2018 Custom Workroom Conference Brochure

“Strengthening the workroom industry through quality education
and relationships with other workroom professionals”

February 26-28, 2016

Schedule, Classes, and Registration Information

Page 2: Schedule and registration information
Pages 3-5: Instructors
Pages 6-11: Class descriptions and keynote
Page 12: Exhibitor marketplace
Page 13: Venue and travel
Page 14: Additional educational opportunity: Business Social 101
Page 15: WCAA social event

Custom Workroom Conference is produced by Susan Woodcock and Rodger Walker of Home Dec Gal, and sponsored
by Hanes Fabrics. Window Coverings Association of America is a supporting organization.

SCHEDULE

Sunday, September 30, 2018
9:00 am – 4:00 pm Business Social 101 Workshop (Requires separate registration. See page 14.)
Conference Registration 4:00 – 6:00 pm in hotel lobby
Monday, October 1, 2018
7:30 am – 8:30 am Registration
8:30 am – 12:15 pm Classes (Morning break at 10:00 am)
12:15 pm – 1:45 pm Lunch (buffet available for purchase)
1:45 pm – 5:30 pm Classes (Afternoon break at 3:15 pm)
5:30 – 7:00 pm Managers reception
7:30 – 9:00 pm Vendor classes
Tuesday, October 2, 2018
8:30 am – 10:00 am Keynote address
10:00 am – 4:30 pm Exhibitor marketplace and instructor demonstrations
6:30 pm until 10:00 pm WCAA dinner and party (Requires separate registration. See page 15.)
Wednesday, October 3, 2018
8:30 am – 12:15 pm Classes (Morning break at 10:00 am)
12:30 pm Closing message

REGISTRATION

Thank you for your interest in attending Custom Workroom Conference and Marketplace. Early bird
registration will open Thursday, May 3, 2018.

Cost is $495.00 per person and includes educational seminars Monday – Wednesday, and admission to the
exhibitor marketplace and ongoing demonstrations on Tuesday.

Early bird registration will take place May 3 – June 1, 2018. Download the “Early Bird Registration Form” on our
website or by using the link below and return the completed form with a check by mail. Early bird registration
must be received by June 12, 2018. Select a first and second choice for each class session. If you live outside
of the United States and would like to register, please email Susan Woodcock, [email protected] for
information. Download the Early Bird Registration Forms

Online registration will begin Tuesday, June 12, 2018. Credit cards only for online registration at
www.CustomWorkroomConference.com

• The Monday evening vendor classes are included for all attendees. You do not need to pre-register.
• The Tuesday morning keynote address and exhibitor marketplace is included for all attendees.
• There is limited seating in each class. Your first choice of classes may be filled but we are confident

that you will enjoy and benefit from all classes.
• You will receive confirmation and other information to the email address used for registration.

Cancellation policy: Requests for refunds of conference fees must be submitted in writing by email to
[email protected]. A $55.00 cancellation fee will be charged for refund requests
received before August 1, 2018. After that, a $95.00 cancellation fee will be charged. THERE WILL BE NO
REFUNDS AFTER SEPTEMBER 15, 2018 FOR ANY REASON. Refunds will be paid by check, mailed within 2 weeks
of cancellation.

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INSTRUCTORS

Jessica Arey is a 2018 Houzz award-winning interior designer in greater Boston. After
years of commercial projects, she launched Arey Design to create custom soft
furnishings for residential clients ― also offering design and installation. A WCAA
member, she teaches at Newbury College and holds NCIDQ certification. See
www.areydesign.com.

Karen Barnes owns The Elegant Window in Gilbert, Ariz. A 20-year industry veteran,
she is published and has won multiple awards, including Workroom of the Year.
Karen is a WFCP Expert, a member of WCAA and Phoenix Association of Workroom
Professionals, and is finance director for ASID, Arizona North Chapter. See
www.elegantwindow.com

Cynthia Bleskachek owns The Funky Little Chair in St. Paul, Minn. Passionate about
sharing upholstery skills, she teaches through Craftsy, Workroom Tech and at her
shop. In 2008 Cynthia won a craftsmanship award from The Upholstery Journal.
She’s education chair for the Professional Upholstery Association of Minnesota. See
www.thefunkylittlechair.com.

