RFI - Audio Installation Parts - 2017 AAMP Global

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

Contents

1) RFI Overview
2) About AAMP Global
3) Audio Installation background with Halfords
4) Value-add Audio Installation partnership
5) AAMP responses to RFI queries
6) RFI Pricing Quote notes
7) Summary

Appendices

a) RFI Quality Questionnaire
b) RFI Confidentiality Statement
c) RFI Product Price Quotes & Ranging Detail
d) RFI Halfords Code of Conduct
e) AAMP Global Organisational Chart
f) AAMP Global Process Flowchart
g) AAMP Global Environmental & Quality Policy
h) AAMP Global BSI Certificate
i) FY17 Trading Terms between Halfords & AAMP Global.

1. RFI Overview
AAMP Global are pleased to be part of the RFI process for the supply of Audio Installation
products and are committed to creating an all-encompassing proposition that will carry the
audio installation category into the future.
Whilst AAMP will focus on creating the best value for money in order to maximise
category profitability for Halfords, it has taken a completely fresh look at the ranging,
customer journey and installation offering in-store.
Equally, Aamp will ensure that the logistics of servicing the audio installation category are
fit for the future by providing a 3600 service approach to the category.

2. About AAMP Global
Established in 1987, owned by Audax Private Equity, and headquartered in Clearwater,
Florida, AAMP Global restlessly pursues innovative ways to enhance what moves you.
Global manufacturer of mobile aftermarket technology, AAMP enables you to define your
drive, one vehicle at a time, anywhere in the world.

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

2.1 Products & Brands
 Integration - Autoleads & PAC
 Safety - EchoMaster
 Connectivity - iSimple
 Audio - Phoenix Gold, Stinger & Focal

2.2 Channels
 Automotive
 Commercial
 Agriculture
 Marine
 Powersports

2.3 Global Footprint

Research & Development, Warehouse and Office facilities based in:
 Clearwater, Florida
 Springfield, Missouri
 Reno, Nevada
 Ontario, California
 Corona, California
 Hampshire, UK
 Gothenburg, Sweden
 Shenzhen, China
 Taipei, Taiwan

3. Audio Installation – AAMP background with Halfords

AAMP Global (and previously Armour & Autoleads) have created and managed the

Audio Installation category successfully for over 20 years.

Through close engagement with the buying teams, installers, trainers and consumers,

AAMP have continually updated and enhanced the offering over the years to address

industry changes and business needs

4. Value-add Audio Installation partnership

Through a dedicated Sales director, AAMP Global has liaised closely with multiple

teams within Halfords and AAMP to give an unrivalled value-add support package that

includes:
 Category Management
 Bi-annual range reviews
 Bespoke audio solution projects
 Merchandising and planogram creation
 Engaging in Training and IMI programs
 Attending & presenting at various launches and events
 Providing training facilities
 Hosting Installer forums to benefit from first hand feedback.
 Liaising with head unit providers to ensure a tailored solutions

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

3. Outline of the tendering process

We plan to benchmark all suppliers against the criteria set out in this document, with the most
value-creating offer most likely to be awarded the business.
Your responses to sections 5 through to 8 will assist in this assessment process.
To this end, please ensure all information you provide is accurate and can be substantiated.
If your company can offer any additional proposed benefits to Halfords, please outline them for
our consideration.
Suppliers will be invited to further discuss the opportunity and understand Halfords requirements
based on the response to this request for information.
This will take the format of a series of meetings at both Halfords and, where relevant, the
supplier’s sites.
Any specification or requirements we have made available to you in the enclosed RFI are
provided to you as our current best indication of what the final specification or requirement will be,
and any changes will be confirmed in the negotiation stage.
This Request for Information, and any other supplementary information provided to you as a part
of this request, contains Halfords confidential information and is and shall remain the proprietary
property of Halfords. In consideration for its disclosure, you agree not to make copies of any
portion of the document, or disclose or distribute any information from it to any third party, or use
the confidential information for any other purpose than to develop your response, without written
permission from Halfords.

