EDITORIAL DESIGN MAGAZINE

moc AkE 23 May 2022

TYEHAERSEHLAAVSETBEEN SpSecPiEaelAffmmCecIaaAtkksLee(u-FFupXXp)

Vania Agular wwiitthhImlopluuraorskdineouuencwpst

Beauty
Influencers

Nikkie de Jager come
back with tutorial

MAKEUP ART 1
CHALLENGING, filled with anxiety and concern. But in uncertain times, a
little bit of beauty goes a long way to soothe the soul. I believe in the forces
of good in our business, and I believe in the people that inspire us with their
creativity and care.

03 These last years been
04 Makeup Inspired by Art
06 Beauty Influencers
08 Woman Spends on
Makeup
10  Make Up Personal State-
ment

Hello 30
Issue

12  What make up artist do?
14 Optical
illusions with makeup
15 Tips and
tricks
17 8 MUST-HAVE PROD-
UCTS FOR SFX MAKEUP
18 Makeup Artists in the Fash-
ion Industry

2

THESE LAST
YEARS HAVE
BEEN

Vânia Aguiar CHALLENGING, filled with anxiety and
concern. But in uncertain times, a little
Vânia Aguiar, FRENCH EDITOR bit of beauty goes a long way to soothe
@VANIAAGUIAR12 the soul. I believe in the forces of good in our
business, and I believe in the people that inspire
us with their creativity and care. We have ded-
icated a large part of this issue to the outstand-
ing talent of our Beauty Advisors, as well as to
the innovative products that took top honours
at the Beauty’s Best 2021 awards. Nothing could
lessen the excitement and pleasure of that fab-
ulous soirée! This year was a turnaround for
our industry, with consumers returning to the
shops to stock up on their favourite products.
And there’s a bright spot in the near future:
NPD Group research suggests consumers plan
to spend 5 percent more on holiday shopping
this year. We’ve got plenty of inspiring, cool
content in this issue of Cosmetics magazine.
Now, throw your fears out the window, be flex-
ible whatever comes your way, and go for your
dreams and passions. Most of all, be beautiful!
Have a wonderful holiday season and a super
successful 2022!

3

Makeup
Inspired
by Art

Makeup is a powerful thing. It can transform us into whoever or whatever we want.
Many makeup artists create stunning looks for every occasion we can imagine.
Also let’s not forget their talent when it comes to special movie effects, where they
can transform a human into an entirely different creature. Likewise, some artists spend six
to eight hours recreating art masterpieces on their faces and bodies! Makeup inspired by art
masterpieces is very impressive. It is both an ode to the masters of art and a celebration of
contemporary creativity!

“Of course, the list of artistic inspiration is
long, the aforementioned ones are only a few
examples. What do you think? Would you like
to see more makeup inspired by art? Would
you recreate one yourself?
Picasso

If you have ever wondered how you would Picasso inspired makeup. Christopher Agostino
look in a Picasso painting, look no further.
Makeup artists did creative makeup pieces
and give us unique ideas!

4

5

ikkie de Jager

N

Beauty Influencersike many other beauty influencers, Nikkie de
Jager or @nikkietutorials on Instagram started
L on YouTube.

H “er makeup tutorials focus on looks that truly transform a person’s face from high fashion, con-
toured and chic, to out-of-this-world looks that would be costumey if they weren’t pulled off
”with such talent. Just check out this Halloween look from October 2020, or her killer Grinch
look from November 2018. She always posts tutorials for her looks on YouTube mentioning the prod-
ucts and brands she uses. She has worked with brands such as FacialTox, Maybelline, and Marc Jacobs
Beauty. Whether it’s the war paint of the Native American tribes or the whited-out faces of the Japa-
nese Geisha and Kabuki, or the avant garde looks of a John Galliano or Alexander McQueen fashion
show, make up has always seemed to play a part in society and is used to create characters and to evoke
an emotional response. With the current international strength of theatre, movies, fashion, media and
music in culture, the make up industry is important. The creative possibilities and job opportunities
this programme would offer are both appealing and exciting to me.Since 2001 I have been a significant
figure within a Manchester based art collective. We participated actively in the local art scene holding
site specific events that combined music, art and performance.As we evolved, we became part of the
Temporary Autonomous Arts (TAA); a hotbed of emerging arts that crosses all disciplines, and inspired
further collaboration between traditional and contemporary media. Although being a pivotal figure in
the organisation of these events (finding venues, developing promotional and marketing tools etc), I
found the creative activities involved most inspiring.