Penny Bruce is the creative force behind Design at Denton Drapes, a couture soft-
furnishings workroom north of London. Her business is the exclusive supplier of
bespoke soft furnishings to Liberty of London. Penny is on the board of directors for
the Association of Master Upholsterers and Soft Furnishers. See
www.dentondrapes.co.uk.

Deborah Cronin of Ossining, N.Y., has worked in the home decorating industry since
1986. As owner of Leatherwood Design Co., she fabricates soft furnishings exclusively
to the trade. Deborah shares fabrication techniques at Workroom Tech and through
webinars. She belongs to WCAA Central New Jersey. Learn more at
leatherwooddesignco.blogspot.com.

Annie Davis owns ALDesigns, a to-the-trade workroom in Omaha, Neb. She teaches
cornice fabrication for Workroom Tech and The Workroom Channel, has written for
Drapery & Design Professional magazine, and has been a guest speaker on
workroom practices at her local community college. Check out ALDesigns on
Facebook and Instagram.

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Jeanelle Dech is president and co-founder of Adaptive Textiles, a textile printing
company in West Chester, Pa. She’s known for her Fit-Like-a-Glove slipcovers, SPEED
sewing method and workroom profitability training, and is the creative energy
behind The Workroom Channel (www.theworkroomchannel.com) and the Curtains
& Soft Furnishings Resource Library (www.curtainsandsoftfurnishingspro.org).

Ceil DiGuglielmo operates Sew Much More ― both her workroom and podcast ―
in Bucks County, Penn. She’s passionate about education and technology, having
produced more than 80 podcasts and teaching the Evernote app. Ceil is a WCAA
member, and serves as National secretary. Check out www.ceildi.com.

Rosemarie Garner of R Garner Custom Designs in Montclair, N.J., collaborates with
interior designers to carry out their visions. Her publishing credits include Design NJ
and HGTV Magazine. Rosemarie teaches at Workroom Tech and belongs to WCAA
Central New Jersey. You can find her on Houzz and Facebook.

Bianca Henry owns Impressions Drapery Design, a full-service drapery workroom
located in Durham, N.C. Her specialty is applying dressmaker details to soft
furnishings for a true custom result. Bianca is president of the WCAA North Carolina
Triangle Chapter, and has also served as secretary. Learn more at
www.impressionsdd.com.

Elki Horn of Wayne, N.J., began Interior Elegance by Elki in 1996 and works with
designers mainly in the NYC/New Jersey area. Known for her quality standards, Elki’s
work has appeared in Design NJ, 201 Magazine and Country Living. She teaches in
her workroom and across the country. See www.interiorelegance.net.

Ann K. Johnson, owner of Sew Easy Windows in Avon Lake, Ohio, is an author,
publisher and instructor. She teaches fabrication, pattern drafting, efficiency and
pricing for The Workroom Channel and Workroom Tech. Ann also offers private
training and consultations. She’s a member of WCAA. Learn more at
www.seweasywindows.com.

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Nancy Letts started Pine House Drapery in 2001, and brings 50 years of sewing
experience to the window treatments, bedding, upholstery and slipcovers she
provides to interior designers in northern lower Michigan. Nancy has written for
Drapery & Design (Professional magazine and Digital Digest), and teaches at
Workroom Tech.

Robin Matthews started Seams Sew Right in 2000 in Kinnelon, N.J. She offers custom
window treatments, bedding, and slipcovers to designers and retail clients. Robin’s
work has been featured in DIY, Good Housekeeping and Design NJ magazines. She
belongs to WCAA’s Central New Jersey and Virtual Chapters. Check out
www.seamssewright.com.

Kelly McGrory owns and operates Covered, a workroom in Kennett Square, Penn.
She is a furniture tailor, creating custom slipcovers and upholstery services to the
trade and community. Her work has appeared in Bespoke Soft Furnishings Magazine
and Drapery & Design Digital Digest. Kelly is a WCAA member. See
www.coveredandstitched.com.