AAMP Response
AAMP propose offering to host “on-location” meetings at the various offices globally;

 Off-site local near Redditch – Close to Halfords support centre to engage the wider team
 Bordon Offices – European Head Office R&D, Production, Admin & Logistics
 Clearwater, Florida facilities – Global Head Office & Warehouse
 Corona & Ontario, California location – Research & Warehouse Facilities

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

4. The product supply opportunity

4.1 Outline Product Definition
Halfords sell a large number of both car head units and speakers. Alongside these ranges we
also sell a large range of audio installation parts (previously termed “audio accessories”). These
parts are both purchased individually by our customers, and also purchased alongside stereos
and speakers and then fitted to our customers’ vehicles by one of our trained fitters.
Rather than looking to replace our current product range with direct replacements, we are taking
a fresh look at all aspects of the range. Please keep this in mind while preparing your response;
while it is still vital that you consider our existing range, this is an opportunity to strengthen our
offer through a completely new approach.
A core requirement of the proposed product range is to give the highest possible car parc
coverage, to ensure that our colleagues always have the right part to fit to a vehicle. However,
due to the high number of parts required this stock will not all be held in our shops, and how this
is managed is an important consideration of the tender.

AAMP Response
AAMP Global has approached the RFi with a clear view of the future in-store Audio Installation
department.
Working against a backdrop of a blank piece of paper, AAMP has created an industry first
concept that changes the way the customer shops and colleagues engage in the product offering.

The future vision will guide the customer on a simple and engaging journey from the selection of
a radio through installation part selection and on to arranging the installation.

The current product line-up has been reviewed against market relevance, fit for future and overall
suitability for the customer Halfords serve.

The approach has focused on car parc coverage and availability with a target of maximising parts
and installation attachment.

By way of an introduction to the concept, the following pages show the thought process, planning
and initial visuals behind the In-store Proposition

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

The AAMP In-Store Proposition

The AAMP Vision of the Future In-Store Display

AAMP see the key to an engaging in store display is to de-clutter, re-range and create an easy-
to-follow customer journey that freshens up the look & feel of the department.

The Audio Installation Department – Guided Sale and “Bus-Stops”

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

The Research behind the Plan

In addressing the category review, AAMP have undertaken a series of consumer research
sessions to ensure that we fully understand the consumer perception of Audio Installation Parts;
from what they call them, to how they shop them and how many would look for an installation
service.

This research is looked at for the UK, Europe and globally to get a greater understanding of the
total available market for these parts

It is clear that customers can be confused by what they need and the process they need to go
through to gain the correct parts and arrange installation

This, and a number of similar projects with Mass market retailers in the US, have led to the
……..3 step customer journey

“Knowing who wants an

installation service and
who just wants parts”

“Knowing what they want
and what they call it”

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

The Customer Journey & Guided Sale

The key to a smooth and effective guided sale is to make the product selection process instantly
easy to understand and to lead the customer from the selection of the radio through parts
selection and installation arrangements.
AAMP have added colour accents and bespoke kit numbering to facilitate this process

Step 1 – “CHOOSE IT”
Creating an easy to follow process for selecting a
“Radio that Fits”

Step 2 – “FIT IT”
Introducing customer to the physical fitting element of
Installation and guiding the sale

Step 3 – “CONNECT IT”
Providing an easy to follow selection process for the simple
plug & play electrical connection.

Colour-to-Kit Identification
Customer product type identifying colour “tag”
program to make product type selection simple.

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

The Vision of the Future In-Store Display – audio installation

The audio installation portion of the in-store proposition will guide the consumer smoothly from
the selection of a suitable radio, identification of required install parts and through to arranging
installation.

