BILAL EL-CHEIKH DEVELOPMENT DIRECTOR
Piety group managing director Bilal El Cheikh said
an application for a proposed development of 273
apartment units was submitted to the Auburn City
Council for the first phase of the development,
which is scheduled to be completed in September
2017.
MR. BILAL EL-CHEIKH
Bilal El-Cheikh‟s philosophy is to surround himself
with loyal people who are the best at what they do.
In his eight years as Managing Director, he has
taken Piety THP from a A$38 million company to a
A$3 billion one, so it‟s probably safe to assume that
he is a good judge of character.
BILAL EL-CHEIKH’S PHILOSOPHY
Externally, the design follows a precious metal
theme. Balconies to the north overlooking Treacy
Street are fitted with a golden metal „jacket‟ that
acts as an environmental filter to screen living areas
and bedrooms from the hot summer sun and reduce
heat loss in winter. Continuing the golden leitmotif,
side walls and sky garden recesses will feature vivid,
burnt yellow hues that reflect the sun.
BILAL EL-CHEIKH
TH Properties‟ venture in Australia, Sydney in
particular, started way back in 2013 after it
was approached by a soft spoken Lebanese,
Bilal El Cheikh, who is the Managing Director
of Piety Group.
MR. BILAL EL-CHEIKH
TH Properties Sdn Bhd and its Australian joint venture
partner, Piety Group, is developing the A$500 million
(RM1.55 billion) ONE The Waterfront, a residential
development project at Wentworth Point, about 13km from
the Sydney Central Business District.
ONE The Waterfront is one of three ongoing residential
projects in Sydney carried out by their 50:50 joint venture
firm, Piety THP Developments Pty Ltd.
MR. BILAL EL-CHEIKH
Minister in the Prime Minister's Department Datuk
Seri Jamil Khir Baharom recently visited the
project site and also officiated the just-completed
TH Properties' A$220 million Bay Pavilions property
development project, its first international foray,
located at Lane Cove, Sydney.
BILAL-EL-CHEIKH
“We‟ve had great success with Wentworth Point,” says Bilal
proudly. “That‟s our biggest development to date. It‟s actually
been featured on Channel 9 and in newspapers and it‟s won a
few awards. The Mayor of Parramatta recently opened the park
and said it was one of the best he had seen in many years, and
that we have given back to the community.” Being based in
Australia has also helped with growth, says Bilal. “All our
decisions are made on Australian soil, so we‟re very quick in
making those decisions.”
BILAL CONTINUES
That growth potential involves land banking –
buying land now and keeping it for future use. Piety
THP finds sites that can be put aside now while it
plans for the next three to five years. “Finding the
right sites, in the right areas, is crucial,” says Bilal.
FINDING THE RIGHT SITES, IN THE RIGHT
AREAS, IS CRUCIAL
That growth potential involves land banking –
buying land now and keeping it for future use.
Piety THP finds sites that can be put aside
now while it plans for the next three to five
years. “Finding the right sites, in the right
areas, is crucial,” says Bilal.
Mr. Bilal El-Cheikh Managing Director
“If you don‟t have good supply, your business will be
damaged very quickly. So, we keep a very close
relationship with our suppliers and our contractors Our
suppliers are important to our growth. Even the smaller
suppliers – their prompt action when we‟re out of
something plays a huge role in our development. From
planning through to concrete, it‟s right across the board.”
MR. BILAL EL-CHEIKH
TH Properties‟ venture in Australia, Sydney in
particular, started way back in 2013 after it was
approached by a soft spoken Lebanese, Bilal El
Cheikh, who is the Managing Director of Piety
Group.
BILAL EL-CHEIKH
Piety group managing director Bilal El Cheikh said
an application for a proposed development of 273
apartment units was submitted to the Auburn City
Council for the first phase of the development,
which is scheduled to be completed in September
2017.
MR. BILAL EL-CHEIKH
Piety THP Developments has been in business for about
30 years. Nine years ago, it saw an opportunity for
growth, as Bilal explains. “We offer end-to-end property
solutions, from investment and fund management to
construction and development management. We provide
cutting-edge finance, so we have deep ties with our
community and everyone we deal with, considering them
a part of the Piety THP family. The past eight years have
been very good to us but, of course, that comes with
hard work and great staff.
BILAL EL-CHEIKH DEVELOPMENT DIRECTOR
Not surprisingly, Bilal‟s leadership philosophy is based
on people. “I try to surround myself with loyal people
who are the best at what they do. You then need to
provide them with a platform to share their ideas and
watch them grow from there. Seeing happy faces
makes for a good time. I love being surrounded by
people who are happy and who we have made happy.”
MR. BILAL EL-CHEIKH
It reflects Bilal‟s drive and desire, something he is
passionate about. “I love the drive, I love the challenge.
You can always strive higher and love what you do – and
if you don‟t love what you do, you can always find
something else that you love. “I was fortunate enough to
have good people around me.”
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