The words you are searching are inside this book. To get more targeted content, please make full-text search by clicking here.
Discover the best professional documents and content resources in AnyFlip Document Base.
Search
Published by wsufedu, 2021-05-14 05:58:38

WBSCH 21/22 LP

wbsch_prospektus_lp_ni

WWW.WBSC-H.EU

WEKE RLE BUSINESS SC HOOL

WEKERLE BUSINESS SCHOOL Learn to succeed

2021/2022 BUDAPEST

CONTENTS

ABOUT US 3 PREFACE
OUR PROGRAMMES 4 INTRODUCING OUR INSTITUTION
6 RECTOR’S WELCOME
OUR INSTITUTE 8 BUDAPEST
10 WHY WBS?
12 USEFUL INFORMATION
13 FOUNDATION YEAR
- FOR MEDICAL STUDIES
- FOR BUSINESS STUDIES
- FOR BUSINESS INFORMATICS
18 BA PROGRAMMES:
- COMMERCE AND MARKETING
- BUSINESS ADMINISTRATION AND MANAGEMENT
24 BSC PROGRAMME: BUSINESS INFORMATICS
26 POST-GRADUATE SPECIALIST DIPLOMA PROGRAMMES:
- MARKETING MANAGER
- EXECUTIVE MBA MANAGER OR ECONOMIC SPECIALIST
- PROGRAM-DESIGNER IT SPECAILIST
27 CAREER OFFICE
28 INTERNATIONAL STUDENT OFFICE
29 ACADEMIC LIFE AT WBS
30 HUNGARY

NAME OF INSTITUTION: WEKERLE BUSINESS SCHOOL

Head of institution: Imre Balogh, PhD
Central telephone number: +36-1/50-174-50
Central website address: www.wbsc-h.eu
10 Jázmin Str., Budapest H-1083
Central address:
Year founded: 2008
[email protected]
International Affairs:
Language of instruction: English
Instituion’s registration number: Fl50782
HU BUDAPES50
Erasmus+ code:

2

PREFACE

Prof. Dr. Árpád Kovács – ‘Competition and performance pressure whether we
Chairman of the Fiscal Council like it or not, affect our lives. Important factors such
of Hungary as the quality of culture, modernization and education
act as a deposit for the future of the economy’s
competitiveness. Against this background the
constant and offensive ability to adapt to change is
aided and facilitated through life-long learning.

It is worth noting that the appraisal systems of business
schools similar to WBS place greater emphasis on
practical knowledge and the students ability to develop
their careers than larger universities where theoretical
and scientific research is the main factor influencing
institution prestige. I am convinced that WBS bears
the Wekerle name with the dignity, pride and respect
worthy of its eponym.

The institute with its European recognized degrees
and cutting-edge training programmes has proven
that is more than capable of tackling and answering
those educational challenges arising from todays
modern economy.’

3

INTRODUCING Wekerle Business School - as a prestigious
OUR INSTITUTION educational institution - considers its mission
to provide outstanding education within the
Bologna system. Its aim is to create conditions
for education that enhance the students’
academic and personal development by
uniting high-level academic knowledge with
practical education, based on corporate
partnerships from outside the institution.
In today’s globalized world, only by having
a highly professional and open-minded
education that incorporates a strong sense
of ethics and responsibility can one remain
competitive.

A WBS education while successfully
integrating various cultures enables its
students to rise to new challenges anywhere
in the world, thus helping them to fulfil their
true potential.

4

WBS considers it a number one priority that the students and staff, regardless of age or
background, ethnical or otherwise, are encouraged to embark upon a voyage of life-
long learning and self development through study, research and academic endeavour.

This will lead to an improvement in the quality of life while contributing to the training of a
more flexible and better prepared labour force. It is our firm conviction that the structure
of our programmes should be practice-oriented, and based on work experience, as well
as carefully designed case studies, that reflect market realities. This contributes to the
development of our students’ problem-solving, communicative and presenting skills as
well as to the heightening of their preparedness for employment.

Through the contribution of our services and our active participation in the national
scientific and academic life WBS enjoys the confidence and acknowledgement of the
local society and wider public. We consider this to be of the utmost importance and
value it highly. Against this background we will continue to be a positive cultural and
intellectual force in the community at large. We are proud of our philosophy that conceives
education as a complex service. Our student-oriented approach can be experienced
in a pleasant educational and student-life-enriched environment with cutting-edge
technology, while an outstanding and highly acknowledged teaching staff uses
up-to-date methodologies and quality course material.

The final aim of the school is to train future leaders while endowing them with the thirst for
knowledge and inspiring them to strive for professional and human excellence.

