TeaPigs Brand Guidelines

teapigs

BRAND GUIDELINES



Contents

1 ABOUT
5COLOUR PALETTE

2 MASTER LOGO
6SUSTAINABILITY

3 STYLE USAGE
7BRAND WEBSITE

4 TYPOGRAPHY

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“TeaPigs started with one mission - to get the nation drinking
real tea again.

It began with a change of making great tea, something with
good quality, very approachable and more importantly …. A

bit of fun!“

We’re aiming to achieve a difference for the environment
and our much-loved customers. Components such as corn-
starch and nature flex provided us with an incredible range
of tea flavours. From this, Teapigs was the first tea-brand
to be greatly awarded the “Plastic-free” trust trademark. A
great range of tea-flavours can be found as well as teaware.

https://www.teapigs.co.uk
+44 (0) 203 141 8495
[email protected]



Master Logo

teapigs

teapigs

Regular Size 30 pt
Vertical scale 95%
Horizontal scale 100%
Tracking size between (tea) and (pigs) 50

teapigs

Style Usage

adventurous

bloated Mood-o-meter hungover
wired stressed
The mood-o-meter directs our customers
to matching teabags categorised in

realistic, everyday life moods. This will
have suitable products based on what

mood the customer picks.

indulgent sleepy

grumpy

Location

Our four regional domains on teapigs website (illustrated)

UK EU US HK

The colours represent the different types of tea:

Black tea

White Tea

Green Tea

Rooibos Tea

Oolong tea

Herbal tea

Typography

Roboto

Paragraph font

ABCDEFGHIJKLMNOPQRSTUVW
abcdefghijklmnopqrstuvw
1234567890!@#$%^&*()_+=”:?><

Regular
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua.

Italic
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua.

Bold
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua.

Typography

FunZone

ABCDEFGHIJKLMNOPQRSTUVW
ABCDEFGHIJKLMNOPQRSTUVW
1234567890!@#$%^&*()_+=”:?><

Three

Regular
Lorem ipsum dolor sit amet,
consectetur adipiscing elit,
sed do eiusmod tempor incididunt
ut labore et dolore magna aliqua.

Colour Palette PRIMARY

HEX C1A47B
HEX FFFFFF
HEX 8EA796

SECONDARY HEX BAD97E
HEX E2E7EB
HEX 71777A

Sustainability

Rainforest Alliance

Our everyday brew blend has Rainforest Alliance certification.
We’re working with the RA to get our black tea estates certified
so you can see the little green frog on loads more of our packs!
The Rainforest Alliance’s talented, multilingual, and diverse
staff works hand-in-hand around the world with farmers,
foresters, businesses, researchers, civic organizations, and
governments to meet our shared mission of conserving
biodiversity and ensuring sustainable livelihoods.

Certified Plastic Free

The very first Plastic-Free Trustmark from A Plastic Planet.
This certifies packaging which is free of conventional plastic
derived from fossil fuels. Our 15s and 50s packs of tea tem-
ples, our tins of tea and matcha tins are certified plastic-free.

The aim of the Plastic Free Trust Mark is to reduce the use of
plastics, along with incentivising the development of
sustainable materials. This certification is the first of its kind,
using clear language to give customers complete confidence
that products bearing the Plastic Free Trust Mark are truly
plastic free.

Provided by Control Union, the Plastic Free Trust Mark certifies
that end products, packaging and materials contain 0% plastic.

Brand website

Home Page

Mobile
Version

Menu Bar

Desktop
Version