Jodi Stanford lives in Bartlett, Tenn., where she operates Jodi’s Window Fashions. A
32-year drapery veteran, she teaches, and has founded two professional
organizations ― serving as president of both. Her work has been published in Sew
What?, At Home Memphis and Window Fashions VISION. See
www.jodiswindowfashions.com.

Grant Trick owns Design Industry, a full-service custom drapery and upholstery
workroom. Located in Birmingham, Ala., he collaborates with interior designers and
architects on residential and commercial projects. Starting out in apparel design,
Grant learned to manufacture custom upholstery while working for to-the-trade
workrooms in San Francisco. See www.granttrick.com.

Michele Williams owns Alpharetta, Ga.-based Scarlet Thread LLC and is a strategic
business coach. She’s combined her love of textiles with her degree in
management information systems to help creatives hone their financial skills.
Michele is also a Profit First Certified Coach and past president of WCAA National.
See www.scarletthreadconsulting.com.

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CLASS DESCRIPTIONS

Note: Select one class per time slot.

Monday, October 1, 2018, 8:30 am – 10:00 am Class Selection

# 101 / Mastering Ripplefold Draperies with Karen Barnes
With their smooth, contemporary folds that glide across the window, it’s easy to see why ripplefold
panels have become a popular and practical solution for both residential and commercial spaces
... yet, they can appear daunting. Fear not, Karen Barnes will help you navigate fullness, master
carriers, carrier counts and “rippling” to pattern. She’ll also discuss snap tape vs. wave tape,
fabricating with no visible stitching, specifying hardware, fabricating a double-sided ripplefold panel
and more!

#102 / Say “Yes” to the Slipcover! with Jessica Arey
A customer asks whether you make slipcovers, and you respond with an enthusiastic “Yes!” even
though you have absolutely no idea where to begin. Jessica Arey has your back. She’ll share how
she gathers quality information to prequalify a slipcover project and close the sale. Jessica will also
discuss the Slipcovering vs. Reupholstering debate and answer The Prewashing Question. Plus, you’ll
learn about her pricing menu, and her fabrication process that includes draping a muslin.

#103 / Running a Workroom With Your iPad with Ceil DiGuglielmo and Elki Horn
You bought the latest iPad to easily check emails and shoot photos for your Facebook business
page, but now what? Elki Horn and Ceil DiGuglielmo will show you how they record and retrieve
measurements, photos, estimates and invoices, as well as access their vendor catalogs all from their
iPads. They’ll review Dropbox, Evernote, GoodNotes, iBooks, LastPass and Siri, and show you how to
save time and become more efficient and productive.

#104 / Upholstering the French Armchair with Kelly McGrory
Join upholsterer and furniture tailor Kelly McGrory as she demonstrates how to reupholster a Louis XV
chair (also called a picture back or French rococo-style arm chair). Learn all about the origins of this
chair, the tools and materials you’ll need, and the methods she uses to apply traditional upholstery
techniques. Kelly will also share tips on stitching an edge roll, stuffing the seat and back, and finishing
with muslin.

Monday, October 1, 2018, 10:45 am – 12:15 pm Class Selection

#201 / Pleating to Pattern with Penny Bruce
Pleating to the pattern or design of the fabric is a technique that creates truly beautiful curtains and
shows off your “bespoke” curtain-making skills. In this class Penny Bruce will show you good and bad
examples of this technique, and will explain the planning and mathematical steps required to ensure
accurate pattern placement for different window widths and pattern sizes. Penny will also
demonstrate these principles using a tailored valance with handmade French pleats.

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#202 / The Shawl Valance Redux with Jodi Stanford
The shawl valance is a simple, yet versatile style that Jodi Stanford introduced at the CHF
conferences in 2005. She’ll revisit the shawl valance with a short overview of the basics, as well as
some variations. In addition, Jodi will show how she combines the pretty shawl cascade with other
valance patterns. She’ll share a slideshow and physical samples detailing how she modified the
Squire valance pattern and added shawl cascades.