5

RECTOR’S WELCOME

6

Imre Balogh PhD – ‘In line with the mission of WBS our goal is to assist our
Acting Rector of WBS, college students in becoming critical thinkers and committed
professor intellectuals within the framework of a professional,
streamlined, yet student-friendly educational system,
using the teaching methods of the 21st century.

The word ‘Business’ in the name of our school is of vital
importance as it means that our programmes have a
particular focus on the development of up-to-date and
ready-to-use business skills. We strive for providing our
students with tailor-made assistance in starting and
building their careers. We are convinced that quality
education thrives in an international environment, thus
we are determined to admit a gradually increasing
number of international students.

Our management and staff do their best to create the
conditions for a ‘comprehensive college experience’,
i.e. besides the up-to-date knowledge based on the
latest scientific findings, we offer an inspiring learning
environment and a variety of social events for our
students.

I trust that you, whether a present or future student
of ours, will benefit from the achievements of our
institution while contributing to our mutual success
through your own drive, enthusiasm and original
approach.’

7

BUDAPEST

8

Budapest is cited as one of the most beautiful cities in Europe, with its extensive World Heritage
Sites including the banks of the Danube, the Buda Castle Quarter, Andrássy Avenue, Heroes’
Square and the Millennium Underground Railway, which is the second oldest in the world.
Other highlights include a total of 80 geothermal springs, the world’s largest thermal water cave
system, and the third largest Parliament building. The city attracts about 4.3 million tourists a year,
making it the sixth most popular city in Europe according to Euromonitor. This beautiful historical
capital is situated on the banks of the Danube and is called the pearl of the Danube. The city
actually consists of three cities: Óbuda with Celtic and Roman ruins, Buda in the hills on the Western
bank, famous for its historic Castle Hill and beautiful residential area, and Pest with its shopping,
government and commercial districts on the flat plain of the Eastern bank.
The architectural beauty with monuments ranging from neoclassic, baroque to eclectic art nouveau
is prevalent in the city. Budapest is also world famous for its abundance of concerts, operas, recitals,
galas and exhibitions.You can find all cuisine in Hungary. There are a lot of Chinese, Turkish, Iranian,
Greek, Italian, Indian and Japanese restaurants and buffets as well as fast food chains in Budapest.
Certainly, as all European cities, Budapest has many cafés and teahouses, ranging from classical
to modern ones, as well as art cafés.
A new type of entertainment centres of social life for young people studying in Budapest are the
‘ruin pubs’, which are unique in the world. They have developed along the trends of European art.
They are centres for open-mindedness to other cultures and networking, where you can meet
friendly and helpful people.

9

WHY WBS?

10

• Our teachers and lecturers are acknowledged professionals, who have proved their ability
and professional preparedness in various fields of business and academic research.

• Our guest lecturers with their international reputation make the lessons more colourful with
their special input.

• We organise professional evenings on a regular basis, where top managers of market leading
companies share their personal experience from their fields.

• Thanks to our career office WBS graduate students usually find employment in their
profession within three months which is an outstandingly high rate.

• Our student-oriented management and students’ union pay special attention to include
colourful and useful programmes in the students’ lives at the school: art exhibitions, theatre
performances and various other programmes of high quality are available for our students.

• IT training is held in modern classrooms that meet the highest standards.
• We offer a practice-oriented training environment using cutting edge technologies.
• We provide internet access for our students free of charge in the student library

and in the cafeteria. There is free WIFI access in the whole area of the school.
• Our school building is located in the heart of the city, near Corvin-negyed, where there are

plenty of shops and cafès.
• The Jázmin Bistro situated in our school building offers a daily menu, sandwiches, more than

40 different tea blends, a wide range of coffees and a pleasant atmosphere.
• Budapest is not only a beautiful city situated in the heart of Europe, but the living costs are

much cheaper than in other western cities.
• Scholarships are availabe for the best academic members of the student community.
• Students may attend preparatory courses in English and economic mathematics.

For details see our homepage.

’I love that the school is international, students are everywhere,
they take part in everything and talk to each other. They are
very open people here – both the students and teachers. The
classes are quite good, most teachers have a PhD, which I also
like. T he best thing about Budapest is the architecture. I love
the buildings and the infrastructure. A lso, Hungarian people are
really sociable and fun.’ - Viliet, PG student

11

Budapest Public Transport (BKK): Budapest has a well-

developed transportation network. Buses, trams,
trolley buses, four underground lines and exceptionally
popular ships are also part of the network. Tickets
and weekly or monthly passes for public transport in
Budapest can be purchased at underground stations,
and at ticket vending machines.

