LAPORAN ANALISA EXIT SURVEY DMK SESI 1 2021 latest

LAPORAN ANALISA EXIT SURVEY
UNTUK PROGRAM DIPLOMA IN MARKETING

KPM SERI ISKANDAR
BAGI SESI 1/2021

1.0 PENGENALAN

Pihak Jabatan Pemasaran KPM Seri Iskandar telah merangka satu instrumen jaminan kualiti bagi
mendapatkan maklumbalas berkenaan kualiti program pengajian. Instrumen ini telah diedarkan
kepada para pelajar semester akhir pada minggu ke 16 di KPM Seri Iskandar.

2.0 OBJEKTIF KAJIAN

Objektif kajian adalah untuk:

1) mendapatkan maklum balas pelajar dari semester akhir mengenai program Diploma in Marketing
di KPM Seri Iskandar

2) membuat penambahbaikan berterusan dalam mempertingkatkan kualiti program pengajian ini di
KPM Seri Iskandar.

3.0 METODOLOGI

Kajian ini dijalankan secara atas talian dengan menggunakan platform Google Form. Analisa dibuat
dengan menggunakan Ms Excel. Kajian ini tertumpu hanya kepada pelajar semester akhir pengajian
Diploma in Marketing bagi sesi 1/2021. Dengan menggunakan skala dari 1 hingga 4, di mana skala 4
adalah "Sangat Setuju" dan skala 1 adalah "Sangat Tidak Setuju", pelajar diminta untuk menyatakan
sejauh mana mereka setuju atau tidak setuju dengan pernyataan yang diberikan. Instrumen ini
merangkumi 7 bahagian seperti berikut:

Jadual 1: Bilangan item mengikut bahagian

Bahagian Bilangan item
A. Maklumat Latar belakang Responden 3 item
B. Program Akademik 10 item
C. Pembangunan Kemahiran 11 item
D. Tenaga Pengajar 9 item
E. Penilaian 5 item
F. Keberkesanan Program Pengajian 11 item
G. Maklumat Tambahan 2 item

Jumlah keseluruhan item 51 item

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4.0 DAPATAN KAJIAN
a) Maklumat Latar Belakang Responden

Bilangan Responden

29.41% Lelaki
70.59% Perempuan

Rajah 1: Bilangan Responden Mengikut Jantina

Rajah 1 menunjukkan bilangan responden mengikut jantina. 70.59% responden adalah
perempuan. Manakala selebihnya (29.41%) adalah lelaki. Jumlah keseluruhan responden adalah
seramai 51 orang. Ini menunjukkan bahawa kesemua pelajar semester akhir Diploma in Marketing
ini telah menjawab soal selidik ini. Kesemua responden ini merupakan pelajar Diploma in Marketing
ambilan sesi Mei 2019.

b) Analisa Penilaian Terhadap Program Akademik

Jadual 2 : Purata Penilaian Terhadap Program Akademik

Item Purata
1. The courses/subjects I took were taught well. 3.67
2. There is good communication between academic department and students regarding 3.45

student needs, concerns and suggestions. 3.51
3. There are many opportunities outside the classroom for interaction between the
3.69
students and academic department. 3.47
4. The content of the academic program is appropriate. 3.45
5. Theoretical and practical components are balanced. 3.61
6. Compulsory co-curricular courses / subjects are appropriate. 3.78
7. College compulsory courses / subjects are appropriate. 3.67
8. My program encourages student collaboration and teamwork. 3.71
9. My program prepared me well for my profession. 3.60
10. My program was intellectually challenging and stimulating.

