Getting Started with Sendy Hosting, Installation and Setup

How to host Sendy
using Sendybay

Sendybay provides
fully managed and
secure Sendy hosting

WHAT OUR CUSTOMERS
ARE SAYING

Issac Bullen Craig Van Der Westhuizen Laura Maybrooke

Asia Pacific Director, 3whitehats Managing Director, Peak Timing Acclaimed Dark Fantasy Author

SendyBay's Sendy Hosting has been We have used Sendybay for the last few The staff is extremely helpful; I've always
instrumental in helping our clients send years. The platform works great, emails are had prompt answers to my questions and I
great email marketing campaigns at a ridic- delivered fast and the merge tags are par- feel they've gone out of their way to help
ticularly useful. I would recommend Sendy- me with some of the issues I had in setting
ulously affordable price. up my account (and to note, this had noth-
bay to anyone wishing to look at bulk
emails. ing to do with Sendybay as a service but
my own site)

SENDYBAY FEATURES

Bounce, complaint
& unsubscribe handling

Keep your lists clean effortlessly. Sendy
has out-of-the-box bounce, complaints
and unsubscribes handling. Your subscriber
list is actively pruned for any emails that
are not relevant and campaigns are only
sent to valid subscribers.

Use Amazon's World Class Infra

With Sendy, use Amazon's world-class in-
frastructure for sending emails. SES helps
you improve deliverability and scale as
your user base grows.

SENDYBAY FEATURES

Custom Domains

Custom Domain feature increases your
brand recognition with your subscribers by
using your own domain for trackable links
and the web version of the email. Brand
recognition lowers complaint rate and in-
creases conversion for an email marketing
campaign.

Third party integrations & Zapier

Sendy has a rich developer ecosystem.
This lets you integrate with many popular
apps like Wordpress & Magento. Sendy
also works with Zapier, an automation ser-
vice that enables you to integrate Sendy
with 1000+ apps in Zapier's app directory!

EMAIL BUILDER FOR SENDY

Designing newsletters have never been easier. We fully integrated email builder in
Sendy, so that you no longer have to copy-paste HTML from another tool. Simply
Drag & Drop without focusing on the technical bit. Leverage our pre-built blocks

for variety of designs.

241 EMAIL TEMPLATES
BUNDLED FOR FREE

Sendybay uses Bee's powerful Drag and Drop email builder. It also supports free
templates provided by Bee out of the box. You'll find templates for all ocassions!

THE KILL SWITCH

Sendybay provides exclusive features for your Sendy hosting.
Using the kill switch, you can control a scheduled, preparing or a running campaign.

Unschedule a campaign Stop a running campaign

Sendybay allows you to unschedule a campaign. With Sendybay, you can also stop a campaign that is
This means that if you have accidentally sched- already being sent. When you hit the kill switch, it
uled a campaign for a wrong date, you can stop it instructs the CRON to stop immediately.
from being sent.

FAST, SECURE & RELIABLE
SENDY HOSTING

Sendybay provides high performance servers for your hosting needs. Our on-call engineers are
constantly monitoring uptime and making sure things are working smoothly.

PRICING

Starter Lite Pro Enterprise

$12/mo $25/mo $37/mo $100/mo

Billed annually or Billed annually or Billed annually or Billed annually or
$15 monthly $30 monthly $45 monthly $120 monthly

150K Monthly Emails 1 Million Monthly Emails 3 Million Monthly Emails 10 Million Monthly Emails
Unlimited Subscribers Unlimited Subscribers Unlimited Subscribers Unlimited Subscribers
Your Own Sendy License Your Own Sendy License Your Own Sendy License Your Own Sendy License
$0 Setup Charges $0 Setup Charges $0 Setup Charges $0 Setup Charges
No Backups Monthly Backups Weekly Backups Daily Backups
No Support SLA Support SLA 48 Hours Support SLA 48 Hours Support SLA 24 Hours
Drag & Drop Builder Drag & Drop Builder Drag & Drop Builder Drag & Drop Builder
White-label Domain w/ SSL White-label Domain w/ SSL White-label Domain w/ SSL
241 Free Templates 241 Free Templates
Dedicated Support Engineer

HOW TO SETUP SENDY
WITHOUT ANY TECHNICAL SKILLS

So you bought Sendy and are excited to send your first campaign?
Not so fast. Installing Sendy is not an easy task.

It requires understanding the technical bits and setting up the database, cron and
the application yourself. The learning curve can be steep.

The good news is that the Sendy community is large enough, and you can find all the help
you'll need. From service providers which automate everything for you to in-depth setup

guides, there are a lot of really helpful resources to get you set up

In this article, we'll talk about the different options that you have, which should help you
make the right decision for yourself.

DIFFERENT WAYS OF SENDY SETUP

1. Install using Sendybay - No technical knowledge required

At Sendybay, we provide done-for-you managed Sendy hosting. Our proprietary Sendy control panel takes
care of the heavy lifting as soon as you sign up. When you sign up, the following happens

A database is created for you
Application and CRON entries are put in place
An SSL is applied on your custom domain
You do not have to do any technical work. Your setup is ready within seconds and you can start configur-
ing and using it.

In addition to removing the technical setup work, we manage the hosting for you. This covers

performance and stability improvements i.e. you don’t have to worry about upgrading servers. We do.
automatic upgrades to new Sendy versions
providing support for any Sendy related issues you are facing.
The team is also working on drag-and-drop email builder support using Bee plugin. This should additional-
ly save the effort in copying over HTML from another tool for each campaign.

Total installation time: less than 1 minute

2. Hire someone to install Sendy

Your next best alternative is to hire someone to install Sendy.

There are two options for hiring -

Hire Ben
You can hire Ben Ho to install Sendy for you. Ben is an indie developer and founder of Sendy. He is very
polite and helpful when it comes to offering support. You can expect a quick turn around and rest assured,
he will take care of any problems you face with the setup.

Ben charges $79 for this service. One drawback that we have heard about Ben’s service is that he does
not install SSL certificates, which is not advisable since all the popular browser and email clients demand
links to have SSL/HTTPS support.

Hire on Fiverr
As Maynard suggests on his blog here, hiring someone from Fiverr can also be a good idea. You’ve to make
sure to test the service once they’re done with the setup.

Total installation time: 7 hours to 3 days

3. Install Sendy yourself

Your final alternative is to install it yourself. It can be terrifying or fun, depending on your knack for
all-things-tech. If you want to get your hands dirty, we’ve links to curated how-to guides below.
Get Started with Sendy
Introduction To Installing Sendy And Virtualmin On AWS
Setting up your own Bulk Mail Server — using Sendy and AWS‍

Total installation time: 7 hours to 3 days (depending on your technical chops)

Conclusion

Setting up Sendy and hosting it can be intimidating. There are various ways to go about it. We recommend
taking the non-technical route and using us. We'll take care of all the technical details and you can focus
on your marketing campaigns.

If you aren’t convinced, we suggest you explore various tradeoffs before hiring a freelancer or even before
setting Sendy yourself. Some of the key things you’ll need to know

Amazon EC2 hosting will be free for the first year but it will cost you $12 per month after that. There will
be an additional SES cost which will be $0.0001 per email you send.
You might have to upgrade your EC2 server size if your usage increases. Costs will substantially go up
from $12 per month to the range of $100-$200 per month.
Virtualmin or some other kind of control panel might be important if you choose to have a self-hosted
setup. Understanding how those tools work could be one of the task items for you.
If you have any questions about Sendy or hosting it, please get in touch. We'd be happy to help you out.
Wish you best in your marketing efforts!

Regards
Sendybay Team