Accommodation: In the long term, it is advised to rent a

flat in Budapest with friends. We help our students with
their search for accommodation, so that they can find
the most appropriate and comfortable place to live.

USEFUL Telephone: International telephone prefix for Hungary
INFORMATION
is 36, area code for Budapest is 1. To call a number
12 within Hungary, first dial 06, followed by the area code
and the telephone number. Budapest telephone
numbers have seven digits, all other areas have six
digits (excluding the area code in both cases). To make
an international call from Hungary, first dial +, then
the country code followed by the area code and the
subscriber’s telephone number. To call a (Hungarian)
cell phone, first dial 06, followed by the subscriber’s
nine-digit number (starting with either 20-, 30- or 70-,
depending on which of the 3 mobile providers have
issued the number).

Prices:

The estimated costs of living in Budapest for one
month are in the table below:

Rent (including utilities) 160-260 EUR
Meals (eating out liberally) 220-300 EUR
Utilities, DSL, and phone 40 EUR
Local transportation (with student ID) 10 EUR
Entertainment, miscellaneous 150 EUR

Costs (500-900 EUR) will vary in accordance with
personal taste and priorities.

*A yearly discount card for the school’s canteen allows you to eat at a reasonable price.

PROGRAMMES

FOUNDATION YEAR FOR MEDICAL STUDIES

(2-SEMESTER REGULAR OR 1-SEMESTER INTENSIVE)

FOUNDATION YEAR FOR BUSINESS STUDIES

(2 SEMESTERS)

FOUNDATION YEAR FOR BUSINESS INFORMATICS

(2 SEMESTERS)

BA IN COMMERCE AND MARKETING

(6 SEMESTERS +1 SEMESTER INTERNSHIP)

BA IN BUSINESS ADMINISTRATION AND MANAGEMENT

(6 SEMESTERS +1 SEMESTER INTERNSHIP)

BSC IN BUSINESS INFORMATICS

(6 SEMESTERS + 1 SEMESTER INTERNSHIP)

MARKETING MANAGER POST-GRADUATE SPECIALIST DIPLOMA

(2 SEMESTERS)

EXECUTIVE MBA MANAGER / EXECUTIVE MBA ECONOMIC SPECIALIST
POST-GRADUATE SPECIALIST DIPLOMA

(4 SEMESTERS)

PROGRAM-DESIGNER IT SPECIALIST POST-GRADUATE DIPLOMA

(3 SEMESTERS)

CONTACT US FOR INFORMATION ABOUT OUR NEW COURSES, THE ”EUROPEAN BUSINESS ENGLISH COURSE” 13
AND THE ’’GERMAN COURSE FOR HEALTHCARE PURPOSES”.

wbsc-h.eu/programmes

*Applicants who cannot certify their English languageThe Foundation Year for Medical Studies Program
knowledge will have to take an oral and a writtenhas been designed for students who would like to
English language entrance examination prior to theircontinue their studies at one of the medical universities
admission to the pre-medical program.in Hungary, and who, therefore, first need to and wish
Applicants whose English language knowledgeto extend and deepen their knowledge in the subjects
reaches B1 level (IELTS min. 4.0 or equivalent), butrequired at the entrance examinations of those
universities. In addition, the program also prepares
Wbfalls below the required B2 level, will be referred to afuture students of dentistry, pharmacy, physiotherapy
and veterinary medicine for their university entrance
examinations.

FOUNDATION YEAR ADMISSION REQUIREMENTS
FOR MEDICAL STUDIES
• B2 level knowledge of the English language certified
/PRE-MED/ by an internationally recognised English language
certificate (IELTS min. 5.5 or equivalent)*
(1 OR 2 SEMESTERS)
• A-level secondary shool examination certificate in
Biology, Chemistry and Physics**

supplementary English language course prior to and

along with their Pre-medical Program.

WBS reserves the right to test its students English

language knowledge upon arrival in Hungary and prior

to the commencement of the pre-medical and the

foundation programs.

**in the case of Iranian students, final examination results

either in Mathematics and Physics, or in Experimental

Sciences, upon completion of their upper secondary

studies
14

FOUNDATION YEAR FOR
MEDICAL STUDIES

(2-SEMESTER REGULAR)

Application fee: 150 EUR (non-
refundable and to be paid upon
application)*
Tuition fee: 3000 EUR / semester**
Registration fee: 200 EUR
Fee for orientation: 250 EUR

*Please, note that the tuition fee for both semesters will have to be
paid in one bulk prior to the issue of the Final Acceptance Letter by WBS.