Fit-It Connect-It

“A smooth
customer
transition from
Radio Selection
through
Parts Identification
through to
Installation”

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

The Vision of the Future In-Store Display – audio upgrades

Knowing what is needed for the efficient installation of an audio system upgrade such as
speakers, amplifiers and subwoofers is essential to maximising the add-on and value-add sale to
the audio system upgrade.
Stinger will provide an easy to select, value for money line-up of products to suit the Halfords
customer needs for their audio upgrades.
Furthermore, as a truly generic wiring brand, Stinger has no direct association with any other
audio hardware brand; therefore opening up sales to owners of any brand of Amplifier, Speaker
or Sub.

Whatever the direction Halfords take for the future of its audio offering, Stinger will be ready

“The market leading Stinger Wiring
brand is renowned worldwide for
providing simple to fit wiring
solutions for any system”

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

The Product Packaging

The current Autoleads packaging has been completely overhauled to reflect Halfords customer

and market demands.

Key changes include:
 Blister / Card replaced by fresh looking full colour hanging cartons (as below)
 Cartons have full colour images
 Clear-to-read Use, Features & Benefits
 Clear product part numbering
 Additional customer “Kit Reference Number” and colour coding to make selection simple

and easy
 Introducing the “3-Step” customer Journey

“Up-to-date, clean and fresh
packaging making the selection
of the right kit, first time
simple and easy”

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

The Customer Audio Information Centre

AAMP understand that customer vehicle application engagement is a key part of the customer
journey. As such, AAMP have an ambition to resurrect a “Customer Reference List” format in

stores giving the customer the right information for the right job for their vehicle and therefore

facilitating a self-serving environment
Halfords would become the “Oracle” for Audio Installation.
AAMP will support an initiative to integrate electronic tablet style CRL’s into the display.

The tablet format would allow for the addition of head unit manufacture information in order to

provide the most up to date data. AAMP will engage closely with these suppliers to make the

process seamless.

“Becoming a customer engaging
oracle of audio installation”

“Placing the information in the
customer’s hands”

“Making the product selection
easy & instant”

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

The Customer Online Audio Experience

Sales and information will also be driven from a strong online experience
Customers will be taken on an online journey to product selection and will be guided further into
Halfords stores.
This will be replicated in partnership with the Halfords web team.

“Engaging the customer in
product selection”

“Easy to follow vehicle selection
process”

“Selecting the parts for the job they
are doing”

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

4.2 Outline of logistics and stockholding requirements
Due to the diversity of the parts needed, it is not possible to hold every part in our stores and DC.
Within your response please include the following:
1. Proposed in-store ranging, and the reasoning behind this
2. Proposed “DC only” ranging, and the reasoning behind this.
Please note our Distribution Centres do not have infinite capacity; any recommendations for DC
only ranging need to be on lines that will still sell in volume
3. Parts that would be ranged and supplied through you, or another third party (referred to from
here as “Special Order Parts”). Within this please provide detail on what the third party fulfilment
looks like.
For your reference, a list of our current in-store range is included as Appendix C.

AAMP Response
AAMP Global are committed to providing an on-time service for its full catalogue of parts whether
it be Store-Ranged, DC stocked or Direct to Store

1. In-Store Ranging
 Within the enclosed Product Ranging & Pricing Document, the lines recommended for in-
store stocking are identified.
 Lines are judged against clear criteria of car parc coverage, sales out data, pareto listings
and innovation.
 Goods delivered to DC on a weekly basis from AAMPs UK facility
 Top volume lines delivered monthly to Halfords Asia via Direct Import program
 Please see fulfilment Metrics below for targets/run-rate

2. DC Stocked Lines
 Within the enclosed Product Ranging & Pricing Document, the lines recommended for
extended DC stocking are identified.
 Lines further down the popularity than in-store stocked lines but still relevant and fast-
moving
 Goods delivered to DC weekly from AAMPs UK facility
 Please see fulfilment Metrics below for targets

3. Special Order Parts
 Special Orders Part detailed to include rest of range
 Range updated monthly to maximise availability of new applications
 Goods delivered on next day service direct to stores (please see section 5G for full detail)
 Please see fulfilment Metrics below for targets

3rd Party Partners
AAMP have access to several 3rd party partners throughout the UK and Europe who could
provide further enhanced supply solutions.

