Adam Barford_PORTFOLIO_HR

WEBSITES

Pitch concepts

ROLE:
Designer

WEBSITES

Live site - www.geraldmcdonald.com
- Database driven website with online converstion chart

and large product database

ROLE:
Designer

BRANDING

Approved branding

Branded signage

ROLE:
Designer

BRANDING

Approved branding

Stationary & livery

ROLE:
Designer

BRANDING

Pitch concepts

ROLE:
Designer

BRANDING

Branding & guidelines

02 03 04 05 06

The MAP Assessment logo Using this style guide Logo size and clear zone The Ideogram Background images

Logo and strapline This style guide aims to enable you to apply the Map This refers to the ‘Logo with no strapline’ ONLY The ideogram is intended to be used as section or In instances where the logo sits on a dark background
Assessment logo in a manner that supports the core The logo should not appear smaller than 20mm wide in support devices. image a footer tab should be created to not impair the
message of our communication and branding. normal print or 30mm in newspapers or low resolution. It should NEVER be used alone. visibility or legibility of the logo.
It is important that the Map Assessment logo is well known Example:
Contents and instantly recognisable by the public and business
sector. Therefore, consistent application of the logo on Clear zone 6mm around logo Clear zone 6mm around logo Clear zone 6mm around logo 20mm 30mm
An introduction to the MAP Assessment logo all our promotional materials is essential. This style
The MAP Assessment Using this style guide 02 guide includes the master artworks for Map Assessment Normal print Newspapers or
Logo Style Guide Logo size and clear zone 03 logo and guidelines that will help you apply it effectively low resolution
The ideogram 04 and professionally. Clear zone 6mm around logo
ROLE: Background images 05
Designer Logo colours 06 Logo with no strapline This refers to the ‘Logo with strapline’ ONLY
The strapline 07 The logo should not appear smaller than 40mm wide in
Things not to do 08 normal print or 50mm in newspapers or low resolution.
Master artwork 09
Usage 10 Clear zone 6mm around logo Clear zone 6mm around logo Clear zone 6mm around logo 40mm 50mm
11

Logo ideogram Ideogram seperates Normal print Newspapers or The ideogram seperations
low resolution
The seperated ideogram elements are intended to be
Clear zone 6mm around logo used as section or support devices.

The proportions of the logo must remain constant and
should never be altered in anyway. It must not be
stretched more in one axis than the other.

An exclusion zone of 6mm should be placed around the
logo image into which no other logo, text or graphics
should be positioned.

07 08 10 11

Logo colours The strapline Master artwork Usage

Full colour CMYK Colour: 100%K only The master artwork for the Map Assessment logo, strapline You can use the logo and strapline on a range of your
Typeface: Century Gothic Bold Italic and ideogram are available in the following formats: communications from...

= Cyan 100% + Magenta 100% + Yellow 0% + Black 0% Additional use can occur as a stand alone footeron Master logo: • direct marketing activity
= Cyan 0% + Magenta 100% + Yellow 100% + Black 0% photographic backgrounds to sit at the right or left margin • CMYK JPEG or EPS for Mac or pc • brochures
= Cyan 100% + Magenta 0% + Yellow 100% + Black 0% of a layout eg, advert or brochure. Strapline: • stationary
= Cyan 0% + Magenta 0% + Yellow 100% + Black 0% The strapline should NEVER appear alone on a layout but • 100%K JPEG or EPS for Mac or pc • annual reviews
should be used in conjunction with the logo with Ideogram: • websites
‘no strapline’. • CMYK JPEG or EPS for Mac or pc • signage
Ideogram seperated: • exhibition graphics
Colour: White out • CMYK JPEG or EPS for Mac or pc
Typeface: Century Gothic Bold Italic ... wherever you feel that it adds value.
EPS files can be scaled up or down and they will remain
White out usage on photographic backgrounds. Care high resolution, JPEGs should appear as 100% size or less as
should be taken to ensure that the background isn’t they are set at 300dpi for print, therefore, used any larger
heavily contrasting as this will effect the legibility. will effect the sharpness and the artwork will pixelate.