Company
Profile
ABOUTUS
PARD ispartoftheZhaunsGroup,establishedin1970and
activemembersoftheSouthAfricaChamberofBusinesses
& Commerce.
WiththechallengesfacingAfrica,oursolutionsledbythemachinery
wesupplycreatesprosperityfrom Poverty.
WehaveREALsolutionstocombatpovertyonOURcontinent.
Inthepastwehavefocusedonindividualstocreateanimpactontheir
community.PARD wascreatedoutofZhaun’sengagementswithvarious
governmentsthroughoutAfricawhoneededlargersolution.Ourfocusthen
shiftedtoministriesandorganisationswhohaveabiggerimpactaswellasa
greaterabilitytochangesthelivesofthepeople,forthebetter.
PARD isdedicatedtothedeliveryofinnovativeideasandbusinesssolutionsto
Africainordertoopeneconomicopportunitiesforall,especiallywomen,
youthandruralpopulations,therebydevelopingandempowering
entrepreneurialcapacityinlocalpopulations.PARD objectivescomplywiththe
AfricanUnion’sprogrammeforthecontinent’srevival.
THEENGINEFORGROWTH IN AFRICA
Africa’seconomiesconsistofahugeinformalsectorsalongsidebig
multinationalsandstate-ownedentities.Historically,scantattentionwaspaid
tosmallbusiness,yetsmallandmedium-sizeenterprises(SME’s)arenow rec-
ognisedasthekeydriversofinnovation,growth,jobcreationandpovertyalle-
viationandareearmarkedforspecialtreatment.TheWorldBank
describedthisas“Africa’smissingmiddle’.
TheAfricancontinentisnow doublingitseffortstocreatethis“missing
middle’’.
Ministersfrom thecontinentagreethatcentraltoincreasingthe
advancementofSMEparticipationisinnovativeentrepreneurship,whichin
turnmustbeunderpinnedbyinnovativeideas,businesssolutionsandbepro-
videdwithfinancialsupportbygovernmenttohelpthem become
competitive,sustainable,jobcreatingenterprises.
Africaremainsdominatedbyahugeinformalsectorandinsomecountries,it
istheeconomy.Governmentmustrecognisetheurgencytocreatemainstream
industriesinordertogrow.A processtomakeiteasierforSME’stoestablish
andregularise themselves,grow andemployand
contributetoeconomicgrowthmustbeadopted.
Governmentsthroughoutthecontinentmustfacilitateinnovative
entrepreneurialactivityintheircountriesasapreferentialpriorityin
policymakingasalevertopromotesocio-economictransformationandthe
empowermentofsmallenterprises,ruralandtownshipcommunities.
TheNew PartnershipforAfrica’sDevelopment(Nepad)accepts
thatentrepreneurshipdevelopmentandemploymentcreation
arekeyelementstoAfrica’ssustainableeconomicgrowth.The
overarchingdriverofthisagendaiscollaborationbetween
governmentandtheprivatesectorindeliveringcommercially
viableideasandbusinesssupportservicestothebeneficiary
communitiesandintegratingtheseenterprisestothemajorvalue
chainsoflargecompanies.ThisisthewayforAfricatoharnessanddriveitseconomic
transformationagenda.
PARD –DELIVERING INNOVATIVESOLUTIONSFORENTREPRENEURSHIPIN AFRICA
PARD servicescanbetailoredtotheneedsofaparticularlocation,communityorsector
andincludesmanufacturing,agro-processing,constructionandtheboostingofsmall,
medium andtownshipenterprises.Inaddition,townshipEnterpriseIncubationHubsand
fullyequippedCentersofExcellenceareanintegralpartofthePARD
offeringandarekeytocreatingviablebusinessesandthedeliveryofsoftskills,
trainingandmentoringandmonitoringservicestocommunities.
PARD followsafourprongedapproachof(i)innovativeentrepreneurshipproject
conceptualiser(ii)implementer(iii)partnerand(iv)advisorinthedeliveryofproven
PARDMEETINGPRESIDENTNELSONMANDELA PARDMEETINGRWANDANPRESIDENT
PARDMEETINGPRESIDENTF.WDE PARDMEETINGMOZAMBIQUE
KLERK PRESIDENT
MEMBERSOF
CONTACTUS
PARD
Email:[email protected]
Tel:+27(0)21-448-9303
Forfurtherinformationpleasevisitourwebsiteat:
www.pard.co.za