LOUIS VUITTION FASHION PRESENTATION

LOUIS VUITTION

PRESENTATION BY: CLASS

DAMIA MAISARAH BT MOHD 2 AL-KHAWARIZMI
KHAIRULNIZAM

French fashion house
and luxury goods
company.

01

INTRODUCTION

The origin of Louis Vuittion

THE ORIGIN OF LOUIS VUITTION

LOGOLOGO OF THE BRAND LOGOHOW IT GOT ITS NAME
AND LOGO
Louis Vuitton Malletier, commonly known
as Louis Vuitton or by its initials LV. The By 1885, the company opened its first
label's LV monogram appears on most of its store in London on Oxford Street. Soon
products, ranging from luxury trunks and thereafter, due to the continuing imitation
leather goods to ready-to-wear, shoes, of his look, in 1888, Vuitton created the
watches, jewelry, accessories, sunglasses Damier Canvas pattern, which bore a logo
and books. that reads "marque L. Vuitton déposée",
which translates into "L. Vuitton
registered trademark.

THE ORIGIN OF LOUIS VUITTION

INVENTORTHE INVENTOR OF LOUIS LOCATIONTHE PLACE ORIGINATED
VUITTION AND THE HEADQUARTER

The inventor or the owner itself is Louis Vuittion. The Louis Vuitton label was originally
Louis Vuitton was born on August 4th, 1821, in founded by Vuitton in 1854 on Rue Neuve
Anchay, France. His father was a farmer, and his des Capucines in Paris, France and the
mother was a hat maker. Thus, Vuitton spent headquarter now,still in Paris,France.
most of his childhood on the farm, taking care of
the crops and livestock.

THE ORIGIN OF LOUIS VUITTION

HISTORYA BRIEF FISTORY OF LOUIS
VUITTION

His father was a farmer, and his mother was a hat maker. Thus, Vuitton spent most of his childhood
on the farm, taking care of the crops and livestock. Sadly, Vuitton lost his mother at the mere age of
ten. His father quickly remarried a woman who was extremely wicked to Vuitton. After the death of his
father, Vuitton found it difficult to continue staying with his stepmother. Vuitton ran away from home
in 1835, at the age of thirteen. He struggled on the streets as he headed for Paris. He had no shelter
or money and worked odd jobs with artisans and craftsmen. Although the money he received from the
jobs was hardly enough to help him survive, Vuitton gained valuable skills on how to work with metal,
stone, fabrics, and wood. In 1837, Vuitton arrived in Paris and worked for a luggage maker, Monsieur
Marechal. Vuitton soon became a favorite amongst Monsieur Marechal clients. And, Vuitton ended up
becoming the personal box-maker of the Empress of France, Eugenie de Montijo, the wife of Emperor
Napoleon III.

THE ORIGIN OF LOUIS VUITTION

HISTORYA BRIEF FISTORY OF LOUIS
VUITTION

In 1854, Vuitton got married to Clemence-Emilie Parriaux. After the marriage, Vuitton opened his first
shop.At that time, the traditional luggage boxes were made from leather, and they had a round top.
Vuitton introduced his unique canvas boxes that contained a flat top and a tumbler lock to prevent
theft.In less than two years, Vuitton’s box became a must-have item amongst the people.Around
1867, Vuitton decided to expand his business’s itinerary by introducing more modern handbags. This
invention was received well by women, and the demand for Vuitton’s handbags rose massively by the
day.Unfortunately, as Vuitton’s business was exploding, a war, the Franco-Prussian war, erupted in
France. Vuitton closed his business and moved to a cramped shelter amongst other refugees.When
the war ended, Vuitton returned home. Vuitton realized that his materials were stolen, and his
workshop was destroyed. Additionally, Vuitton’s patron, the Empress of France Eugenie was in exile
after her husband was driven out of power by the Prussian victory.

THE ORIGIN OF LOUIS VUITTION

HISTORYA BRIEF FISTORY OF LOUIS
VUITTION

So, Vuitton used his last savings to rebuild his business again.By 1872, Vuitton had managed to bring
his business back on the map. And, Vuitton created a striped pattern on his luggage boxes. This new
design was loved by many people as it was more modern and enabled people to stand out.In 1885,
Vuitton opened a shop in London, the world’s richest city, financial center, and capitol of the British
Empire, for his products. Thus, Vuitton’s business was now starting to operate on an international
level. His clients now included more royals, American millionaires, and explorers. But, in 1892, at the
age of seventy-two, Vuitton passed away. The cause of his death was unknown.After Vuitton died, his
son Georges Vuitton took over the business. Georges partnered with a US Postmaster General, John
Wanamaker. Wanamaker started selling Louis Vuitton products in his New York department store. In
1896, Georges created a monogram, a floral pattern with an L and a V that interlocked to honor his
father’s memory.Georges passed away in 1936, and he left the business in the hands of his son,
Gaston Vuitton.

