RAMI BITAR
RAMI BITAR
RAMI BITAR NEW BRANCH TAWFEER SUPERMARKET : DIFFERENT, UNIQUE
EXPERIENCE
IN A COUNTRY WHERE EACH AREA INCLUDES DIFFERENT TYPES OF AUDIENCES WITH
DIFFERENT PREFERENCES, MEETING THEIR DEMANDS IS KEY.
AFTER LAUNCHING THE FIRST TAWFEER SUPERMARKET AND OBSERVING ITS SUCCESS,
CEO RAMI BITAR DECIDED TO EXPAND THIS PROJECT THROUGHOUT LEBANON. HE
BELIEVES STUDYING EACH AREA’S ECONOMIC MOVEMENT IS CRUCIAL IN
DEVELOPING MORE TAWFEER SUPERMARKET BRANCHES.
RAMI BITAR
AN ASPECT THAT TAWFEER SUPERMARKETS PRIDE THEMSELVES ON IS THE
CONTINUOUS OFFERS AND DISCOUNTS. CONSEQUENTLY, ONE OF THE EFFORTS
DONE IN EXPANDING THIS BUSINESS IS INSERTING DIFFERENT KINDS OF OFFERS THAT
VARY FROM ONE BRANCH TO ANOTHER. THIS WILL NOT ONLY ENCOURAGE
CITIZENS OF DIFFERENT AREAS TO VISIT TAWFEER SUPERMARKET, BUT IT WILL ALSO
PORTRAY EACH BRANCH’S SPECIALTY.
ACCORDING TO RAMI BITAR, INVESTING IN NEW BRANCHES MEANS INVESTING IN
HARDER WORK AND MORE EFFORT. THIS REINFORCES MORE RESPONSIBILITY ON
TAWFEER SUPERMARKETS TO MAINTAIN THEIR QUALITY LEVEL AND ENSURE
CUSTOMER HAPPINESS NATIONWIDE. FOR THIS REASON, ENSURING AN EQUALLY-
SATISFYING EXPERIENCE IN ALL BRANCHES HAS BECOME NECESSARY.
RAMI BITAR
FURTHERMORE, THE BUSINESS IS KEEN ON ENSURING THAT THE AUDIENCE IS WELL-
TREATED AND INFORMED. FOR THIS REASON, TAWFEER SUPERMARKETS MAINTAIN AN
INTERACTIVE AMBIANCE ON SOCIAL MEDIA WITH THEIR AUDIENCE FROM AROUND
LEBANON, EACH OF WHOM IS INTERESTED IN A DIFFERENT BRANCH. THIS HAS
RESULTED IN POSITIVE FEEDBACK IN WHICH FOLLOWERS ARE NOW ASKING FOR
EVEN MORE BRANCH OPENINGS DUE TO THE SPECIALTIES THEY ARE WITNESSING IN
EACH BRANCH DIFFERENTLY.
RECENTLY, TAWFEER RESPONDED TO A FOLLOWER ASKING ABOUT THE POSSIBILITY
OF A BRANCH OPENING IN JEITA, IN WHICH THEY REPLIED AFFIRMATIVELY BY
CLAIMING THAT THEY WILL DO SO “SOON.” THIS EXPANSION POLICY THAT TAWFEER
SUPERMARKET FOLLOWS HAS PROVED SUCCESSFUL THROUGHOUT THE YEARS AS
CUSTOMERS ARE DEMANDING MORE. SIMILARLY, BY LISTENING TO CUSTOMERS’
REQUESTS, TAWFEER RECENTLY RELOCATED THEIR ZKAK EL BLAT BRANCH TO
RAOUCHE; PER THE CUSTOMERS’ NEEDS AND TO ENSURE A BETTER, MORE
COMFORTABLE EXPERIENCE.
RAMI BITAR
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Rami Bitar is the managing partner of Capital Partners and its subsidiaries, including Bitar International and Tawfeer Supermarkets. A market leader in retail, trade, and distribution, Bitar leads a sizeable workforce in his mission to nourish the community. In addition to the different prestigious executive training programs he has enrolled in, such as the General Management Executive Program at INSEAD, Bitar holds a bachelor’s degree in business management and marketing from the Lebanese American University and an Executive Master of Business Administration degree from the American University of Beirut.
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Rami Bitar New Branch Tawfeer Supermarket
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