FOUNDATION YEAR FOR
MEDICAL STUDIES

(1-SEMESTER INTENSIVE)

Application fee: 150 EUR (non-

bsrefundableandtobepaidupon
application)*
Tuition fee: 4150 EUR / semester**

*Please, contact the school or the school’s representative concerning
the application procedure. Find the contact information on the back
cover.

** Please, also note that the tuition fee will have to be paid in one bulk,
prior to the issue of the Final Acceptance Letter by WBS.

15

Linguistic Knowledge and SkillsThe first semester starts in October and finishes in
January, while the second semester starts in January
Wb• GeneralEnglish and finishes in May. The intensive program begins at
the end of January and finishes in May.
Please, note that each course will demand a
considerable amount of out-of-class preparation and
self-directed learning. Regular attendance, active
participation, completion of in-class and out-of-class
assignments are also required. Final grades will be
based on continuous assessment and end-term
examination results.

DETAILS OF COURSES ARE OFFERED IN THE

FOUNDATION YEAR FOLLOWING SUBJECTS:
FOR MEDICAL STUDIES
Biology Chemistry

• Cell Biology • General Chemistry

• Physiology • Inorganic Chemistry

• Genetics • Organic Chemistry

• Evolution • Introduction to Biochemistry

Physics

• Basic Physics
• Introduction to Biophysics

• Medical English

• English for Professional Communication

• Hungarian

NB: The topics of the above subjects will cover
the requirements of the entrance examinations of
Hungarian medical universities, and mock-exams
based on previous entrance exam questions will be
organised. Students must note that the chances of
their acceptance to the university will depend on their
16 diligence and academic performance.

The Foundation Year for Business Studies has been FOUNDATION YEAR
designed for students who wish to strengthen their FOR BUSINESS
level of English required to enter the standard WBS BA
programme. STUDIES

ADMISSION REQUIREMENTS: (1 OR 2 SEMESTERS)

TUTION FEE: • completed A-level (higher secondary) studies, and
2050 EUR / SEMESTER • B1 level of English language proficiency (IELTS min.

APPLICATION FEE: 150 EUR** 4.0 or TOEFL iBT min. 47 or equivalent)*

EXPECTED OUTCOME LEVEL UPON
COMPLETING THE FOUNDATION YEAR
PROGRAMME:

B2 (according to the Common European Framework
of Reference)

COURSES ARE OFFERED IN THE
FOLLOWING SUBJECTS:

• BUSINESS ENGLISH
• ACADEMIC SKILLS
• MATHEMATICS
• EUROPEAN CIVILIZATION

bs• HUNGARIAN
*Applicants who cannot certify their English language knowledge will have to take a
spoken and written entrance examination in English.

**Please, contact WBS’s Representative concerning the application procedure. Find your
agent’s contact information on the back cover.
Please, also note that the tuition fee will have to be paid in one bulk, prior to the issue of
the Final Acceptance Letter by WBS.

17

FOUNDATION YEARThis one-year programme was designed based on a
FOR BUSINESSthorough research of the labour market for students
who
INFORMATICS, WITH
A SPECIAL FOCUS ON• have completed their secondary school studies,
• possess the necessary general English language
PROGRAM-DESIGNING
competences,
Wb(2SEMESTERS)• and are motivated to acquire the basics of program-

and web-design as well as the basics of IT English
knowledge and skills,
• either before starting their Bachelor level studies in
Business Informatics, or before starting a career as
an IT specialist.

COURSES ARE OFFERED IN THE
FOLLOWING SUBJECTS:

• Business English
• IT English
• IT Basics
• IT Architectures
• Backend
• Frontend
• Java
• SQL (Structured Query Language)
• Geometrical Programming

• JavaScript Frameworks

• Database Management

• Networks



For students who successfully (i.e. with a minimum

result of 75 per cent) complete this Post-graduate

programme, a job placement service will be offered

by a partner of WBS. The conditions of the service

offer will be included in a separate contract between

the student and our partner.

18

Admission requirements:
completed A-level (higher
secondary) studies, and
minimum B2 level (IELTS 5.5 or
TOEFL iBT 72 or equivalent) of
English language proficiency*

Duration: 2 semesters
Tuition fee: 7100 EUR for the
2-semester programme
Application fee: 150 EUR (one-
time payable and non-refundable
amount, which also contains the
fee of the Legal Assistance)**

*Applicants who cannot certify their English language knowledge will
have to take a spoken and written entrance examination in English.

bs**Please,contacttheschoolortheschool’srepresentativeconcerning
the application procedure. Find the contact information on the back
cover.
Please, also note that the tuition fee will have to be paid in one bulk,
prior to the issue of the Final Acceptance Letter by WBS.