Purata keseluruhan

2

Rajah 2 : Purata Penilaian Terhadap Program Akademik

Jadual 2 menunjukkan purata keseluruhan bagi penilaian terhadap program ini ialah sebanyak 3.60.
Ini menunjukkan bahawa kebanyakan responden ini bersetuju dengan pernyataan berkaitan program
akademik ini. Berdasarkan kepada Rajah 2, ia menunjukkan bahawa item No.8 mempunyai purata nilai
yang lebih tinggi berbanding item lain iaitu sebanyak 3.78. Ini menunjukkan bahawa kebanyakan
pelajar bersetuju bahawa program ini menggalakkan kerjsama dan kerja berpasukan. Ia di ikuti dengan
item no.10 dimana kebanyakan pelajar bersetuju bahawa program ini mencabar intelektual dan
memberangsangkan. Manakala, item no. 2 dan 6 mempunyai purata paling rendah dalam penilaian ini
di mana masing-masing mendapat nilai purata sebanyak 3.45. Purata ini menyatakan bahawa
kebanyakan pelajar bersetuju bahawa terdapat komunikasi yang baik antara jabatan akademik dan
pelajar mengenai keperluan, kebimbangan dan cadangan pelajar. Mereka juga bersetuju bahawa
Kursus / mata pelajaran kokurikulum wajib adalah sesuai bagi program ini.

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c) Analisa Penilaian Terhadap Pembangunan Kemahiran

Jadual 3 : Purata Penilaian Pembangunan Kemahiran Purata
3.75
Item 3.78
11. The program has developed my knowledge and understanding on marketing
12. The program has developed my intellectual capabilities in applying knowledge and 3.82

skills. 3.75
13. The program has developed my interpersonal skills. 3.75
3.73
14. The program has developed my communication skills.
15. The program has developed my practical skills. 3.71
16. The program has developed my ability to use digital technologies to support my work
3.76
and studies. 3.80
17. The program has developed my quantitative or numerical skills that is relevant to 3.73
3.73
study, work and daily life. 3.75
18. The program has developed my leadership skills.
19. The program has developed my personal skills.
20. The program has developed my entrepreneurial skills.
21. The program has developed my ethics and professionalism skills.

Purata keseluruhan

PURATA PENILAIAN PEMBANGUNAN KEMAHIRAN

21. The program has developed my ethics and professionalism 3.73
skills. 3.73

20. The program has developed my entrepreneurial skills.

19. The program has developed my personal skills. 3.8

18. The program has developed my leadership skills. 3.76
3.71
17. The program has developed my quantitative or numerical
skills that is relevant to study, work and daily life. 3.73
16. The program has developed my ability to use digital 3.75
technologies to support my work and studies.

15. The program has developed my practical skills.

14. The program has developed my communication skills. 3.75

13. The program has developed my interpersonal skills. 3.82

12. The program has developed my intellectual capabilities in 3.78
applying knowledge and skills. 3.75

11. The program has developed my knowledge and
understanding on marketing

3.64 3.66 3.68 3.7 3.72 3.74 3.76 3.78 3.8 3.82 3.84

Rajah 3 : Purata Penilaian Terhadap Pembangunan Kemahiran

4

Jadual 3 menunjukkan bahawa purata keseluruhan bagi penilaian terhadap pembangunan kemahiran ialah
3.75. Ini menunjukkan bahawa kebanyakan responden bersetuju dengan pernyataan yang dinyatakan di
bahagian ini. Berdasarkan kepada Rajah 3 ini, ia menunujukkan item no.13 menunjukkan purata paling
tinggi iaitu sebanyak 3.82. kebanyakan responden bersetuju bahawa program ini telah membentuk
kemahiran interpersonal mereka. Manakala item no.17 adalah purata paling rendah di mana responden
bersetuju bahawa program ini juga telah membentuk kemahiran numerical yang berkaitan dengan
kehidupan seharian.

d) Analisa Penilaian Terhadap Tenaga Pengajar

Jadual 4 : Purata Penilaian Terhadap Tenaga Pengajar Purata
3.65
Item 3.45
22. The lecturers are well qualified to teach their courses / subjects. 3.43
23. The lecturer provided clear explanations on coursework and assessment.
24. Lecturers exhibit innovative and creative in teaching 3.59
25. The lecturer stimulated you intellectually. 3.59
26. The lecturer engaged you actively in learning. 3.65
27. The lecturer seemed helpful and approachable. 3.65
28. The lecturer commented on your work in ways that help you learn. 3.73
29. The lecturer sets assessment tasks that challenge you to learn. 3.67
30. The lecturer demonstrated concern for student learning. 3.60