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

AAMP Product Supply Fulfilment Metrics

AAMP Global have put in place rigorous metrics governing the supply of products to Halfords.

Below is a snapshot of the targets / metrics program currently in place across the various supply
styles we currently operate to Halfords. I’ve included planned metrics for the DC only stocked

lines.

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

4.3 Consumables
As well as the “standard” range of products (outlined as 1, 2 and 3 in section 4.2), we also require
a range of “consumable” parts, for use by our fitters as part of audio fitting, but not to be directly
resold. Appendix D contains details of the products currently required. In your response please
also include any recommendations for additional lines you would recommend we include in this
range.

AAMP Response
The ongoing quote for the consumables supply is included in the Price & Ranging quote in
appendix C)
Furthermore, AAMP will continue to develop and publish the Halfords Installer Tool Kit Handbook
that has been the guide to creating the Store Tool Kit for the past 4 years.

AAMP Global will continue to engage closely with the Halfords Installers and trainers to listen to
their needs and enhance the range of consumers as deemed necessary.
An example of this has been the recent addition of Micro2 fuse line up and red range of terminals.

In addition, the team of 50+ AAMP Installers are continually giving input to install-methods” &
tricks of the trade that will be added to our communications to Halfords Install Team

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

5. Outline of the Commercial requirements

By taking part in this tender process, you accept and agree to be bound by the Halfords
standard Terms & Conditions of trading. A copy of these is provided with this pack.
In order to understand the basis on which you are quoting and whether you are likely to meet our
requirements as a supplier to Halfords we may need to make further inquiries and / or factory
visits.
Your response should be laid out in the following order taking into consideration the points below:

A) Cost Pricing & Terms.
 Please quote cost prices in GBP or US $, based on how product is to be supplied.

AAMP Response
AAMP have submitted a full Price Quote in Appendix C) with an objective to find savings where
possible and re-creating the product line-up to reflect the AAMP and Halfords ambitions.
Within this quote, AAMP have included the following:

 Fitting Kits – Taken a fresh look at fitting kits (Fascia, harness & aerial adaptor) to ensure
that this is the go-to selection for the customer by flattening the kit cost price to £10.00 on
any store-stocked or DC stocked line.

 Facia Adaptors – Followed a similar common price theme with store-stocked Fascia
Adaptors by reducing any facia over £5.00 down to that level.
All existing pricing that already sits below that level (from £2.00) remain.

 Harness Adaptors – Followed a similar common price theme with store-stocked Harness
Adaptors by reducing any Adaptor over £2.00 down to that level.
All existing pricing that already sits below that level (from £1.66) remain.

 Speaker Adaptors – Followed a similar common price theme with store-stocked Speaker
Adaptors by reducing any store stock line down to £4.00

 GBP Price Quote for UK supplied lines on the RFi and highlighting achieved savings
totalling £115,155 per year at the annual volumes stated

 USD Price Quote for Direct Import Halfords Asia supplied lines on the RFi and
highlighting achieved savings totalling $102,120 per year at the annual volumes stated

 Overhauled the in-store offering across the product range indicating where lines are
recommended as In-Store Stocked or DC Only Stocked

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

 You must agree to Halfords standard payment terms of 90 days with 2.5% settlement
discount.

AAMP Response
AAMP Global confirms that the current terms as negotiated and in Appendix I) continue
as:

UK Supplied Lines:
90 days end of month
2.5% Settlement discount

Asia Direct Import Supplied Lines:
90 days net invoice

B) Rebates & Contributions

 You must include a volume/value rebate structure, increasing with stretch volume targets with
your agreement to supply product to us.