#203 / Closing the Deal With On-Site Quoting with Bianca Henry
While it’s perfectly acceptable to work up estimates back in your studio, wouldn’t it be nice to
walk away from that first appointment with a down payment? With a success rate of 85 percent,
Bianca Henry will show you how to pre-qualify and get to know your client on the phone, prepare
for the initial meeting, help the client in the decision-making process, and quote on-site. Learn to
streamline your process and close the deal.

#204 / Upholstery Foundations: Springs with Cynthia Bleskachek
Great furniture is beautiful inside and out. One critical factor in achieving great furniture is
understanding spring systems. Cynthia Bleskacheck will discuss sinuous springs, coil springs with a
hard edge, and coil springs with a wire edge. She’ll also walk you through the spring tying process,
and show you how to assess the frame for issues, select materials and stitch in springs. Plus, you’ll
hear tips on webbing, ergonomics for achieving proper tension, and more.

Monday, October 1, 2018, 1:45 pm – 3:15 pm Class Selection

#301 / Kicking Upholstered Cornices Up a Notch with Annie Davis
Turning out cornices quickly is easy once you get in the groove. With at least 750 cornices under
her belt, Annie Davis will share her techniques for fabricating arched cornices, plus her routed
cornice method. You’ll also learn how to embellish cornices of all shapes and sizes using panels,
swags and cascades, pleated or gathered areas, medallions, mirrors, and more. You’ll come
away with the know-how to build just about any cornice you can imagine.

#302 / Ribbed Stationary Roman Shades with Rosemarie Garner
How do we love stationary Roman shades? Let us count the ways: lower cost, no headrail, less
fabric, more control over the finished length and, therefore, more control over pattern placement.
Rosemarie Garner will show you how to apply ribs, use a template to calculate rib placement and
fabric amounts, calculate the finished length based on the shroud cord, and much more. Please
bring: two 1½-yard pieces of buckram (any width) and one 18-inch ruler.

#303 / Working With Architects and Contractors with Jessica Arey
As a workroom, you typically work with homeowners and designers … but you never know when
you’ll be tapped to work on larger projects complete with architectural drawings and elevations.
Join Jessica Arey as she teaches you how to read and interpret such documents, navigate who
does what, and effectively communicate with architects and contractors. She’ll also discuss
strategies for suggesting solutions to problem designs and documenting the changes ― all while
maintaining a profit.

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#304 / The Art of Upholstery Tufting with Grant Trick
Diamond (or “deep button”) tufting can be a showstopper or a train wreck. Grant Trick is ready to
arm you with everything you need to create showstoppers. He’ll reveal the mysterious math behind
pattern making and button placement, as well as layout and methods for marking fabric. Grant will
also explain foam, padding, buttons, knots and frames. Finally, he’ll share finishing techniques,
and some top-secret tricks for handling difficult materials like velvet and leather.

Monday, October 1, 2018, 4:00 pm – 5:30 pm Class Selection

#401 / Playing the Angles with Robin Matthews
Does the very thought of fabricating window treatments for windows with bays, low soffits, odd
angles ― or all of the above ― give you heartburn? Determining how the window treatment will be
installed before deciding on the best fabrication method will always lead to the most successful
outcome. In this class, Robin Matthews will help you explore innovative installation and fabrication
techniques for bay windows and other architectural oddities.

#402 / Lightbulb Moments in the Workroom with Jodi Stanford
Eureka! It’s a marvelous moment when we see how another workroom does something and our
own lightbulb comes on. Jodi Stanford has been collecting workroom tips and techniques for 20
years starting with Sew What? and continuing with today’s social media platforms. Explore her file
box of ideas for everything from covering mount boards to the best glue bottles, as well as uses for
blue tape. How many lightbulb moments will you have?

#403 / Communicate Your Way to Success with Michele Williams
We communicate every single day and by various means, but when working with others toward a
shared goal, being able to communicate well takes on even greater importance. In this session,
Michele Williams will discuss the fundamentals of good business communication, how to say only
what’s necessary, how to listen to others, and how to give difficult information in a positive manner.
You’ll learn some great skills to ensure your communication is respectful and respected.