Purata keseluruhan

Rajah 4 : Purata Penilaian Terhadap Tenaga Pengajar

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Jadual 4 telah menunjukkan bahawa purata keseluruhan bagi bahagian ini ialah 3.60. Ini menunjukkan
bahawa kebanyakan responden hampir sangat bersetuju dengan penyataan yang dinyatakan ini.
Berdasarakan kepada Rajah 4, ia telah menunjukkan bahawa purata tertinggi penilaian terhadap tenaga
pengajar ialah pada item no. 29 (3.73). Ini menunjukkan bahawa kebanyakan responden menilai bahawa
mereka setuju bahawa tugasan penilaian yang disediakan oleh pensyarah adalah sangat mencabar .
Walaubagaimanapun, purata terendah yang dinilai oleh responden adalah pada item no. 24 (3.43) dimana
kebanyakan responden bersetuju bahawa pensyarah telah menunjukkan inovatif dan kreativiti dalam
pengajaran. Item ini boleh dibuat penambahbaikan di masa akan datang.

e) Analisa Terhadap Penilaian

Jadual 4 : Purata Terhadap Penilaian

Item Purata
31. Duration of assessment is sufficient. 3.18
32. Question’s design allows me to explore new ideas and creativity. 3.59
33. Feedback given for the assessment is helpful. 3.59
34. The grade given for assessment is fair. 3.33
35. Assessment is designed based on the expected learning outcomes. 3.51
3.44
Purata keseluruhan

PURATA ANALISA PENILAIAN

3.7 3.51
3.59 3.59

3.6
3.5

3.4 3.33

3.3
3.2 3.18

3.1

3

2.9

31. Duration of 32. Question's design 33. Feedback given for 34. The grade given for 35. Assessment is

assessment is sufficient. allows me to explore the assessment is assessment is fair. designed based on the

new ideas and helpful. expected learning

creativity. outcomes.

Rajah 5 : Purata Terhadap Penilaian

6

Jadual 5 menunjukkan bahawa purata keseluruhan bagi bahagian ini ialah sebanyak 3.44. Berdasarkan
kepada Rajah 5, item no. 32 dan 33 masing-masing memperolehi purata sebanyak 3.59. Ini merupakan
purata paling tinggi di bahagian ini. Kebanyakan pelajar hampir amat bersetuju bahawa soalan tugasan
yang diberi membantu mereka untuk mencipta idea baharu dan berkreativiti. Selain itu, mereka juga hampir
amat bersetuju dengan pernyataan bahawa maklumbalas berkaitan penilaian yang diberikan pensyarah
juga banyak membantu. Namun begitu, item no,31 perlu di tambahbaik memandangkan ia adalah item
yang paling rendah puratanya dimana kebanyakan responden bersetuju bahawa tempoh masa sesuatu
penilaian adalah mencukupi.

f) Analisa Terhadap Keberkesanan Program Pengajian

Jadual 5 : Analisa Terhadap Keberkesanan Program Pengajian

Item Purata
36. The program is helping me to demonstrate knowledge and understanding on concepts 3.80
3.75
and theories related to marketing. 3.78
37. The program is helping me to think creatively and critically to generate good ideas to 3.75
3.69
solve a problem. 3.75
38. The program is helping me to use appropriate techniques and skills of marketing in 3.65
3.73
dealing with different business situations. 3.71
39. The program is helping me to demonstrate concern, warmth and empathy in my 3.75
3.73
professional relationship with colleagues and society. 3.73
40. The program is helping me to communicate effectively with colleagues and the

community as a whole
41. The program is helping me to apply technologies appropriately for a variety of

commercial purposes.
42. The program is helping me to use and analyse numerical information to make decisions

in any work environment
43. The program is helping me to demonstrate leadership, responsibility and professional

integrity while working individually and in a team
44. The program is helping me to engage in lifelong learning to enrich marketing

knowledge and competencies.
45. The program is helping me in developing entrepreneurial skills over time
46. The program is helping me to demonstrate ethical values and professionalism in

carrying out responsibilities.