AAMP Response
AAMP Global confirms that the rebate structure detailed in Appendix I) continues as:

Tiered Rebate Structure (UK Supplied Lines)
 8.0% Turnover > £2,999K
 9.0% Turnover £3,000K > £3,749K
 10.0% Turnover £3,750K +

In addition
 I4G Rebate – 3%

 You should include a promotional contribution as either a fixed contribution or as a % of
turnover.

AAMP Response
AAMP Global confirms that the rebate structure detailed in Appendix I) continues as:

 Marketing Support - £20K p/a
 Online Support - £10K p/a
In addition
 I4G Autoleads – £20K p/a
 I4G Powerbanks – £10K p/a
 I4G Cables – £10K p/a

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

C) Range

 You must agree to undertake annual car-parc coverage review to ensure Halfords has an up-
to-date range. Please detail how you will undertake this.

AAMP Response
AAMP Global will annually undertake a range review process that will include the following
research / data analysis and engagement:
 UK Car Parc Analysis ensuring coverage by parts/car
 Sales In / Sales Out Data highlighting progressive & retracted sales trends by sku
 Rest of UK, Rest of Europe, Rest of World innovations & trends
 Supporting Halfords new Projects & Initiatives
 Halfords Installer Engagement ascertaining store needs
 AAMP/Industry Installer Engagement gaining new areas of growth
 Customer research & Surveys carried out routinely
Following the full annual range review, AAMP would fully engage with the Halfords team
to propose planogram layouts, store launch documents and events.

 In addition, your proposal should include stock cleanse agreements for discontinued lines as
part of maintaining appropriate car parc coverage and stock turn in Halfords stores.

AAMP Response
AAMP Global agree to continue with the current Stock Cleanse Agreement of 2% on
annual UK supplied line to use against the clearance of discontinued lies and obsolete
stock.

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

D) Product Quality
 Providing high quality products to our customers is, of course, very important to us.

Within your response you should include relevant testing certificates where appropriate, as
well as detail on how you ensure consistent quality of your products.

AAMP Response
AAMP Global takes their responsibility towards product quality very seriously and, as such, has a
number of processes in place that undertake quality assurances during the product development
cycle.
During the development process there are assured quality checks that meet all industry
recognised quality standards and are continually checked, batch tested and reviewed for
continuity and specification.
All production facilities in all locations are subject to factory inspection, evaluation and approval
prior to commencing supply and throughout their supply life-span.

Essential to the AAMP quality process is the close engagement with the Halfords Quality
Department to ensure that pre-approval goes smoothly and any issues are responded to,
addressed and resolved in a timely fashion.

AAMP have testing houses based at all of its locations noted in point 2.3

All supporting documentation is included in appendices A), G) & H)

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

E) Delivery

 Your quote should cover delivery to our central distribution centre for all store and DC ranged
parts.

AAMP Response
AAMP Global confirms:

 UK GBP quotes include delivery to the CDC
 Asia Direct Import Quotes include delivery to Halfords Asia

 For special order parts (stock not being held by Halfords) the cost of the product and the
delivery cost to our stores should be clearly outlined

AAMP Response
AAMP Global confirms that the Special Order quotes include delivery costs for delivery to the
store.
Costs of postage return to AAMP will be covered by AAMP

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

F) Exit of Current Range
We have a high value of stock holding on the current range and exiting this from our business will
incur a significant cost. Please outline the financial support you can provide for the clearance of
this range.

AAMP Response
AAMP Global proposes to uplift all existing stock from the Halfords business for full credit against
the replacement revised product ranges.
AAMP feel that only a 100% clean exit of the existing stock holding will give the new concept
ranges and displays the maximum opportunity for success.

Planning and execution of the new range / display roll-out is incredibly important to the outcome
and impact in-store.
AAMP are ready to get involved to ensure the stores look & feel how the concepts are intended.