#404 / Intro to Workroom Analysis with Ann K. Johnson
When was the last time you looked at your workroom with a critical eye? Whether you work in a
small spare bedroom or a roomy studio, it’s important to consistently and thoroughly analyze your
workroom layout, tools and processes for maximum efficiency. Ann K. Johnson will teach you to do
just that, plus discuss options for storing supplies, incoming materials, hardware and finished
treatments. In addition, she’ll share tips on arranging everything to minimize steps.

Monday, October 1, 2018, 7:30 pm – 9:00 pm Vendor Classes

The following companies will be hosting educational programs for CWC Attendees on Monday
evening. Pre-registration is not required. You can attend as you wish! Classroom assignments will
be included in your attendee welcome folder.

Hanes Fabrics Rowley Company Dofix No Sew Inc. Sloan Machinery

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Tuesday, October 2, 2018, 8:30 am – 10:00 am Keynote Address

#500 / Transforming Our World, One Stitch at a Time (Included for all attendees)

When their worlds came crashing down, there was nothing left for Lonnie Vanderslice and Kelly
Wilson to do but pull out their high school sewing machines and get to work. Started in a Kansas City,
Mo., basement, Weave Gotcha Covered! has grown from a two-woman part-time side job into an
award-winning custom soft-furnishings workroom and design studio with 6,500 square feet of space
and 19 employees. To better the world through sewing, this social enterprise employs women
returning to the community from challenging life circumstances, including addiction and
incarceration. Join Kelly and Lonnie as they share the lessons of this life-altering journey.

Lonnie Vanderslice is co-founder of Weave Gotcha Covered!, but her favorite
“hat” is as the community engagement liaison, a role that allows her to
capitalize on her passion of working with women facing barriers to
employment. Lonnie is also co-founder and executive director of The Sewing
Labs, a nonprofit vocational learning center teaching sewing arts in the urban
core. In this role, Lonnie partners with various local entities to form a pipeline of
job-ready individuals with the goal of fostering economic self-sufficiency.

Her early career was in the clinical laboratory. When computers entered the
medical field, Lonnie switched to clinical information systems consulting,
providing information system implementation expertise nationwide, and then
moved on to the telecommunications arena where she honed her business
expertise.

Lonnie holds a master’s degree in divinity from Unity Institute, and an undergraduate degree in medical
technology from Northwest Missouri State University. She is also on staff at a local women’s transitional housing
facility, serving as a peer level Missouri Recovery Support Specialist. She can be heard weekly on her online
radio show, Spirit of Recovery, and has recently joined the faculty at Unity Worldwide Spiritual Institute.

Kelly Wilson is CEO and co-founder of Weave Gotcha Covered! A lifelong
autodidact, she has always had a passion for living “outside the box.” A
combination of varied job experiences from New York City to L.A, along with
an eclectic higher education has created the rich foundation for Kelly’s life.

As a result of the economic downturn and after 17 years of exploring the world
“unschooling” her two daughters, Kelly found herself in the job market in 2005.
Without a professional career to resume, she found a $5-an-hour job at a local
fabric store. Noticing the numerous requests for sewing referrals, she identified
the need to start a sewing business. Weave Gotcha Covered! was born in the
basement with a sewing machine, a friend, and the commission of a “While
You Were Out” makeover.

Kelly’s reputation for working hard and dedication to doing right by the customer, employee, and society,
provided the blueprint for WGC’s mission-driven social enterprise business model. With a mission to employ
underserved women of the urban core, Kelly tweaks standard business practices by questioning the status quo
with a passionate “Why can’t we?!”

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Wednesday, October 3, 2018, 8:30 am – 10:00 am Class Selection

#601 / Business Valuation with Jeanelle Dech
What’s your workroom or design business worth? Even if you don’t have plans to sell, having a realistic
understanding of business valuation is helpful for strategic planning, and is necessary for credit
applications, business sale or succession, and divorce or estate settlements. Jeanelle Dech will share
the techniques analysts use to assign monetary value to businesses, then show you how to apply
these techniques to create a snapshot of valuation, track progress, and set goals.