Purata keseluruhan

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PURATA PENILAIAN KEBERKESANAN PROGRAM PENGAJIAN

46. The program is helping me to demonstrate… 3.73
45. The program is helping me in developing… 3.75
44. The program is helping me to engage in…
3.71
43. The program is helping me to demonstrate… 3.73
42. The program is helping me to use and analyse…
3.65
41. The program is helping me to apply… 3.75
40. The program is helping me to communicate…
39. The program is helping me to demonstrate… 3.69
38. The program is helping me to use appropriate… 3.75
37. The program is helping me to think creatively… 3.78
36. The program is helping me to demonstrate… 3.75
3.8

3.55 3.6 3.65 3.7 3.75 3.8 3.85

Rajah 6 : Purata Terhadap Penilaian Keberkesanan Program Pengajian

Jadual 5 menunjukkan bahawa purata keseluruhan ialah 3.73. Ini menunjukkan bahawa kebanyakan
reponden hampir amat bersetuju dengan pernyataan yang di nyatakan. Rajah 6 menunjukkan bahawa item
no, 36 adalah purata yang paling tinggi. Manakala item no. 42 adalah purata paling rendah. Kebanyakan
pelajar hampir amat bersetuju bahawa program ini membantu mereka mendapatkan ilmu pengetahuan
tentang pemasaran dan memahami konsep dan teori berkaitan pemasaran. Item yang mendapat purata
paling rendah perlu di lihat semula dan penambahbaikan boleh dilakukan.

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g) Analisa Maklumat Tambahan
i) Pandangan Pelajar tentang Program Diploma in marketing (DMk)

Jadual 6 : Analisa Pandangan Pelajar tentang Program Diploma in Marketing

No. Pandangan
Responden Teach me to gain money by make a business
Best class from miss mahjabin and sales & event mgt subject madam zura and madam liza
1 I like about some lectures (mostly, especially marketing lecturers) do encourage their
2 students about life & and give us some motivations especially during odl sessions (us as
3 last semester students) but somehow, some lecturers don’t.

P/s: for marketing lecturers, thank you so much for everything.
4 Sum up of accounting, economic knowledge, management and many more
5 Diploma in marketing teached me on how to be a successful student from the practical

assignments given
6 I can learn to improve my analytical skills and this program taught me on how to be more

confident in business industry.
7 The program includes all basic aspects in business marketing. I enjoy working with my

teammates since all of them are reliable and fun to work with.
8 The best thing is we learnt on how to manage an event. Especially in this pandemic Covid-

19. An online event like E-FEST 2021 was amazing.
9 Friendship, good/friendly lecturer, wonderful surrounding, best place to study and good

student
10 Quality assessment for students that can give experience and good skills for us such as

was able to managed an event, create advertisement (video,poster,radio)for products,
entrepreneurship (get sales more than RM3000), fundamental of accounting that we can
know how to budgeting the cost for production and others assessment/task.
11 Most of lecturer are helpful and nice but some are not. However, i enjoyed being a DMK
student.
12 Most of the theories can be applied in real life, for long term to be specific. Business
marketing may seem easy for some groups, but there are a lot more to explore & benefit
all age levels. Included with some minors in the program which widen our knowledge more;
just hoping that i truly manage to end diploma with the best CGPA. Thank you so much to
all hardworking lecturers, you guys are appreciated.
13 The best thing about the program is get an experience lecturer who teach me in this
program.
14 For me the best thing i get is i make a lot of new friends. Also, the course taught me how
to be a good leader and marketer
15 I know all about marketing plan and marketing objectives
16 To be among the best and the smartest student
17 Learning marketing on how to enhance our skills and knowledge about entrepreneurship,
finding prospect and strategies.
18 The best thing about the program is it helps me in developing entrepreneurial skills over
time. For example, i've got a chance to make a sales in entrepreneurship subject.
19 Analysis of in depth of marketing techniques
20 Diploma in marketing teached me on how to be a successfull students from the practical
assignments given
21 The programme have a big job scope
22 Getting the opportunity to work with people and learning new things about business and
marketing. There so much things i learn and i can practice in my life.
23 -