6

M CIMI HOI In our long-running series, "How I'm Making It,"
we talk to people making a living in the fashion
and beauty industries about how they broke in
and found success. You may not know makeup
artist Mimi Choi by name, but you've most likely
seen and marveled at her work. Especially if you
paid any attention to the 2019 Met Gala. Known
for stunningly realistic illusions and 3-D effects,
Choi showed off her mind-boggling skills at this
year's fashion prom via Ezra Miller, who sported
one of her classic, trippy, "multi-feature" looks
for the occasion. Her attention to detail, seem-
ingly boundless creativity and raw artistic talent
have earned her plenty of industry attention,
master class opportunities and partnerships with
brands like MAC and Make Up For Ever not to
mention a whopping 1.1 million followers on
Instagram. Just a week after the Met Gala, Choi
took some time to discuss her unique career
trajectory — and arguably more unique makeup
style — with Fashionista.

Art Makeup Trend

And yet, she's only been at it for about five years.
Choi's first career was as a preschool teacher in
Vancouver, where she still lives. Having immi-
grated there from Macau, a Portuguese colony in
China, with her parents as a child, she spent most
of her time growing up focused on academics, with
little time to devote to the arts (let alone makeup
art). But in her 20s, she began feeling listless and
burned out, at which point her mother suggest-
ed she make a change and pursue her creative
passions. Choi's work, which evokes such artistic
visionaries as Salvador Dalí and M.C. Escher, can
be fantastical, unnerving and even disturbing. She
suffers from sleep paralysis, experiencing bouts
during which she has vivid, sometimes morbid and
frightening, visions, which she then channels into
her makeup artistry as a means of self-expression
and self-care."You might find it bizarre that I like
to paint weird things on my face and other people's
faces to be happy, but that's what it is. It makes me
happy so I'm going to continue to do it," she says.

7

How Much the Average
Woman Spends on
Makeup In Her Life

Rosy Lip & Blush Duo Power Palette Powder Face Trio
When you look at your latest Sephora or Ulta 4 Minute Plant & Go Routine Set
haul, it's easy to see why it feels like your mon-
ey just flies out the window. Beauty products
are expensive! Plus, there's skin-care, and hair
products and the list goes on and on. Well, now
you can take solace in knowing that you're not
alone. A recent survey done by beauty e-tailer
SkinStore, showed that women in the United
States spend about $300,000 just on their face
during their lifetime. $300,000. Let that sink in.
Buzzfeed reports that SkinStore surveyed 3,000
women to find out their beauty habits. In addi-
tion to the crazy-sounding lifetime cost, the sur-
vey says women are walking around with about
$8 worth of products on their face per day.
That's just an average though. It really depends
on where you live. Women who live on the East
Coast have what the survey calls "expensive fac-
es," clocking in at $11. That differs from wom-
en on the West Coast, who are walking around
with $5 of products on their face. New York,
Connecticut, and West Virginia spend the most,
and Montana spends the least.