THE ORIGIN OF LOUIS VUITTION

HISTORYA BRIEF FISTORY OF LOUIS
VUITTION

Gaston passed the business to his sons, who later on asked their sister’s husband, Henry Racamier,
to take over.Racamier managed to open Louis Vuitton stores all over the world. In 1987, Louis Vuitton
reached nearly a billion in sales and merged with Moet Hennesy to form LVMH. Racamier later lost
control of Louis Vuitton to his ally, Bernard Arnault. Today, the luxury brand is now valued at over $30
billion dollars.

02 LOUIS VUITTION
ALL AROUND
THE WORLD

Why the Louis Vuittion becomes so famous today?
And how its sustains its popularity until today

LOUIS VUITTION ALL AROUND
THE WORLD

Why the Louis Vuittion becomes so famous today?

STRATEGY QUALITY EXCLUSIVILITY

That is why in 2005 the LV Company has From day one, quality has always Exclusivity is another secret to the
changed its strategy to produce products been at the core of every single success of the brand. Louis Vuitton has
faster and at the same time to maintain Louis Vuitton product. Every bag always tried to counter mass production
with short term limited edition series. This
high quality.So Louis Vuitton reached a made by Louis Vuitton is means that not everyone will own the
combination of automation and hand- individually handmade with the same bags, and means that those who do
made processes leading to a better ratio get their hands on a limited edition bag,
between quality and speed, maintaining utmost care.
get fantastic exclusivity.
the reputation of the brand!

LOUIS VUITTION ALL AROUND
THE WORLD

What is so interesting about Louis Vuittion?

THE SPECIALITY SPECIAL MATERIAL

01 LV bags are waterproof and fireproof. The handles and piping of original LV bags are
Canvas is used for waterproofing and
PVC is used to fireproof the bags. This 03 made of cow-hide leather which is a light tan
is one of the reasons why LV bags are colour,while the edge is dyed red with yellow
so expensive. stitching. After using the bag for a few weeks,
the leather handle changes into dark brown. If
it doesn't, then it's a fake.

02 INNOVATION
Louis Vuitton keeps on inventing itself and is
successful because it adapts to the need of its
customers. Through numerous collaborations, the
brand has worked with artists and designers such as
Jeff Koons, Takashi Murakami and Pharrell Williams
who have all created their own limited edition lines.

03

AMBASSADOR

Influencers that related to Louis Vuittion
- BTS
- Ariana Grande.
- Selena Gomez.
- Taylor Swift.

AMBASSADOR

K-Pop stars BTS have
been announced as the
latest global ambassadors
of fashion house Louis

Vuitton. J-Hope,
Jungkook, Jin, Suga, V,

Jimin, and RM had
collaborate with this
luxury brand on special
projects [Fall-Winter
Men 2021 Collection].

Wearing pieces from the Fall-Winter 2021 collection, Korean pop icons and House
Ambassadors, BTS, join Louis Vuitton at Art Bunker B39, an art and culture space just

outside of Seoul, for Virgil Abloh’s latest fashion show.

Previously an industrial building, Bucheon Art Bunker B39 was refurbished in 2018 to become
an art and culture space while preserving its history and exceptional architecture at the same
time. Featuring unfinished walls and high ceilings, the 5-story building hosts a 39-meter tall

bunker, where the Men’s Fall-Winter 2021 Collection was unveiled.

AMBASSADOR

Founded in 2013, BTS – an acronym of Bangtan Sonyeondan,a
Grammy-nominated South Korean group with multi-platinum singles
and albums and millions of fans around the world. They were named
TIME’s Entertainer of the Year 2020 and emerged as a champion of

positivity in pop with multiple initiatives, chart topping songs and
legions of loyals fans hanging onto their every movement and word.

Louis Vuitton says that the band and the label’s Men’s Artistic
Director, Virgil Abloh have shared their creative vision and idea with

Abloh. Louis Vuitton has paved the way with their ambassador
choices in terms of diversity and daring artist collaborations:
engaging the likes of Takashi Murakami, actor Jaden Smith, Jeff
Koons, skate super brand Supreme, tennis champion Naomi Osaka,
actress Liu Yifei (of Disney’s Mulan) over the years. The results have
been highly successful and contributed to keeping this historic house
in the contemporary limelight. BTS is surely another coup for the
French luxury giant, especially as it is the K-pop band’s first big

fashion partnership.