19

LEVEL OF QUALIFICATION AS INDICATEDThe aim of the programme is to train professionals
IN THE CERTIFICATE: BACHELOR LEVELwho will have acquired the necessary
economic and business knowledge and skills
Wb(BACCALAUREUS,BACHELOR:BA)as well as sales and marketing expertise
to successfully work in the acquisition
and sales of both products and services,
while always meeting market demands.

Not only will they be able to organise and manage
the sales activities of small and medium-sized
businesses but they will also be able to find
employment at large international companies.

BA IN COMMERCE By the end of the programme they will have
acquired sufficient knowledge to continue their
AND MARKETING studies in a Master’s programme.
(6 SEMESTERS + 1 SEMESTER
INTERNSHIP) GRADUATES WITH A BACHELOR’S

DEGREE IN COMMERCE AND
MARKETING WILL BE ABLE TO:

• organise and manage the sales activities of
small and medium-sized businesses;

• acquire and/or sell various products and/
or services;

• perform in a team as well as individually;
• cooperate with suppliers, partners, service

providers as well as with other departments
of an organisation;

• analyse data on advertising, sales

promotion and market research; elaborate

on efficient programmes and supervise

their implementation;

• analyse and plan commercial processes

and strategy;

• complete certain logistical tasks;

• use commerce and marketing softwares;

• prepare reports and surveys, communicate

20 efficiently both orally and in writing.

SPECIALIZATION:

Marketing Planning and Strategy

Degree earned:
BA in Commerce and Marketing
Field of training: economic sciences
Training branch: business
Language of instruction: English
Language of degree: English
Length of programme: 6 semesters +
1 semester internship
Entry level of English required: IELTS
5.5 or equivalent
Tuition fee: 2100 EUR / semester

bsApplicationfee:150EUR**
*Applicants who cannot certify their English language knowledge will
have to take a spoken and written entrance examination in English.
**Please, contact WBS’s Representative concerning the application
procedure. Find your agent’s contact information on the back cover.
Please, also note that the tuition fee will have to be paid in one bulk,
prior to the issue of the Final Acceptance Letter by WBS.

21

ADMMINAINSATRGAETMIOENNTAND(6 SEMESTERS + 1 SEMESTER The Bachelor’s Degree Programme in Business
Administration and Management provides
INTERNSHIP) students with the necessary scientific training
in the basic and applied aspects of business
LEVEL OF QUALIFICATION AS INDICATED economy, organisation and management as
IN THE CERTIFICATE: BACHELOR LEVEL well as with the opportunity to develop their
professional skills needed in organisations
Wb(BACCALAUREUS,BACHELOR:BA) working in globalized markets.
Graduates of this degree acquire the knowledge
and skills necessary to create, direct, assess and
evaluate all types of businesses and departments
(Purchasing, Production, Logistics, Quality

BA IN BUSINESS Management, Accounting, Auditing, Finances,
Human Resources, Sales, Marketing, etc.)

GRADUATES WITH A BACHELOR’S
DEGREE IN BUSINESS
ADMINISTRATION AND
MANAGEMENT WILL BE ABLE TO:

• establish and run their own companies;
• carry out and plan decision making

processes and techniques of commercial
activities;
• understand the processes of consumer
behaviour and consumer protection;

• organise the controlling procedures of a

business;

• organise and manage the activities of small

and medium-sized businesses;

• acquire and/or sell various products and/

or services;

• perform in a team as well as individually;

• understand financial planning;

• co-operate with suppliers, partners,

service providers as well as with other

22 departments of organisations.

SPECIALIZATION:

International Business Administration

Degree earned:
BA in Business Adminstration and
Management
Field of training: economic sciences
Training branch: business
Language of instruction: English
Language of degree: English
Length of programme: 6 semesters + 1
semester internship
Entry level of English required: IELTS
5.5 or equivalent
Tuition fee: 2100 EUR / semester

bsApplicationfee:150EUR**
*Applicants who cannot certify their English language knowledge will have
to take a spoken and written entrance examination in English.
**Please, contact WBS’s Representative concerning the application
procedure. Find your agent’s contact information on the back cover.
Please, also note that the tuition fee will have to be paid in one bulk, prior
to the issue of the Final Acceptance Letter by WBS.