8

Bio Tint SPF 30 Tinted
Moisturizer

One of the most surprising things we learned is that You know that feeling you get when you leave a
women use 16 products before they leave the house. makeup or drug store? The feeling that the one
There's serum and toner and face wash, plus foun- dainty plastic bag full of products doesn’t quite
dation and concealer and bronzer. And that's not balance out the giant, gaping hole in your bank
even half of it. It's also interesting to note that the account? Well, if you’re one of those people who
study found the average woman spends 10 minutes can’t even go into Target for toilet paper without
applying all 16 of these steps, and seven minutes buying three new brands of mascara, don’t wor-
on skin-care at night. I must be doing something ry you are not alone.According to Euromonitor,
wrong because I use way less than 16 products and the world spent $56.9 billion on makeup last year.
it takes me much longer than 10 minutes. To be fair, That kind of puts your $50 CVS shopping spree
we don't know exactly how SkinStore came up with into perspective, right? People are purchasing
these exact numbers, and $3,000 women is not a more makeup than ever – the research company
very large sample. We've reached out to the compa- predicts that in four years, the makeup industry
ny for more information and will update this post will be raking in upwards of $70 billion – but it’s
when we hear back. In the meantime, I'm going to important to understand where all that moola is
go work on speeding up my morning routine. going. Guys, it’s been six years since Urban De-
cay released its very first Naked palette and blew
our minds. Six years. And in those six years, we’ve
seen so many beautiful palettes and so many gor-
geous Urban Decay colors have graced our eye-
lids. There was the amazing collab with Gwen Ste-
fani, enough Naked palettes to make two vaults,
and several Vice palettes. We loved them all.
When the makeup company released the fourth
Vice palette over the summer, we ran to Sephora
and threw our money at them. Now, be prepared
Loose Superpowder for more makeup awesomeness, because Urban
Brightening Powder Decay just released a limited-edition Vice palette,

and it’s BEAUTIFUL.

9

Make Up Personal
Statement

10

Whether it’s the war paint of the Native American
tribes or the whited-out faces of the Japanese Geisha
and Kabuki, or the avant garde looks of a John Galli-
ano or Alexander McQueen fashion show, make up
has always seemed to play a part in society and is
used to create characters and to evoke an emotion-
al response.With the current international strength
of theatre, movies, fashion, media and music in cul-
ture, the make up industry is important. The creative
possibilities and job opportunities this programme
would offer are both appealing and exciting to
me.Since 2001 I have been a significant figure within
a Manchester based art collective. We participated
actively in the local art scene holding site specific
events that combined music, art and performance.
As we evolved, we became part of the Temporary
Autonomous Arts (TAA); a hotbed of emerging arts
that crosses all disciplines, and inspired further col-
laboration between traditional and contemporary
media. Although being a pivotal figure in the organ-
isation of these events (finding venues, developing
promotional and marketing tools etc).

Most recently I have gained work experience
with two professional freelance makeup artists;
Alexander Moses and Maria Lindgren. From
this I have enhanced my basic skills in actual
working processes and now feel that I have a
clear understanding of the rigours of the job.
I am also in the process of arranging a summer
internship with-in the makeup industry.I am
now extremely motivated to follow a career with-
in makeup. I feel as a mature student I have the
self-knowledge, motivation and life experience
to both commit to and excel throughout this
course. The unique mix of skill development,
production experience, industry placements and
academic study you offer, will enable me to de-
velop my skills in a tangible direction. I have al-
ways had a keen interest in fashion, photography
and media and, if accepted on this course, it will
give me the opportunity to play an active role
within these industries.My true passion flour-
ished whilst creating makeup and hair designs,
constructing backdrops and designing flyers for
fashion shows, caberet, barndances and oth-
er events. This has given me excellent firsthand
experience of working creatively under pressure
and inspired me to now pursue a professional ca-
reer within the makeup industry.

11

Wuphaarttimstadkoe?

Amake-up artist, also called a
makeup artist, and often short-
ened to MUA, is an artist whose
medium is the human body, ap-
plying makeup and prosthetics on others
for theatre, television, film, fashion, maga-
zines and other similar productions includ-
ing all aspects of the modeling industry.

High definition

This is an art which involves the use of light Makeup artist backstage at the Lee Matthews show, Spring/
reflectors and ingredients such as minerals Summer 2007
to give the skin a flawless finish. This was Australia Fashion Week
developed due to the further development
of high definition mediums and the cost
implications of airbrush makeup.

