What is link building, and how to build one?

What is link building, and how to build one?

Links can be termed as the currency of the web. The more links you or your
website have, the more authoritative or high ranked it is on google. Whereas if
your website doesn’t have any links, then they are bound to vagueness.
Sometimes a link may be generated automatically, or email outreach and
strategic planning are needed to bring the links. But which company needs
what- depends on the business itself.

What is link building?
Link building can be termed as the process of building hyperlinks from other
websites back to your own. This helps users to navigate between different
pages or websites on the internet. In addition, links are like votes that assist
search engines in ranking web pages. Usually, pages with more backlinks are
placed in a higher rank in google, and SEO companies put stress on this factor.
Hence, most link-building packages include methods and strategies to create
good backlinks.

Even if you have picked quite a several links naturally without building, your
competitors will sit quietly. Instead, they will go for better-quality links to
dethrone you, and this cycle continues.

How to build links?

1. Add links- You can add your links to different websites not belonging to
you by business directory submissions, blog comments, posting to
forums and communities, social profile creation, etc. But keep in mind
not to spam the website.

2. Ask for links- Sometimes, you can reach the website owner and give
them a compelling reason to include your link on their website. You can
show what benefit you provide to their business or offer links in
exchange. You can also promote or share their content in return.

3. Buy links- it’s generally not recommended in any link-building
packages due to chances of website penalization and investment
wastage.

4. Earn links- If you create something outshining, there are chances that
other people will approach you for link joining. For this, you need to
promote your services properly.

5. Preserve links- Links that are saved can be termed as links that are
earned. Some link-building packages offer to keep an eye on lost links to
retrieve them and fixing 404 pages that have links.

Though nobody exactly knows how google ranks or measures the value of each
link but few factors that generally involve are- Authority of the link, its
relevance, anchor texts present in them, placement, and destination of them.
You can see how link building proves of immense value for the growth of your
business or website, and few critical link-building tactics include- Pursuing
competitor’s links, guest blogging, article promotion, and creating linkable
assets.