The Clay Factory - Graduation Document

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These stories and posts will allow the audience to
engage with the brand much more interactively as
the ultimate goal of The Clay Factory is to be able to
reach to their audience and give a feel of what the
brand stands for.

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Variations for the Packaging Labels / Tape

PACKAGING LABELS

These are helpful for packaging a prod- The light brown background :
uct and will be taped to the delivery
box, this helps the brand an easy way to (FINAL CONCEPT)
create a brand image. The labels display This is an exception and it will be used
the customer's contact details, product specifically for the packaging tape / labels
details and studio contact. The brown
color textured paper that has been set
as the paper collateral for the branding
stationary will not be used for the
packaging paper.

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(1) Variation for the Packaging Labels / Tape
(2)
(3)

Packaging Label FINAL CONCEPT
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Packaging Label FINAL
CONCEPT application

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Potential Customers for the website :

SITE MAP
The site map is a list of all main topic
areas of the site, as well as sub - topics,
if applicable. This serves as guide as to
what content will be on the site, and is
essential to developing a consistent, and
also a very easy to understand naviga-
tional system.

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(1)

(2) variations for the homepage
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Homepage screen About the Studio screen

LOW FIDELITY WIREFRAMES

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Shop the product screen

Product Collection screen
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Contact / Location screen Shipping Details screen

LOW FIDELITY WIREFRAMES

These wireframes are raw and almost
detailed on a 12x12 column grid - the
website screen dimension is 1920 x 1080
pixels. They are the potential structures
of the the site could be. The brand re-
quires a very simplisitc approach to the
website, since its an informative shop-
ping / dispay website. These wireframes
become my point of reference for my
final stage of the website.

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Homepage screen

About the Studio screen

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Homepage screen About the Studio
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Menu option screen

Menu option screen
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Menu option
Menu screen

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Product Collection screen

Shop the product screen

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Product Collection screen Shop the product screen
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Shipping Details screen

Contact / Location screen

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Contact / Location screen

Shipping Details screen

Only the look and feel of the website
has been worked upon. Other detailed
essentials are on hold till the client
decides to proceed for the website.

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WEB REFRENCES

https://www.designtoday.info/brand-new-the-history-of-branding/
https://99designs.com/blog/design-history-movements/history-of-branding
https://frankly.studio/brand-and-design-thinking/
https://www.crowdspring.com/blog/brand-identity/#chapter6
https://www.crowdspring.com/blog/brand-consistency/
https://www.quora.com/What-are-the-uses-of-pottery
https://books.google.co.in/books?id=PVAzDwAAQBAJ&pg=PA148&lpg=PA148&d-
q=form+and+counter+form+in+identity&source=bl&ots=ZqTGWuf9a6&sig=AC-
fU3U17hspX6LKZqK4Ht8z0RrEybbNV6Q&hl=en&sa=X&ved=2ahUKEwiJ0tjArbfnAh-
WzguYKHa2rDrMQ6AEwEHoECAoQAQ#v=onepage&q=form%20and%20counter%20
form%20in%20identity&f=false
https://www.architecturaldigest.in/content/indian-traditional-crafts-handmade-kari-
gar/#s-cust0
https://www.wipo.int/tk/en/folklore/
https://www.indiatravelinfo.com/goa/crafts.htm
http://www.ancestralgoa.com/ancestralgoa-rural-trade-off.htm

GOA CENTRAL LIBRARY

Goa Times (2008)
Goa Today Magazine (1987)
The Navindh Times (1998)
Sixty years of writing on Arts & Crafts in India - Roopa Lekha (1928-1988)
Handicrafts of India - Kamaladevi Chattopadhyay

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Graduation Project by Naomi Kaley
DJ Academy of Design 2020