12

Special make-up effects (FX makeup)

The use of special effects techniques enhancing physical
features to exhibit metaphysical characteristics[clarifica-
tion needed] as well as fantasy makeup. The use of pros-
thetics and plaster casting are also required for projects
that entails non-human appearances. Accents such as
theatrical blood and ooze are also techniques applicable
to this type of makeup.

Theatrical makeup

Stage makeup is used as a method in conjunction with Special effects makeup techniques
stage lighting to highlight the actors' faces in order to
make expressions visible to the audience from moderate
distances. This often includes defining the eyes and lips
as well as the highlights and lowlights of the facial bones.

In Bollywood

In 1955 the Bollywood group Cine Costume Make-
Up Artist & Hair Dressers' Association (CCMAA)
created a rule that did not allow women to ob-
tain memberships as makeup artists. However, in
2014 the Supreme Court of India ruled that this
rule was in violation of the Indian constitutional
guarantees granted.(right to equality), (freedom
to carry out any profession) (right to liberty).
The judges of the Supreme Court of India stated
that the ban on women makeup artist members
had no "rationale nexus" to the cause sought to be
achieved and was "unacceptable, impermissible
and inconsistent" with the constitutional rights
guaranteed to the citizens. The Court also found
illegal the rule which mandated that for any artist,
female or male, to work in the industry, they must
have domicile status of five years in the state where
they intend to work.In 2015 it was announced that
Charu Khurana had become the first woman to be
registered by the Cine Costume Make-Up Artist &
Hair Dressers' Association. In June 2014, the Cine
Costume Make-Up Artist & Hair Dressers' Asso-
ciation (CCMAA) authorised an official protest on
the movie set of Bang Bang! in protest of a foreign
makeup artist, Daniel Bauer, working on the mov-
ie for its lead actress, Katrina Kaif. The CCMAA
and 15 of its members protested on the movie set
as Daniel Bauer was not registered with the Union,
despite the Union banning foreign artists working
in Bollywood. The issue was resolved with the
CCMAA granting Daniel Bauer full membership.

13

OPTICAL
ILLUSIONS
WITH MAKEUP

Woman Gives Up Teaching To Create Optical Illusions With Illusion makeup is slowly making its way to
Makeup, And It's Messing With Our Minds the top and it’s different from one’s percep-
tion of makeup.
Metrolife spoke to a few trainers and artistes
who have been using their faces and bodies as
canvases to create fun mind-benders. Illusion
makeup is an art form that creates a false vi-
sual impression using lift and depth (highlight
and contour), say... She draws inspiration from
artistes on Instagram, paintings and even her
imagination. “A look can take anywhere between
three to seven hours to complete depending on
the complexity and details,” she adds.

14

TIPS AND
TRICKS

An excellent start is to draw your
inspiration on a piece of paper.
“Before I kick off with colours, I
prefer drawing the outlines with a
brown or a white liner pencil. Once
I’m clear with the basic structure,
I start filling in the colours and
give... it a three-dimensional effect
with the help of eyeshadow blend-
ing,” says the trainer. It is essential
to click a picture of the look so that
you can correct mistakes. Mistakes
that cannot be seen with the bare
eyes can always be spotted in the
picture, says the trainer. Priyanka
Panwar, illusion makeup artist, says
that when she began her career in
makeup, she was beguiled by the
work of the global illusion artist,
Mimi Choi. “I started by recreating
Mimi’s looks, but as I improved I
began to try my own concepts,” she
says.

15

Amake-up artist, also called a makeup artist, and of-
ten shortened to MUA, is an artist whose medium
is the human body, applying makeup and prosthet-
ics on others for theatre, television, film, fashion,
magazines and other similar productions including all aspects
of the modeling industry.

16

8 MUST-HAVE
PRODUCTS FOR

SFX MAKEUP

If you’re anything like us, you’ll be counting down the days
to Halloween 2020. Not because you’re a horror film addict
or a big trick or treating fan, but because Halloween is the
one night of the year when you can really let your creativity
run wild. Halloween makeup is the best kind of makeup,
especially where SFX is involve.

