Adexsi UK Marketing Proposal (1)

Proposal for

Adexsi UK
& Adexsi Direct

Presented by
Ross Farmer of Octopie Ltd

January 2019

Digital Marketing | Print | Design

Project scope:

Now the Adexsi Direct site is ready and established, it’s time to
start selling some products.

Our objective will be to drive traffic to the site and and smaller general construction businesses, as
establish it as a prominent brand in the industry well as - potentially - end users themselves.
(later we can look at how the site is performing in In addition, we will continue to maintain and
terms of conversion rates). update the existing Adexsi UK website, with
a steady stream of blogs and case studies in
While some visitors will reach the site via referrals addition to social media posting and follower
and relationships with Adexsi UK sales staff, the boosting.
best ways to develop website traffic will be via
a combined approach of organic SEO work and This report features a breakdown of our
paid-for online promotion. proposed work, plus an overview of the more
commercially-focused approach we will take to
Our core challenge will be approaching a new the Adexsi Direct site in particular.
market for Adexsi, including roofing contractors

octopie.co.uk

Suggested works

We propose two forms of online advertising - one for those
searching for your products (PPC), and one targeted at
potential customers (social).

We would recommend mostly utilising the former Adexsi Direct as a sub-brand, simply because of
as our initial approach – it should be the fastest all the goodwill and followers already associated
way to start delivering results and we can consider with these existing accounts. Octopie’s monthly
bringing in more social media advertising at some reports will now cover activity for both websites.
point in the future. We will experiment with both
and dedicate resources according to the best ROI. To most effectively utilise the available budget, we
will work on both Adexsi brands within the same
In addition we will maintain some existing services programme, bringing the total monthly fee up to
while streamlining your account in order to £1755/month excluding advertising fees. We will
maximise the budget. In terms of social media revise our approach to the Adexsi UK site in order
we recommend, for now at least, keeping with to streamline as much as possible, and will provide
the existing Adexsi UK accounts and adding monthly reports on the status of both sites.

Digital Marketing | Print | Design

Work structure

Adexsi UK Adexsi Direct
Social media (shared) Social media (shared)
Blog/case studies (1/month) SEO
Reporting (shared) Social media ads
Site maintenance/updates PPC
Reporting (shared)
Site maintenance/updates

Fee: £1755/month
Note this fee doesn’t account for advertising spend, which will likely vary month
on month as different approaches are experimented with. We would recommend
accounting for a starting spend in the region of £200 to £400/month.

Hourly breakdown/month:
Note we will be flexible with our time per month to address key issues and review on a
month-to-month basis, ensuring a long-term balance is achieved.

Social media – 9hr
Content creation – 2hr
Site maintenance – 3hr
SEO – 3hr
PPC / social ads – 8hr
Reporting (inc. against competitors) – 2hr

octopie.co.uk

Approach to Adexsi Direct

Social media ads
This method of online advertising
is ideal for approaching new
markets and reaching an audience
that isn’t already actively searching
for your brand or your products.
Below is an example of how
a Facebook advert could be
expected to perform, based on the
criteria of Job Title = Roofer

Digital Marketing | Print | Design

PPC companies, suppliers, accreditation partners and
Utilising Google Ads we can steal a march on others to link to the Adexsi Direct site, giving
organic SEO and ensure Adexsi Direct is at the us the benefit of their online authority and,
top of search result pages for relevant keywords. hopefully, providing a stream of direct traffic.
The best part is that there’s no fee for displaying
the link; we’re only required to pay when a user SEO
actually clicks through to the website. For an e-commerce site, visibility is everything.
For example, considering Google search That means as high a ranking in Google searches
keywords ‘skylight’ and ‘sky light’ you would as possible for relevant keywords. We will update
expect to pay on average between £0.67 - £2.00 and finesse the site to boost organic keyword
per click. performance and site traffic, identifying potential
‘easy wins’ through our SEO research, and
We can also consider other avenues such as reporting back on the performance of the website
Google Shopping and targeted YouTube adverts and campaign overall.
going forward.
We are also able to compare site performance
Leverage Adexsi UK v certain competitors, which can be useful in
We should start adding Adexsi Direct content assessing their own SEO activity levels. However
to the Adexsi UK content marketing strategy, please note that the Adexsi Direct site is brand
adding social media posts which link to the site. new and – currently – only small, so it will take
In addition we can utilise the Adexsi UK blog time to start enjoying organic search success.
to promote articles about Adexsi Direct and
basically push it as hard as we can (including Website updates
adding a homepage banner). Site and server maintenance, changing information,
adding products or content, etc - Octopie will
Link building support Adexsi Direct by keeping the site up to
In addition to the above linking from the Adexsi date and current. We will report on the status and
UK site, we could also encourage other Adexsi performance of both websites.

octopie.co.uk

Octopie Limited
Unit 1, Sovereign House, Sterling Dr, Llantrisant, CF72 8YX

T: 02920 463 047 | E: [email protected]
www.octopie.co.uk