23

INFORMATICS(6 SEMESTERS + 1 SEMESTER In line with the demands of the world economy,
Business Informatics covers several disciplines,
INTERNSHIP) such as the basics of Economics, Finance
and Management, IT and cognitive theories.
LEVEL OF QUALIFICATION AS INDICATED The initial training cycle brings together these
IN THE CERTIFICATE: BACHELOR LEVEL seemingly independent disciplines and provides
a mutually supportive transition between the
(BACCALAUREUS, BACHELOR: BA) areas concerned.
Special emphasis is placed on the various fields
The aim of the programme is to train business of information management, such as procedure
and system development, knowledge and
Wbinformaticsexpertswhoareabletounderstand project management, risk and performance
management as well as on IT audit and safety.
Graduate students will be prepared to continue

BSC IN BUSINESS their studies at master’s level.

GRADUATES WITH THE BACHELOR’S
DEGREE IN BUSINESS INFORMATICS
WILL BE ABLE TO:

• complete tasks related to data management
and basic data-migration;

• analyse business procedures and design
software applications that support the
development of these procedures;

• identify operational risks within a company
and offer alternative IT solutions to manage or
avoid them;
and manage the real business processes as well • manage IT tasks that support value creation
as to offer suitable solutions to the problems
processes;
inherent in the conditions and values of the
• leverage state-of-the-art information
information society.
technology to increase the knowledge base

and business intelligence of organizations;

• collaboratively model info communication

processes and technologies;

• initiate organizational change required for the

introduction of new economic models;

• design and manage projects through exploring

24 and collecting the necessary resources.

SPECIALIZATION:

Business Data Analysis

Degree earned:
BSc in Business Informatics
Field of training: informatics
Training branch: business informatics
Language of instruction: English
Language of degree: English
Length of programme: 6 semesters
+ 1 semester internship
Entry level of English required: IELTS
5.5 or equivalent*
Tuition fee: 3500 EUR / semester
Application fee: 150 EUR**

*Applicants who cannot certify their English language knowledge will have

bstotakeaspokenandwrittenentranceexaminationinEnglish.
**Please, contact the school or the school’s representative concerning the
application procedure. Find the contact information on the back cover.
Please, also note that the tuition fee will have to be paid in one bulk, prior
to the issue of the Final Acceptance Letter by WBS.

25

MARKETING MANAGERThe aim of the course is to train marketing
POST-GRADUATE SPECIALISTmanagers who are able to work efficiently
and cooperate successfully both with
DIPLOMA PROGRAMMEclients and colleagues as they have
highly developed interpersonal and
Wb(2SEMESTERS)communication skills.

THE GRADUATE STUDENT OF
THE COURSE WILL BE ABLE TO:

• attract new costumers through

planning, implementing and

coordinating the promotional activities

of the organization;

• actively contribute to the development

of the company’s website;

• do market research and competitor

analysis;

• efficiently manage marketing

databases;

• design promotional materials for

the company and supervise their

distribution;

• organize events (fairs, conferences) to

promote the products or services of

the organization;

• design and implement marketing

campaigns;

• generate creative marketing and

communication ideas based on the

company’s brand management.

26

TITLE OF AWARD:

Marketing Manager

Certificate earned: Post-graduate
Diploma Certificate
Field of training: economic sciences
Admission requirement: BA or BSc
degree in any training field
Language of instruction: English
Language of diploma: English
Length of programme: 2 semesters
Entry level of English required: IELTS
5.5 or equivalent
Tuition fee: 2150 EUR / semester

bsApplicationfee:150EUR**
*Applicants who cannot certify their English language knowledge will
have to take a spoken and written entrance examination in English.
**Please, contact WBS’s Representative concerning the application
procedure. Find your agent’s contact information on the back cover.
Please, also note that the tuition fee will have to be paid in one bulk,
prior to the issue of the Final Acceptance Letter by WBS.

27

• not only possess relevant knowledge butEXECUTIVE MBAThe Executive MBA Manager/Economic
will also be capable of independent workMANAGER/ECONOMICSpecialist Post-graduate Specialist Diploma
and decision-making as well as strategic,Programme is a generalist programme
entrepreneurial thinking due to the practiceSPECIALIST POST-incorporating all the important subfields of
oriented training;GRADUATE SPECIALISTeconomics. Thus, its main aim is to train
DIPLOMA PROGRAMME professionals who - possessing extensive
Wb• beabletousetheirin-depthknowledgeknowledge - are capable of developing a
(4 SEMESTERS ) strategic approach in order to ensure the survival
and development of enterprises, possess
decision-making skills, understand international
economy and are able to manage human
resources, organizations and various activities
of enterprises.

As the programme’s essential goal is to foster
students’ carrier and facilitate their promotion to
managerial positions, supporting them in these
ambitions is also considered to be a major aim.

THE GRADUATE STUDENT OF THE
COURSE WILL:

in practice, to plan, arrange and manage

the operational procedurers in the public

and private sector both at domestic and

international level, and to manage people

and teams;

• be capable of handling business

management related tasks, making

reports, analyses and surveys, doing

individual and teamwork.

