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The influence of shopping orientation, online trust, and purchase experience on online buying interest : case study on Bukalapak consumers in Tulungagung district
In the world of e-commerce we will f ind a lot of sellers who present
goods with original brands. Vendors sometimes sell counterfeit goods
with well-known brands. Some of these counterfeit products are of
good quality at high prices and some are of ordinary quality at
relatively low prices with a look that looks like the original brand, so
that customers sometimes think that the item is an original item. For
this reason, in conducting online transactions, trust is needed
between buyers and sellers.
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