SFX makeup, or special effects makeup for the newbies, is
the ultimate way to take any Halloween look from good to
ghoulish. All you need are a few genius makeup products
that will help you effortlessly transform into your Hallow-
een alter ego.

SHRINE
DROP IT
HAIR DYE KIT
What’s Halloween without a
funky hair colour? We’re al-
ready obsessed with Shrine’s
Drop It Hair Dye Kit because we love
changing our hair colour depending on
our mood, and now we’re even more ob-
sessed because we can seriously up the
ante on our costumes. Simply mix with
your conditioner and/or mix the shades the skin for movie worthy effects. The ultimate buy if you’re
together for a spectrum of colours. We’re feeling the Maleficent cheek bones this year.Mehron’s Mixing
really vibing that Aqua for all those mer- Liquid is the ultimate Halloween buy for transforming your
maid looks. regular makeup into SFX worthy products. The innovative
liquid can be used to thin out liquid makeup products to help
manipulate application, used to hold glitter in place without
MAKEUP REVOLUTION SFX SCAR the fallout, or can be mixed with powder products such as me-
PUTTY tallic eyeshadows to create a water-resistant liquid. Halloween
SFX makeup would be nothing with- SFX makeup looks don’t get any easier or more effective than
out a good wax putty to create scars and with Shrine’s range of face jewels. The self-adhesive stickers
wounds, and again, Makeup Revolution are perfect if you’re not a dab hand at all the special effects but
haven’t let us down. The Wax Scar Putty still want to turn heads this year. We’re loving the Iridescent
can be easily applied to the face and body Aura All In One Face Jewels for the ice queen/mermaid look.
to help transform the shape and texture of

17

Makeup Artists
iInndthuestFryashion

Makeup artist profile description
Makeup artists are beauty practi-
tioners who offer general makeup
services or work in prosthetic design. Their
primary duties include enhancing facial aes-
thetics through makeup, creating custom
looks for clients, and working with actors on
movie sets.
As a make-up artist, your work will involve
creating images and characters through the
medium of make-up, hairstyles and pros-
thetics according to a brief.You'll interpret
the make-up requirements of clients to pro-
duce both a creative and technically accurate
visual representation. This may involve very
basic make-up for a TV presenter through
to more complex period make-up or special
effects.You may work alone and perhaps in a
freelance capacity, as an assistant to a more
senior colleague or as part of a make-up de-
sign team. In the media industries of fash-
ion, film, television, and theater, an increas-
ing number of runway shows, photographic
shoots, and film and theater productions
rely on the specialized skills of the makeup
artist to communicate style and image.

A Modern Phenomenon

When Maurice Levy designed the first retractable lipstick in 1915, no one could have guessed how
popular cosmetics would become or how significant the role of the makeup artist would be in such
emerging new fields as fashion photography and cinema production. Indeed, the concept of "make-
up artist" hardly existed at the time. Until well into the twentieth century, theatrical performers were
expected to do their own makeup, as they were expected to supply their own stage costumes. The pro-
fessional makeup artist, like the theatrical or cinematic costume designer, is a modern phenomenon.

18

Behind the Scenes the makeup will always be paramount, by the early
twenty-first century the makeup artist's expertise
For much of the twentieth century, the role of the was receiving greater cultural recognition, and the
makeup artist remained a largely anonymous one, role of the professional makeup artist had become
as audiences focused on the face of the model or a more conspicuous one. The makeup artist today
actor rather than the makeup techniques that en- is not bound by traditional materials, styles, and
hanced it. But makeup artists in fact have a great conventions, but is able to call upon a wide range
deal to do with how an actor or model looks in of techniques to create innovative effects. While
any given performance or production. The looks new materials and techniques expand the range
created evoke a theme, and it is important that the of possibilities available to the makeup specialist,
makeup be correct or else the artistic theme will the success of performed roles in theater, film, and
be obscured or inaccurate, particularly when the fashion will continue to depend heavily on the skill
makeup artist's task is to evoke a particular histori- and artistic vision of makeup artists.
cal era or setting. While the image created by

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