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

G) Special Order Parts & Returns
To enable our range to cover as much of the car parc as possible, we will require a “special
order” range of parts, as outline in section 4.2. Stock will need to be held either by the supplier or
by a third party, and orders dispatched on a next day basis. Please provide full details of the
logistics provision for special order parts, including, but not limited to:

 Warehousing location and set up
 End to end order receipt and dispatch process
Due to the complexity of car audio fitting, our fitting colleagues will often have to order additional
parts which end up not being required for that fit. Historically this has caused us a huge problem
with how these surplus parts are returned, both from stores and to our suppliers. Within your
response it is vital that you provide a solution for how this is dealt with, to ensure minimal cost to
Halfords. A solution for this problem is a vital part of this tender.

AAMP Response
AAMP Global will continue to provide the high level of fulfilment rate and service for special order
parts currently in place with some additional processes in place to enhance the service including:

 Next Day Service
 Dedicated Dispatch Process
 Prepaid return label included in box
 Full credit issued for unrequired/returned parts

Warehouse location and set-up
The full Autoloads catalogue is available from our Hampshire, UK facility.
The AAMP facilities include in-house warehousing, packing and dispatch departments along with
a full production facility which is utilised to “in-fill” where lines need to be built on demand.
Further warehouses are location in the US & Far East as detailed in section 2.3

Special Order Receipt, Dispatch & Returns Process

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

H) Car Audio Fitting
Fitting is an integral part of Halfords business and a key priority in our strategy for future growth.
Car stereo fitting penetration is currently running at around 40%, with big growth ambitions.

 Your proposal should outline how you will help Halfords both maintain and increase fitting
penetration, including proposals on overcoming perceived “difficult fits”. How do you propose
to help share information on fitting across our store estate?

AAMP Response
AAMP Global supports the ambition to grow the fitting penetration and is excited to help the
business reach its goals; in that:

Increasing Fitting Penetration
 The proposed new concept store design will aid the attachment rate through the 3-step

process guiding the customer to installation
 Possibilities of on-package fitting message

Difficult fits
 The AAMP Technical helpline is on hand to assist on difficult fits
 AAMP will work with the Halfords team to assemble a catalogue of perceived difficult fit

installation solutions
 The AAMP vehicle database has a “spanner rating” difficulty rating built in as below

which will assist the store in recognising where fits should be either approached with
caution, extended time booked or an assisted fit

Information Share

 AAMP would share regular Installer comms related to fitting tips, etc
 AAMP would share its collection of fitting images & videos as they become available
 AAMP would like to find routes to using Social Media to engage with the “Halfords

Installer Group”

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

 What colleague training proposals, both electronic and physical do you have to help Halfords
drive fitting penetration?

AAMP Response
AAMP Global believes that training programs are a fundamental part of the installer program
and as such it would continue to engage in:

 Training session at facilities in Hampshire
 Provision of vehicles for training
 Adhoc./planned UK wide training event hosting
 Train the Trainer sessions held with AAMP training personnel
 AAMP would engage heavily with the Halfords electronic training systems
 AAMP would plumb Halfords into the online training services managed by AAMP

 Please outline any further proposals on how you will help Halfords drive fitting penetration.

AAMP Response
AAMP Global will help fitting penetration in a number of ways including:

 Create an exclusive “Halfords Installer Group” where we create a “buzz” to become an
installer

 Create Incentives to endorse fitting attachment penetration.

 Your proposal should also provide an allowance for the purchase and maintenance of
equipment required to complete audio fitting, as and when required by Halfords.

AAMP Response
AAMP Global will support the Audio Installers tool kits as necessary to ensure that the right
tools are in the right hands for the job.

AAMP are a large Audio Tools provider to the global market and has access to specialist
brands such as Bojo & SuperRod

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

I) Internal & External Technical Support
With fitting being such an integral part of our business, it is vital we have the correct technical
information and support colleagues to carry out our fitting service.
To support our ambition to increase our level of fitting, we are creating a new “Audio Support” role
within Halfords.
This role will provide our colleagues in shops with a single point of contact for all Audio fitting
queries. As part of your proposal please include:

 How you will you be able to provide systemic technical support for the Audio Support
colleague to enable them to have the most up to date information?

