BrochurePreFinal

What is Gorilla
Marketing

and why you absolutely, positively can’t live without it.

Gorilla Marketing is a fresh and unexpected way of reach-
ing people with your brand message.

It’s about reaching consumers at a time and place and in a
way they least expect to be marketed to.

Gorilla Marketing surprises and delights your audience.
It’s more an art than a science. And when done well, it
turns them into raving fans of your brand.

The advantages of Gorilla Marketing are numerous. We
know because we’ve experienced them all, plus we’ve kept
count. There are 18 in total. To find out what they are, dear
reader, simply turn the page…



1

Flies under the
radar and gets
past people’s

defenses

Each of us is bombarded by so many ad messages that
we’ve built up defense mechanisms to filter them out.

That’s where we come in.

Our Gorilla Marketing tactics reach people in ways they
don’t expect. Whether it’s a sidewalk stencil, a bar coaster,
a message on a coffee cup or an ad projected on the side
of a building, we catch people’s eyes in a fun and surpris-
ing way, flying under their ad blocking radar and sneaking
past their mental defenses.

Appeals to
opinion leaders

We all want the trendsetters and opinion
leaders to like our stuff. And these guys are
a jaded audience, it’s tough to impress them
‘cause they’ve seen it all. Except they haven’t
seen your original, novel, clever and funny
Gorilla Marketing campaign, no they haven’t.
Let’s get ‘em talking about you!



Makes them
smile and feel
good about

your brand

Gorilla Marketing conveys a light-hearted and fun-loving
approach to doing business.

It makes people smile and feel good inside. And when
they’re smiling, they’re thinking good thoughts about your
brand. Good thoughts lead to sales.



Has
conversation

value

All marketers want people talking and sharing about their
brand. That’s the gold standard in our business.

And what better way to get them talking than to give them
something to talk about: your cool, hip, funny and unex-
pected Gorilla Marketing campaign!

Lots of bang
for the buck

Gorilla Marketing is, almost by definition, a cost
effective alternative to traditional media. When
done well, every nickel spent will get you a quarters’
worth of media impact. Before you know it, they’ll
be using words like “Humongous” and “Gihugic!” to
describe your campaign.



Goes viral on
social media

Talking about conversation value, what better way to get
people chatting about your campaign on Facebook, Insta-
gram and Twitter, then to dazzle them with clever and un-
expected Gorilla Marketing.

Social media exposure is the ultimate leverage to dramati-
cally magnify the sales bang for your advertising buck.



Reaches people
at a time and
place they least

expect

Gorilla Marketing, like guerrilla warfare, is about launching
a surprise attack at a time and place your target least
expects it. Their guard is down, their minds are open to be
influenced and WHAMO KABOOM!, that’s when we hit ‘em
with the heavy artillery!

Creates synergy
with other’s events

One of the benefits of Gorilla Marketing is that
you promote your stuff at other company’s
events. They shoulder the expense of creating a
forum, and you show up and ride on their wave.
Everyone assumes you’re part of the show and
embraces your presence. Whether it’s a trade
show, concert or sports event, you enjoy the
implied endorsement and synergy of being there.



Adds value
to the consumer

experience

Most ads don’t have intrinsic value to the consumer, they
just get in the way of what the consumer really wants,
which is the content. Gorilla media, in contrast, often pro-
vides the consumer with a useful item, like a bar coaster,
coffee sleeve or postcard, all of which provide real, prac-
tical value. And people love value, especially when they
don’t have to pay for it!



Lends
personality to

your brand

Every marketer wants his product to have brand person-
ality because it forges a connection with the consumer
that really lasts. Gorilla Marketing shows your audience
that the people behind the brand have humor, style, con-
fidence and pizzazz, which is exactly what you want them
to think. Good Product + Brand Personality = KA-CHING!

Creates free press
for your brand

Gorilla stunts are a great way of getting
the press to talk about your brand on slow
news days. Whether it’s giving out branded
dollar bills in a train station, a mock pro-
test, a dancing and singing flash mob or a
giant block of ice with gift cards melting
themselves free, there’s a PR generating
stunt with your name on it just waiting to
be unleashed on the masses.



Reaches people
when they’re
away from
other media

Gorilla Marketing typically reaches people when they’re
out and about, away from other media which is distracting
them from your message.

They’re more relaxed and open to being influenced by
your message.



Appeals to all
their senses

Gorilla Marketing sells your product by engaging all 6 of
their senses: sight, hearing, taste, smell, touch and imagi-
nation. It’s an all-immersive experience which gets people
excited about your brand and how it can enrich their lives.
Internet advertising will never be able to provide all that.

Gets people to
sample your product

If you have a great product, getting people
to sample it will always lead to increased
sales. Person to person product sampling in
unexpected places is a great way to catch
people when they’re in a good mood and open
to trying something new. Combine this with
attractive and friendly brand ambassadors and
you’ve got a winning promotion.



Takes advantage
of valuable real
estate without
having to pay

for it

Gorilla Marketing often involves placing your ad message
onto real estate you don’t own or control. Projection ad-
vertising, sidewalk stenciling, wildposting, snow stamps,
mobile billboards and and other edgy media vehicles en-
able your brand to project into expensive territory for
pennies on the dollar and dramatically magnify your re-
turn on Investment.



Is a great way
to test different

marketing
strategies

The person to person, highly targeted and localized nature
of Gorilla Marketing gives your brand the chance to exper-
iment with different messaging strategies in order to find
the most effective way to motivate consumers to buy your
product. Test first with gorilla, then expand later to more
traditional media vehicles once you have honed your mar-
keting strategy.

Hypertargetability

Gorilla marketing is the ultimate way to target
exactly the audience you want to reach. If you
want to reach parents with young children, we’ll
take your campaign to the playgrounds. If you
want to reach guys and gals who like sports,
we’ll find ‘em at sports bars. Wanna reach people
who wear red T-shirts and drive BMW’s, we can
do that too.

Lends an aura
of hipness to
your brand

Let’s face it, a lot of brands are kind of stodgy
and could use a little updating, like a sprin-
kling of cool and a dash of hip. What better
way to raise your hipness quotient that daz-
zle them with an unexpected and delightful
Gorilla Marketing blitz!

Andy Warhol Grant Wood Michaelangelo

Leonardo Da Vinci Roy Lichtenstein
Pablo Picasso

Vincent Van Gogh Norman Rockwell

René Magritte Cassius Coolidge Henri Rousseau

Andrew Wyeth Michelangelo

Georges Seurat Edvard Munch

Edward Hopper

Otto Dix Auguste Rodin Leonardo Da Vinci

New York: 25 Broadway • 10th Floor • New York, NY 10004
Los Angeles: 100 N. Brand Boulevard • Suite 426 • Glendale, CA 91203

Telephone: 877.684.8790 • Web: GoGorillaMedia.com
Email: [email protected]