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24 Every class have activities to make more understanding on the marketing. I love it.
25 I just thought that the subjects that we learned, will help a lot for our future profession.
26 Get a true experience during E-Fest
27 The best thing is that i can learn to make an event which is a good experience
28 I like about some lectures (mostly, especially marketing lecturers) do encourage their

students about life & and give us some motivations especially during ODL sessions (us as
last semester students) but somehow, some lecturers don’t.
P/s: for marketing lecturers, thank you so much for everything
29 Conduct an event
30 I gained a lot of knowledge and memories
31 Know new friend
32 Sum up of accounting, economic knowledge, management and many more
33 We can learn marketing knowledge in the program
34 -
35 I can learn theories and also gain experience in doing own business
36 Learning what is marketing about
37
38 Systematic
39 Lectures and students keep helping each other in many situations.
40 I gain new experience in conducting an E fest event because for me its my first time
conduct an event
41 I learn how to put more creative and informative into my future business
42 Can learn about marketing skills, entrepreneur skills and others for my future job
43 The lecturers are cool
44 Learning something new all the time
45 Learning what is marketing about
46 Efest seri iskandar
47 The lecturers are cool
48 I learn how to explore more about the soft skills, be more confident and teamwork.
49 I can develop many new skills and learnt many new things in my course
50 Learning about the marketing part bcs all the knowledge can be apply on our own business
51 The law course. Pensyarah yang tidak pilih kasih, adil dan tegas yang bukan garang. Kursus
yang penuh dengan fakta yang boleh digunapakai dalam kehidupan wakaupun jika tidak
bekerja dalam bidang marketing.

Berdasarkan jadual 6, berikut adalah rumusan pandangan pelajar tentang program Diploma in Marketing:

1. Program ini mempunyai pensyarah yang baik dan berpengalaman terutama dalam bidang Pemasaran
2. Pensyarah amat bermotivasi tinggi dalam memberikan ilmu pengetahuan kepada pelajar
3. Terjalin hubungan baik antara pelajar dan pensyarah.
4. Program ini dapat meningkatkan kemahiran pelajar seperti kerja berpasukan, pemikiran kreatif,

keusahawanan, interpersonal, kepimpinan dan lain-lain.
5. Program ini meningkatkan pengetahuan pelajar tentang ilmu pemasaran, pengurusan, perakaunan,

ekonomi dan Undang-undang.
6. Program ini memberi pendedahan kepada pelajar tentang pengurusan event seperti E-Fest yang dapat

membina keyakinan diri pelajar.

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7. Program ini melatih pelajar untuk mempraktikkan teori yang dipelajari di dalam kelas
8. Kursus yang dipelajari di dalam program ini dapat membantu kerjaya masa depan pelajar
9. Banyak aktiviti pembelajaran yang menarik telah disediakan oleh pensyarah sepanjang sesi

pembelajaran berlangsung.
10.Tugasan yang diberikan oleh pensyarah adalah praktikal dan sesuai.
11. Tugasan yang disediakan oleh pensyarah adalah berkualiti.

ii.Cadangan pelajar untuk meningkatkan kualiti pengajian di Kolej Profesional MARA Seri Iskandar

Jadual 7 : Cadangan pelajar untuk meningkatkan kualiti pengajian di Kolej Profesional MARA Seri

