name: ________________________________________

CATEGORY 4 3 2 1
Contributions Routinely Usually provides Sometimes Rarely provides
Quality of provides useful useful ideas when provides useful useful ideas when
Work ideas when participating in ideas when participating in
participating in the group and in participating in the group and in
the group and in classroom the group and in classroom
classroom discussion. A classroom discussion.
discussion. A strong group discussion. A Frequently
definite leader member who tries satisfactory group absent.
who contributes a hard! member who does
lot of effort. Provides high what is required. Provides work
Provides work of quality work. Provides work that usually needs
the highest that occasionally to be
quality. Usually uses time needs to be checked/redone
well throughout checked/redone by others to
Time- Routinely uses the project, but by other group ensure quality.
management time well may have members to Rarely gets things
Problem- throughout the procrastinated on ensure quality. done by the
solving project to ensure one thing. Group Tends to deadlines AND
things get done does not have to procrastinate, but group has to
on time. Group adjust deadlines always gets adjust deadlines
does not have to or work things done by or work
adjust deadlines responsibilities the deadlines. responsibilities
or work because of this Group does not because of this
responsibilities person's have to adjust person's
because of this procrastination. deadlines or work inadequate time
person's Refines solutions responsibilities management or
procrastination. suggested by because of this absences.
Actively looks for others. person's
and suggests procrastination.
solutions to
problems. Does not suggest Does not try to
or refine solutions, solve problems or
but is willing to help others solve
try out solutions problems. Lets
suggested by others do the
others. work.

Create Your Own Business Project 17

Attitude Never is publicly Rarely is publicly Occasionally is Often is publicly
critical of the critical of the publicly critical of critical of the
Focus on the project or the project or the the project or the project or the
task work of others. work of others. work of other work of other
Always has a Often has a members of the members of the
Pride positive attitude positive attitude group. Usually group. Often has
Working about the task(s). about the task(s). has a positive a negative
with Others Consistently stays Focuses on the attitude about the attitude about the
Participation focused on the task and what task(s). task(s).
task and what needs to be done Focuses on the Rarely focuses on
needs to be done. most of the time. task and what the task and what
Very self- Other group needs to be done needs to be done.
directed. members can some of the time. Lets others do the
count on this Other group work.
Work reflects this person. members or
student's best instructor must Work reflects
efforts. Work reflects a sometimes nag, very little effort
Almost always strong effort from prod, and remind on the part of this
listens to, shares this student. to keep this student.
with, and supports Usually listens to, person on-task. Rarely listens to,
the efforts of shares, with, and Work reflects shares with, and
others. Tries to supports the some effort from supports the
keep people efforts of others. this student. efforts of others.
working well Does not cause Often listens to, Often is not a
together. "waves" in the shares with, and good team
Actively group. supports the player.
participated - no 1-2 absences efforts of others, Several absences
absences. but sometimes is - severely
not a good team impacted how the
member. group worked.
3-4 absences Others had to
take over jobs.

Create Your Own Business Project 18