#602 / Bed Skirts in Three Parts with Nancy Letts
If you still install bed skirts by crawling under mattresses, you may be interested to know there’s a
better way. In this class, Nancy Letts will show you how to make a bed skirt with a matching band, as
well as how to adapt the skirt to different types of beds, work around slats or other obstructions, and
use hook-and-loop tape to easily install the skirt without removing the mattress or bedding.

#603 / Setting Yourself Apart with Deborah Cronin
Any marketing workshop will teach you that the key to success is distinguishing yourself from the
competition. What, exactly, does that mean? Deborah Cronin will share myriad ways to take your
work to a higher level while maintaining efficient production, whether it involves creative problem
solving, the ability to handle special fabrics, advanced sewing techniques, knowledge of just the
right materials to create a finer product, above-average service and more.

#604 / Custom Upholstered Tables with Grant Trick
If you’re frustrated by ill-fitting skirts on tables, annoyed by the bulky box pleats at corners ― or simply
want to do something cool to a table ― consider upholstering it. Grant Trick will teach you all about
design and scale based on the table’s purpose, as well as patternmaking and sewing skirts. He’ll also
discuss upholstery techniques and adding custom details. Finally, Grant will share tips for fully
upholstered tables, and working with leather.

Wednesday, October 3, 2018, 10:45 am – 12:15 pm Class Selection

#701 / Learning to Love Lace, Sheer and Casement Fabrics with Ann K. Johnson
We all know that sheers and casement fabrics create light and airy treatments that soften the
window and filter light, but we also know about their slippery and unstable reputations. Ann K.
Johnson will show you how deceptively easy they are to work with by demonstrating efficient
methods to cut, seam and table widths, sew hems, finish edges, and control flare. Plus, you’ll learn
how these techniques can help you tame any unruly fabric.

#702 / Banding on Roman Shades and Panels with Rosemarie Garner
How do you get a mirror image at corners using a patterned flat trim? What’s the best technique for
making a compound miter on inset fabric banding? Rosemarie Garner will answer these questions
and more in this class. She’ll show you how to make two-color and perimeter banding, and discuss
measuring techniques. Finally, Rosemarie will share different ways to apply fabric banding to panel
leading edges, with consideration given to different fabrics and weights.

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#703 English Roman Blinds with Penny Bruce
Give your Roman blinds a British accent with the same tried-and-true techniques that Penny Bruce
and her U.K. workroom team use when creating exquisite handcrafted Roman blinds. Penny will show
you how she makes a beautiful blind from start to finish with no visible stitching lines on the front and
with minimal light bleed. She will also share tips for adding internal stability, troubleshooting tricky
fabrics that sag, and much more.

#704 / Upholstery Foundations: Cushions with Cynthia Bleskachek
Cushions are a critical-but-tricky part of any upholstery project. How big should the insert be
compared to the cover, and how does that relate to the available space? Cynthia Bleskachek will
share common pitfalls and offer you solutions for achieving professional results. You’ll also learn about
selecting and working with modern cushioning materials, patterning cushions for furniture, dealing
with problematic cushions, weighing the pros and cons of different cushion styles, and
communicating with your client.

Susan Woodcock and Rodger Walker are producers of Custom
Workroom Conference. Susan has been a workroom professional
for 30 years, offering sewing and design expertise to-the-trade and
sharing her passion through HomeDecGal.com. She’s the author
of “Singer® Sewing Custom Curtains, Shades and Top Treatments,”
and an instructor for Craftsy.com. Rodger is retired from City of
Richmond, Virginia Fire Department and has many years of event
management experience for both private and non-profit events.
Their latest venture is Custom Workroom Technical Center, a
hands-on training facility in Tryon, NC.

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CWC EXHIBITOR MARKETPLACE

At the CWC Marketplace you will be able to meet vendors, see and purchase workroom
products, tools and supplies, and attend demonstrations.

Tuesday, October 2, 2018 from 10:00 am to 4:30 pm

If you are not a registered conference attendee but would like to visit the vendor
marketplace, complimentary passes will be available at the door.

You will not want to miss this opportunity to spend time with workroom friends
and colleagues exploring the exhibits, meeting favorite vendors in person,
and seeing new suppliers for specialty products and services.
Complimentary refreshments provided in the afternoon.