28

TITLE OF AWARD:

Executive MBA Manager/
Executive MBA Economic Specialist

Certificate earned: Post-graduate
Diploma Certificate
Field of training: economic sciences
Admission Requirements:

• BA or BSc degree in any training field
• minimum 3 years of work

experience

Language of instruction: English
Language of diploma: English
Length of programme: 4 semesters
Entry level of English required: IELTS

bs5.5orequivalent
Tuition fee: 2150 EUR / semester
Application fee: 150 EUR**

*Applicants who cannot certify their English language knowledge will have
to take a spoken and written entrance examination in English.

**Please, contact WBS’s Representative concerning the application
procedure. Find your agent’s contact information on the back cover.
Please, also note that the tuition fee will have to be paid in one bulk, prior
to the issue of the Final Acceptance Letter by WBS.

29

PROGRAM-DESIGNER IT The aim of the programme is to train IT specialists
SPECIALIST who relying on their previous qualifications can acquire
the basics of program- and web-design as well as
POST-GRADUATE the techniques of object-oriented programming, the
DIPLOMA PROGRAMME structure of databases and the use of SQL.
This programme was designed based on a thorough
(2 SEMESTERS) research of the labour market for students who wish
to start a new career either in their original field of
training but coupling it with their newly acquired IT
competences, or in a completely new field as program-
designer IT-specialists.

THE GRADUATE STUDENT OF THE
COURSE WILL BE ABLE TO:

• apply the basics of program- and web-design;
• implement the technique of object-oriented

programming;
• understand the multi-level application logic;
• comprehend the structure of databases;
• apply SQL (Structured Query Language);
• develop software in a Java environment;
• create and develop database-based web-

applications through the use of web-based
frameworks.

For students who successfully (i.e. with a minimum
result of 75 per cent) complete this Post-graduate
programme, a job placement service will be offered by
a partner of WBS. The conditions of the service offer
will be included in a separate contract between the
student and our partner.

30

TITLE OF AWARD:

PROGRAM-DESIGNER IT SPECIALIST

Certificate earned: Post-graduate
Diploma Certificate

Admission requirements: BA or BSc
degree in IT, Natural, Technical,
Agricultural or Economic Sciences
Language of instruction: English
Language of diploma: English
Length of programme: 2 semesters

Entry level of English required:
minimum B2 level (IELTS 5.5 or
TOEFL iBT 72 or equivalent) of
English language proficiency*

Tuition fee: 7100 EUR
Application fee: 150 EUR (one-
time payable and non-refundable
amount, which also contains the fee
of the Legal Assistance)**

*Applicants who cannot certify their English language knowledge will have
to take a spoken and written entrance examination in English.

**Please, contact the school or the school’s representative concerning the
application procedure. Find the contact information on the back cover.
Please, also note that the tuition fee will have to be paid in one bulk, prior
to the issue of the Final Acceptance Letter by WBS.

31

ACADEMIC LIFE AT WBS

Wekerle Business School has a thriving academic life. We enhance our students’ academic
activities in the field of economics and social sciences by editing a scientific periodical, organising
conferences and round table discussions.

ECONOMIC LIFE AND SOCIETY

Articles of internationally recognized foreign and Hungarian scientists as well as of students are
published in our periodical. It is a widely acknowledged professional periodical, which is eagerly
used by the teachers of the school as resource material.

HUNGARIAN SCIENCE DAY

Our school joined this event and has organised many scientific conferences within the frame
of this programme. Our Annual Hungarian Science Conference is held in November, where
ministers, state secretaries, administrative leaders and leading business executives participate
and give us the honour of presenting their lectures.

WEKERLE COMMEMORATIVE SCIENTIFIC CONFERENCE

The scientific conference commemorating our eponym - Sándor Wekerle - is held in February,
where scholarships are awarded to the most outstanding students of WBS.

PROFESSIONAL EVENINGS

Leading business executives, administration leaders and highly acclaimed experts are invited
for round table discussions allowing students to benefit from their professional experience in
informal settings.

RESEARCH PROJECT

Students will be given the opportunity to participate in research projects related to their field of
study.
32

CAREER OFFICE

THE CAREER OFFICE HELPS
STUDENTS FIND EMPLOYMENT
WHERE THEY CAN PUT THEIR
EXPERTISE INTO PRACTICE.