AAMP Response
AAMP Global proposes a schedule of engagement with the new colleague to bring them the
most up-to-date information in the marketplace.
The schedule could include, but not limited to:

 An induction period hosted at both the Redditch Support Centre and the AAMP Offices
to have them hit the ground running.

 Monthly Meeting at Redditch with our Product manager Matt Daly and/or a tech team
member

 Field-Based, hands on training sessions

 What is your technical “helpline” set up, to enable further support for this colleague?

AAMP Response
AAMP Global would give maximum priority to this Audio Support Role so as to maximise their
effectiveness. We would include:

 Induction sessions would include some potential “manning” of the AAMP Halfords
dedicated help line to get a handle on call types

 Direct access to key AAMP Technical personnel to resolve any issues needing
attention.

 As part of the commercial arrangement you will be required to partly fund this role. Funding of
£20,000 p.a. will need to be provided.

AAMP Response
AAMP Global confirms that it will part fund the Audio Support role within the business to the
value of £20K p/a.

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

J) Data Queries & Multi-Channel
Halfords is a true multi-channel retailer, and as such customers are becoming ever more
demanding in their requirement for accurate information in a timely fashion from any medium they
choose.

Your proposal must include details on how you will manage fitment and product queries from
stores, the web, and our parts support team. You should outline typical response lead times.

AAMP Response
AAMP Global will continue to provide Halfords with the dedicated priority technical helpline
currently in place. In addition:

 The AAMP technical helpline is UK based.
 Tech line is available from 9 > 5:30 weekdays currently and due to be expanded to 9pm

with a new technical system going online within 1 month
 Response times are:

o Phone - immediate
o E-mail – Inside of 1 hour
 Direct Dial access to the people that design and develop the product
 Extended assistance of the US team

How do you propose to provide end user-customer service and dispute resolution?

AAMP Response
AAMP Global will provide the Halfords customer services team a number of business contacts
that will respond and resolve in a timely fashion; they are:
 Account Manager
 Customer Service
 Admin Manager

Please outline your parts cataloguing information.
What information are you able to provide to our parts cataloguing team?
Halfords require regular updates each time there are catalogue additions
(i.e. a new vehicle or amendments to existing listings).

AAMP Response
AAMP Global owns a vehicle database that is devised from the SMMT database and manages
this with a team of engineers to ensure that it contains the latest information.

 AAMP commits to provide live update to the catalogue team in the database format it
needs.

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

 Our product manager Matt Daly is currently in regular communication with the catalogue

team and will continue to set up scheduled updates ongoing.
 New line highlights given as and when they are developed

K) Miscellaneous

 Please detail your account manager and support proposition.

AAMP Response

Account Management
 Account Manager: Mike Smith
 Office Manager: Laura Coulson
 Admin. Assistant: Somrudee Kanram

Finance
 Finance Director: Don Tolson

Product Development
 Product Manager: Matt Daly
 VP of Product: Shaun Findley
 100+ Product Dev. Engineers

Technical Assistance
 UK Based dedicated Tech Line
 Supported by UK & US support lines

Operations & Logistics
 Operations & Logistics VP: John Bell
 Warehouse Manager: Emma Zammit
 UK, US, Far East Distribution Centres/Purchasing Teams

Product Production
 UK Based product production
 Multi-location US Production
 Far East production centres

Quality
 Quality Manager: Paul Hoskins
 UK, US, Far East & European QC Centres

Marketing
 VP of Marketing: Marie Still
 6 Brand Managers and graphic design

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

 What are your insurance provisions?

AAMP Response
AAMP Global Insurance Provisions are £10M

 There may be other areas of support you could offer Halfords which will be considered as part
of the benchmarking so please include them in your presentation

AAMP Response
In summary AAMP Global is confident that it can meet the ambitions the Halfords have for the
Audio Installation Category.