Iskandar

No. Cadangan Pelajar
Responden Need to create creative idea for learn about marketing so student will be more interested
and not boring
1 Release assignment date by date and consider all the subject too if there is any assignments
2 at the same. Its really make student stressful especially during online class and it will affect
course performance if student cannot focus on the assignment because of many taskt need
3 to submit at the same time
4 In my opinion, please encourage student to open their camera during odl session. Do
5 teach/ give notes/ provide article related to the topic, and let us as student to present. It
6 helps us a lot especially during these online thingy.
7 Nothing much, just please pray for COVID to get away cause it made our teen life wasteful.
I am not sure
8 Seminars
Since we are doing odl at the moment because of the pandemic, students should be given
9 more time to do their assessments, assignments, quizzes and tests. Even though we are
all staying at home, does not mean that we only have study matters to take care of. Other
10 than that, I would want to suggest that the MPP or any related club to make a programme
11 that taking care of students' mental health. They can do weekly meet up to discuss
problems that students faced and else.
The advent of new technologies has given rise to methods of teaching that require special
training. As evidence accumulates about promising ways of engaging students actively,
identifying difficulties they are having in learning the material and adjusting teaching
methods accordingly, the current gaps in the preparation most graduate students receive
become more and more of a handicap.
Please alert of anything about the surrounding issue such as the covid-19 issue, please
inform the student earlier if they can go back or cannot go back because many student
stay outside of Perak which will cost their parents budget on their way to pickup their
children. Tell it early so that the parents will not panic and will have time to fetch their
children. Sorry if my words is quite rude.
More program or activity of digital marketing that student can explore more about social
media marketing
Please make sure to discuss first among all lecturer for all subject regarding the deadline
and period of time for student to complete their assignment so that it does not clashed.
We were always given unrealistic deadlines & we occasionally need to submit at least 3 to
4 assignments per week especially around weeks 10-14. As a final year student, i was on

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the verge of having a breakdown due to my overburdened schedule. Please provide all my
junior some gap between the deadline. Sincerely, their senior. Tq.
12 Make learning sessions more powerful, not boring especially. Added with entertainment &
also break gaps to boost back the energy, since odl has been very hard to all, especially to
them who never experienced college life at all. Above all, lecturers should be more
concerned towards students' background problems and understand them better. Also
regarding the due dates, tests & exercises. Somehow it's so so packed and students at
home are hoping to be understood a little more because other responsibilities arise too,
which cannot be avoided. Parents need our help too. Kpmsi for the better, hopefully
╤︕
13 -
14 Hope our junior can improve their result and get a good cgpa after done this diploma
15 No
16 None
17 Establish a collaborative network between alumni and students
18 Do more programs that can develops students skills
19 Provide technical learning such as Fbads technic
20 I am not sure
21 -
22 Doing some activities which can release students stress.
23 -
24 Create a simple ebook for student .
25 I honestly think that our college, KPMSI, needs to use only one platform for us to study
along Online Distance Learning (ODL) period. I personally like Google Classroom and
Google Meet as it doesn’t consume data as much as Microsoft Teams. I think by using only
one platform, it will help students to keep on track with their/our assignments and tasks.
Other than that, it is crucial to learn English since our school days, but I found out that
many of them have not yet excel in English language, and because of that, they are having
a hard time doing their assignments and even trying to do presentations in English , thus,
they will just copy everything on the internet. To prevent this from happen, I believe KPMSI
can help some of the students who are still struggling to communicate in English.
26 No
27 -
28 In my opinion, please encourage student to open their camera during ODL session. Do
teach/ give notes/ provide article related to the topic, and let us as student to present. It
helps us a lot especially during these online things.
29 No suggestion
30 -
31 .
32 Nothing much, just please pray for COVID to get away cause it made our teen life wasteful.
33 Provide more reference books to students
34 -
35 More creative especially, ODL
36 -
37
38 Tiada
39 -
40 Lecturer should tells student the books of subject should buy in the class so student have
source to study and giving slide every chapter
41 No suggestion so far
42 -
43 Nothing
44 More classes

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45 -
46 Memperbanyakkan aktiviti yang berkaitan bisnes dan pemasaran agar pelajar lebih

memahami tentang course yang mereka pelajari
47 Nothing
48 Add on quiz that challenging and reward top 3
49 Making the class more interesting because sometimes online class are more boring as we

only hear lecturers briefing and I think that we should add or using some other platforms
or making quiz like kahoot during the class
50 The core subject like law should be lecture with more fun or easier to understand. So far
everthing was good. Due to online learning, i suggest to applying recording lecture and put
on 1 place so tht people can watch to catch up back the learning
51 Wujudkan lebih lagi bahasa perantaraan dalam program DMK atau memberi pilihan bahasa
perantaraan selain mandarin untuk memberi lebih kelebihan kepada pelajar KPM.

