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Assignment for Sport Communication(SRC501)
Muhamad Sharif Danial Muhd Fauzi
Faculty of Sport Science & Recreation

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Published by Muhamad Sharif Danial Muhd Fauzi, 2021-01-13 03:50:21

E-Portfolio SRC501_Muhamad Sharif Danial

Assignment for Sport Communication(SRC501)
Muhamad Sharif Danial Muhd Fauzi
Faculty of Sport Science & Recreation

FACULTY OF SPORT SCIENCE & RECREATION
UiTM SEREMBAN 3, Negeri Sembilan

BACHELOR OF SPORT MANAGEMENT (HONS)
NSR241 4M1

105CRS OILOFTROP-E    • 1202 YRAUNAJ
MUHAMAD SHARIF
DANIAL MUHD FAUZI

2020993753

PREPARED FOR :
DR. RADZLIYANA BINTI RADZUWAN

WHAT IS COMMUNICATION ? FORM OF HUMAN SPORT COMMUNICATION
COMMUNICATIION ARTICLE

03 Human Communication
04 Perception, Self &
Communication
05 Verbal Communication
06 Non-verbal Communication
07 interpersonal Communication

E-PORTFOLIO DIOSCUUTLSISNIOE N

SRC501

07 Intercultural Communication
08 Small Group Communication
08 Communication at work
09 Mediated Communication
10 Public Speaking
11 Informative Speech
12 Persuasive Speech

7 0 13 Conclusion

HUMAN COMMUNICATION E-Portfolio SRC501

Communication is the process between the
sender who want to convey the message to the
receiver. Communicating is one of the important in
human life which helps people to express their
feelings and ideas. Besides that, it helps us to build a
relationship between people when it comes to the
communication process. This article above show
about the importance of communication in sport.
Therefore, we may develop the communication
between the coaches and athlete. From that, it may
help effective results outcome and build a good
relationship with others.

(Arkansas State University, August 17 2018)

Based on the article, the former chelsea
manager give some support toward the
chelsea boss which is Lampard to not panic
after the bad performance for this season.
What can we relate about is the
communication are purposeful and
involves relationship in human
communication. Lastly, it shows that the
principle of human communication where
by the communication what Grant says is
irreversible and unrepeatable.

(The Star,,January 8 2021)

PERCEPTION, SELF & COMMUNICATION E-Portfolio SRC501

This topic more to on how we define our "self-concept". Self-
concept is generally thought of as our individual perceptions of
our behavior, abilities and unique characteristics. Based on the
article, human communication is universal and can be use for
any culture or any races. From the article, we can define the
self-concept which is by the images that he shows. There are
the sources of self-concept that can make other people
evaluate others by their images and cultural teaching on how
we see ourselves and others based on the physically or any
else. Another than that, we may develop the intercultural
awareness. What are the main reason of this news is about and
we need to alert about it. From that, we tend to try understand
the messages if there any difficulties in terms of the accent or
the pronunciations.
(Jabari Young, January 1 2021)

“To effectively communicate, we
must realize that we are all
different in the way we perceive
the world and use this
understanding as a guide to our
communication with others.”

-Anthony Robbins

VERBAL COMMUNICATION E-Portfolio SRC501

Verbal communication is the skills that importance
in sport communication. Based on the article above,
as a coach, the need to having a good
communication to convey the message between
coaches and athlete. From that, we can have a better
and effective communication in order to achieve
their objectives such as to win the competition and
so on. The successful in coaching skills is to have
effective communication skills to convey the
message to their athlete. In other words, this form of
communication are the importance things in human
communication.

(US.Human Kinetics. Com)

NON-VERBAL COMMUNICATION

Based on the article, coaches play important roles
as a role model and mentors for their athletes.
They need to give a support and motivate their
athletes to do more better. They also should be
able to excellent in develop physical skills training
and life skills. From that, the coaches must have a
good non-verbal communication to convey the
message by using non-verbal signals such as to
complement their athletes to give appraisal. There
are many forms of non-verbal that can be use to
enhance their confidence level to shows towards
their athletes.

(Andrew Bennie, August 22, 2016)

INTERPERSONAL COMMUNICATION E-Portfolio SRC501

Based on the article, we can see that
bottas shake Hamilton hands after after
snatching pole position for Sunday’s Emilia
Romagna Grand Prix from his Mercedes
team-mate Lewis Hamilton with a dramatic
late lap in qualifying at Imola on Saturday.
This shows both of them have a good
interpersonal skills in terms of specific
conversional skills to show the positiveness
between both of them after the events. it
shows that they have a good relationship
as participants and teammates. They show
the body movement that illustrates both of
them accept the results.

(AFP, October 31, 2020)

“I think for any relationship to be
successful, there needs to be
loving communication,

appreciation, & understanding.”

-Miranda Kerr

INTERCULTURAL COMMUNICATION E-Portfolio SRC501

The article shows that Uruguayan
players’ union brands English FA ‘racist’
for Cavani ban.It is because Cavani
posted a message on Instagram where
he thanked a friend for his
congratulations using the widely used
Spanish word "negrito" (small black
person). From that, we need to avoid
any jokes that can misunderstood by
others. Issues of racism should be stop
in order to create better understanding
of others culture.