The key areas of note are:

 The Audio Display
 The Product Packaging
 The 3-Step Guided Sale
 Audio Information CRL
 Online Presence
 Training Programs
 In-Store & DC Ranging
 Special Order Service
 Special Order Returns Process
 Support Packages for existing stock / New Range Roll-out
 Technical support
 Quality Process

Product Development
In addition, it’s worth emphasising the size and nature of AAMPs product development process
and the innovations that are in progress.
AAMP have over 100 product engineers and specialists working on over 300 projects to produce
a product roadmap well into a 3-5 year rolling plan.
Working alongside AAMP, Halfords will be first-to-market and innovation-led in all that it does

Global Marketing
The Product Development cycle is backed up by a Global Marketing powerhouse.
The brands, of which Autoleads is key, gets a global presence in all media and will create a
massive pull for sales of the product in store

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

Brand Portfolio
The AAMP Global extensive all-encompassing Brand Portfolio include:

Integration
 Autoleads – European market leader in Audio integration technologies
 PAC – US market leader in Audio integration technologies

Audio
 Phoenix Gold – A US Power brand of mid to high end car audio
 Focal – The world leader in high end speaker systems
 Pioneer
 Sony

Connectivity
 iSimple – Device connection/integration to vehicle
 TechConnect
 Own Brand

Safety
 EchoMaster – Comprehensive safety range covering parking assist, cameras, monitors and

DVRs

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

Outline of Quality, Environmental and Social requirements

We are committed to sourcing quality merchandise and developing collaborative relationships
with suppliers. We have a dedicated facility for merchandise development and evaluation, all
products and packaging sold by Halfords are assessed against relevant specifications, standards
and legislative requirements. There is a formal sample submission procedure which accompanies
our merchandise development process that applies to the product and packaging, which will be
adopted should your company be awarded business as a result the tender process. A visit or
audit of premises associated with our suppliers and their subcontractors will be undertaken by
representatives from Halfords’ Quality & Product Development function.
It is Halfords policy to promote shared business objectives with those in our global supply
network so as to minimise the environmental impact of our operations and also encourage the
consideration of social issues in business. The importance of these issues is highlighted by their
inclusion within our Supplier Terms and Conditions Manual.
In addition to national legislation and pollution prevention good practice, the successful supplier
should also be examining waste minimisation and energy efficiency measures. These initiatives
are likely to have a beneficial impact on costs.

A Quality Questionnaire is provided in Appendix A.
All prospective suppliers must complete and return this questionnaire should they wish to
participate in the tender process.
Please use this document to provide an introduction to your company; outlining your key areas of
business, details of your major customers and any other information that you believe may support
your case as a potential supplier to Halfords. Note: Current suppliers to Halfords who have not
completed this questionnaire within the last six months must provide an updated version. Please
also note that if you are an agent or intermediary, we require the parts of the Quality
Questionnaire that refer to the manufacturing processes to be completed either by or on behalf of
the manufacturing company.
I have also included a copy of our company ‘Code of Conduct’ and a blank factory audit form so
that you see how we assess supplier’s factories.

AAMP Response
AAMP Global include appendices A), G) & H)

REQUEST FOR INFORMATION

Regarding the supply of products relating to the
installation of car audio units for Halfords Ltd

May 16th, 2017 Submitted by: Mike Smith

APPENDICES

A. Quality questionnaire

Please find attached our Halfords Quality Questionnaire, which should be completed and
submitted, together with product samples, if you wish to be considered for participation in the
tender process.

B. Confidentiality statement
You are expected to agree and be bound by the conditions in the NDA you have
signed before taking part in the Audio tender process.

This Request for Information, and any other supplementary information provided to you as a part
of this request, contains Halfords confidential information and is and shall remain the proprietary
property of Halfords. In consideration for its disclosure, you agree not to make copies of any
portion of the document, or disclose or distribute any information from it to any third party or use
the confidential information for any other purpose than to develop your response, without written
permission from Halfords.

C. Current store ranged product list and approximate annual volume