At the CWC Exhibitor Marketplace, you will experience live demonstrations of sewing
and upholstery techniques in the Demo-Station, sponsored by The Workroom

Channel. Stop by to visit and interact with your favorite teachers as they present
informal programs on the marketplace floor.

No need to register, the Demo-Station is live for you to enjoy at your leisure. A
schedule of the hourly presentations will be available prior to the event.

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THE VENUE

Welcome to Spartanburg Marriott, the crown jewel of convention hotels in Spartanburg,
South Carolina. Situated in the heart of downtown Spartanburg, this hotel is within walking
distance of restaurants and downtown attractions.

Rooms feature mini-fridge and microwaves,
workstations with high speed Wi-Fi, Smart TV’s
and plush bedding. There is plenty of
complimentary on-site parking.
During downtime, get in your workout at the
newly renovated fitness center, or outside at
Renaissance Park adjacent to the hotel. Enjoy
drinks and dining in one of the on-site
restaurants or the outdoor terrace, where you can experience the beautiful sights, sounds
and mild weather of South Carolina.
Custom Workroom Conference Group Rate is $149.00 USD per night, includes full breakfast
during your stay, and managers reception with complimentary drinks and hors d’oeuvres
from 5:30 – 7:00 pm on Monday, October 1, 2018.
Click Here to Reserve Your Room Online
By phone: Call the hotel directly at 864-596-1211 and let them know you are booking
under the Custom Workroom Conference room block.
Spartanburg Marriott is located at 299 N. Church St., Spartanburg, SC 29306
Airports: (hotel does not provide airport shuttle service)
Greenville-Spartanburg International Airport (GSP) Hotel direction: 19.1 miles east
Charlotte Douglas International Airport (CLT) Hotel direction: 71.3 miles south
Train Station: Amtrak-Spartanburg 0.2 miles NW from hotel.

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ADDITIONAL EDUCATIONAL OPPORTUNITY

Business Social 101: Platforms, marketing, photography and more.

Presented by Penny Bruce and Nancy Letts
Sunday, September 30, 2018, 9:00 am – 4:00 pm at Spartanburg Marriott

Cost is $350.00 per person, includes lunch

Are you new to social media or perhaps you already have a page or two or three but are a bit lost
or overwhelmed by it all? Are you wondering if you even need it or what it can do for your
business? Then this all-day workshop presented from the perspective of soft furnishing workroom
owners is geared to you!
Topics covered in the morning session will include a quick overview of the most popular platforms
and why you should use social media for your soft furnishings business. Penny will also guide you on
social media ethics and best practices, marketing and developing your brand, pros and cons of
paid advertising, using and understanding analytics, and the advantages of hiring a social media
manager.
Susan Woodcock will give a short presentation on how social media marketing has worked for her
businesses and will share her approach to using the platforms that fit her style, image and message.
In the afternoon session, Nancy will cover writing and photography tips to help you create
interesting content, how to use keywords and hashtags to drive traffic, popular apps for scheduling
posts, photo editing and collages, and watermarking your photos.
We will have a session at the end to walk you through setting up or working on your social media
page(s), so bring your laptop or mobile device with you to class.

SPACE IS LIMITED! Click here to register at WorkroomTech.com

This class sponsored by Workroom Tech. It is not included in conference registration.
Registration and payment is through Workroom Tech.

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SOCIAL EVENT

Window Coverings Association of America will host a not-to-be-missed, fun social
event during Custom Workroom Conference on Tuesday, October 2, 2018 at

Spartanburg Marriott beginning at 6:30 pm. This years theme is “Let’s Celebrate
the 80’s”! The WCAA party is a tradition at CWC, and a fun time together for

dinner, dancing and special surprises. What to wear? Anything goes!
Cost for WCAA members is $50.00 per person. Non-Members; $75.00.

Click here to register at www.wcaa.org

All conference attendees and exhibitors are invited but you must pre-register
with WCAA to attend. The WCAA party sells out every year, so be sure to
register early if you want to join the fun!

LET'S CELEBRATE THE

Note: The WCAA party registration is booked through the organizer and not CWC.
It is not included in conference registration.

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