Merujuk kepada Jadual 7 di atas, berikut adalah rumusan cadangan pelajar untuk meningkatkan kualiti
pengajian di Kolej Profesional MARA Seri Iskandar:

1. Aktiviti yang berkaitan dengan perniagaan dan pemasaran perlu diperbanyakan agar pelajar lebih

memahami kursus yang mereka pelajari itu.

2. Pensyarah dicadangkan untuk menyediakan e-Book atau e-Modul kepada pelajar.

3. Pensyarah dicadangkan untuk menyediakan rakaman pengajaran dan meletakan ia di dalam satu

platform agar pelajar dapat ulangkaji pelajaran semula.

4. Pensyarah perlu memaklumkan rujukan buku yang digunapakai untuk sesuatu kursus itu agar pelajar

mempunyai rujukan untuk belajar.

5. Perbanyakkan nota dan artikel untuk diberikan kepada pelajar agar pelajar lebih memahami sesuatu

topik di dalam sesuatu kursus itu.

6. Pensyarah perlu release assignment mengikut tempoh masa yang dirancang agar tiada pertindihan

tarikh penghantaran tugasan dengan kursus lain. Ini akan membebankan tugas pelajar.

7. KPMSI perlu gunakan hanya satu platform yang sesuai dan memudahkan untuk sesi pembelajaran

online ini kepada pelajar. Contohnya penggunaan Google Meet.

8. Pihak kolej perlu bantu para pelajar untuk memperbaiki kemahiran komunikasi di dalam Bahasa

Inggeris agar pelajar dapat meningkatkan kemahiran berkomunikasi dan dapat memahami sesuatu

topik itu dengan baik.

9. Perbanyakkan aktiviti presentation dan kuiz seperti Kahoot sewaktu kelas ODL berlangsung.

10. Pihak kolej perlu mengkaji semula tempoh sesuatu tugasan bagi semua kursus . Perlu pastikan tiada

pertindihan tarikh penghantaran pada sesuatu kursus.Perlu ada jarak penghantaran tugasan antara

setiap kursus.

11. Wujudkan kerjasama dengan Alumni Kolej untuk rancang sesuatu aktiviti kepada pelajar.

12. Wujudkan bahasa perantaraan yang lain selain daripada Mandarin sebagai salah satu kelebihan pada

program ini.

13. MPP dan pihak kolej perlu sediakan satu program pengurusan kesihatan mental dikalangan para

pelajar bagi mengurangkan stress di kalangan pelajar sewaktu pembelajaran online di adakan.

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5.0 KESIMPULAN

Kesimpulan daripada analisa ini didapati bahawa kebanyakan pelajar Diploma in Marketing ini adalah
bersetuju dengan segala pernyataan yang dinyatakan di dalam kajian ini. Walaubagaimanapun,
beberapa langkah dan tindakan wajar harus diambil bagi proses penambahbaikan bagi program ini.
Hasil daripada kajian ini, beberapa cadangan penambahbaikan harus dilakukan oleh semua pihak :

Bil Cadangan Penambahbaikan Tindakan
1 Program Pengayaan Pelajar
MPP
2 Penghasilan bahan pengajaran dan pembelajaran Kursus Jabatan Pemasaran
3 Program Pengayaan Pensyarah
4 Program Kerjasama antara Alumni Kolej dan pihak Kolej Kaunselor

5 Penghasilan e-modul kursus Penyelaras Kursus
6 kolaborasi lebih aktif dan erat dgn pihak berkaitan program DMK, seperti Bahagian Pensyarah Kursus