(AFP, January 5,2021)

INTERCULTURAL COMMUNICATION

Based on the article, Kuala Lumpur United FC get
a new coach which is be able to speak in Bahasa
Indonesia to communicate effectively between
players and staff. Communication is important for
both coach and players, therefore the new coach
have an advantage which is may help him to work
with different culture and can enhance to adapt in
a new environment with Malaysian football. Next,
the player should be able to understand their new
coach's culture to create a value of socialization
and connection between culture. The intercultural
communication is important to us to create global
and interpersonal peace. It is good for us to
understand others cultures to improving verbal
and non-verbal communication in various ways.

(Malaymail.com, December 28, 2020)

SMALL GROUP COMMUNICATION E-Portfolio SRC501

Based on the article, the liverpool
players return to training within small
group which is the purpose of this
group is to having training session for
their upcoming games. The purposes of
small groups is to accomplish the tasks
that contribute for the whole team
successful. Another than that, each on
of the member play a major role in
order to achieve the organizational
objectives. From that, we may solve the
problem effectively.

(Reuters, May 19, 2020)

COMMUNICATION AT WORK

Communication at work is the process of
exchanging information and ideas by verbal and
non-verbal message between one person to
another person within an organization.
Important communication is to having effective
problem solving and decision making for
perform the task at work. However, in this article,
women feels excluded from the others. From
that, we can overcome the issues with having a
positivity and two way communication.
Therefore, we may reassure the women athletes
to positivity at workplace and listening other
opinion.
(David Woode, January 31, 2020)

MEDIATED COMMUNICATION E-Portfolio SRC501

Mediated communication is the use of
electronic messages to create meaning. Mass
communication use the technology to share
messages over great distances to influence large
distances. Based on the article, Aline share the
information to stay healthy during this pandemic
by perform the activities at home based on the
instruction been provided at the youtube and
instagram. It shows the article as a role to
provide information that may influence others
the importance of stay fit at home.

(Aline Nichtern, Head of the Boehringer
Ingelheim Sports Centre)

MEDIATED COMMUNICATION

Based on this article, the media literacy share
on how athlete do home workout ideas with
Olympic Channel. It can known as asynchronous
communication which means the transmission of
data between two or more people without the
requirement to respond immediately such as
whatsapps, email and so on. The purpose of this
media literacy is the ability to access, analyze,
evaluate. There are different types of media and
this newspaper are the one types of media and
gives information the ideas to workout at home
during this pandemic.

(Olympic Channel,March 17, 2020,)

PUBLIC SPEAKING E-Portfolio SRC501

Public speaking is a process of
communicating information to the audience.
It can be done at school, workplace that
giving speech face to face to live audience.
Based on this article, The President of

International Olympic Committee (IOC),
Thomas Bach, about the decision to postpone
the Olympic Tokyo 2020 and Paralympic due
to this current pandemic. It shows the
president use non-verbal message by using
his hand gestures to convey the message into
the public and media. It is a good example to
shows that public speaking may develop
creative thinking skills to communicate during
live by using simple explanation in order to
make it easier to others understand.

(The Japan Times, March 25, 2020)

INFORMATIVE SPEECH E-Portfolio SRC501

Informative speech is the types of speech
that communicates information and ideas in
a way that an audience will understand and
remember. Based on the article, they share
information regarding a specific topic which
is (How to exercise during COVID - Safely).
The purpose of this article is to explain the
audience to know more about exercise
during COVID-19. The benefits that we gain
from this informative speech is about the
article well explained about the knowledge to
exercise during COVID-19 safely.

(Sport Therapy, September 22, 2020)

PERSUASIVE SPEECH E-Portfolio SRC501

Persuasive is a type of speech which the speaker has a goal
of convincing the audience to accept his or her point of view.
Based on the article, The authors wants to persuade the
audience who read the article that sports is an important
part of life. They explain how competition is important
because of the many functions it serves within our country
and our community. From that, they need to approaching
audience by using neutral audiences meaning that majority
of the listener have not reach a decision about the message.
There are persuasive proposition such as the proposition of
facts meaning that persuade that your fact is true. The
second one is proposition of policies and lastly is proposition
of values.
(Lona Glenn, Maria Castle, Scholar Advisor.com)

Conclusion E-Portfolio SRC501

As a conclusion, we know the communication is purposeful and
important in human life to convey the message. Same goes to in sport,
we need communication to enhance our communication skills with
others. That's why we need to know the importance of human
communication. Next, we should be able to define self-concept to and
self awareness to have better about the self in communication. The
third one is we may to identify which perception are influenced by
internal and external stimuli and more understanding to perceive
others more accurately when we learn communication. Communication
skills can be enhance by develop our verbal and non-verbal skills. From
that, we may built up our confidence level to communicate with others
well.

In sport communication, interpersonal skills is important where by
having a good relationship skills with others. Another than that, the
important of studying intercultural communication in sport is we may
create awareness the sensitivity to cultural differences. We need to
know communication is universal by acknowledge the demographic
changes and so on. Now a days, mediated communication are widely
been exposed that mostly human use to get the information and
knowledge from any sources. Last but no least, communication may
involves content and relationships with others to convey the message.

“Communication is a skill that you can learn.
It’s like riding a bicycle or typing. If you’re willing

to work at it, you can rapidly improve the
quality of every part of your life.”
- Brian Tracy

A MAGAZINE FOR SPORT COMMUNICATION (SRC501)

Thank You

E-Portfolio
SRC501

VOLUME 1 • ISSUE 8 • JANUARY 2021


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