SERVICES PROVIDED:

• Aid for CV and project proposal writing
• Preparation for job interviews
• Personal consultations
• Practising situational exercises
• Advertising job fairs
• Organizing lectures and training sessions
• Providing help with finding job offers
• Networking between students and

companies

33

HUNGARY

Capital: Budapest

Government: Parliamentary democracy

Currency: Forint (HUF)

Area total: 93,030 km2

Population: 9,642,369 (2021)

Language: Hungarian 98.2%, other 1.8%

34

INTERNATIONAL STUDENT OFFICE

DEAR PROSPECTIVE STUDENT,

Let us introduce the International Student Office of Wekerle Business School (WBS):
Our institution is proud of its professional work in which cultural differences are not only handled
in a successful way but in which these differences are considered to be opportunities which
enable students to learn to cope with any economic situation in any part of the world.

From the very first moment of your initial enquiry it is the International Student Office you will be
in contact with: we will guide you through your registration and school application process, will
provide you with Legal Assistance in your visa process, and upon arrival will help you arrange for
airport transfer as well as find accommodation that meets your requirements.

It is also the International Student Office where your first school–related ‘adventure’ in Hungary will
lead to, and where you will be informed on how to avail yourself of students’ transport and other
benefits (by obtaining a student card), how to settle your issues with the Hungarian authorities,
and what documents you will need for all that.

In addition, feel free to turn to us if you need help with compiling your timetable, accessing the
teaching material or receiving information on school events and important dates.
What is more, we arrange students into small classes so that the tutors can consider their
individual needs, and the regular communication between the staff and the tutors on the basis
of student-feedback ensures that you receive the highest-quality education.

You can also count on us to remind you of your tasks before the deadlines expire, as it is of our
mutual interest to enable you to earn the best possible marks and to complete your chosen
programme within the scheduled time period.

Finally, we carefully design your graduation ceremony to guarantee the most solemn settings for
you to receive your final certificate amongst your beloved relatives and friends.
You are welcome, just feel free to contact us.

Best regards,
the Staff of the International Student Office at WBS
[email protected]

35

Hungary is a country in Central Europe. It is a member of
the European Union and the Schengen Borderless Europe
Agreement. The country offers many diverse destinations:
relatively low mountains in the north-west, great plains in
the east, lakes and rivers of all sorts (including Balaton - the
largest lake in Central Europe), along with many beautiful
small villages (Hollókő, Villány, Szentendre, Nagycenk, etc.)
and hidden gems of cities. Top this off with Hungary’s great
accessibility in the middle of Europe, a vivid culture and
economy, and you will get a destination of your dreams.

Hungary is one of the 15 most popular tourist destinations
in the world, with a capital regarded as one of the most
beautiful cities in the world. Despite its relatively small size,
the country is home to numerous World Heritage Sites,
UNESCO Biosphere reserves, the second largest thermal
lake in the world (Lake Hévíz), the largest lake in Central
Europe (Lake Balaton), and the largest natural grassland in
Europe (Hortobágy). In terms of buildings, Hungary is home
to the largest synagogue in Europe (Great Synagogue), the
largest medicinal bath in Europe (Széchenyi Medicinal Bath),
the third largest church in Europe (Esztergom Basilica), the
second largest territorial abbey in the world (Pannonhalma
Archabbey), the second largest Baroque castle in the world
(Gödöllő), and the largest Early Christian Necropolis outside
Italy (Pécs). You can expect to find delicious food and
fantastic wines, good safety and a stable political climate as
well as friendly people.

Hungary has been ethnically diverse since its inception,
and while today over 90% of the population are ethnically
Hungarian, pockets of ethnic and cultural Slovaks,
Romanians, Germans and others dot the country. Due to
the border changes of Hungary after World War I, over
5 million ethnic and cultural Hungarians live in bordering
countries. The Hungarians, otherwise known as Magyars,
are the descendants of several tribes from Central Asia,
who were believed to be fierce, nomadic horsemen and
came to Central Europe in the 9th century.

36

’Being a student in Wekerle Business
School is a great pleasure for me, not only
because here I am always learning new
subjects, but also because I am in a very
inspiring international environment. The
academic staff is professional with very
up-to-date knowledge, and are always
available, thus helping the students to learn
more successfully. In fact, I joined the BA
program in Commerce and Marketing with
some work experience, but I can say that
the skills and knowledge that I have gained
here are practical as well as relevant and
have helped me better understand the
reality of commerce in our globalized world.
I definitely recommend the program to every
person who is eager to improve him/herself
in this area.’ - Sem, BA student

37

Wekerle Business School
H-1083 Budapest, Jázmin utca 10.

CONTACT

BUDAPEST


Click to View FlipBook Version
Previous Book
หนังสือเรียนรายวิชา ศิลปศึกษา ทช 11003
Next Book
FIQH MUAMALAT