2021-Rebrand-Catalog-Short-Version-V2-Preview2

product
2021 2022

catalog



refresh refreshed
+r e b ran d logo

A bright and recyclable recyclable
design that brings light to packaging
any counter, a better fit for
your customers

With the world changing, new demands BPA Free
have surfaced and sustainability remains a tube + new
top priority. As a premium consumer brand, sleek design
we stepped up to the challenge to
re-imagine our packaging materials and
refresh our look. We value the fact that
responsibility lies in our hands to bring you
and your customers the best version of oral
care that can be created.

That being said, our new bright design,
innovative Beyond WhiteningTM
Toothpaste line, and recyclable packaging
will both dazzle your customers and help to
keep the environment free from waste.

As always, our brand will always uphold our
princibles- Safe, Effective, and Natural.

Beyond
whitening

Charcoal Toothpaste
Advanced Formula

Introducing our NEW innovative
toothpaste line. A complete oral care
system that both whitens and gives
you a daily dose of minerals and
natural botanicals.

The mouth is the gateway to the
body, that’s why we developed a
formula that is both naturally foaming
(SLS free), full of delicious flavor, and
unique ingredients.

+ Nano silver
+ Theobromine
+ Natural Foaming (no SLS)
+ No fluoride. No mess.

BEYOND WHITENING - PEPPERMINT BEYOND WHITENING - Spearmint

Our proprietary peppermint flavor This unique flavor blend of spearmint
derived of natural peppermint oil to uplift essential oils creates a warming and
the senses for that fresh clean taste. refreshing sensation .

upc: 850013013005 msrp: $9.95 upc: 850013013012 msrp: $9.95
net wt: 4 oz (113 g) net wt: 4 oz (113 g)
pack: 6 units pack: 6 units

ingredients

Who says a whitening toothpaste
has to be boring? Whiten while
getting all the benefits of a
delicious blend of innovative
ingredients and flavors.

mess free charcoal Theobromine
+ kaolin clay + minerals

Mess Free Charcoal + Kaolin studies have demonstrated
Clay mineralizes the mouth that theobromine mineralizes
and provides for the enamel better than
enamel-safe cleaning. fluoride. Theobromine is a
natural ingredient derived
nano silver from cacao.

Nanosilver neutralizes acids essential oils
and penetrates the biofilm
(plaque) that other We’ve re-invented charcoal
ingredients are unable to toothpaste with our new
penetrate. Silver-Charcoal™ collection
that combines the most
powerful

our
original
formula

Whitens
+p u r i f i es

Charcoal Toothpaste
Original Formula

We created the black toothpaste
category, but not all charcoal
toothpaste is created equal. Our oral
care formulas are always free from
fluoride, glycerine, SLS, synthetics,
GMO, and toxic preservatives. And
we’re made right here in the USA.

Unlike other brands that jump on
trends to chase profits, we focus on
providing 100% natural formulations
that stand up to clinical trials, scientific
evaluation, and that meet the standard
of modern dentistry.

+ Clinically tested
+ Enamel Safe Whitening
+ Coconut + Essential Oils
+ No Fluoride. No SLS

original formula - PEPPERMINT original formula - wintergreen

Our best selling peppermint flavor hits A cool and refreshing taste with a mild,
the senses with a spicy yet cooling taste. sweet wintry mint flavor and a hint of
The ultimate refreshing flavor. wintergreen.

upc: 868656000115 MSRP: $8.95 upc: 868656000146 MSRP: $8.95
net wt: 4 oz (113 g) net wt: 4 oz (113 g)
pack: 6 units pack: 6 units

original formula - spearmint

A more delicate cooling flavor from
peppermint. A combination of sweet yet
refreshing sensation.

upc: 868656000139 MSRP: $8.95 upc: 868063000319 MSRP: $8.95
net wt: 4 oz (113 g) net wt: 4 oz (113 g)
pack: 6 units pack: 6 units

cinnamon
is back!

tak e 2 0 %
1st order

activated charcoal bentonite clay

Activated coconut shell Calcium bentonite clay has
charcoal pulls stains from the ability to absorb
the pores of the teeth and minerals. It lifts and pulls
has powerful detoxifying away impurities, toxins,
properties that are proven and bacteria, then
safe and meet numerous deposites minerals back
oral care standards. into the teeth.

xylitol essential oils

Xylitol is a natural We’ve re-invented charcoal
sweetener derived from the toothpaste with our new
fibrous part of a plant know Silver-Charcoal™ collection
to prevent bacteria from that combines the most
sticking to the teeth. powerful

u lt ra f r es h
+m i n e ra l s

Moisturizing Mouthwash

Some people think you have to use harsh
chemicals to have a clean mouth. Our oral
rinse proves that nature’s gifts are even
more effective – without all the additives.

Enjoy a natural, pleasant-tasting alterna-
tive to products that might as well have
been developed in a mad scientist’s lab.
To get a clean, kissable mouth, all you
need is Xylitol, and the miracle actives in
our formula

+ Fulvic Trace Minerals
+ Non-GMO Xylitol
+ Moisturizing Aloe Vera
+ No Alcohol. No Fuoride.

z e r o wast e
+b r u s h i n g

Activated Charcoal
Toothpaste Tabs

We’ve stepped up to the challenge to
bring you a sustainable toothpaste option-
zero waste with all the taste. Our no
nonsense formuladoes not contain
unpleasant foaming agents nor sugar
additives. To top it off they come in a tin jar
that can be re-used, upcycled, or
recycled!

+ 100% Recyclable Container
+ Made with Activated Charcoal
+ Oral Defense Power of Xylitol
+ No Unpleasant Foaming Agents

a family+women owned business

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