On September 19, the group set out from
Incheon airport for New York to attend the U.N
event as special presidential envoys.RM
combining comfort and luxury. Here we can see
him wearing a grey hoodie, a pair of grey
sweatpants, and a pair of LV X NBA trainer
mules, all from Louis Vuitton. Jungkook
combining his personal style and luxury, wearing
a zipped monogram tie-dye shirt and a matching
pair of cargo denim pants from Louis Vuitton.
We can see J-Hope here wearing a zip-through
hoodie from Louis Vuitton’s LV X NBA line, while
sporting a pair of A View sneakers, from the
same brand. Jin shined in this simple yet stylish
all-Louis-Vuitton ensemble. Jimin kept his
fashion to a muted all-black ensemble, a Petite
Male clutch all from Louis Vuitton. Suga was
wearing a chic pair of Damier knit travel pants
from Louis Vuitton while carrying a black
Steamer tote from the same brand.

Here,we have another big three
Louis Vuittion International
influencers ,Ariana Grande
Somehow Pulled Off Wearing a
Louis Vuitton Miniskirt With
Matching Logo Cat Ears. Whila
Selena Gomez, Selena Gomez
looks like a million bucks
wearing a Louis Vuitton coat
while shopping in NYC.And
lastly,Taylor Swift,wearing a
Louis Vuittion dress at the Met
Gala 2016

04

UP AND DOWNS OF
LOUIS VUITTION

The story of Louis Vuittion ups and downs
How its sustains its popularity until today

A RICH HISTORY

The story of Louis Vuittion ups and downs

Louis Vuitton has been around for quite some time and just like many of its old day counterparts, it started with
humble beginnings. A craftsman making qualitative goods on a small scale and along came his son who turned out
to be quite the salesman and expanded the family business onto the global arena. We also can’t understate the
movement of the times as the world got more connected, travel became a notable pastime for the elites and Paris
fashion took flight. The Vuitton company and its products were riding the wave that was gaining momentum.
But the company remained relatively modest until it truly became a luxury goods conglomerate through the
opportunistic management of Bernard Arnault, who dared to rethink how the traditional French brand could be
reshaped for a world of tomorrow. Through its mergers and acquisitions the brand grew fast and large. It grew an
extensive portfolio of brands, diversifying into different markets. A smart move that every business should aim to
accomplish. One might argue if it’s smart to only aim for the luxury market and not downwards, to increase the
amount of potential buyers.

Louis Vuitton keeps on inventing itself BEHIND THE
and is successful because it adapts to POPULARITY
the need of its customers. Louis Vuitton
knows how to innovate and stay true to How Louis Vuittion sustains its popularity until today
their classic traditions at the same time.
Through numerous collaborations, the
brand has worked with artists and
designers such as Jeff Koons, Takashi
Murakami and Pharrell Williams who have
all created their own limited edition
lines. These series help the brand
connect to new and younger audiences.
The simple but elegant LV monogram is
recognisable all over the world. But it’s
the combination of quality, exclusivity
and innovation that make the perfect
recipe for timeless success.

05 WHY I CHOOSE TO DO
RESEARCH ON LOUIS

VUITTION

I choose Louis Vuittion in my research
because it is one of glamorous brand and
it’s also a very high quality product that’s

popular among this generation,the
exclusivity of used materials and
decorations and also the advantageous
location of factories and innovactive way of
bag manufacturing ,really took my

attention on it.

WHAT I LEARN FROM

06RESEARCHING ABOUT
LOUIS VUITTION

When I’m doing this reasearching,I learn that it
doesn't matter from where did you come from,
either rich or poor. If you work hard enough and
believe in yourself,everything that you wish will

come true. Second, no matter how many
problems or obstacles you face, do not give up
and keep trying and trying until you succeed.
And last but not least is,yes,every great dream is

begins by a dreamer ,but if you just keep
dreaming and there’s no effort. Then the dream

is just going to be a dream forever.

“THE LOUIS VUITTION WOMAN IS MORE ABOUT
QUALITY-

A QUALITY WITHIN SOME WOMEN NEEDS TO
COME FORWARD,TO BE NOTICED AND
RECOGNISED”

-LOUIS VUITTION

THANK YOU

LOUIS VUITTION PRESENTATION BY:

DAMIA MAISARAH BT MOHD KHAIRULNIZAM
2 AL-KHAWARIZMI