Pembangunan Usahawan MARA, Malaysian Retailer Association, Institut Marketing UPS
Malaysia, Dewan Perniagaan Melayu Perak dll Ketua Jabatan

Unit Alumni Kolej
Kaunselor

Ketua Jabatan

Penyelaras Kursus
Pensyarah Kursus

Ketua & Pensyarah
Jabatan

Pemasaran

7 Pemantauan Berkala Tarikh Assessment In dan Assessment Out melalui Master UJKA
Assessment Planning
Ketua Jabatan

8 Mengadakan wacana intelektual pemasaran setiap sukuan tahunan dgn tokoh tokoh Ketua & Pensyarah

Pemasaran terkenal Jabatan Pemasaran

9 Program Pemantapan Bahasa Inggeris di kalangan pelajar Unit Bahasa Inggeris

10 Perbincangan lanjut berkaitan cadangan Bahasa Perantaraan lain selain Mandarin Ketua Jabatan

dengan Pihak BPT Penyelaras Program DMk
BPT

11 Mengadakan program pengurusan kesihatan mental kepada pelajar Kaunselor
MPP

Unit Homeroom

12 Pihak ICT Kolej boleh mengambil inisiatif lain agar fungsi rakaman di dalam Google ICT Kolej
Meet dapat digunakan secara meluas sewaktu kelas pdpr dilaksanakan. Fungsi rakaman
ini amat oenting agar pelajar dapat mengulangkaji semula topik yang dipelajari di
dalam kelas. Ini adalah salah satu alternatif kepada pelajar kerana penggunaan Google
Meet adalah lebih stabil capaian internetnya kepada pelajar termasuk pelajar yang
tinggal di kawasan luar bandar dan penggunaan datanya lebih menjimatkan berbanding
Microsoft Team.

13 Pihak ICT Kolej perlu meningkatkan kualiti perkhidmatan Internet di Kolej agar sesi ICT Kolej
pembelajaran dapat dijalankan dengan baik di masa akan datang. Ini kerana, pandemic
Covid 19 ni menyebabkan kelas tidak boleh dilakukan secara bersemuka.
Penambahbaikan pada prasarana Kolej juga amatlah penting agar proses Pdpr berjalan
dengan baik.

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6.0 PENUTUP

Secara keseluruhan, program Diploma in Marketing di Kolej Profesional MARA Seri Iskandar ini telah
mendapat maklumbalas yang baik daripada pelajar semester akhir ini dengan purata keseluruhan bagi
penilaian terhadap 5 aspek penting itu ialah 3.62. Segala pandangan dan cadangan pelajar terhadap
program ini perlu diteliti oleh pihak jabatan akademik agar proses penambahbaikan berterusan boleh
dilakukan dari masa ke masa Walaubagaimanapun, fokus lebih perlu dilihat semula pada aspek
penilaian yang mempunyai purata paling rendah berbanding aspek lain agar penambahbaikan boleh
dilakukan dengan segera bagi mencapai jaminan kualiti sesuatu program. Bagi menjamin kualiti
pengajian program ini, adalah diharapkan agar langkah dan tindakan bersama dari semua peringkat
jabatan amatlah diharapkan. Berikut adalah rumusan purata keseluruhan bagi setiap aspek yang dinilai:

No. Aspek Purata Keseluruhan
1 Program Akademik 3.6
2 Pembangunan Kemahiran 3.75
3 Tenaga Pengajar 3.6
4 Penilaian 3.44
5 Keberkesanan Program Pengajian 3.73
Jumlah Purata Keseluruhan 3.62

Disediakan oleh: Disemak oleh: Disahkan oleh:

Jun Juhaizi Binti Juhari Nurul Afza Abd Rashid Ridzuan
Penyelaras Program Pensyarah
Diploma in Marketing Jabatan Pemasaran Ridzuan Mohammed
KPM Seri Iskandar KPM Seri Iskandar Ketua Jabatan Pemasaran
11 Jun 2021 12 Jun 2021 KPM Seri Iskandar

14 Jun 2021

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